Transform your LinkedIn content strategy

with powerful B2B features

Vulse is an all-in-one, B2B content marketing platform dedicated to improving LinkedIn content output. Amplify personal brands, grow company pages, generate engaging content, and get critical post analytics.

Vulse Art
Vulse ArtVulse RectangleVulse Rectangle
User dashboard on Vulse
    partnership imagepartnership image Vulse - The ultimate LinkedIn content creation tool | Product Huntpartnership image partnership image
Feature image

Get More From LinkedIn Content

We’ve designed Vulse to help you stay consistent, create engaging content and analyse performance. Our LinkedIn content platform makes planning, creating, and posting impactful content quicker and easier than ever before. Get started today and turn your LinkedIn into an audience-building, engagement-generating, reach-broadening machine.

Figures on arrow going upwards to represent increase in engagement rates.Vulse ScoringVulse ScoringVulse ScoringVulse ScoringVulse Scoring

Boost Engagement

Craft compelling content with our AI-powered tools that help you create posts that grab your audience’s attention and drive meaningful engagement.

Graph showing statistics of  reactions and comments on a Vulse profileVulse ScoringVulse ScoringVulse ScoringVulse ScoringVulse Scoring

Build Consistency

Use real-time analytics to monitor your growth and inform your content creation, fuelling growth for your personal LinkedIn profile as well as company pages.

Display of the predicted rating of your post using Vulse analyticsVulse ScoringVulse ScoringVulse ScoringVulse ScoringVulse Scoring

Amplify Reach

Track your growth with our unique scoring system. Use our AI tools to develop content ideas instantly so you can roll out LinkedIn content strategies with ease.

Simplifying Content Management

Feature image

Content Theme Planner

Generate unique content ideas based on themes that your audiences care about. Keep your content fresh, relevant, and engaging by harnessing the power of our bespoke AI content planner.

Feature image

Multiple Account Manager

Manage multiple LinkedIn accounts effortlessly to build a consistent presence across personal profiles and company pages. Foster growth for all of your accounts from one easy-to-use hub.

Feature image

Post Analytics

Stay ahead of the curve with our real-time trending news feed. Keep your finger on the pulse to maintain your position at the forefront of your sector and spark meaningful conversations.

Feature image

Post Scheduler

Automate posting across multiple accounts with a streamlined content scheduler. Get your posts out at the perfect time to boost reach and drive engagement, while freeing yourself up for other tasks.

Main section of Vulse dashboard showing analytics, content performance top posts and drafts
Vulse arrow

What our customers are saying

I’ve been patiently waiting to get my hands on Vulse, and it is a game-changer for me. It’s simple to use but powerful in its results. This is the first AI tech I’ve used that doesn’t read like a robot wrote it. Consistency is key to growing social media platforms and Vulse has given me no excuse with its scheduling tool and speedy post generation. Whilst it’s aimed at LinkedIn, there’s no reason why I can’t repurpose the content for other social media platforms.

Vulse quote

Carla Speight, Founder - PR

Carla SpeightVulse artVulse arrow

It’s a great tool.


Incredible work by the Vulse team.


Vulse quote

Ian Wright, CEO - Virtual Non Execs

Ian WrightVulse artVulse arrow

Vulse is fantastic.


I can’t praise it enough.

Vulse quote

Obi Onuorah, Director - Senior Internet

Obi OnuorahVulse artVulse arrow

This tool is the one to use. The best thing is that the people at Vulse listen to their users on what they need to make the product better and as a result, it is constantly evolving and moving with the times.

Vulse quote

Claire Woods, Director - Kennedy Woods

Claire WoodsVulse artVulse arrow

Vulse is a great tool. It has already made a difference to us and the fact that the tool is still evolving and the team is so receptive to feedback means I am just stoked to see where this takes us.

Vulse quote

Elliot Gaspar, Founding Director - Standard Ledger

Elliot GasparVulse artVulse arrow
Vulse ArtVulse Art

The Right Plan For You

Value-focused pricing that is tailored to your needs. We'll never be beaten on price, ever.

Vulse starVulse star



Perfect for personal branding.

1 account


Per month

  • Words For AI Content

  • Unlimited Posting

  • Content Scheduling

  • Add First Comment


Add a company page into the mix

2 accounts


Per month

  • Unlimited Posting

  • Words For AI Content

  • Personal Profile Analytics

  • Content Ideas Planner - AI


Managing multiple accounts, no problem.

5 accounts


Per month

  • Dedicated Account Manager

  • Unlimited Posting

  • Content Ideas Planner - AI

  • Content Scheduling


Someone's popular, here's everything you need.

10 accounts


Per month

  • Add First Comment

  • Number of accounts

  • Words For AI Content

  • Content Ideas Planner - AI

Looking for an enterprise solution?

Vulse Art

Latest News

  • blog img

    Exclusive Interview With Vulse Co-Founder - Annika Sanderson

    Welcome to our exclusive interview with co-founder, Annika Sanderson. In this insightful discussion, we delve deep into the journey that has led to the growth of Vulse, the challenges encountered, and the vision fueling innovation in the LinkedIn content creation industry. 


    Can you share a bit about your personal journey and what led you to the decision to join Vulse?


    Growing up, I never knew what I wanted to do nor did I know what would interest me enough to make a career out of. I’ve always been a “go with the flow” and “act first, think second” kind of person, however, joining Vulse was a lot more strategic than that.


    I knew it was going to be a challenging role, however, the opportunity to be involved in so many different areas of the business and have tangible impact has already been worth the longer days.


    I have been able to combine my skills from previous roles in Sales, Recruitment and Employee Advocacy into one role, which in my opinion, was something slightly out of reach with it being so niche. It just goes to show what being active and engaging on LinkedIn can do!


    What is your personal connection to solving content creation challenges on LinkedIn? How does it resonate with you on a deeper level?


    Being in recruitment and talent acquisition, standing out has always been something I’ve strived towards. I was always thinking about how to position myself as a thought leader in the space as well as gain the trust from candidates.


    The question “Why should a candidate choose me as their recruiter?” was constantly at the forefront of my mind. The problems I constantly came across was being consistent and coming up with ideas to post about. I must have spent more time thinking about what to post than doing my job some days. 

    How do you maintain a healthy work-life balance amidst the demands of being a startup co-founder?


    If anyone has the answer to this question, I’d love to hear from you.


    Having hobbies and staying active has been such a good way to balance my time. Another trick has been adding every task, no matter how big or small, in my diary.


    When you are balancing so much, it’s easy for me to forget them if they are not in front of me. Some may say my diary looks ridiculous, but that’s worked very well for me for years now.


    Who or what has been your biggest source of inspiration or mentorship along this journey, and how have they influenced your approach to entrepreneurship?


    I follow lots of successful entrepreneurs, from whom I will take inspiration from for different areas of my role at Vulse. From a leadership perspective, I have taken loads of inspiration from my previous manager Matt who was instrumental to my success and he helped me build confidence in myself. 


    Other examples are entrepreneurs such as Molly Johnson-Jones from Flexa or Suzy Lockwood from ditto. I love empowering women to look up to and examples of successful entrepreneurs who are women because it makes it so much more relatable to me personally. 


    What personal strengths or qualities do you believe have contributed most to your success as a co-founder of a content creation startup?


    Being from Finland, the Finnish term “Sisu” comes straight to mind. Roughly translated means strength of will, determination, perseverance, and acting rationally in the face of adversity. 


    I’ve often been described as adaptable and creative which is a great trait to have in a start-up where priorities shift constantly and you have to think on your feet. 


    Lastly, I’d say I’m a people-centric person, so bringing that to my role as a Co-Founder in the form of empowering the awesome team we have here! 

    Looking ahead, what are your personal aspirations or goals for yourself, both within the context of Vulse and beyond?


    Within Vulse I’m excited to continue learning more about leadership and help drive product innovation - introducing new features that create even more value for our users. 


    Additionally, guiding the company to the next level while giving back and lifting others up is my definition of success, so I’d love to look back in 5 years and say I had that impact.


    On a personal note, I’d love to see more of the world, and tick some bucket list destinations off.


    What books, podcasts, or other resources have had a profound impact on your personal or professional growth, and why?


    I only listen to a handful of podcasts, which are The Joe Rogan Experience, The Psychology of Your 20’s, How to Fail with Elizabeth Day and Huberman Lab.


    All of these podcasts have helped to give me a fresh perspective on a variety of topics across my personal and professional life. 


    I’ve only recently gotten into my reading, but a book I always recommend now is “When You’re Ready, This Is How You Heal”. Such a beautiful, powerful and compassionate guidebook offering a practical and insightful approach to healing and personal growth.

    If someone were to play you in a movie, who would it be and why?


    Either Lyndsey Lohan, because as a child people used to say I resemble her a lot (weird, I know) or Angelina Jolie (specifically in her Tomb Raider era), again, because I’ve been told I look like her in those movies. 

    Final question, if you had a dinner party, who would be your three guests, dead or alive?


    This is a really tough one, there are so many fascinating people I’d love to have at a dinner party! One would absolutely be Duncan Trussell, if you know you know. 


    Secondly, Steven Bartlett, simply because I think he’d be able to put me in touch with some pretty cool people afterwards. 


    Lastly, Katherine Johnson who I heard about quite recently - what a woman! It would be so incredibly fascinating to speak to her and ask her questions being one of the first female data scientists in the world. 


    Exclusive Interview With Vulse Co-Founder - Annika Sanderson

    by - Rob Illidge -

  • blog img
    • GUIDES

    7 Top Tips For Improving Your LinkedIn Organic Content Reach

    Improving your organic LinkedIn content reach is not just about posting content; it's about strategising and engaging with your audience effectively.


    Here are seven ways to help you increase your LinkedIn presence and connect better with your target audience.


    Craft a Strategic Content Plan


    Consistency is key when it comes to maintaining an effective online presence. Align your publishing schedule with a well-thought-out content plan. Mix up your content formats, including blog posts, social media updates, infographics, interactive webinars, and videos. Diversifying your content keeps your audience engaged and caters to different learning styles and preferences. By setting clear expectations for your audience, you build trust and strengthen your brand's recall value.


    Tailor Content for Each Social Media Platform


    Understanding the nuances of each social media platform is essential. Tailor your content to fit the audience and culture of each platform. For example, LinkedIn is ideal for professional content, while other platforms may lean towards more casual and lifestyle-focused content. Adapting your strategy to match evolving platform expectations helps you connect more authentically with your audience.


    Focus on User-Centric Content


    Create content that genuinely helps your audience and addresses their pain points. Algorithms may change, but user-centric content remains valuable. Offer practical solutions, valuable insights, and expert tips that resonate with your audience's needs and interests.


    Inject Creativity into Your Content


    Creative content grabs attention and encourages sharing. B2B content doesn't have to be purely factual; incorporating creativity, whether through visuals, humour, or storytelling, can significantly enhance engagement and organic reach.


    Foster Audience Engagement


    Engage with your audience by responding to comments, answering questions, and initiating discussions. Building a sense of community around your content fosters loyalty and trust, while also boosting your posts' visibility in audience feeds.


    Harness the Power of Visuals


    Visual content is key to capturing your audience's attention. Incorporate eye-catching images to enhance engagement and encourage sharing across social networks and online channels. On platforms like LinkedIn, posts with images typically receive double the engagement compared to text-only posts.


    Invest in Video Content


    Video content can be a game-changer for expanding your organic reach. While it requires more effort to create, the returns are significant. Audiences are more likely to share video content, making it a powerful tool for increasing visibility and deepening audience connections. Leverage video analytics to optimize your organic marketing efforts effectively.

    For further insights on expanding your content reach organically, take a look at our exclusive LinkedIn Guides and to stay informed about the latest trends and strategies in B2B marketing.


    By implementing these tips and staying attuned to your audience's preferences, you can improve your organic marketing efforts and create meaningful connections with target audiences.


    7 Top Tips For Improving Your LinkedIn Organic Content Reach

    by - Rob Illidge -

  • blog img
    • GUIDES

    Improve Your LinkedIn Reach: The Best 5 Tools For Engaging Content Creation

    Standing out from the noise on LinkedIn requires more than just great ideas; it requires great tools to bring those ideas to life.


    Whether you're looking to boost your personal brand, improve your company's activity, or engage more effectively with your network, the right content creation tools can make the difference.


    Here's a list of the top 5 tools that can transform your LinkedIn content from good to unforgettable, starting with the innovative features of Vulse.


    1. Vulse - The Leading Tool For LinkedIn Content Creation


    Vulse is not just another tool for LinkedIn users; it's a game-changer.


    Designed for employee advocacy and personal branding, it offers an intuitive platform that simplifies content creation, making it easier to craft, edit, and publish high-quality posts and articles.


    With its user-friendly interface and advanced features, Vulse helps you create content that resonates with your audience, driving engagement and enhancing your professional reputation.


    Key Features:

    • Account scoring system: Stay consistent by tracking your post performance.
    • Content creation tools: Create posts in seconds.
    • Analytics: Gain insights into your content's performance.

    2. Canva - Your Go-To For Eye-Catching Visuals

    In a platform where first impressions are crucial, Canva empowers users to create professional, visually appealing graphics that complement their LinkedIn content. With thousands of templates and easy-to-use design tools, Canva is perfect for those looking to add a touch of creativity to their posts without needing a background in graphic design.

    Key Features:

    • User-friendly design interface.
    • A vast library of templates and design elements.
    • Integration with social media platforms for easy sharing.

    3. Grammarly - The Ultimate Writing Assistant

    Grammarly goes beyond basic spell-checking by offering comprehensive writing assistance that ensures your LinkedIn content is not only error-free but also engaging and clear. Whether you're crafting a detailed article or a quick post, Grammarly's suggestions can help you communicate your ideas more effectively.

    Key Features:

    • Advanced grammar and spell-check.
    • Style and tone suggestions.
    • Plagiarism checker.

    4. Hootsuite - Streamline Your Content Strategy

    Managing your LinkedIn presence alongside other social media platforms can be a daunting task. Hootsuite simplifies this process by allowing you to schedule posts, track engagement, and analyse the performance of your content across multiple platforms, including LinkedIn.

    Key Features:

    • Post-scheduling and management.
    • Analytics to track content performance.
    • Integrated content calendar.

    5. BuzzSumo - Uncover Trending Content Ideas

    Staying relevant is key to engaging your LinkedIn audience. BuzzSumo helps you discover trending topics and content ideas within your industry, allowing you to create posts that are timely and resonate with your followers.

    Key Features:

    • Content discovery and insights.
    • Trend analysis for timely content creation.
    • Competitor content analysis.


    Utilising the right tools can significantly enhance the engagement and reach of your LinkedIn content.


    From the leading content creation tools of Vulse to the design power of Canva, these tools equip you to build a more engaging and professional LinkedIn presence.


    Start exploring these tools today and take your LinkedIn strategy to the next level.


    Make every post count by choosing tools that align with your goals and audience needs.


    Improve Your LinkedIn Reach: The Best 5 Tools For Engaging Content Creation

    by - Rob Illidge -


    Announcement: A New Co-Founder Joins The Vulse Leadership Team

    We're delighted to announce that talent specialist, Annika Sanderson, has joined Vulse as a co-founder, adding to our leadership team.

    The announcement comes after growing rapidly, adding thousands of active users, improving our internal development team following VC investment, and joining Microsoft and NVIDIA acceleration programs, as well as being named one of the most exciting tech companies in the UK.

    On joining the company Annika commented:

    "I’m incredibly excited to be a part of the Vulse journey and will work alongside Rob to help achieve the global vision we have set, alongside people and talent projects which are the cornerstone of any unicorn.

    Rob has created an incredible team in Manchester, and it's an honour to be a part of a business that is changing the way employers and employees promote themselves online."

    CEO, Rob Illidge added:

    "Annika is a breath of fresh air and has instantly become an invaluable part of a team, with an in-depth knowledge of company culture, talent acquisition and employee advocacy.

    It's an honour to welcome her to an increasingly diverse and enigmatic team."


    Vulse was founded by former social media CEO, Rob Illidge, to support LinkedIn employee advocacy strategies and empower employees to create consistent, engaging content on the professional networking platform.


    Announcement: A New Co-Founder Joins The Vulse Leadership Team

    by - Rob Illidge -

  • blog img

    Improve Your B2B Marketing With LinkedIn's New Website Actions Tracking

    LinkedIn has added to its digital marketing tools with "Website Actions" a new ad-tracking feature designed to bridge the gap between in-stream LinkedIn activities and website responses.


    This new tool, powered by the LinkedIn Insight Tag, allows marketers to connect their LinkedIn ads with tangible actions taken on their websites, allowing for more refined ad measurement and optimisation.


    Simplifying Response Tracking


    Website Actions offers an approach to tracking a variety of response activities on your website, eliminating the need for complex coding for each action.


    This user-friendly feature enables marketers to select specific actions of interest, such as form submissions or page views, to tailor ad audiences and gather precise data points for better campaign analysis.


    LinkedIn elaborates on the purpose behind Website Actions:


    "This feature is crafted to ease the tracking of web actions, empowering B2B marketers to capture and assess website engagements directly through the LinkedIn Insight Tag, sans additional tracking codes. It's a step towards more autonomous retargeting and performance measurement, facilitating a deeper understanding of campaign efficacies for marketers."



    The Essence Of Website Actions For B2B Marketers


    Understanding and attributing website activity to specific campaigns has always been challenging for B2B marketers, often requiring intricate coding skills.


    Website Actions aims to simplify this process, making it accessible even to those with minimal coding experience.


    The introduction of this tool aims to improve how marketers retarget, measure, and ultimately, optimise their ad budgets for maximum impact.


    Empowering Marketers To Drive Superior Results


    With Website Actions, LinkedIn is handing the reins over to marketers, enabling them to:


    • Enhance Retargeting: Craft highly targeted campaigns based on specific user actions, increasing ad relevance and effectiveness.
    • Improve Measurement Accuracy: Obtain reliable data to assess the true impact of your campaigns.
    • Optimise Ad Spend: Allocate your budget more effectively, focusing on actions that drive value.


    Real-World Success With Website Actions


    Early adopters of Website Actions have reported significant successes:


    • Cognism saw a tripling in conversion rates by utilising Website Actions to create intent-based audience segments for personalised campaigns.
    • Bottomline experienced a 50% jump in click-through rates, leveraging Website Actions for smarter lead generation and retargeting.
    • LinkedIn Marketing Labs achieved an 83% increase in course completion rates by using Website Actions to track and retarget learners effectively.

    Embark on Your Website Actions Journey


    Ready to improve your B2B marketing strategy? Website Actions is an option for more efficient ad tracking, enabling you to capture key website interactions effortlessly.


    Start by integrating the LinkedIn Insight Tag into your website and monitor ad performance and retargeting efforts.


    Improve Your B2B Marketing With LinkedIn's New Website Actions Tracking

    by - Rob Illidge -

  • blog img

    LinkedIn Expands Creator Tools: A New Era for All Users

    In a significant move, LinkedIn is democratising its creator mode tools, extending these capabilities to its entire user base.


    Launched two years ago, the creator mode has been a game-changer for 18 million users, empowering them with advanced sharing tools, insightful analytics, and profile optimization features to showcase their expertise and interests effectively.


    What's New in LinkedIn's Creator Tools Expansion?


    The next few months will see a phased rollout of this update, which promises to make content creation and audience engagement more seamless for LinkedIn members. LinkedIn will eliminate the need to switch creator mode on and off, streamlining access to these features for every user.


    Key Updates To Look Out For


    February 2024: To declutter the profile introduction section, LinkedIn will remove profile hashtags. This change aims to simplify how users present themselves and their professional interests.


    March 2024: The removal of the creator mode toggle from the resources section marks a significant shift in how users access and utilise creator tools.


    The 'About' section of profiles will be repositioned to the forefront, enabling users to convey their professional narratives more prominently. 


    Users will also gain the flexibility to set 'Follow' or 'Connect' as their primary call-to-action (CTA), with 'Follow' being the default setting unless changed.


    Implications For LinkedIn Users


    This update signifies a commitment to enhancing LinkedIn content creation and networking on its platform. By making creator tools universally accessible, LinkedIn is levelling the playing field, allowing more users to engage with content creation, share their insights, and grow their professional networks more effectively.


    While the core functionalities of creator mode remain intact, the removal of the on/off switch underscores LinkedIn's intention to integrate these features more cohesively into the user experience.


    This change is poised to encourage greater participation among users who may not have previously considered themselves as creators, thereby enriching the diversity and quality of content on the platform.


    Looking Ahead


    As LinkedIn continues to evolve, these updates reflect its adaptive approach to user feedback and changing digital landscapes.


    By simplifying and enhancing the content creation process, LinkedIn is not only boosting user engagement but also reaffirming its position as a pivotal platform for professional growth and knowledge sharing.


    LinkedIn Expands Creator Tools: A New Era for All Users

    by - Rob Illidge -

  • blog img
    • GUIDES

    How Recruiters Close Roles Faster With A LinkedIn Content Strategy

    It's fair to say that LinkedIn is the go-to platform for the recruitment industry, shaping how companies connect with potential candidates.


    For recruitment firms, an organic presence on LinkedIn isn't just beneficial; it's essential for staying competitive and closing job roles faster.


    Unlike paid strategies, building an organic presence focuses on creating genuine connections, sharing valuable content, and establishing your firm as a trusted industry authority, all without the direct cost of advertising.


    This blog looks at actionable strategies recruitment companies can employ to enhance their organic LinkedIn presence, accelerating the job closure process and attracting the right talent quickly.


    Leveraging Your Company Page


    A compelling LinkedIn company page is imperative to an organic presence. It's where potential candidates land to learn more about your firm, its culture, and current job openings.


    Ensure your page is complete with up-to-date information, a clear description of your services, and compelling content that showcases your knowledge in the recruitment field.


    Regular posts about industry insights, company successes, and employee stories can boost engagement and attract followers organically.


    Content Is King (And Queen)


    Content drives engagement on LinkedIn.


    Share articles, infographics, and videos that provide value to your target audience, whether it's career advice, market trends, or recruitment tips.


    High-quality, informative content not only positions your firm as a thought leader but also increases the likelihood of shares and comments, extending your reach organically.


    Never Forget The Power of Employee Advocacy


    Encourage other recruiters within your firm to be active on LinkedIn, sharing your company's content and their insights about the industry.


    Employee networks can significantly expand your reach, tapping into a broader audience organically. With a dedicated employee advocacy strategy this can be a game-changer for content performance.


    This organic approach not only amplifies your content's visibility but also humanises your brand, making your firm more relatable and attractive to potential candidates.


    Engaging with Your Community


    Interaction is key to building an organic presence.


    Regularly engage with your followers by responding to comments, participating in relevant discussions, and contributing to LinkedIn groups within your industry.


    This two-way interaction fosters a sense of community and keeps your firm top of mind among potential candidates.


    Tap Into LinkedIn SEO


    Optimise your company page and content for LinkedIn's search algorithm by incorporating relevant keywords associated with your recruitment specialties and industry focus.


    This can improve your visibility in search results, making it easier for potential candidates to discover your firm when they're looking for new opportunities or industry insights.


    Utilising LinkedIn Analytics


    LinkedIn provides analytics for company pages, offering insights into the performance of your content and the demographics of your followers.


    Use this data to refine your content strategy, focusing on what resonates most with your audience.


    Understanding these analytics can guide your organic growth efforts more effectively.


    Continuous Networking and Relationship Building


    Networking is at the heart of LinkedIn.


    Continuously connect with industry professionals, potential candidates, and other recruitment firms.


    A broad and active network enhances your firm's visibility and accessibility, making it easier to connect with candidates and close roles faster.




    Q: How often should we post content on our LinkedIn Company Page?


    A: Aim for a consistent posting schedule, such as 2-3 times a week, to keep your audience engaged and your firm visible in their feeds.


    Q: Can sharing employee achievements and milestones improve our organic presence?


    A: Absolutely. Highlighting employee achievements humanizes your brand and showcases your company culture, making your firm more attractive to potential candidates.


    Q: Is it necessary to use hashtags in our LinkedIn posts?


    A: Yes, hashtags can extend the reach of your posts beyond your immediate network, making your content discoverable to users following those hashtags.


    A strong organic LinkedIn presence for recruitment firms is pivotal in today's digital-first hiring landscape.


    By focusing on building genuine connections, sharing valuable content, and actively engaging with the LinkedIn community, recruitment companies can significantly speed up their job role closures.


    This organic approach not only enhances visibility but also establishes the firm as a reputable leader in the recruitment industry, attracting top-tier candidates naturally.


    How Recruiters Close Roles Faster With A LinkedIn Content Strategy

    by - Rob Illidge -

  • blog img

    Revealed: The Latest B2B Marketing Trends By Linkedin

    In the ever-evolving world of B2B marketing, staying ahead of trends is crucial.

    LinkedIn, in collaboration with Ipsos, recently surveyed over 2,000 B2B marketers globally to gain insight into the industry's most significant trends and their impact across various categories.

    The findings highlight artificial intelligence (AI) as a key area of focus. With ad budgets tightening, marketers are also prioritising customer retention strategies.

    LinkedIn continues to be the preferred platform for many in the B2B sector, offering unique opportunities for engagement and growth.

    For a detailed look at the survey results and to understand how these insights can shape your marketing strategies, the full infographic link is available below 👇🏻



    Revealed: The Latest B2B Marketing Trends By Linkedin

    by - Rob Illidge -

  • blog img

    LinkedIn Shares The Future Of B2B Marketing 2024

    In a world where B2B marketing is constantly evolving, understanding emerging trends is crucial for staying ahead. 


    LinkedIn collaborated with Ipsos to carry out a survey involving more than 2,000 B2B marketers from various regions across the globe. The objective was to gather their perspectives on the foremost industry trends and their associated effects across diverse sectors.


    This blog aims to provide a comprehensive understanding of these emerging trends and how they align with Vulse's objectives of enhancing LinkedIn content output for better engagement and business growth. 


    Join us as we explore the future of B2B marketing and its implications for businesses like yours.



    Human-AI Integration In Marketing


    The intersection of human creativity and AI's computational prowess is dramatically reshaping the marketing landscape. AI has gone beyond its role as a futuristic notion to become a staple in the marketer's toolkit. This integration is not just about task automation; it fundamentally enhances human creativity, enabling the creation of highly personalised and impactful marketing campaigns. 


    The core challenge in this synergy is ensuring that AI supports rather than supersedes the human touch in marketing endeavors. This balance is crucial to maintain content that is authentic and relatable to the target audience.


    AI assists in analysing vast amounts of data, uncovering insights that humans alone might miss, thereby empowering marketers to develop more effective strategies. 


    Moreover, AI-driven tools at Vulse are enabling marketers to understand and predict customer behaviours and preferences, which leads to more targeted and efficient marketing efforts. 


    However, maintaining a human-centric approach ensures that marketing strategies remain grounded in genuine human experiences and emotions, a critical aspect in a world increasingly dominated by technology.


    The Shift to Contextual Targeting


    With the growing emphasis on data privacy, B2B marketers are increasingly pivoting towards contextual targeting, a trend that Vulse is actively embracing. 


    This strategy represents a shift away from traditional identity-based targeting, focusing instead on the context in which a consumer interacts with content. This approach prioritises relevance while safeguarding user privacy.


    Contextual targeting leverages the subtle nuances of consumer behaviour and situational factors, offering a more sophisticated and less intrusive way of connecting with audiences. This method also aligns with the evolving regulatory landscape, providing a sustainable approach to marketing in an era where privacy concerns are paramount. 


    As a result, marketers at Vulse are not only able to maintain compliance with privacy laws but also enhance the consumer experience by delivering more relevant and timely content.



    Revolution In Search Marketing


    The advent of generative AI is revolutionising search marketing, posing new challenges and opportunities for traditional SEO principles. Sophisticated AI algorithms are now capable of understanding and predicting user intent with unprecedented accuracy. 


    This transformation offers significant opportunities for marketers to boost their online presence in a more nuanced and user-centric manner. AI's ability to analyse and interpret large datasets is providing deeper insights into search patterns and user behaviours. 


    Vulse leverages these insights to develop SEO strategies that are not only responsive to the current search landscape but also anticipatory of future trends. This proactive approach ensures that Vulse's clients stay ahead in a highly competitive and ever-changing digital environment. 


    By combining AI-driven analysis with human expertise, Vulse is able to craft SEO strategies that are both innovative and effective, securing a competitive edge for their clients in the digital marketplace.


    The Growing Realm Of B2B Influencer Marketing


    Influencer marketing is experiencing a significant expansion into the B2B sector, particularly in niche markets where influencers' expertise and credibility play a pivotal role.


    The focus is on cultivating relationships with influencers who not only possess a substantial following but also exhibit the knowledge and authenticity necessary to engage professionally oriented audiences. This trend in B2B influencer marketing underscores the shift from traditional advertising methods to strategies centred around influential individuals. 


    Influencers in the B2B realm often hold a deep understanding of specific industries, enabling them to effectively communicate the value of products and services to a more targeted audience. Vulse recognises the power of these influencers in providing credibility and trustworthiness to a brand's messaging, an essential aspect in B2B marketing where decisions are often driven by expertise and reliability. 



    Navigating B2B Micro-Influencer Marketing


    The emergence of micro-influencers in the B2B space is offering a unique combination of opportunities and challenges. These influencers, typically perceived as more authentic and relatable, can deliver highly targeted and engaging content to niche audiences. 


    The rise of B2B micro-influencers with follower counts between 10,000 and 20,000 raises potential conflicts of interest, especially when they also act as corporate ambassadors. This complexity requires a strategic approach to influencer partnerships.


    Vulse places great emphasis on transparency and alignment of values in its influencer partnerships. This ensures that the content produced is not only effective in reaching target audiences but also maintains the integrity and credibility of both the influencer and the brand. 


    Micro-influencers in the B2B sector often have a dedicated, engaged following within specific industries or niches, making them ideal partners for reaching targeted groups with precision. 


    Vulse leverages these relationships to create content that resonates deeply with specific audiences, thereby enhancing the impact and effectiveness of their marketing campaigns.



    LinkedIn’s Pivotal Role in B2B Social Commerce


    LinkedIn's transformation into a hub for B2B social commerce signifies a major shift in the way business transactions and networking are conducted. With its extensive professional network and specialised tools like Sales Navigator and Buyer Intent tools, LinkedIn offers unmatched opportunities for B2B marketers. 


    Vulse recognises the potential of LinkedIn and advises clients to fully utilise its capabilities to their advantage. From leveraging networking opportunities and content marketing to engaging in direct sales and lead generation, LinkedIn's platform provides a comprehensive suite of tools for B2B marketers. 


    This shift underscores LinkedIn's evolving role from a professional networking site to a key player in the B2B digital marketing and sales landscape. Vulse assists clients in developing strategies that maximise the benefits of LinkedIn's unique environment. This includes creating compelling content that resonates with professional audiences, using advanced targeting tools to reach the right decision-makers, and leveraging the platform's analytics to refine and optimise marketing strategies. 


    By embracing LinkedIn's full range of features, you can not only increase visibility and engagement within the professional community but also to drive tangible business results.



    The Surge Of Micro-Videos in B2B Marketing


    The rising popularity of micro-videos is a clear indicator of shifting content consumption patterns, particularly in B2B marketing. Platforms like YouTube Shorts and Facebook Reels are proving to be effective channels for engaging B2B audiences. 


    These short, compelling video formats offer a unique way for brands to tell their stories, connect with audiences on a personal level, and convey complex messages in an easily digestible format. The succinctness and visual appeal of micro-videos make them particularly effective in capturing the attention of busy professionals. 


    Vulse leverages the power of storytelling through these videos, creating content that is not only informative but also emotionally resonant. This approach helps in breaking down complex concepts into simple, engaging narratives, making them more accessible to a wider audience. 


    The surge in micro-video content reflects a broader trend in digital marketing towards more engaging, visually driven content formats.




    As we look towards the future, it's clear that embracing these trends and innovations will be key for businesses seeking to thrive in the ever-changing world of B2B marketing. 


    By focusing on personal branding, company page growth, engaging content creation, and detailed analytics, Vulse positions itself at the cutting edge of this transformation. 


    The importance of efficiently utilising limited ad budgets and maintaining strong customer relationships cannot be overstated in this dynamic environment. 


    Stay ahead of the curve by integrating these insights into your strategic planning and leveraging the power of platforms like Vulse to maximise your LinkedIn marketing potential.


    LinkedIn Shares The Future Of B2B Marketing 2024

    by - Erin -

  • blog img
    • GUIDES

    How To Become A LinkedIn Influencer In Your Industry

    Let's talk LinkedIn Influencers.


    It's not just your average professional networking gig anymore. It's become a vibrant hub for sharing ideas and making your personal brand shine. 


    In a world where networking has gone digital, mastering LinkedIn influence is your golden ticket to leaving a mark in your industry.


    This blog is designed to provide strategic insights on becoming a LinkedIn influencer using Vulse, with a specific focus on professionals in the B2B sector.


    Building Your Personal Brand: The Foundation of LinkedIn Influence


    Step 1: Define Your Brand


    A strong personal brand is the cornerstone of influence on LinkedIn. 


    Begin by crafting a unique identity, aligning your values, and showcasing your expertise. 


    • What sets you apart from others in your industry? 
    • Why should people pay attention to your perspective? 


    Craft a clear and compelling personal brand that resonates with your target audience, making it easier for professionals to recognise and connect with you.


    Step 2: Create Engaging, Value-Added Content


    To establish yourself as an influencer, focus on producing content that offers genuine value to your audience. 


    Share practical tips, insightful ideas, and thought-provoking content that your target audience can apply in their professional lives.


    Consistency is key; experiment with various formats, such as articles, videos, and infographics, to keep your content fresh and captivating.


    Step 3: Be Human


    While LinkedIn is a professional platform, connecting with your audience on a human level is crucial for success. 


    Share personal stories and experiences that align with your brand, showcasing the authentic person behind the professional façade. 


    Engage thoughtfully with your audience, responding promptly to comments and messages. Building a sense of community and loyalty among your followers is essential for building your LinkedIn brand.


    Step 4: Invest in Building Meaningful Relationships


    Being a LinkedIn influencer goes beyond content creation; it's about building meaningful relationships. 


    Continuously expand your network by connecting with professionals in your industry. Engage with their content, offer insights, and actively participate in relevant LinkedIn Groups. 


    Networking with other influencers and industry leaders can broaden your reach and open doors to collaboration opportunities.


    Step 5: Consistently Promote Your Content


    Creating great content alone won't guarantee success. Actively promote your content by using relevant hashtags, strategically sharing within LinkedIn Groups, and leveraging other social media platforms. 


    Cross-promoting your LinkedIn content via email marketing and your personal website can attract a wider audience and maximise your reach.


    B2B Influence on LinkedIn: A Unique Perspective


    Why Become a B2B Influencer?


    B2B influencers, often known as thought leaders, discuss B2B software and services on platforms like LinkedIn. 


    Unlike B2C influencers who promote consumer products on platforms like TikTok and Instagram, B2B influencers focus on distributing their thoughts through keynotes, webinars, interviews, whitepapers, and articles.


    Step 1: Optimise Your Profile for B2B Appearance


    Clean up your LinkedIn profile before aiming to become an influencer. Ensure your profile reflects a professional image, with a clear profile photo, an informative headline, and detailed experience sections. 


    A well-optimised profile creates a positive first impression and helps your audience understand who you are and what you do.


    Step 2: Choose Your Content Pillars


    Develop a content strategy by selecting specific topics that align with your expertise. Establishing content pillars allows your audience to categorise you as an expert in particular areas. 


    Whether it's discussing B2B marketing strategies, human psychology in marketing, or the future of B2B services, consistency in your content pillars enhances your brand recognition.


    Step 3: Engage the Community


    Social media is a two-way street, and engagement is key to becoming a LinkedIn B2B influencer. Actively participate in your community by commenting on popular posts, tagging industry experts in your content, and initiating meaningful conversations. 


    Building a strong network and engaging with others in your niche will contribute to your credibility and influence on the platform.




    Becoming a LinkedIn influencer is an attainable goal with a strategic approach and dedication. Define your personal brand, create valuable content, embrace authenticity, nurture meaningful relationships, and consistently promote your content to maximise your reach. 


    For B2B influencers, optimising your profile, choosing content pillars, and actively engaging with the community are crucial steps towards establishing thought leadership on LinkedIn. 


    By following these steps, you can become a recognised authority and influential figure in your field on LinkedIn and beyond. Elevate your LinkedIn game with Vulse – the ultimate B2B content marketing platform. Boost personal brands, enhance company pages, and get critical post analytics.


    How To Become A LinkedIn Influencer In Your Industry

    by - Erin -

  • blog img
    • GUIDES

    5 Steps To A Successful Employee Advocacy Strategy

    When navigating the landscape of social media, B2B companies have found a unique stage to spotlight their expertise on LinkedIn.


    To harness the full potential of LinkedIn and inject it with your brand's energy, businesses are increasingly turning to Employee Advocacy Programs. 


    In this blog, we'll unveil the 5 secret steps that will guide you in launching a thriving Employee Advocacy Program. At the same time, we'll leverage the unparalleled capabilities of Vulse, our B2B content marketing platform, to supercharge your LinkedIn content strategy.



    Step 1: Define Your Goals


    Before embarking on any employee advocacy strategy, defining clear objectives is crucial. What do you want to achieve—increased brand awareness, enhanced website traffic, lead generation, or thought leadership in your industry? 


    Take the time to break down your overarching goals into specific, measurable, achievable, relevant, and time-bound (SMART) objectives. This meticulous approach ensures that your strategy is not only aligned with your broader business objectives but also provides a clear roadmap for success.


    Extend your goal-setting approach beyond quantitative metrics. Consider qualitative factors such as brand perception and industry influence. Vulse's analytics can provide qualitative insights, helping you understand how your approach contributes to the overall narrative of your brand.


    Explore Vulse's analytics features to gain actionable insights into your employees performance. Track engagement metrics, website traffic, and lead generation. The data-driven feedback loop created by Vulse allows you to make informed decisions and optimise your strategy continuously.



    Step 2: Identify Your Advocates


    Not every employee is suited for an advocacy programme. Identify individuals who are passionate about your company and industry, possess a strong online presence, and are willing to actively engage on LinkedIn. 


    Dig deeper into the criteria for selecting advocates. Consider factors such as industry knowledge, communication skills, and existing social influence. 


    Collaborate with HR and department heads to identify individuals who align not just with your brand but also possess the qualities needed to be impactful advocates.


    Encourage employees from diverse roles and departments to participate. This diversity not only broadens the reach of your content but also brings varied perspectives and expertise to the forefront.


    Implement strategies to motivate and empower your advocates. Recognise their efforts publicly, offer incentives, or create friendly competitions to boost engagement. Leverage Vulse's analytics to identify high-performing advocates and tailor recognition efforts based on their contributions to the strategy.



    Step 3: Provide Training and Resources


    To ensure your advocates represent your brand effectively, offer them training and resources. Teach them about your brand's values, key messaging, and LinkedIn best practices. Provide them with a content library containing shareable materials such as articles, infographics, and videos.


    Develop comprehensive training modules that cover not only your brand's messaging but also LinkedIn etiquette and the nuances of online engagement. 


    Conduct interactive training sessions to engage advocates actively. Use real-life scenarios and case studies to provide practical insights. Encourage questions and discussions to create a collaborative learning environment. 


    Implement on-demand learning opportunities for advocates who prefer self-paced education. Create a repository of training materials within Vulse, allowing advocates to revisit content and refresh their knowledge at their own convenience. This approach accommodates diverse learning preferences within your advocate community.



    Step 4: Create a Content Calendar


    Consistency is key to a successful employee advocacy strategy. Establish a content calendar that outlines the type of content to be shared, posting schedules, and key messaging. Collaborate with your advocates to ensure they are comfortable with the content and posting schedule. Vulse's content planning features can simplify this process, allowing you to schedule posts in advance and maintain a consistent presence.


    Engage your advocates in the content creation process by seeking their input on themes, topics, and formats. This collaborative approach not only ensures that the content aligns with their expertise but also fosters a sense of ownership among advocates. 


    Determine an optimal posting schedule based on your audience's online behaviour and LinkedIn algorithm insights. Content planning tools can help you schedule posts strategically, ensuring that your content reaches the maximum audience at the most opportune times. Consistency in posting enhances visibility and engagement.


    Stay agile in adapting your content calendar to align with current industry trends, events, or relevant news. This adaptability ensures that your content remains timely, addressing the latest developments and maintaining audience relevance.



    Step 5: Measure and Optimise


    Regularly monitor the performance of your employees content activity on LinkedIn. 


    Identify what works and what doesn't, and make data-driven adjustments to your strategy. This iterative approach will help you continuously improve your programme and achieve better results over time.


    Dive into detailed metrics such as likes, shares, comments, and click-through rates. This comprehensive analysis provides a holistic understanding of how your content resonates with your audience and its impact on key business objectives.


    Identify advocates who consistently drive engagement and amplify your brand reach. Recognise and reward their efforts, and consider leveraging their success strategies for broader adoption.


    Use the insights gathered from analytics to refine and enhance your advocacy strategy iteratively. Identify patterns, trends, and areas for improvement. Collaborate with your advocates to incorporate their feedback and experiences. 





    Launching an employee advocacy strategy on LinkedIn can be a game-changer for your business, enhancing brand visibility and credibility. 


    By following these 5 steps and utilising Vulse's B2B content marketing platform, you can streamline the process and maximise the impact of your employee output.


    Remember, the key is to set clear goals, engage the right advocates, provide them with the necessary resources, maintain consistency, and continuously measure and optimise your efforts. 


    With dedication and the right tools, you'll soon see your employees thrive on LinkedIn thrive, driving significant benefits for your company.


    5 Steps To A Successful Employee Advocacy Strategy

    by - Erin -

  • blog img
    • GUIDES

    5 Ways To Maximise LinkedIn Post Engagement

    As your trusted B2B content marketing partner, Vulse is proud to introduce a thoughtfully curated collection of 5 essential strategies designed to enhance your post engagement on LinkedIn.


    In this blog, we will tap into the wisdom of industry experts, blending their insights with Vulse's expertise to explore the craft of creating LinkedIn content that captivates and leaves a lasting impact.


    Tip 1. Audience-Centric Tailoring


    Creating impactful content is a direct result of understanding your audience deeply. Tailor your posts to align with their specific needs and preferences, positioning yourself as a valuable solution within your industry. This tailored approach fosters a stronger connection, addressing the unique concerns and interests of your audience.


    In-Depth Audience Understanding:


    To tailor your content effectively, invest time in understanding your audience's demographics, pain points, and aspirations. Utilise analytics tools to gather insights into their behaviour, preferences, and engagement patterns. This data-driven approach ensures that your content resonates authentically with your target audience.


    Segmentation for Personalisation:


    Segment your audience based on factors such as industry, job role, and interests. Craft tailored content for each segment, addressing their specific challenges and providing solutions. Personalisation enhances the relevance of your content, increasing its impact and resonance with diverse audience groups.


    Feedback Integration:


    Actively seek feedback from your audience through surveys, polls, and direct engagement. Integrate this feedback into your content strategy, adjusting your approach based on audience preferences. This iterative process not only enhances your understanding of the audience but also builds a collaborative relationship with them.


    Adaptability in Messaging:


    Stay agile in adapting your messaging to align with evolving audience trends and industry developments. Monitor industry conversations, participate in relevant discussions, and incorporate emerging topics into your content strategy. This adaptability ensures that your content remains timely and valuable.


    Continuous Audience Research:


    Audience preferences and industry dynamics evolve over time. Conduct regular audience research to stay ahead of these changes. Embrace a proactive approach to understanding your audience, keeping your content strategy dynamic and responsive to shifting market demands.



    Tip 2. Headline Mastery for Engagement


    Crafting attention-grabbing headlines is an art. Your headlines serve as the initial point of contact, influencing whether your audience chooses to explore your content. 


    Ensure they are not only clear and concise but also intriguing, setting the stage for an engaging narrative that compels your audience to delve deeper.


    Clarity with Intrigue:


    A balance between clarity and intrigue is crucial in headline creation. Clearly convey the main topic while incorporating elements that spark curiosity. Consider using compelling adjectives, posing questions, or presenting a unique perspective to capture attention.


    Keyword Optimisation:


    Integrate relevant keywords into your headlines to enhance discoverability. Understand the key terms and phrases your audience uses when searching for content related to your industry. Strategic use of keywords in headlines improves the visibility of your posts in LinkedIn searches.


    A/B Testing Headlines:


    Experiment with different headline variations through A/B testing. Analyse performance metrics to identify which headlines resonate most with your audience. This data-driven approach allows you to refine your headline strategy over time, maximising engagement.


    Aligning Headlines with Content:


    Ensure that your headlines accurately reflect the content of your posts. Misleading headlines can lead to disappointment and disengagement. Establish trust by delivering on the promise made in the headline, providing valuable and relevant content.


    Evoking Emotion:


    Incorporate emotional elements into your headlines to create a connection with your audience. Whether it's humour, curiosity, or empathy, evoke emotions that resonate with your target audience. Emotionally resonant headlines are more likely to capture attention and foster a memorable impact.



    Tip 3. Instant Audience Captivation


    Commencing the journey with a captivating hook is essential for holding your audience's attention. 


    Whether through a thought-provoking question, an interesting fact, or a compelling story, seize the opportunity to engage your audience from the very first sentence.


    Strategic Opening Techniques:


    Experiment with different opening techniques to discover what resonates best with your audience. This could include posing a thought-provoking question, presenting a surprising statistic, or sharing a brief anecdote. Tailor your approach based on the nature of your content and the preferences of your audience.


    Creating Tension or Curiosity:


    Build tension or curiosity in your opening to entice readers to continue. Tease a problem that your content will address, leaving readers eager to discover the solution. Alternatively, create an element of mystery that encourages readers to explore further.


    Empathy and Relatability:


    Connect with your audience on a personal level by expressing empathy and relatability in your opening. Acknowledge common challenges or experiences shared by your audience, establishing a sense of understanding. This human connection creates a foundation for sustained engagement.


    Storytelling Techniques:


    Incorporate storytelling techniques into your opening to create a narrative flow. Craft a compelling story that aligns with the theme of your content, drawing readers into the overarching message. Storytelling adds a layer of depth and emotional resonance to your content.


    Relevance to Audience Needs:


    Ensure that your opening directly addresses the needs and interests of your audience. Clearly communicate the value they will gain from reading further. By establishing immediate relevance, you capture your audience's attention and communicate the significance of your content to their concerns.



    Tip 4. Art of Conciseness 


    In a world where time is a precious commodity, mastering the art of conciseness is crucial. Keeping your posts succinct, ranging between 300-500 words, ensures that your message is impactful within the fleeting attention span of busy LinkedIn professionals.


    Focused and Purposeful Writing:


    Prioritise clarity and purpose in your writing to convey your message efficiently. Each sentence should contribute directly to the overall message of your post. Avoid unnecessary details or tangential information that may dilute the impact of your content.


    Structured Information Flow:


    Organise your content with a clear and logical structure. Use headings, subheadings, and bullet points to break down information into easily digestible segments. A well-structured flow aids readers in quickly extracting key points without feeling overwhelmed.


    Elimination of Redundancy:


    Review your content critically to identify and eliminate redundancy. Each idea or point should be expressed concisely without unnecessary repetition. Reducing redundancy not only saves readers' time but also enhances the overall coherence of your message.


    Strategic Word Choice:


    Choose your words strategically to convey maximum meaning with minimal text. Opt for powerful and descriptive language that resonates with your audience. Avoid filler words and focus on communicating your ideas with precision and impact.


    Engaging Without Overwhelming:


    Maintain a balance between engagement and brevity. While it's essential to captivate your audience, avoid overwhelming them with excessive information. Select key insights or compelling details that align with your message, leaving readers satisfied without feeling inundated.



    Tip 5. Visual Storytelling Excellence


    Embrace visual storytelling as an essential tool in your content arsenal. Elevate your posts with eye-catching images, infographics, or videos. This not only makes your content visually appealing but also significantly enhances engagement in the dynamic LinkedIn landscape.


    Strategic Visual Integration:


    Integrate visuals strategically throughout your content to enhance key points and maintain reader interest. Whether it's infographics summarising data or images complementing your narrative, visuals serve as powerful aids in conveying complex information.


    Consistency in Visual Style:


    Maintain consistency in your visual style to create a cohesive and recognisable brand identity. Use a consistent colour palette, font style, and overall design language. Consistency fosters familiarity, making your content easily distinguishable in the crowded LinkedIn feed.


    Accessibility Considerations:

    Ensure that your visual content is accessible to a diverse audience. Provide alternative text for images and captions, making it accessible to those using screen readers. Additionally, avoid overly complex visuals that may distract from your message. Strive for a harmonious blend of informative visuals that complement your written content.


    Engaging Multimedia Elements:


    Enhance your posts with a variety of multimedia elements, such as videos or slideshows. These dynamic additions capture attention and provide an immersive experience for your audience. Whether showcasing product demonstrations, industry insights, or behind-the-scenes glimpses, multimedia elements amplify the impact of your content.




    In the realm of LinkedIn, the magic lies in the synergy of impactful content creation and unwavering engagement. 


    These strategies are your roadmap to cultivating a powerful LinkedIn presence, attracting new connections, and becoming a trailblazer within your industry. 


    Ready to transform your LinkedIn game? Let's embark on this journey together, visit Vulse today.


    5 Ways To Maximise LinkedIn Post Engagement

    by - Erin -

  • Vulse Art

    Level up your LinkedIn with quality content at your fingertips. Start today.

    Need help? Simply drop us an email. We’re here to help.