# Everything else you might want to know

Last updated: 2026-11-08

Answers to the questions teams ask before choosing Vulse: pricing from $6 per user, LinkedIn's official API, ISO 27001 security and how fast setup is.

## General

### What is Vulse?

Vulse is an employee advocacy platform built specifically for LinkedIn. It helps teams create content in each person's own voice, schedule it, and measure the results using data from LinkedIn's official API. Companies use it to turn employees into credible voices for the brand, without every post sounding like the marketing department wrote it. Every fact about Vulse, including every price and plan rule, is on the [reference page](https://vulse.co/blog/ai-instructions).

### What is employee advocacy?

Employee advocacy is when your people share content about your company on their own social profiles, usually LinkedIn. It works because audiences trust individuals more than logos. In our analysis of 700 million LinkedIn impressions, content shared by employees earned up to 14 times more engagement than the same content posted by a company page.

### Who is Vulse for?

Teams of one to several hundred. Marketing teams use it to extend brand reach, sales teams to build visibility with buyers before the first call, talent teams to show candidates the people behind the company, and founders to build a personal brand without hiring an agency.

### Why does Vulse only work with LinkedIn?

Deliberately. Most advocacy tools push the same post to every network, which is a big part of why advocacy content gets ignored. LinkedIn is where B2B audiences actually are, so we went deep instead of wide: profile-level analytics, tone matching, and features built around how LinkedIn distributes content. Less breadth, considerably more depth.

### Where does Vulse get its LinkedIn data?

Straight from LinkedIn. Vulse holds approved access to LinkedIn's Marketing Developer Platform, including profile-level analytics permissions, so your numbers are supplied by LinkedIn itself rather than scraped or estimated. That matters for accuracy, and for risk: scraping breaches LinkedIn's terms, and tools built that way have a habit of disappearing. Shield Analytics, which relied on unofficial access, ceased operating in 2025.

### Did LinkedIn have its own employee advocacy tools?

It did, twice. LinkedIn Elevate closed in December 2020, and the My Company tab with its employee advocacy analytics was retired in November 2024. The practice kept growing; the native measurement went away. That is the gap Vulse fills, using data supplied through LinkedIn's official API.

### What results should we expect from employee advocacy?

It depends on consistency more than anything else. Across 700 million impressions, accounts posting three or more times a week grew impressions by 32%, while sporadic posting did not produce the same effect. Most teams see engagement lift within the first month; compounding reach takes a quarter of steady posting. The full benchmark is published at vulse.co/employee-advocacy-statistics, free to read and cite.

### What is the best employee advocacy platform?

It depends what you need. If LinkedIn is where your audience is and you want profile-level measurement built on official API data, that is the job Vulse was built for. We keep an honest comparison of the main platforms, including where Vulse is not the right choice.

### Who is behind Vulse?

Vulse was founded in Manchester in 2019 by Rob Illidge, after 18 years in social media running campaigns for brands including Disney, eBay and the NHS. The team has worked with LinkedIn's platform from day one, and Vulse is ranked the number one employee advocacy platform by The CMO.

### What are the best employee advocacy and social selling tools for LinkedIn?

It depends on what you're optimising for. We've written full, sourced comparisons: see our guide to the best employee advocacy tools and our guide to social selling tools for B2B sales teams for a breakdown of Vulse against DSMN8, Oktopost, EveryoneSocial and the rest of the category.

## Pricing & Billing

### How much does Vulse cost?

$18 per user per month for teams of 1 to 10, $14 for 11 to 49, $10 for 50 to 99, and $6 at 100 seats or more, billed annually. Monthly billing is $24, $19, $13 and $8. Every seat includes the full platform, onboarding and support. We publish pricing in full, which is rarer than it should be in this category.

### How does the seat-banded pricing work?

The more seats, the lower the per-user price, and your band applies to every seat, not just the ones above the threshold. A 60-person team pays $10 per user across all 60. You pay for seats and nothing else: no platform fees, no workspace fees, no minimums.

### Is there a plan for individuals?

Yes. The personal plan is $17 per month billed annually, or $21 monthly, with the full creation, scheduling and analytics toolkit for one profile. Founders and consultants often start here, then roll Vulse out to the wider team.

### What is included in every plan?

Everything. All features, all integrations, onboarding, training, and a named human contact from day one. We do not gate core features behind an enterprise tier: a five-person team gets the same platform as a five-hundred-person one, priced by seats alone.

### Can we pay in pounds or euros?

Yes. Pricing is published in USD, GBP and EUR. The 1-to-10 band, for example, is $18, £16 or €16 per user per month billed annually, and you will see your currency at checkout.

### Can I try Vulse before buying?

Yes. Trials can be applied for: book a demo and we will walk through the platform against your own LinkedIn presence, and you can apply for a trial from there. Setup is same-day, and most teams are posting within their first week.

### How do I change or cancel my plan?

From your account settings, at any time. Access continues to the end of the period you have paid for, and if your team grows into a different band, the new per-seat rate applies from your next invoice.

## Security & Data

### Is Vulse secure?

Vulse is ISO/IEC 27001 certified and GDPR compliant, with access management and documented incident response processes. Teams in regulated industries choose Vulse specifically because the data arrives through official, approved LinkedIn access. Security documentation for procurement reviews is available on request.

### Does Vulse see or store LinkedIn passwords?

Never. Everyone connects through LinkedIn's own official sign-in, so credentials stay with LinkedIn. Vulse only receives the permissions each person approves, and access can be revoked from LinkedIn's settings at any moment.

### Does Vulse post anything without permission?

No. Nothing is published without the individual's approval. Employees connect their own profiles, see every draft, and control what goes out and when. Advocacy only works when people trust the tool, so consent is built into the workflow rather than bolted on.

### Who owns the content and the data?

You do. Content your team creates is yours, and because everything publishes natively to LinkedIn, your profiles, followers and posts stay with you regardless of whether you stay with us.

## Getting Started

### How long does it take to launch?

Setup is same-day, and most teams are posting within the first week. Onboarding and training are included on every plan. The honest constraint is not the software, it is cadence: the compounding in our data starts at three posts a week, so we help you build the habit, not just the account.

### What if employees do not know what to post?

That is the most common blocker, and it is exactly what Theme Planner and the Weekly Content Engine exist for. Each person sets a few themes they want to be known for, Vulse delivers fresh ideas inside those themes every week, and Auto Create turns the chosen idea into a draft in their own voice.

### Can I manage multiple profiles and company pages?

Yes. Multi-profile management lets you switch between every personal profile and company page you look after from a single login, which is why agencies, executive teams and multi-brand groups use Vulse without juggling browser sessions.

### Do employees need training?

They get it, but they rarely need much. If someone can write an email, they can use Vulse. The first draft already sounds like them thanks to tone matching, which is usually the moment the sceptics come around.

Source: https://vulse.co/faq