Maximise Your LinkedIn Impact: Create, Grow, and Analyse

Artificial intelligence (AI) is changing how companies connect with top talent. To dive deeper into this transformation, we spoke with the founder of AiR, an AI-powered recruitment company specializing in tech talent.With over 12 years of experience in tech recruitment across England, Spain, and South Africa, AiR's founder shares how his company leverages AI, LinkedIn, and the powerful features of Vulse to enhance brand visibility and streamline hiring for fintech, e-commerce, and emerging industries.Can you tell us a bit about yourself and your journey to founding AiR?I’m the Founder of AiR, with more than 12 years in tech recruitment. My career has spanned multiple countries, including England, Spain, and South Africa. Through these experiences, I developed a strong understanding of AI's transformative potential in recruitment. Today, my role involves strategizing business growth while actively meeting our clients' hiring needs as they scale and incorporate AI into their talent processes.What is AiR, and what makes it unique in the recruitment space?AiR is an AI-powered recruitment company that connects top tech talent with leading companies in sectors like fintech, e-commerce, and other emerging industries. By leveraging AI, we streamline the hiring process, reduce bias, and enhance candidate matching quality. As the Founder, I focus on setting the company’s direction, fostering client relationships, and ensuring that our services evolve with the latest advancements in AI. Our aim is to provide efficient and inclusive recruitment solutions, utilizing AI to improve outcomes both for companies and candidates.How does AiR use LinkedIn for recruitment, both as a company and through individual team members?LinkedIn is essential for our business, both for lead generation and identifying potential candidates. Our company page serves as a platform to share our brand story, AI insights, and engage with tech and recruitment communities. Each of our team members is also active on LinkedIn, engaging directly with our target audience, sharing industry insights, and networking with top tech talent. It’s become a vital tool for building our brand presence and fostering meaningful connections within our industry.Why is LinkedIn such an important tool in recruitment?LinkedIn is invaluable for recruitment because it allows us to build a community within targeted industries and develop relationships with both prospective candidates and clients. It’s also a powerful branding platform, helping us promote our mission and engage people outside our network with warm outreach. With LinkedIn, we can create a meaningful presence, which is crucial in today’s digital hiring landscape.What challenges did AiR face with LinkedIn before using Vulse?Our main challenges were consistency and tracking. When building a business, brand voice alignment is crucial, and we wanted our team to be active brand advocates. Vulse’s features have allowed us to centralize our efforts, helping everyone stay consistent in our messaging. The platform’s dashboard has been especially useful, enabling us to monitor post performance across the team and make adjustments as needed. It has streamlined our approach to LinkedIn, supporting our goals for effective brand advocacy.Which Vulse features have proven most valuable to your team?The scheduling tool and analytics have been game-changers. They’ve made it easy for our team to post confidently and consistently, aligning with AiR’s brand voice. The scheduling feature ensures that we stay active on LinkedIn, while the analytics provide insights that help us optimize our presence. These features have been crucial in building a strong, unified brand on LinkedIn and positioning us effectively within the tech recruitment industry.With the help of Vulse, AiR has created a strong, consistent presence on LinkedIn, amplifying its brand and supporting its AI-driven approach to recruitment.By integrating tools like scheduling and analytics, AiR has effectively transformed LinkedIn into a hub for brand advocacy, attracting top tech talent, and staying at the forefront of AI-powered recruitment.

LinkedIn has recently embraced the power of short-form video, introducing a full-screen, vertical video feed designed to enhance user engagement and align with the rising popularity of TikTok-style content.With video consumption on LinkedIn growing rapidly—immersive video views have increased sixfold quarter-over-quarter, and total video viewership is up 36% year-over-year—LinkedIn is encouraging creators to take advantage of this dynamic new format to reach broader audiences.To support professionals and brands in making the most of LinkedIn’s immersive video features, LinkedIn has shared essential tips for successful short-form video content creation.These insights are particularly valuable for SaaS companies and B2B marketers looking to enhance brand visibility and connect with LinkedIn’s professional audience. Here’s what you need to know to maximize your video strategy on LinkedIn:1. Keep it Short, Vertical, and CaptivatingOptimal Length: Videos that are under 2 minutes but longer than 15 seconds perform best on LinkedIn’s platform. This duration holds viewers' attention while still delivering value.Vertical Format: For maximum engagement, shoot videos in a vertical format (9:16 aspect ratio) with a resolution of 1080 x 1920. This immersive style allows users to swipe through content effortlessly, mirroring the TikTok experience.Use Captions: Make sure your videos are accessible to all viewers by including captions, ensuring your message is understood even when sound is muted.2. Focus on Relevant and Shareable ContentContent that Works: LinkedIn videos should offer standalone knowledge, industry insights, or even lighthearted workplace humor, as long as it’s appropriate. Videos with clear audio, a fast-paced rhythm, and a strong hook at the beginning tend to perform well.Encourage Engagement: Videos that prompt viewers to reshare or comment see higher engagement rates. Include a strong call-to-action, encouraging users to interact with the content.Avoid Overly Promotional Content: Stick to providing value and sharing insights rather than direct promotions, which tend to perform poorly on LinkedIn.3. Include a Strong Accompanying PostAdd Context: Complement your video with a thoughtful caption of at least 50 words. Summarize key takeaways, provide context, or share relevant statistics to add depth to the content.Optimize for SEO: Use industry-relevant keywords in the post description to make your video more discoverable on LinkedIn and search engines. Phrases like “LinkedIn video tips,” “short-form video strategy,” and “B2B video marketing” can help your content reach the right audience.4. Technical Requirements for LinkedIn VideosFile Size and Types: LinkedIn supports various file types, including MP4, MOV, and AVI, with a maximum file size of 5GB and a minimum size of 75KB. Make sure your video meets these specifications before uploading.Resolution and Ratios: Stick to a 9:16 vertical aspect ratio to ensure your video looks its best on mobile devices and in the immersive video feed.What to Avoid in LinkedIn Video ContentContent to Skip: Avoid overly promotional material, controversial topics, or content that includes hate speech or misinformation. Videos should always have context and a post copy to support their message.Soundless Videos with Insufficient Context: Videos lacking audio or a clear narrative may fail to resonate with audiences. Include clear visuals or captions to maintain engagement.Key TakeawaysLinkedIn’s new video format offers an excellent opportunity for brands to connect with a younger, more digitally engaged audience. By keeping videos concise, engaging, and professionally relevant, businesses can build stronger connections, boost engagement, and make a lasting impact.This approach is particularly useful for SaaS companies seeking to position themselves as thought leaders in their industry.With these insights, your brand can create LinkedIn videos that not only capture attention but also drive meaningful engagement on the platform. Make the most of LinkedIn’s latest video features and start seeing the impact today.

LinkedIn recently announced an update to its popular “Celebrate an Occasion” posts, designed to streamline the platform and make it easier for users to share their career milestones.The update brings changes to the types of celebration templates LinkedIn offers, allowing users to focus on the most significant professional moments.Here’s everything you need to know about the update, how it affects your LinkedIn posts, and how to save any posts using retired templates.What Has Changed with LinkedIn’s Celebration Posts?LinkedIn’s “Celebrate an Occasion” posts are a popular feature, helping users recognize and share career milestones with their network. As part of the latest update, LinkedIn will continue to offer the most popular celebration templates, including:New Position: Announce new roles or promotions to your network.Work Anniversary: Mark work anniversaries, recognizing years with a company or in a position.Project Launch: Share completed projects to celebrate achievements and collaborations.However, LinkedIn has retired a few of its less-used templates, such as Appreciation, Welcome, and Skill Assessment Badge. The change reflects LinkedIn’s aim to simplify the posting experience and reduce clutter on the platform.Why LinkedIn Retired Some TemplatesThe main reason behind this update is to streamline the user experience on LinkedIn. By retiring less-used templates, LinkedIn encourages more organic, personalized posts that better highlight meaningful professional moments. Users can still share team accomplishments, welcome new colleagues, or showcase skills, but with their own custom posts, images, and videos rather than using pre-set templates.How This Change Impacts LinkedIn UsersLinkedIn has notified users who have previously posted with the soon-to-be-retired templates, informing them that these posts will be removed from their profiles within the next month. If you’re one of these users, here’s what you need to know:Affected Posts: Posts using Appreciation, Welcome, and Skill Assessment Badge templates will be deleted by LinkedIn.Timeline: LinkedIn will be removing these older posts within the next month, so any affected users will need to act quickly if they want to keep copies.How to Save Your LinkedIn Posts Before They’re RemovedIf you’d like to retain any posts using the retired templates, LinkedIn provides a straightforward way to download and save them. Here’s a quick guide on how to preserve these posts:Visit LinkedIn’s Help Center: LinkedIn has instructions available in its Help Center on downloading posts, providing easy steps to follow.Download Your Data: LinkedIn allows users to download data, including posts, which can be a great way to keep a copy of your professional milestones.Be sure to act within the month if you want to keep any of your posts made with the retired templates.Celebrating on LinkedIn: How to Share Your Achievements NowThe recent change doesn’t limit the ways users can celebrate professional achievements; it simply shifts the focus toward more personalized posts. Here’s how to make the most of the updated options:Create Custom Posts: Craft your own message when celebrating new teammates, accomplishments, or company highlights. Share the backstory, goals, or the meaning behind the milestone in your own words.Use Visuals: Adding images or videos to your posts can make celebrations feel more vibrant and engaging.Highlight Key Milestones: LinkedIn still offers templates for popular celebrations, like New Position and Work Anniversary. Use these templates to keep sharing your journey in a way that resonates with your network.Looking Forward: LinkedIn’s Vision for a Refined User ExperienceLinkedIn’s recent update is part of a larger focus on improving the user experience and making the platform feel more authentic. By encouraging custom, user-generated posts, LinkedIn aims to foster genuine connections and more meaningful engagement.Stay tuned for future LinkedIn updates as the platform continues to refine its features and streamline how users connect and share.

LinkedIn has launched “Know-How That Sticks,” a creative campaign designed with VCCP London, specifically aimed at helping Gen Z professionals navigate the start of their careers.This new video-first initiative introduces LinkedIn’s immersive video feature, enabling users to access quick, career-focused content through short-form videos, swiped vertically for easy exploration.With this campaign, LinkedIn offers advice-packed videos that are tailored for young professionals, providing insights on job searching, interviewing, and networking—all essential skills for career growth.Recognizing that many young professionals feel overwhelmed by conflicting advice, LinkedIn aims to address this by connecting them with credible industry experts and mentors.The “Know-How That Sticks” campaign includes three short films featuring influencers like Patrick Quinton-Smith, Shola West, and Heather Elkington. In these films, playful animated stickers serve up humorous, sometimes questionable career advice, mirroring the unsolicited guidance Gen Z often encounters.Each video wraps up with the message: “Get the right know-how, from the right people.”This launch comes as video content on LinkedIn has surged, with the platform seeing a 34% increase in uploads since 2017 and a 40% higher engagement rate compared to text-based posts.LinkedIn’s new immersive video format encourages users to access full-screen videos that provide relatable career insights, making the platform a go-to resource for young professionals seeking guidance.Zara Easton, LinkedIn UK’s Group Head of Brand Marketing, commented, “Our new feature aims to cut through the noise and provide practical, career-focused advice for Gen Z professionals. Through engaging, relevant content from influential voices, we’re empowering young professionals in the fast-paced modern workforce.”The “Know-How That Sticks” series, running across LinkedIn and Meta, positions LinkedIn as a critical platform for career-minded Gen Zers, offering them tools to feel confident and informed in their professional journeys.

LinkedIn is testing a fresh user interface that could streamline the navigation experience by consolidating all in-app navigation options along a single top bar.This design would place all primary shortcuts—notifications, messages, profile access, and search—into one line at the top of the screen, removing the navigation bar from the bottom.What’s Changing in LinkedIn’s UI?LinkedIn’s navigation divides functions between the top and bottom bars. Essential shortcuts like profile, search, inbox, and post composer sit on the top bar, while the bottom banner includes links to the home feed, “My Network” tab, notifications, and job search.The “Video” tab also appears at the bottom for users with access to LinkedIn's video feature.In this experimental layout, LinkedIn merges all these elements into a single top-row interface. This change would free up more screen space, allowing users to scroll through their feeds without interference from a bottom bar. However, some users have observed that the post composer icon is absent in this setup, raising concerns about its placement or potential relocation.Potential Impact on User ExperienceA unified top navigation bar could simplify navigation by making all options readily available in one area. Users would no longer need to shift between top and bottom bars, possibly leading to a more seamless experience.Removing the bottom bar could create a more immersive feed-scrolling experience, aligning LinkedIn’s layout more closely with other social media apps.However, LinkedIn users may need time to adjust to this consolidated navigation. Changes to UI design can sometimes disrupt established user habits, potentially impacting engagement or content creation if users struggle to locate features like the post composer. LinkedIn would unlikely permanently remove the composer function, so the absence of this icon may be a temporary oversight in the testing phase.Will the Update Enhance Engagement?This new design could have mixed effects. On one hand, a streamlined top navigation bar could reduce visual clutter, creating a cleaner user experience. But significant design changes can alter how users interact with an app, especially for a platform like LinkedIn, where professionals rely on familiar functionality to stay connected and engaged.Whilst still in the testing phase, this redesign may not ultimately be rolled out to all users. However, if successful, it could signal a shift toward a more integrated and visually streamlined LinkedIn experience, to optimize engagement by making notifications and messages more accessible.

LinkedIn, the world’s largest professional networking platform, has unveiled its latest AI innovation for recruitment: the Hiring Assistant, an advanced AI-driven agent that promises to streamline and simplify recruitment workflows.This new tool is set to transform how recruiters manage essential but often time-consuming tasks, from drafting job descriptions to sourcing candidates and engaging with them throughout the hiring process.Described as a major milestone in LinkedIn’s AI journey, the Hiring Assistant is built to empower recruiters to focus on the most impactful parts of their role by taking on administrative tasks that traditionally occupy hours of manual effort. LinkedIn has begun rolling out this tool to a select group of clients, including large enterprises like AMD, Canva, Siemens, and Zurich Insurance, with a wider release planned in the coming months.The Hiring Assistant is designed to streamline recruitment by processing brief notes or incomplete drafts to generate comprehensive job descriptions, organize candidate lists, and even identify the most relevant applicants based on specific skill sets. Through advanced algorithms, the assistant focuses on skills over conventional indicators such as location or educational background, promoting a more inclusive approach to recruitment.This latest development reflects LinkedIn’s deepening integration of AI across its ecosystem, drawing on its robust partnership with OpenAI and leveraging Microsoft’s support to expand its suite of AI-powered tools.Over the past year, LinkedIn has rolled out various generative AI features to support learning, marketing, and profile development—each helping users stay competitive in a rapidly evolving digital landscape.For recruiters specifically, LinkedIn introduced generative AI capabilities as part of Recruiter 2024 last year, which aided in candidate sorting, marking the first step in what has now become a fully-fledged AI hiring assistant.Looking forward, LinkedIn plans to introduce more advanced features for the Hiring Assistant, such as interview scheduling, messaging support, and candidate follow-up, aiming to tackle routine administrative burdens and free up recruiters for strategic relationship-building. This is particularly valuable to LinkedIn’s B2B business, where tools like Talent Solutions have historically driven significant revenue growth, reaching over $7 billion in 2023 alone.How Recruiters Can Leverage Vulse with LinkedIn’s Hiring AssistantWith the potential of LinkedIn’s Hiring Assistant, recruiters have an opportunity to enhance their efficiency, but maximizing visibility and engagement around open roles requires a broader approach.This is where Vulse’s employee advocacy platform can make a critical difference. Vulse enables recruiters to seamlessly distribute branded content, job postings, and industry insights across LinkedIn and other networks, extending their reach and driving engagement.By combining LinkedIn’s AI-driven Hiring Assistant with Vulse’s robust content distribution capabilities, recruiters can attract top talent, boost their employer brand, and focus on strategic decision-making in a highly competitive market.

Vulse is delighted to announce the appointment of Katie Gallagher OBE, Managing Director of Manchester Digital, to our board.With a distinguished career spanning over two decades in the digital and tech sectors, Katie will provide industry insights as Vulse continues its rapid growth.Katie Gallagher, a well-respected leader in the digital industry, has played a pivotal role in advancing Manchester's tech ecosystem through her leadership at Manchester Digital, the largest trade body for digital and tech businesses in the North West.Her commitment to building a vibrant digital economy was recognised with an OBE for services to the digital economy in 2023.Commenting on her appointment, Katie Gallagher OBE said:"I am thrilled to join the board of Vulse, a company that is at the forefront of enhancing how businesses engage with their employees and amplify their voices on LinkedIn.The team at Vulse, led by Rob and Annika, has developed an innovative platform that empowers employees to advocate for their organisations. I look forward to contributing to Vulse's mission and helping the company tobecome the next British unicorn."Annika Sanderson, Co-founder of Vulse, added:"We are incredibly excited to welcome Katie to our board. Her extensive experience in the digital industry and her leadership at Manchester Digital will be invaluable as we continue to grow and evolve.Having a female mentor like Katie, who has such a deep understanding of the challenges and opportunities within the digital sector, will be an incredible asset to Vulse.Her guidance will be instrumental as we work towards our vision of transforming how businesses harness the power of employee advocacy."Katie Gallagher OBE joins dotDigital founder, David Ivy, on our board.

LinkedIn’s recent update to its search engine, introducing semantic search capabilities, is a major advancement in how content is discovered on the platform.By moving beyond simple keyword matching, LinkedIn now uses a broader range of contextual cues to deliver more accurate and relevant search results.This change has significant implications for all LinkedIn users, whether you’re an employer managing a company’s online presence or an employee building your personal brand. Effectively using hashtags on LinkedIn can further enhance content discoverability and audience engagement.What This Means for Users: How to Use LinkedIn HashtagsLinkedIn’s shift to semantic search changes the way users should approach their content strategy and interactions on the platform. Here’s what you need to know:Focus on Creating Value-Driven ContentWhether you’re an employer sharing company updates or an employee posting industry insights, creating content that offers real value is key. LinkedIn’s new search algorithm prioritises content that addresses key topics and questions, rather than just matching specific keywords. This means that posts that provide thoughtful, informative answers to common industry questions are more likely to be discovered.Reevaluate Hashtag UseThe importance of adding and finding relevant hashtags using LinkedIn’s built-in suggestions has increased. While they can still aid discovery, they are no longer essential. Instead of loading your posts with hashtags, concentrate on ensuring your content naturally includes the terms and topics that are most relevant to your audience. If a hashtag fits naturally, use it, but there’s no need to overdo it.Leverage PersonalisationLinkedIn’s updated search engine also incorporates personalisation based on users’ past engagement. This means that the content you share is more likely to be seen by those who have interacted with similar content in the past. For users, this highlights the importance of consistently engaging with content in your field of expertise. Employers and employees alike should encourage sharing content that resonates with their network’s interests and professional needs.Encourage Thought LeadershipEmployers can encourage their teams to share their expertise and insights on LinkedIn, which helps in amplifying the company’s reach while also building the individual’s personal brand. For employees, sharing thoughtful, experience-based content can establish you as a thought leader in your industry, making your profile more attractive to potential employers and collaborators.Diverse Content Is KeyLinkedIn’s improved search capabilities are better at recognising different types of content. Whether you’re sharing articles, videos, infographics, or text posts, having a diverse content mix will help increase your visibility on the platform. Content that addresses various aspects of your industry will likely perform better in searches.Use Analytics To Guide StrategyTools like Vulse can provide valuable insights into what types of content perform best. Whether you’re an employer managing a team’s online activity or an individual looking to boost your LinkedIn presence, use these analytics to refine your strategy. Focus on the topics and content formats that generate the most engagement.Develop a Robust Hashtag StrategyA well-planned hashtag strategy is crucial for enhancing visibility and engagement on LinkedIn. Use a mix of branded hashtags, niche hashtags, and popular hashtags to reach a broader audience while maintaining relevance. Use hashtags sparingly to maintain professionalism. Learn how to use LinkedIn hashtags effectively, including following hashtags to stay updated on relevant topics. Utilise LinkedIn analytics to track the performance of hashtags and refine your strategy. Incorporate relevant hashtags in LinkedIn posts to enhance visibility and engagement. Use the LinkedIn search bar to find industry-relevant hashtags. Leveraging trending hashtags can help connect with relevant audiences and capitalise on emerging topics.Tips for Maximising Engagement with LinkedIn’s Semantic Search and Hashtag StrategyTo make the most of LinkedIn’s new search capabilities, users should consider the following strategies:Prioritise Quality Over QuantityAim to produce content that offers real insights and answers to industry-related questions. Quality content is more likely to be picked up by LinkedIn’s search engine and engaged with by your audience.Stay EngagedRegularly engage with content related to your industry. This not only improves your visibility but also ensures that your content is shown to the right audience based on their past engagement.Stay Updated On LinkedIn FeaturesLinkedIn frequently updates its features and algorithms. Keeping up-to-date with these changes can help you optimise your content strategy and continue to improve your engagement on the platform.What LinkedIn Have SaidXin Yang, AI at LinkedIn spoke about the recent semantic search updates:“Taking a look at our own capabilities, we observed that we had some room for improving our content search results for complex queries. At times, we were either returning no posts since we did not have any posts that contained all of the keywords in a query, or we were returning posts that contained all of the keywords in the query but did not correctly answer the question due to our lack of conceptual understanding of the query.However, our analysis showed that we often did have posts in our search index that could provide a correct answer, even if they didn’t contain all of the keywords in the query. This motivated us to introduce semantic matching capability in our content search engine.Our new content search engine with semantic capability has made it possible to answer complex queries like “how to ask for a raise?”, and improved on-topic rate and long-dwells by more than 10%. We also observed a positive impact on LinkedIn’s sitewide sessions, as members are more likely to engage with the platform when they get better search results.”Frequently Asked Questions (FAQs)LinkedIn's new semantic search capability is transforming how content is discovered and engaged with on the platform. By focusing on creating high-quality, valuable content and staying engaged with your network, you can make the most of these changes, enhance your visibility, and drive greater engagement on LinkedIn. Whether you’re an employer looking to amplify your company’s message or an employee building your professional brand, understanding and adapting to these updates is key to success.What is LinkedIn's search algorithm?LinkedIn's search algorithm uses advanced proprietary technology to rank and order search results based on relevance, engagement, and user behaviour. The platform's search now includes semantic matching, meaning it understands the context and intent behind queries, not just the keywords.What is semantic-based search?Semantic search is an advanced search technology that enables search engines to understand the meaning behind words and phrases. Instead of simply matching keywords, semantic search returns content that aligns with the overall intent of the query, leading to more accurate and relevant results.Do hashtags increase visibility on LinkedIn?Hashtags can still play a role in improving visibility on LinkedIn, but their importance has decreased with the platform's new semantic search capabilities. While hashtags can help categorize content, LinkedIn’s algorithm now prioritises the overall context and quality of the content itself.Do hashtags still work on LinkedIn in 2024?Hashtags are still relevant on LinkedIn in 2024, but their impact has evolved. They remain useful for joining broader business conversations, such as those around topics like #leadership, #socialmediamarketing, and #smallbusiness. However, LinkedIn’s improved search algorithms mean that content quality and relevance are now more critical than ever.Why are my hashtags not working on LinkedIn?If your hashtags aren’t working on LinkedIn, ensure your profile or posts aren't set to private, as this can limit visibility. Additionally, verify that the hashtags you’re using aren’t on LinkedIn’s banned list, which includes hashtags associated with inappropriate or harmful content.

We sat down with Ryan Short, a software and technology sales professional with over a decade of experience. Ryan's journey into the tech world is anything but conventional. Initially pursuing a degree in archaeology, he quickly realised the limited financial prospects. This led him from "digging for gold" to metaphorically "calling for it" in sales.Ryan's career began in cybersecurity, where he first leveraged the power of LinkedIn for marketing and sales promotion. Over the past ten years, LinkedIn has transformed significantly, evolving from a professional platform into a critical tool for business networking and promotion. Following his time in cybersecurity, Ryan transitioned into various roles within SaaS and AI firms, ultimately landing at Planit Testing. Here, he leads the UK sales team, focusing on new business campaigns and leveraging innovative tools like Vulse to drive success.In this interview, Ryan shares insights into his background, the evolution of LinkedIn, and how Planit Testing is making a difference in the realm of software quality assurance. He also discusses the importance of AI in content generation and the future trends that will shape the industry.Tell us about your background and your current role.I’m Ryan Short. I’ve worked in software and technology sales for the past ten years, which has been a bit of an interesting journey. I started off studying archaeology at university and found there was no money in that so I went from digging for gold to calling for it.I started in cybersecurity which was my first entry into using LinkedIn for marketing and sales promotion. Helping to build relationships and back then, ten years ago, LinkedIn was a different beast. It was completely different. It was a new world for a lot of people. And I don’t think many people knew how to use it.From cybersecurity, I changed over into a SaaS product house and then into an AI firm to where I am now, Planit Testing. We specialise in software quality assurance, and I’m leading the sales team in the UK, responsible for developing new business campaigns, and lots of fun stuff, which is why I use Vulse.Tell us about Planit Testing, what the company does, and your role.We’re experts in quality engineering. For the longest time, some of the biggest issues with DevOps, launching any kind of new systems, platforms, or anything technology-wise are defects in the codebase. Over time, these issues can scale which causes performance issues of the applications, ruining customer experiences.A great example is that of Sainsbury’s. Their ordering platform failed recently so orders weren’t going out causing loss of revenue and an unhappy customer base. I’ve heard of other cases, where stock is impossible to get ahold of, or locating where it is for various retailers just because their systems aren’t working.What people think are quite easy, functional things that should work quite often is a lot more of a laborious process. Even when you look at startups, for instance, you need to get your product to market as quickly as possible, but if it’s a bug-ridden mess, that doesn’t work too well. It’s kind of a bit of a dead duck on entry, unfortunately. So you have to sit there as a founder with your head in your hands.We help startups to enterprises on large projects, including AI, data, and quality assurance functioning, from initial consultation to the end of projects. I’m applying my years of experience, to support Planit Testing, in bringing new products to the UK market, building awareness, and elevating sales.How does the company currently utilise LinkedIn, both from a company page perspective and also employees as brand advocates?We utilise LinkedIn through Vulse as a brand awareness platform; promoting covering events, company updates, and our thought leadership pieces around AI, differentiating ourselves in a crowded space with AI-powered tools and AI tools.We also focus on B2B marketing to reach our business customers effectively.It’s an important time, as most businesses are being forced to implement some element of AI, as you may have seen from our recent LinkedIn post, 80% of CIOs are looking to introduce AI into their systems, increasing brand awareness. The problem lies in the data research and assurance to power those processes. LinkedIn is great for us providing valuable assets and guides on these topics through the LinkedIn content platform.Our employees post regularly, acting as brand advocates, sharing their unique journeys and how we’re helping customers, enhancing our brand identity. Especially when we’re helping businesses avoid huge headaches with flawed software systems when they hit the market.We also leverage digital marketing strategies to enhance our online presence. We also utilise email marketing to engage with our audience and share valuable content.How have you seen LinkedIn evolve in terms of personal content sharing?I find LinkedIn interesting. In terms of my role as a sales leader, I have seen it change quite drastically over ten years when users didn’t know what it was or what it did. I’ve found now that real personal human stories resonate, and generate interactions.As I started to develop my content approach, I noticed that the algorithm has changed rapidly and that without a platform like Vulse, it can be a challenge to keep up with the algorithm and understand what posts will reach more users.A lot of creators and “influencers” have been posting and trying to see what sticks for the longest time so it’s nice to have a service like Vulse that understands the latest algorithm updates, and allows brand advocacy in a safe space, whereby, you know, it’s going to do well.Before using Vulse, what were your challenges in terms of utilising LinkedIn?Before using Vulse, what were your challenges in terms of utilising LinkedIn for your marketing efforts?It would be understanding the LinkedIn algorithm, knowing what is going to be preferred in feeds, and if it will be seen by audiences. That’s what I find interesting about content marketing, is that you need to create valuable assets that are shared with audiences, and for it to resonate with them.That was initially difficult to gauge, making sure you’re not just content at a wall. You needed to have a real understanding or knowledgeable insights and that’s where thought leadership took over. Beforehand, it has been the equivalent of working in the dark, whereas now Vulse is the solution that lights up that room.What do you enjoy the most about Vulse? What kind of features do you use?I like to use the Content Theme Planer and Article Summariser as a marketing tool. Solutions that save me time, and put it back in my diary. Some of the topics I like to discuss can be complex, they’re effectively a niche within a niche, so the content I share needs to be bespoke and focused.As soon as I tried these features, I found that the output was incredibly precise, and matched my tone of voice, especially on technical themes. They allow me to add a theme, which then develops a post idea, which is a great starting point for the content creation process. And you know, it’s going to be seen in the feeds of my LinkedIn users.It’s allowed me to launch my personal brand, build thought leadership, and be noticed by potential customers, who are keen to learn more about our services, enhancing both my personal branding and personal brands.What is the future of AI and content generation?I think it’s important to remember there’s IA (Intelligent Automation) and AI (Artificial Intelligence), being able to create content, and understanding how it will perform before I hit post. So as a user, I can take that data and understand that if I tweak certain elements it’s likely to generate more engagement.For LinkedIn in particular, as the algorithm develops, we’ll be able to look at content trends in real-time, for example, a brand may look to post about a celebrity about a partnership, yet that person has in the past few hours negatively impacted their reputation by committing a crime.Tools will be able to analyse that public sentiment, warning content creators that they may wish to change their messaging.I’m looking forward to the advancements in customer sentiment analysis, and the ability to identify content that will add value to potential customers. For example, using intent data to say that specific target audiences are most interested in X and the current post discusses Y, which alerts you to make a change.

Vulse's latest update, version 1.2, is now available, continuing to change the way we create and analyse LinkedIn content.This update introduces several groundbreaking features designed to enhance your LinkedIn strategy, making content creation more efficient and analytics more insightful.What's Included in Vulse 1.2?Live Historical DataGone are the days of manual data aggregation. With the Live Historical Data feature, you can sync previous post data with just one click. This ensures you have up-to-date analytics on both personal profiles and company pages, allowing for a comprehensive view of your LinkedIn performance over time.Post OptimisationStruggling with writer's block? Vulse 1.2 has you covered. Simply add a few words, and our advanced algorithm will instantly create a complete post tailored to your tone of voice. Leveraging post data, this feature ensures your content is not only engaging but also optimised for maximum reach and impact.Sort Top Performing PostsOur upgraded post sorting feature now includes the option to select a specific time frame, making it easier than ever to identify and analyse your top-performing posts. This allows you to replicate successful strategies and continuously refine your content approach.Updated Page AnalyticsUnderstanding your audience's engagement is crucial. Vulse 1.2 now includes detailed analytics such as click count, engagement rates, likes, comments, and impressions. These insights provide a deeper understanding of what resonates with your audience, enabling data-driven decision-making.Why You Should Be Using VulseOfficial LinkedIn API Access Since 2019Vulse has been leveraging the official LinkedIn API since 2019, ensuring secure and reliable access to LinkedIn's data. This official partnership guarantees that your data is handled with the highest standards of security and compliance.Partnerships with Microsoft NVIDIAOur strategic partnerships with industry giants like Microsoft and NVIDIA highlight our commitment to innovation and excellence. These collaborations enable us to integrate cutting-edge technologies into Vulse, enhancing your LinkedIn content creation and analytics experience.100% Focus on LinkedIn Content AnalyticsUnlike other tools that spread their focus across multiple platforms, Vulse is dedicated solely to LinkedIn. This specialised focus allows us to develop features and insights specifically tailored to LinkedIn, providing unparalleled value for users looking to optimise their presence on this platform.Live Data – No Unsecure Chrome ExtensionsWith Vulse, you get live data without the need for potentially insecure Chrome extensions. Our platform provides direct access to real-time analytics, ensuring your data is always current and protected.Post Consistently – Analyse PerformanceConsistency is key to LinkedIn success. Vulse helps you maintain a regular posting schedule and provides detailed performance analysis. This continuous feedback loop allows you to adapt and refine your strategy, ensuring sustained growth and engagement.Vulse 1.2 is more than just an update; it's a revolution in LinkedIn content creation and analysis. With features like Live Historical Data, Post Optimisation, enhanced post sorting, and detailed analytics, Vulse empowers you to take your LinkedIn strategy to the next level.Backed by official LinkedIn API access and partnerships with tech leaders, Vulse is the ultimate tool for anyone serious about LinkedIn.Don't miss out on the opportunity to elevate your LinkedIn game. Try Vulse 1.2 today and experience the future of LinkedIn content creation and analytics.

LinkedIn has expanded its advertising options by introducing LinkedIn newsletters and sponsored newsletter articles, an extension of its sponsored articles feature launched in January.This new tool allows companies to sponsor their newsletters, increasing brand awareness and engagement, and aligning with specific campaign objectives.Currently, only newsletter articles authored by a company and part of an organic company page post can be sponsored.With a 47% rise in newsletter engagement and over 184,000 newsletters published, LinkedIn’s user base shows a strong interest in this content format, supporting engagement campaign objectives.Key Features and BenefitsEnhanced Reach: Sponsored newsletters enable brands to attract more sign-ups and reach a broader audience within their sector.Lead Generation: This tool provides additional ways to gather information for future outreach, making it a valuable lead generation asset.Content Library Integration: Brands can create and manage sponsored newsletters via the “Content Library” in Campaign Manager.Company Page Integration: Only newsletter articles authored by a company and part of an organic company page post can be sponsored.Engagement Campaigns: Sponsored newsletters are available in brand awareness and engagement campaigns.Future Release: LinkedIn plans to allow sponsorship of member-authored newsletter articles in a future release.LinkedIn is rolling out this feature gradually, so if it’s not yet available to you, it will be soon.Learn more about setting up a sponsored newsletter campaign on LinkedIn’s official help pages.By leveraging sponsored newsletters, brands can significantly enhance their marketing strategies, ensuring their content reaches and engages a targeted audience effectively.

Love Vulse? Of course, you do. Love getting paid even more? We understand.We have great news for you. Our affiliate program is now live, offering a fantastic opportunity to earn by promoting Vulse.What is Vulse?Vulse’s LinkedIn Amplification Platform is a game-changer in content creation and marketing strategies, utilising Vulse technology and artificial intelligence to revolutionise LinkedIn content creation. Our proprietary tools drive meaningful engagement and significantly increase brand awareness on the professional network. If you know someone looking to boost their LinkedIn presence, get them signed up through our affiliate program and earn commissions.Why Join the Vulse Digital Marketing Affiliate Program?💸 Earn 35% CommissionFor 12 months on all referrals through our LinkedIn content platform. That’s one of the highest rates in the industry.🗓️ Monthly PayoutsReceive your earnings on the 1st of every month, giving you an extra budget to work with each month.💰 Low $50 Payout ThresholdEven if you're only referring a few people, you'll reach the minimum payout quickly.⚡ Quick Commission ApprovalsCommissions are approved just 30 days after payment, ensuring you get paid promptly for your efforts.How It Works: LinkedIn Amplification ToolsSign Up: Join our affiliate program easily through our website.Share: Promote Vulse using your unique affiliate link. Leverage Vulse’s AI-powered tools to enhance your promotional efforts and increase your referral success rate.Earn: Earn 35% commission on each referral’s subscription for 12 months.Key Benefits of Vulse for Your ReferralsEnhanced LinkedIn Presence: Help your audience create compelling content that stands out with advanced LinkedIn content strategies.Increased Engagement: Drive meaningful interactions with proprietary tools designed for social media content creation.Brand Awareness: Boost visibility on LinkedIn, the top platform for professionals.Start Earning with Vulse TodayJoin our affiliate program and start earning by helping others enhance their LinkedIn presence. With competitive commissions, timely payouts, and a low payout threshold, the Vulse Affiliate Program is designed for your success.Sign up now.