# LinkedIn Employer Branding Through Your Own People

Last updated: 2026-11-10

Let your people share hiring news and culture stories in their own words, and see which posts attract attention.

RECRUITMENT AND EMPLOYER BRAND

Let employees share hiring news and culture stories in their own words, and see which posts attract attention.

![A smiling recruiter talks with a colleague at a desk, beside panels for top posts, a company page and personal profile, and community comments](https://d4yoiiryx2yp1.cloudfront.net/uc_hero_recruitment_employer_brand_final_57b275af4d.png?x-id=GetObject)

## Hiring posts that travel beyond your company page

Company page posts reach people who already follow the page. Employee profiles reach the networks of the people who work there. Vulse connects company pages and personal profiles in one dashboard, so a vacancy or a culture story can go out from both.

## Employees share in their own words

Share one company post and Tone Match adapts it to each employee's voice. Managers can send a draft, and each person approves it before it goes out, so the story stays honest and personal.

## See which stories attract attention

The analytics dashboard shows top posts with engagement rate, plus impressions, reactions, comments and shares for every profile and page. Formats include text, media, document and poll, so you can see which format suits hiring content.

## Reply to comments on jobs and culture posts

Every public post and comment that mentions a connected company page lands in one feed. Replies go out from the page or from a person, whichever suits the conversation.

Wider reach

Page and people post together.

Authentic voices

Employees approve their own drafts.

Clear results

Top posts with engagement rate.

One feed

Every mention in one place.

## Frequently asked questions

### What is employer branding on LinkedIn?

Employer branding is how a company shows what it is like to work there. On LinkedIn it comes from company page posts and from the employees who share their own experience.

### How can employees help with recruitment on LinkedIn?

They share vacancies, team stories and behind-the-scenes posts with their own networks, which can reach people beyond a company page's followers.

### Who writes the posts employees share?

Managers can send a draft, and the employee approves it before it goes out, so every post carries the employee's own sign-off.

### Can company page posts and employee posts run together?

Yes. Vulse connects company pages and personal profiles in one dashboard, so a vacancy can go out from both.

### How do we see which employees are taking part?

The leaderboard ranks every connected person and page by Vulse Score, and sorting by posts shows who has gone quiet.

### What does it cost for a recruitment team?

On annual billing, plans cost $18 per user per month for 1 to 10 seats, $14 for 11 to 49, $10 for 50 to 99 and $6 for 100 or more. Monthly billing runs from $8 to $24.

Source: https://vulse.co/use-cases/recruitment-employer-brand