Best Employee Advocacy Tools for 2026: Build a Programme That Scales

Employee advocacy has become essential for B2B brands. LinkedIn's algorithm increasingly favours human-led content over corporate pages, and buyers trust employees far more than brand accounts.

The right tools make it easy to launch, manage, and measure an advocacy programme without adding hours to your marketing workload.

This guide covers the best employee advocacy tools for 2026, from dedicated advocacy platforms to complementary solutions that support content creation, communication, and measurement.

What to look for in an employee advocacy tool
 

Before choosing a platform, consider these factors:
 

Ease of use for employees

If the tool is complicated, adoption will fail. Look for one-click sharing, mobile access, and minimal training requirements.
 

Content curation and suggestions

The best tools provide ready-to-share content so employees don't start from a blank page.
 

Analytics and ROI tracking

You need to measure reach, engagement, and pipeline influence to prove programme value.
 

Compliance and approval workflows

For regulated industries, approval processes and audit trails are essential.
 

Integration with your existing stack

Consider how the tool connects with your CRM, LinkedIn, Slack, and other systems.

Best employee advocacy tools for 2026
 

1. Vulse
 

Disclosure: This is our platform. We're putting it first because we genuinely believe it's the best LinkedIn-focused advocacy tool available, but we encourage you to evaluate all options.

Best for: B2B companies focused on LinkedIn employee advocacy

Vulse is purpose-built for LinkedIn employee advocacy. Unlike multi-channel social media management tools, Vulse focuses exclusively on helping employees build their professional brands and amplify company content on LinkedIn.

Key features:

• AI-powered content suggestions matched to each employee's tone
• Content library with one-click sharing
• Scheduling and approval workflows
• Analytics dashboard tracking reach, engagement, and individual performance
• Unique LinkedIn API access for accurate data
• Content scoring to optimise post performance

Why it stands out:

Vulse was designed for employee adoption. The interface is simple enough that employees can share content in seconds without training. For marketing teams, the analytics go beyond vanity metrics to show genuine business impact. Learn more about how to measure employee advocacy ROI.

Pricing: Tiered plans based on number of seats. Free trial available.

Website: vulse.co

2. Canva

Best for: Creating branded content for employees to share

Canva isn't an advocacy platform, but it's become essential for employee advocacy programmes. It enables anyone to create professional graphics, carousels, and social posts without design skills.

Key features:

• Brand kit to maintain visual consistency
• LinkedIn post templates
• Carousel and PDF creation for high-engagement formats
• Team collaboration and approval workflows
• Magic Resize for multi-format content

Why it works for advocacy:

Employees often want to add a personal touch to content. Canva makes it easy to create original posts that still align with brand guidelines. Many companies pair Canva with a dedicated advocacy tool for distribution.

Pricing: Free plan available. Canva for Teams from £12.99/month per person.

Website: canva.com

3. Notion
 

Best for: Content planning and advocacy programme documentation

Notion serves as a central hub for advocacy programme management. Marketing teams use it to plan content calendars, store guidelines, and coordinate with employee advocates.

Key features:

• Content calendar templates
• Knowledge base for advocacy guidelines and FAQs
• Task management for content creation
• Database views for tracking post performance
• Easy sharing with team members

Why it works for advocacy:

Before employees can share content, you need a system for planning and organising it. Notion provides the backbone for programme operations, even if you use a separate tool for distribution.

Pricing: Free for individuals. Team plans from £8/month per member.

Website: notion.com

4. Loom

Best for: Video content creation for employee advocates

Video outperforms text on LinkedIn, but most employees find video creation intimidating. Loom removes the friction by making it easy to record quick, authentic videos.

Key features:

• Screen and camera recording
• Simple editing tools
• Automatic transcription
• Easy sharing and embedding
• Analytics on views and engagement

Why it works for advocacy:

Short Loom videos humanise your brand. Employees can record quick product tips, customer success stories, or industry insights in minutes. These authentic clips often outperform polished corporate video.

Pricing: Free plan with limited features. Business plan from £12.50/month per user.

Website: loom.com

5. Microsoft Viva Engage

Best for: Internal community building before external advocacy

Viva Engage (formerly Yammer) helps build internal community and culture, which is the foundation of authentic advocacy. Employees who feel connected to their company are more likely to advocate externally.

Key features:

• Internal social networking
• Communities and groups
• Leadership communication tools
• Integration with Microsoft 365
• Analytics on internal engagement

Why it works for advocacy:

Advocacy starts internally. Viva Engage helps employees understand company news, celebrate wins, and feel part of the mission. That internal engagement translates to more authentic external sharing.

Pricing: Included with Microsoft 365 enterprise plans.

Website: microsoft.com/microsoft-viva/engage

6. Slack

Best for: Coordinating advocacy efforts in real time

Slack serves as the command centre for many advocacy programmes. Dedicated channels keep advocates informed, share new content, and celebrate wins.

Key features:

• Dedicated advocacy channels
• Instant content distribution to advocates
• Integrations with other tools
• Reminders and workflows
• Searchable message history

Why it works for advocacy:

When new content is ready, you can push it to your advocacy Slack channel instantly. Advocates can ask questions, share feedback, and celebrate their posts' performance in real time.

Pricing: Free plan available. Pro plan from £6.25/month per user.

Website: slack.com

7. LinkedIn Sales Navigator

Best for: Sales teams doing social selling alongside advocacy

For sales-led organisations, Sales Navigator complements employee advocacy by helping reps identify and engage with prospects who interact with their content.

Key features:

• Advanced lead search
• Lead and account alerts
• InMail messaging
• CRM integration
• Relationship insights

Why it works for advocacy:

When employees share content and prospects engage, Sales Navigator helps reps follow up strategically. It connects advocacy activity to pipeline development.

Pricing: Core plan from £69.99/month.

Website: linkedin.com/sales

8. Grammarly

Best for: Ensuring content quality and brand voice

Grammarly helps employees write clearly and professionally, reducing the risk of errors in shared content.

Key features:

• Grammar and spelling checks
• Tone detection
• Brand voice guidelines (Business plan)
• Clarity suggestions
• Browser extension for LinkedIn

Why it works for advocacy:

Quality matters. Grammarly catches mistakes before employees post, protecting both personal and company reputation.

Pricing: Free plan available. Business plan from £12/month per member.

Website: grammarly.com

9. Zapier

Best for: Automating advocacy workflows

Zapier connects your advocacy tools together, automating repetitive tasks and keeping systems in sync.

Key features:

• Connects thousands of apps
• Automated workflows (Zaps)
• Multi-step automations
• Scheduling and filters
• No-code setup

Why it works for advocacy:

Automate tasks like notifying Slack when new content is added to your library, logging advocacy activity in your CRM, or triggering follow-up tasks when posts hit engagement thresholds.

Pricing: Free plan available. Professional plan from £19.99/month.

Website: zapier.com

How to choose the right tools for your programme

Starting out?

Begin with Vulse for distribution and Slack for coordination. Add Canva if employees need to create visual content.

Scaling up?

Layer in Notion for programme management, Shield for deeper analytics, and Loom for video content.

Enterprise needs?

Consider Microsoft Viva Engage for internal community, Grammarly Business for quality control, and Zapier for workflow automation.

Building your advocacy tech stack
 

The best programmes combine a core advocacy platform with complementary tools:

Frequently asked questions
 

What is the best employee advocacy tool for LinkedIn?

For LinkedIn-focused advocacy, Vulse offers the deepest integration and most relevant features. It was built specifically for LinkedIn rather than adapted from a general social media tool.
 

How much do employee advocacy tools cost?

Costs vary widely. Dedicated advocacy platforms typically charge per seat, ranging from £5 to £15 per employee per month. Enterprise solutions may charge more based on features and support levels.
 

Can I run an employee advocacy programme without dedicated software?

You can start with a shared document or Slack channel, but this approach doesn't scale. Dedicated tools reduce friction for employees and provide the analytics needed to prove ROI.
 

How do I measure employee advocacy ROI?

Track reach and engagement per post, website traffic from advocacy content, leads attributed to employee shares, and pipeline influenced by advocacy touches. Tools like Vulse provide dashboards for these metrics.
 

For a detailed framework, see our guide on measuring employee advocacy ROI.
 

How many employees should participate in an advocacy programme?
 

Start with 10 to 20 committed advocates across different departments. Scale once you've proven the model and developed your content engine. For tips on getting started, read our employee advocacy training guide.