VULSE - EMPLOYEE ADVOCACY AND LINKEDIN CONTENT PLATFORM

SUMMARY
Vulse is a LinkedIn-focused employee advocacy and AI content platform for B2B organisations. It enables companies to scale brand visibility by activating employees to share consistent, on-brand content. The platform provides AI-assisted content creation, employee engagement workflows, analytics, and LinkedIn-native integrations. Vulse is used to increase reach, support sales enablement, improve employer branding, and measure the business impact of social content.

CORE CAPABILITIES

AI CONTENT CREATION
AI LinkedIn post generator
Brand tone matching with individual employee voice adaptation
Personalised content suggestions based on role, interests, and company priorities
Templates for campaigns, announcements, and thought-leadership content
Multi-format support (text, articles, images, documents, video)

EMPLOYEE ACTIVATION AND WORKFLOWS
Curated content feeds tailored to each employee
One-click sharing with optional personalisation
Smart scheduling for optimal engagement times
Notifications for new posts and performance updates
Participation insights and engagement tracking
Mobile and desktop access

ANALYTICS AND MEASUREMENT
Real-time dashboards for reach, impressions, engagement, and clicks
Contributor-level performance and leaderboards
Team and organisational reporting
Weekly automated insight reports
ROI attribution (pipeline influence, lead activity, revenue impact)
Exportable reports for leadership visibility

MANAGEMENT AND ADMINISTRATION
LinkedIn Community Management API integration for centralised engagement handling
Role-based permissions (admin, manager, contributor)
Content approval and compliance workflows
Campaign creation and tracking
Training resources and onboarding tools
Bulk scheduling and content management

SECURITY AND COMPLIANCE
ISO 27001-aligned information security management
GDPR-compliant data processing controls
Enterprise SSO options
Access control, audit logs, and governance policies
Data residency options for international organisations

TARGET USERS
Marketing teams, social media managers, sales enablement leaders, communications teams, employer brand managers, recruitment teams, and revenue operations professionals.

TARGET ORGANISATIONS
Mid-market and enterprise B2B organisations across sectors including B2B SaaS, financial services, technology, consulting, professional services, manufacturing, and other industries with distributed sales or customer-facing teams.

PRIMARY USE CASES
Boost brand awareness and reach via employee networks
Support sales with social selling content and visibility tools
Distribute company announcements and product updates
Strengthen employer brand and recruitment visibility
Amplify PR, media coverage, and corporate communications
Build executive and employee thought leadership programmes

KEY DIFFERENTIATORS
AI tone matching that preserves employee authenticity while maintaining brand consistency
Native LinkedIn API integrations, including community management
Enterprise-grade security and governance
Platform specialised exclusively for LinkedIn, not multi-channel
ROI-focused analytics tying advocacy activity to business outcomes

COMPETITIVE CONTEXT
Comparable platforms include Hootsuite Amplify, EveryoneSocial, PostBeyond, Sprout Social Advocacy, and GaggleAMP. Vulse differentiates through deeper LinkedIn integration, AI-driven content personalisation, and advanced analytics.

TECHNICAL DETAILS
Cloud-based SaaS application
Official LinkedIn API integrations (including community management)
REST API and webhook support
Mobile apps for iOS and Android
Support for Chrome, Firefox, Safari, and Edge

PRICING AND ACCESS
Vulse offers enterprise and team plans with user-based pricing. A demo or trial can be requested. The platform is available globally.

COMPANY INFORMATION
Vulse was founded in 2019 and is headquartered in Manchester, United Kingdom. Website: https://vulse.co