Supercharge your LinkedIn content

with a suite of AI-powered tools

If you haven't already noticed, AI is having a significant impact on the way we work.

LinkedIn's latest “Future of Work Report” looks at how AI advancements are changing job roles, skills, and industry dynamics.

The report, using data from LinkedIn's professional network, highlights three key areas:

AI Conversations

AI's integration into our daily lives is clear, with LinkedIn witnessing a 70% increase in AI-related conversations. This surge is significant and reflects a notable shift in how professionals perceive AI, with a majority expressing optimism about its role in career development.

AI's Impact Across Demographics

The report highlights that AI is not just a tech-industry phenomenon. It's a cross-generational, cross-gender wave affecting various educational backgrounds. Notably, professionals with advanced degrees, Gen Z, and women are likely to see the most significant changes in their job roles due to AI.

LinkedIn's AI-Enhanced Tools and Services

LinkedIn is at the forefront, developing AI content tools like 'Recruiter 2024' and AI-powered insights for Premium subscribers. These innovations aim to streamline job seeking, recruiting, and business networking, aligning with the evolving needs of the global workforce.

The report highlights AI's transformative potential across industries, reshaping jobs from traditional definitions to skill and task-based roles. As we pivot into this new era, it's crucial for professionals and businesses to embrace AI literacy and adapt to the changing skill sets required in the AI-augmented workplace.

At Vulse, we understand the importance of staying ahead in the rapidly evolving content world. This report from LinkedIn offers valuable insights for professionals and businesses looking to navigate the AI revolution successfully. 

Stay connected for more updates and in-depth analyses from our content team.

Vulse recently joined a select group of leading UK technology businesses on a groundbreaking AI tech trade mission to Hong Kong.

The mission aimed to explore new partnerships and opportunities in the rapidly evolving Asian market.

A diverse delegation showcased the UK's vibrant tech scene, emphasising the city's commitment to improving global technology collaborations.

Vulse, known for revolutionising LinkedIn content strategies with AI-powered tools, saw this mission as a pivotal step towards expanding its international footprint.

Our CEO, Rob Illidge commented:

"This mission to Hong Kong marks a new chapter for Manchester tech companies in a post-pandemic world.

The trip was a perfect opportunity to showcase our technology to new markets and demonstrate how AI can transform content marketing strategies.

We're excited about the prospects this opens up, not just for us but for the entire Manchester tech community."

Naomi Timperley, a Manchester tech enabler, added:

"The city's strategic location, coupled with its robust infrastructure and business-friendly environment, makes it an ideal launchpad for companies looking to expand in Asia and beyond. There is a huge amount of support available for UK businesses wanting to set up in Hong Kong,”.

The mission's success reflects the growing significance of the UK as a hub for technological innovation and international trade.

LinkedIn has evolved into much more than a professional networking platform. It is a place to keep up with changes in your industry and gain insights into the lives of thought leaders in your industry. 
 

It’s a great platform for sharing your own content. One of the problems users face is that, with the volume of users on LinkedIn monthly, it can be hard for your content to stand out from the crowd.
 

When posting on LinkedIn, timing is in fact everything. Posting at times when your target audience is most active and willing to engage can amplify your reach, boost your engagement and help you build your digital presence. How do you find out what the best times are?
 

Industry-specific reports and LinkedIn's own research documents can offer a valuable benchmark. The platform frequently publishes reports to keep users in-the-know about current trends and information they have gathered. Earlier this year, they even released an article covering this very topic, which you can check out here. 

It will be helpful for you to keep an eye on updates from LinkedIn's official blog and other reliable sources. These studies often provide general guidelines that can serve as a starting point for creating a solid posting strategy.
 

General recommendations can be helpful but the key to unlocking success on LinkedIn lies in understanding the behavior patterns of your own target audience. Every industry has its own rhythm, and your audience may be most active during different times, whether that’s during the week at 3pm or on weekends at 9am. 

Monitor the response to your posts regularly and adjust your strategy accordingly. You can use A/B testing to experiment with different posting times and identify what resonates best with your audience. The Vulse Analytics tool is also handy for understanding your audience’s patterns and when/ how they like to interact.

Identify the thought leaders in your industry and what peak hours they’re most active. You may notice this is during lunch breaks, after work hours, or even on specific days when industry events or discussions are more prevalent (in this case, it’s helpful to add notable event days to your calendar. Aligning your posts with these times and events can help you enhance visibility and engagement.
 

This is often overlooked but it is an important factor when it comes to figuring out when your audience is most active. If your brand or product appeals to different geographical regions, it is important that you cater to them. You can choose to post multiple times a day or find a time that is most suitable. If your audience is in a completely different timezone, you can benefit from using scheduling tools.
 

There is no specific time that can be universally deemed as the best time to post on LinkedIn. The truth is, this is specific to you and the people you’re trying to reach. LinkedIn success is not just about posting—it's about posting strategically, at times when your audience is active and ready to engage. Elevate your LinkedIn game by taking advantage of reports and the power of analytics. Always be prepared to amend your strategy when recognise a new pattern in your data.

LinkedIn is continuing its integration of AI, unveiling two innovative features within its Sales Navigator platform. These updates are engineered to empower marketers in their pursuit of promising prospects. Let's dive into what's new.

The first of these new features is "Account IQ," which leverages generative AI to give a clear overview of a specific company. This means you can now gain access to information about a company such as their current performance, strategic priorities, key challenges, and even the top executives steering the ship. This, when used right, is your new secret weapon for understanding your target businesses more intimately.

Account IQ blends real-time LinkedIn data with third-party data, creating a well-rounded snapshot of a company. This is key for marketers who want to quickly get a handle on their prospects. As valuable and insightful as this new tool is, it's still advised that you verify the information before you incorporate it into your sales strategies.

The second new addition is the "Relationship Map," which is a visual representation of the buyer circle hierarchies within a business. This feature provides insights into how different staff members interact and work together, helping you identify opportunities to connect more effectively.

Relationship Map ensures you're well informed about the key decision-makers within a business, reducing the risk of stalled deals if there was a sudden shift in key relationships. It also helps the process of collaboration among account teams by offering a real-time, shareable view of the individuals involved.

Moreover, the Relationship Map keeps you updated on relevant events like recent job changes or mentions in the news, making it easier for you to build and nurture relationships with multiple stakeholders. It also spotlights recent LinkedIn posts by your contacts, providing you with a simple way to stay on their radar within the app.

These new, dynamic features within LinkedIn's Sales Navigator are definitely game-changers for building professional relationships. Depending on your specific marketing focus, the value of them to you may vary but they are guaranteed to provide you with more tools to maintain meaningful connections, enhance engagement, and build your network. LinkedIn's continued commitment to AI-driven tools is exciting and it's making relationship-building more efficient and effective than ever before.

Vulse is officially a member of the NVIDIA Inception program. This program supports all stages of a startup’s cycle. They work closely with teams like ours to provide the best technical tools, latest technologies and opportunities to connect with other trailblazing businesses and investors worldwide.

This global program offers a wide range of tools and resources, including tools to help our great developers expand their skillset and solve complex issues. This program will empower our team to drive changes and plans we have to improve the Vulse platform. 

By joining this program, we are looking forward to building meaningful connections and leveraging the tools and support provided by the NVIDIA Inception programme to drive our mission forward.

As the Vulse team works to accelerate our growth and reshape the social media landscape, we are excited to embark on this journey with NVIDIA. 

Diversifying your content on LinkedIn is a great way to stand out from the crowd. Posting different types of content ensures that the information you are sharing is more accessible, which opens you up to a wider audience. Here are some great tips you can use to create content on LinkedIn.

You want to show your target audience that you are staying up-to-date with the latest and most relevant news in your industry. 
 

Get involved in current conversations by sharing articles, blog posts, or industry reports that you find insightful. By sharing your opinion and sparking conversation, it will help you further engage with your target audience, you can position yourself as a thought leader which will go a long way as you build strong connections. 

There is no better way to start a discussion than by asking a question that people want to answer. Ask your network thought-provoking questions and encourage them to share their perspectives. 

Another great way to encourage discussions is by posting a poll or survey to gather opinions on certain topics or trends. It will give you insights into how your target audience thinks and you can use this information to further inform the type of content you create.
 

If you’re unsure how to start a discussion, our Content Theme Planner is a great way to generate ideas for relevant topics in your industry and give you the assistance you need when posting content.
 

People value posts that teach them something. Passing on the knowledge you’ve gained through your experiences is more valuable than you may think. You can create informative posts with advice related to your field that your audience can apply to their work. Whether it's career advice, productivity hacks, or industry-specific tips, providing value to your audience is a great way to engage.
 

As well as tips, you can give encouragement from time to time. Share motivational quotes, personal mantras, or inspirational messages that people in your target audience can resonate with.

Sharing a story of your professional achievement, whether it's landing a new job, completing a challenging project, or reaching a significant career milestone goes a long way. 

Don’t be afraid to post about your work anniversaries, major project completions, or even celebrate your company’s milestones and speak about your team. It will speak well for your professional reputation as well as the company’s.

People are more drawn to posts they can resonate with. You can also use it as an opportunity to highlight the lessons you learned from your success and share your expertise.
 

Give your audience a peek behind the curtain. Share what a day in your professional life looks like, what you're working on, or the challenges you're tackling. You have the opportunity to be open with your audience about your experiences, especially if you’re just starting out.
 

This will help you foster a deeper, more meaningful connection with your audience. This will help you increase trust and loyalty, to further improve your brand's reputation.
 

Use these tips to improve engagement on your LinkedIn profile and watch your engagement grow as you nurture your relationship with your audience.

This month has been one full of wins for the Vulse team. We are proud to say that we have been featured as one of the Tech Climbers in Manchester for 2023 as well as one of the Startups of the Month by Vestbees.

Tech Climbers is a platform that recognises businesses that are contributing to the tech ecosystem across the UK. Their latest report in Greater Manchester highlights top-performing, product-led startups in the region and further gives a platform for these businesses to raise their profiles.

Vulse has also been featured in Vestbee’s Startups of the Month for October. This platform sheds light on startups from all across Europe that are gaining traction. Their articles empower founders and startups, helping them to reach new, wider audiences and connect them with investors. 

We are grateful to be featured alongside some amazing businesses who, like us, are contributing to the progression of their industry and creating groundbreaking products to change the digital landscape for the better. 

LinkedIn is like your professional business card. It is often the first place that potential employers, consumers and fellow professionals will look at when seeking information about you. It is important that your profile is an accurate reflection of your skills and expertise, as well as shows off your personality. This will encourage people to engage with you, particularly if they share similar interests. 

You can measure the appeal of your profile by monitoring the profile views. Optimising your profile increases your visibility on the platform and opens you up to more opportunities. So how can you get your profile in front of more people? 
 

Your headline and summary are prime real estate on your LinkedIn profile. They should be attention-grabbing and informative. Your headline should display your current role and key skills. In the summary, you will need to craft an engaging story about your professional journey and accomplishments so far. This is your chance to engage visitors immediately and encourage them to explore your profile further.
 

Your profile photo is often the first thing that people notice. Ensure it's a high-quality, professional image that aligns with your industry and, where possible, shows a bit of your personality. A friendly, approachable photo can make a significant difference in how others perceive you. 
 

Your professional experience is key when people are viewing your profile. Complete this section carefully and be as detailed as possible, highlighting your achievements, responsibilities, and skills. Use action-oriented language to highlight your contributions.
 

Use relevant keywords throughout your profile, especially in your headline and summary. These keywords help your profile appear in searches by potential employers or collaborators. They will help your profile stand out.

Expanding your network is a sure way to increase profile views. You can connect with colleagues, alumni, professionals in your field, people who share common interests in your industry, and individuals you may meet at networking events. A larger network exposes your profile to more potential views.

You can also join and participate in LinkedIn groups related to your industry or interests. Active group engagement not only expands your network but can also lead to more profile views.
 

Consistently sharing updates, experiences and engaging with your network, through comments and likes, can draw more attention to your profile. As you show your interest and actively participate in discussions, your visibility will improve.
 

Positive endorsements and recommendations from colleagues, managers and fellow professionals you may have worked with in the past greatly enhance your credibility. These recommendations can encourage more profile views and show your professional strengths.
 

LinkedIn provides insights into who's viewing your profile. Take advantage of this information to understand your audience better. You can also use the information provided to you on the Vulse Analytics Tool. Adjust your profile based on this data, tailoring it to meet the interests and expectations of your visitors.

LinkedIn is a large, growing platform, that has a lot of potential. Your profile is your digital presence, and profile views are a reflection of your reach and impact. By optimising your profile and actively engaging on the platform, you can significantly increase your profile views and open doors to new connections and opportunities. Test these strategies for your brand and watch your LinkedIn profile become a magnet for your fellow professionals and target audience.

Identifying your target audience is a crucial part of your social media strategy so you can communicate effectively through your content, whether this is on LinkedIn or other social media platforms. Here are four tips to help you identify your target audience so you can create an effective strategy.

To figure out your target audience, you need to determine who your product or service appeals to. This includes finding out their demographics, interests, and behaviours. This can be done by analysing data from consumers you already have. If you don’t have any customers yet, don’t worry. You can still find information by conducting surveys and studying informative social media reports. 

These do not have to be real. Take time to develop a range of customer personas to give you a clearer understanding of the people your product is for. The more details you can add about your ideal customers that would benefit from your product or service, the better. You should try to include their demographic information, pain points, what they want to achieve, their interests, and the type of content they respond to, e.g. what makes them most likely to buy things. By creating personas, you can visualise and better understand the people you're targeting.
 

Take some time to study your competitors' customer base. You can gain insight into their user patterns and potential gaps that you can fill with your brand and expand your audience. Find out who your competitors are attracting and serving because they will be almost identical to yours. This will provide valuable information about potential customers who might be interested in your products or services as well.
 

Use digital analytics tools such as Google Analytics, for websites, and social media insights, like the Vulse Analytics for LinkedIn, to monitor and analyse your social media engagement. Analytic tools can reveal demographic information, user behaviour patterns, and the type of content that people respond to the most within your audience. Use this data to refine your target audience and tailor your content creation accordingly.
 

Identifying your target audience is a process that takes time and may require adjustments as your business grows. The more effort you put into defining your audience, the more effectively you can tailor your messaging and marketing strategies to reach and engage them.

Being in charge of multiple accounts can be a challenging job. It is easy to feel overwhelmed when you are responsible for different individuals and businesses. Especially when it comes to making sure you haven’t posted content to the wrong account. Here are six ways that you can make your social media management duties easier. 

Each LinkedIn account you manage has a unique audience. Tailor your content to suit the audience and objectives accordingly. This means that you will have to customise the messaging, tone of voice, and visual style to align with the specific interests of the intended target audience. Clearly define the purpose and objectives for each LinkedIn account and this will help you create a clear strategy, understand your goals and stay focused. 

This can be related back to our first point. Developing a content calendar will also help you clearly differentiate the type of content you create for each LinkedIn account. This ensures a consistent posting schedule and helps you maintain a balanced mix of different content, including industry news, relevant articles, and engaging visuals.

Regardless of the number of accounts you manage, it is important to maintain professionalism and brand consistency across all of them. Each of them will require a different online personality. Ensure that the language in your messaging, visuals, and interactions align with the overall brand image and values for each account.

Keep a close eye on your content. Regularly monitor the activity and engagement on each LinkedIn account to gain insight into how your audience is feeling about your content. Respond to comments, messages, and (on personal accounts) connection requests in a timely manner. Show your target audience that you are actively engaged by getting involved in relevant discussions and sharing valuable insights.

LinkedIn updates features regularly and gives insights into how they can benefit the users on the platform. Stay informed about these features, algorithm changes, and best practices to help you optimise your content performance on your multiple accounts. You can do this by monitoring news on the platform or getting it delivered straight to your inbox with the Vulse newsletter. Sign up here if you haven’t already.

Social media management tools, like Vulse, can help you manage multiple accounts and also save you time. Our platform allows you to streamline content creation, schedule posts in advance, and monitor analytics for each account on a unique dashboard. You can learn more about our Multiple Accounts Management tool. 

By implementing these strategies, you can effectively manage multiple LinkedIn accounts, maximise their impact, and engage with your audience successfully. 

LinkedIn previously had a carousel feature it was testing out, which made it easier for users to create carousels within the platform. It even offered users templates that they simply had to add their own written content to and voila! The carousel was ready to go. This feature has since been discontinued, much to the disappointment of many users. The good news is that you can still create carousels, there is just a different way to do it.
 

A LinkedIn carousel is a visual form of content that allows you to mix text and images to create engaging content for your audience. It allows you to show off more of your brand’s personality and draw in a wider audience.

There are several benefits to posting carousels on LinkedIn. It is a unique form of storytelling that helps your audience get a better idea of your brand personality. Using this content form can also help you increase your brand visibility and improve engagement as carousels.

Firstly, determine what you want to speak about and the tone you want to use to speak to your audience. Will it be a fun or strictly informative carousel? This will help you decide how you layout the content. If you’re stuck for ideas when creating your carousel, the Vulse Content Theme Planner is a great tool to help you generate quality, relevant content that you can use.
 

It is important to make sure that your content is presented in a format that is easy to digest. Use reasonably sized fonts to ensure they can be read with ease. Try not to have pages that are text-heavy. Simplify the text as much as you can and support your audience’s understanding with relevant imagery. If you would like speak in more depth about the topic of your carousel, you can always repurpose it into a blog

Next, choose the platform you wish to create your carousel on. Many people opt for Canva as it already has templates specifically created for LinkedIn that are ready to use. With these templates, you can easily add your written content and you’re ready to go. We recommend further personalising your carousel pages where you can so that your brand can stand out.
 

You can also use Adobe Creative Cloud apps to create content if you’d like to switch up your style or create something bolder. You can then export the files as a PDF within the app or export them as an image file (preferably a PNG) and place them in Canva, then continue the steps we will outline below.  

When exporting your content, it is important that you remember to do so in a PDF format. This is currently the only format that LinkedIn allows you to post carousels. 

On Canva, click on the ‘share’ button, which should be located in the top right of your screen. 

Navigate to the download button on the dropdown. When you click this, you will be asked to choose a file type for export. Here, you can select the standard PDF which is the best format for electronic sharing. Once you do this, your file is ready and you can download it to your device.

To upload your PDF file correctly, navigate to the ‘start a post’ section on your LinkedIn page. At the bottom of the pop-up, where you see icons such as ‘add media’ and ‘create an event’, you will see an icon with three dots. Click this icon to expand the selection of icons that are visible. You will see the ‘add document’ icon, which is exactly what you want to use to upload your PDF.

Here is where the magic happens. LinkedIn will then turn your PDF into a carousel format, showing you a preview of how it looks and how many pages are in the document. You will have to add a document title, which will help people easily find the information you’re providing. Once you create a suitable title and check the quality of your carousel, you’re done. 

You will then be taken to the original ‘create a post’ page with your carousel attached. You can then create a striking caption to capture your audience’s attention and encourage them to read the carousel.

Creating and sharing carousels is a great way to build your brand on LinkedIn. It will also help you build credibility as an expert in your field as you share information in a creative way. Carousels are a good way to boost engagement on your profile. Plus, they’re fun to make!

LinkedIn is integrating generative AI tools to help people better manage the HR process. The project, named ‘Recruiter 2024’ will see the recruitment process ‘reimagined’ on the platform. These tools will help recruiters find qualified talent more efficiently and in a fraction of the time it is known to take. According to a report by LinkedIn, 80% of global HR professionals believe that AI will be a tool to help them with their work over the next five years. With LinkedIn’s commitment to creating a more accessible and efficient platform, we believe this will be true.

This new LinkedIn Recruiter process has in-app language commands. For example, you can ask it to find you “I want to hire a senior growth marketing leader”, and the Recruiter program will guide you through the process to get relevant information and potential contacts. 

LinkedIn is using the information its users choose to share wisely, such as the choice to show whether they’re open for work or if they show particular interest in a company. This will allow the platform to expand the search for recruiters. The search can be modified to expand targeted locations or change the working style offered, hybrid, remote or on-site, depending on the potential candidates in the area. 
 

The platform is also launching CRM Connect, an exciting new feature that connects LinkedIn Recruiter to CRM systems to allow efficiency when working between both systems.
 

The head of recruiting technology and innovation at Siemens, Markus Kumpf said, “We aim to ensure exceptional recruiting experiences through innovative solutions, and we are excited to partner with LinkedIn on this journey. We look forward to using new Recruiter 2024 features like the AI search experience to make finding the right candidates easier for our recruiters.”
 

As well as helping recruiters, LinkedIn is also lending a helping hand to those looking to improve their skills through LinkedIn Learning. With the increase of interest in AI-related courses, LinkedIn is expanding its educational library. To assist users, the platform has introduced AI-powered coaching. This feature will be similar to a chatbox, where users can get personalised, real-time advice and feedback related to their job, industry and skills they follow.
 

LinkedIn has already begun testing this feature out with two learning skills that are in high demand, leadership and management, by offering real-time advice. The tool will ask you further questions to gain a clearer insight into your experience, then it will offer relevant advice. 
 

This new tool will also speed up the process of finding relevant courses for users by giving personalised course and video recommendations so that they know where to begin.

These tools are being rolled out and tested within a limited group of users. We are excited to follow their progression and watch as LinkedIn evolves for Recruiters and learners.