Amplify your LinkedIn output.

Vulse is an all-in-one, B2B content marketing platform. Build personal brands, grow company pages, generate engaging content, and get critical post analytics.

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Get More From LinkedIn

We’ve designed Vulse to help you stay consistent, create engaging content and analyse performance. Our LinkedIn content platform makes planning, creating, and posting impactful content quicker and easier than ever before. Get started today and turn your LinkedIn into an audience-building, engagement-generating, reach-broadening machine.

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Boost Engagement

Craft compelling content with our AI-powered tools that help you create posts that grab your audience’s attention and drive meaningful engagement.

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Build Consistency

Use real-time analytics to monitor your growth and inform your content creation, fuelling growth for your personal LinkedIn profile as well as company pages.

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Amplify Reach

Track your growth with our unique scoring system. Use our AI tools to develop content ideas instantly so you can roll out LinkedIn content strategies with ease.

Simplifying Content Management

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Post Generator

Increase the quality of each post you create, capture more attention, and keep your tone of voice consistent with our Vulse-powered writing assistant. Get more from every piece of content you share.

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Content Theme Planner

Generate unique content ideas based on themes that your audiences care about. Keep your content fresh, relevant, and engaging by harnessing the power of our bespoke AI content planner.

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Multiple Account Manager

Manage multiple LinkedIn accounts effortlessly to build a consistent presence across personal profiles and company pages. Foster growth for all of your accounts from one easy-to-use hub.

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Post Analytics

Stay ahead of the curve with our real-time trending news feed. Keep your finger on the pulse to maintain your position at the forefront of your sector and spark meaningful conversations.

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Post Scheduler

Automate posting across multiple accounts with a streamlined content scheduler. Get your posts out at the perfect time to boost reach and drive engagement, while freeing yourself up for other tasks.

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What our customers are saying

Since using Vulse, I have posted 3x per week consistently, increasing my daily follower growth by 300%. My most engaging posts, generated over 4500 impressions. Vulse's layout ensured I included all necessary elements like hashtags and media, while the content theme planner developed post ideas and created quick summaries, saving me significant amounts of time. The ability to schedule posts is a huge benefit, allowing me to enjoy building my personal brand and consistently produce content without the stress of planning each post.

 

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Lara Hanson, Founder - Noux Talent

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I’ve been patiently waiting to get my hands on Vulse, and it is a game-changer for me. It’s simple to use but powerful in its results. This is the first AI tech I’ve used that doesn’t read like a robot wrote it. Consistency is key to growing social media platforms and Vulse has given me no excuse with its scheduling tool and speedy post generation. Whilst it’s aimed at LinkedIn, there’s no reason why I can’t repurpose the content for other social media platforms.

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Carla Speight, Founder - PR

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It’s a great tool.

 

Incredible work by the Vulse team.


 

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Ian Wright, CEO - Virtual Non Execs

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Vulse is fantastic.

 

I can’t praise it enough.

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Obi Onuorah, Director - Senior Internet

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This tool is the one to use. The best thing is that the people at Vulse listen to their users on what they need to make the product better and as a result, it is constantly evolving and moving with the times.

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Claire Woods, Director - Kennedy Woods

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Vulse is a great tool. It has already made a difference to us and the fact that the tool is still evolving and the team is so receptive to feedback means I am just stoked to see where this takes us.

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Elliot Gaspar, Founding Director - Standard Ledger

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The Right Plan For You

Value-focused pricing that is tailored to your needs. We'll never be beaten on price, ever.

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or

Individual

Perfect for personal branding.

1 account

£19

Per month

  • Unlimited Posting

  • Content Scheduling

  • Personal Profile Analytics

  • Content Ideas Planner

Manager

Add a company page into the mix

2 accounts

£27

Per month

  • Individual plan, plus:

  • Company Page Analytics

  • Community Management

  • Article Summariser

Business

Managing multiple accounts, no problem.

5 accounts

£76

Per month

  • Manager plan, plus:

  • Account Manager

  • 100,000 Content Credits

  • 5 Accounts

Agency

Someone's popular, here's everything you need.

10 accounts

£99

Per month

  • Business plan, plus:

  • Bespoke Reporting

  • 600,000 Content Credits

  • Early Feature Access

Looking for an enterprise solution?

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Latest News

  • blog img
    • FEATURE UPDATES

    LinkedIn Rolls Out New Mobile Feature: Reply To Specific DMs

    LinkedIn has made a significant enhancement to its direct messaging (DM) capabilities, introducing a new feature that allows users to reply to specific messages within a chat stream on the mobile app.This update, previously available only on desktop, is designed to improve user interaction and streamline conversations, ensuring clarity and better engagement.Why the LinkedIn DM feature mattersWith the new ability to reply to specific messages within a chat on LinkedIn’s mobile app, users can now maintain the context of their conversations more easily, leading to potential business opportunities by engaging directly with brands and organisations.This feature is particularly useful for professionals who rely on LinkedIn for networking, collaboration, and job searching. The new feature facilitates real-time conversations and personalised solutions, improving customer engagement on LinkedIn. By allowing replies to be directly linked to individual messages, users can avoid confusion and ensure their responses are accurately understood.How to use the new reply feature in LinkedIn messagesUsing the new reply feature on LinkedIn’s mobile app is straightforward and enhances the organisation and clarity of LinkedIn messages:Open the LinkedIn Mobile App: Ensure you have the latest version of the app installed on your device.Navigate to Your DMs: Go to your messaging inbox and open a chat stream.Select the Specific Message: Long-press on the message you want to reply to.Tap on “Reply”: A reply option will appear. Tap it, and your response will be directly linked to that specific message.Type and Send Your Reply: Compose your reply and send it. Your response will be displayed in-stream beneath the original message, maintaining the context of the conversation, thereby improving the direct message experience on LinkedIn.Benefits of the new reply featureEnhanced Clarity and ContextBy allowing replies to specific messages, LinkedIn's new DM feature enhances direct communication by ensuring that the context of each response is clear. This feature also enables users to engage in direct conversations, maintaining clarity and context. This is especially beneficial in longer conversations where multiple topics might be discussed simultaneously.Improved User ExperienceThe new feature makes the LinkedIn DMs experience more intuitive and user-friendly. By mirroring the functionality available on desktop, LinkedIn provides a consistent experience across devices, enhancing the LinkedIn message experience overall.Facilitating Better Networking and Customer EngagementEffective communication is at the heart of successful networking. This new feature helps users maintain clear and organised conversations, which is essential for lead generation by allowing potential clients to reach out directly. It aids in targeting the right audience for personalised conversations, ensuring that your outreach is relevant and efficient. This is crucial for building and nurturing professional relationships on LinkedIn.LinkedIn’s Commitment to Improving Direct MessagingLinkedIn has been continuously working to enhance its company page messaging capabilities. This update aligns with LinkedIn's broader trend of improving digital communication tools, including company page messaging, to meet the evolving needs of users.By making it easier to interact and connect, LinkedIn is reinforcing its position as the go-to platform for professional networking. The new feature enhances communication and engagement on LinkedIn's company pages, facilitating direct interactions and building stronger professional relationships.What To Take AwayThe new reply-to-specific-messages feature on LinkedIn’s mobile app is a small but significant improvement that can greatly enhance the way users communicate on the platform. By ensuring clarity and context in conversations, this update helps professionals stay connected and engaged. Make sure to update your LinkedIn mobile app and take advantage of this new feature.Using LinkedIn automation tools responsibly can further enhance the effectiveness of LinkedIn's new messaging feature. These tools can help personalise messages, target diverse audiences, and save time while ensuring ethical practices to avoid spammy behaviour.Stay tuned for more updates and enhancements as LinkedIn continues to evolve and improve its platform to meet the needs of its growing user base.Additional ResourcesLinkedIn Help CenterDownload LinkedIn Mobile AppLinkedIn Blog

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    LinkedIn Rolls Out New Mobile Feature: Reply To Specific DMs

    by - Rob Illidge -

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    • GUIDES

    How To Get The Most From LinkedIn To Market Your Business

    If you want to improve your LinkedIn marketing to achieve greater business impact, you’ve come to the right place. In this article, we'll provide actionable tactics that will refine your LinkedIn strategy. You’ll gain insights into effectively optimising your profile, engaging an audience tailored to your brand, and leveraging LinkedIn’s unique features for lead generation.Key TakeawaysA LinkedIn marketing strategy requires a solid foundation including clear objectives that align with broader business goals, identification of target audiences, and a content roadmap for consistent and targeted messaging.Optimising a LinkedIn presence involves enhancing both company and personal profiles, leveraging LinkedIn groups for networking, and utilising LinkedIn ads effectively for lead generation and to increase brand awareness.Successful LinkedIn marketing is measured through engagement, reach, lead generation performance, and competitor benchmarking, facilitated by LinkedIn’s analytics tools, with strategies continually refined based on these insights.Crafting Your LinkedIn Marketing BlueprintA successful LinkedIn marketing strategy can be compared to a well-constructed building. It starts with a solid foundation of clearly defined objectives, which act as the guiding force for all subsequent efforts. These objectives could range from attracting top talent and generating new leads to boosting website traffic.Creating these objectives isn’t a task to be done in isolation. Businesses should align their LinkedIn strategy objectives with broader social media goals for a cohesive marketing approach.A LinkedIn marketing strategy acts as a roadmap for your LinkedIn marketing efforts. This strategy should encompass identifying your target audience, establishing social media goals, optimising your company page, posting and promoting content, and measuring success through metrics.A building is only as strong as the materials used to construct it. Similarly, the content you share on LinkedIn should be relevant to your target audience to ensure engagement and reach, focusing on consistent themes or content pillars. Using relevant hashtags can differentiate your content and enhance its visibility.Defining Your Marketing Objectives on LinkedInThe key to any successful LinkedIn marketing strategy is having clear, well-defined marketing objectives. Think of these objectives as the destination you’re aiming to reach with your LinkedIn marketing journey. Without a clear destination in mind, you might find yourself wandering, unsure of which path to take or which strategies to implement.These objectives are the compass that guides your content and messaging on LinkedIn, ensuring they resonate with your target audience. Whether you’re aiming to increase brand awareness, drive website traffic, or generate leads, having well-defined objectives will ensure your LinkedIn strategy is aligned with your overall business goals.Identifying and Understanding Your Target AudienceYou need to know your target audience on LinkedIn. LinkedIn users tend to be older and have a higher income than users on other social media platforms, making it a rich source of potential customers for businesses.To identify your target audience on LinkedIn, start by examining the profiles of your current customers. Look for common characteristics such as industry, job title, and geographical location. Joining LinkedIn groups related to your industry can also provide valuable insights into your target audience’s needs and preferences.By understanding your target audience, you can tailor your content and engagement strategies, ensuring your LinkedIn marketing efforts are directed at the right people.Developing a Content RoadmapIt's never been more important to plan your LinkedIn content. This ensures that your LinkedIn marketing efforts stay on track and maintain consistency. A content calendar can be an invaluable tool in this endeavour, acting as a visual representation of your planned content, the dates it will be posted, and the channels it will be shared on.Apart from helping you maintain consistency, planning your content also allows you to develop a focus for your LinkedIn marketing strategy. Here, content pillars come into play. These are themes or topics that you consistently focus on in your content. By establishing content pillars, you can ensure that your LinkedIn marketing strategy maintains a clear focus and direction.Optimising Your LinkedIn Presence for Maximum ImpactBuilding a striking presence is not only about using the best materials but also about optimising the design to create maximum impact. Enhancing your LinkedIn presence entails not only creating engaging content but also optimising your personal profile and company page, including the use of LinkedIn Showcase Pages to make your company page more inviting and engaging.Your LinkedIn profile is like the front of a building. It’s the first thing people see, and it’s what makes a lasting impression. Therefore, it’s crucial to make it as attractive and compelling as possible. Here are some tips to make your LinkedIn profile effective:Include a concise description of your primary skills or achievements in your headline.Show some of your personality to make your profile more engaging.Add media to the ‘Featured’ section of your profile to highlight your best work or key accomplishments prominently.To boost engagement and connections on your company page, consider integrating the LinkedIn Company Follow button on your website and other digital platforms. This simple addition can significantly increase your visibility and encourage more LinkedIn users to follow your company page.Your LinkedIn profile should have easily identifiable names, headlines, and other simple identifiers to ensure recognition. Share personal stories, success stories, and personal development narratives to make your brand more relatable and engaging.Enhancing Your Company PageYour company page on LinkedIn is the lobby of a building. It’s where your visitors get their first impression of your business. It’s crucial to make it as inviting and informative as possible. One way to do this is by using LinkedIn Showcase Pages. These are niche pages that branch off your main LinkedIn page, allowing you to feature specific content or highlight certain aspects of your company.Another way to enhance your company page is by adding the LinkedIn Company Follow button to your website.This simple yet effective tool can significantly boost your page’s engagement and connections by promoting its LinkedIn presence. By utilising these features, you can ensure that your company page effectively showcases your business and attracts more attention and engagement.Polishing Your Personal ProfileEach section of your LinkedIn profile needs to be polished and effective. Start by updating the background photo on your profile. By implementing this simple step, you can distinguish your profile and tailor it to your career or interests. This will make it more personal and relevant.Next, focus on your ‘About’ section. This is where you tell your personal professional story and showcase your uniqueness in your field.Be sure to include your objectives or freelance business leads to make an impact and clarify your intentions.Personalising your LinkedIn profile not only helps your character shine through but also builds trust and increases engagement with your content.Engaging Content: The Heart of LinkedIn SuccessCreating engaging content on LinkedIn is like designing the interior of a building. It needs to be attractive, functional, and tailored to the needs and preferences of the users. By creating a variety of content types, such as:Text postsImagesDocumentsVideosLive videosPollsStoriesEventsYou can cater to different audience preferences and enhance engagement.Share stories about your customers, employees, and company to foster relatability and showcase your company culture.Remember to address your audience’s needs and pain points in your content. When you do this, you can provide answers to their questions and share valuable insights that could help shape their strategies.Creating engaging content is not enough. You also need to boost its visibility. Here, hashtags and @mentions can be your allies. By utilising trending hashtags, you can tap into popular topics and connect with your target audience. Leveraging @mentions can also boost engagement and brand awareness by involving other users and potentially their networksContent Diversity: Mixing It UpYou should diversify your content on LinkedIn. This can involve repurposing existing content into various formats, such as turning blog posts into videos or infographics. Diversifying content is not only about catering to different audience preferences but also about maintaining a consistent posting schedule.Video content, in particular, is a powerful tool for grabbing attention and providing an engaging visual experience. Whether you’re sharing a tutorial, a behind-the-scenes look at your business, or a customer testimonial, videos can help you connect with your audience on a deeper level.Timing Is Everything: When to PostThe timing of your LinkedIn posts can significantly impact their success. Maintaining a consistent posting schedule keeps your brand visible and top of mind among your audience. LinkedIn recommends sharing content once or twice a day, or at least once a week, to maintain consistency.It’s not just about how often you post, but also when you post. Avoid posting on slower-response days, such as Fridays and Saturdays.Amplifying Reach with Sponsored ContentUse sponsored content on LinkedIn to amplify the reach of your content. Sponsored content allows you to promote your company’s content directly in users’ feeds, reaching a highly engaged audience.Whether you’re promoting a blog post, an eBook, or a webinar, sponsored content can help you reach a wider audience and generate more leads. But remember, the key to successful sponsored content is to ensure that it provides value to your audience. This can be achieved by offering insights, providing solutions to common challenges, or sharing industry trends.Leveraging LinkedIn Groups for Strategic NetworkingLinkedIn groups are like the community spaces in a building, where people gather to connect, share ideas, and build relationships. By joining and managing LinkedIn groups, you can foster relationships, build credibility, and establish thought leadership within your industry.Leverage LinkedIn groups to facilitate networking and collaboration. Whether you’re joining industry-related groups or creating your group, LinkedIn groups can provide valuable insights, networking opportunities, and a platform to showcase your expertise.But networking on LinkedIn isn’t confined to groups. LinkedIn also offers tools for personal networking. Personalised direct messages, endorsements, and follow-ups with new connections can all help to strengthen and expand your LinkedIn network.Finding and Joining Relevant GroupsYou need to join LinkedIn groups that align with your professional interests. Finding relevant groups can be accomplished by checking curated highlights, searching with keywords, and looking for groups that show regular activity.Once you’ve found potential groups, here are some steps to follow to fully benefit from your membership:Request to join the group.Engage in group discussions by commenting on posts and sharing your expertise.Share relevant content with the group.Connect with other members of the group. By following these steps, you can become an active, contributing member of a LinkedIn group.Establishing Your Own LinkedIn GroupCreate a LinkedIn group that reflects your brand identity. Establishing yourself as a thought leader and growing a community are some benefits of managing a LinkedIn group. It also provides a platform for generating content ideas, promoting brand awareness, and potentially generating leads.As the group manager, you have the discretion to approve membership and ensure that applicants meet the group’s criteria. By creating a group that aligns with your brand and industry, you can attract like-minded professionals and foster a community that supports your business goals.Networking Beyond GroupsMake sure to leverage LinkedIn to build both broad networks and personal connections. Direct messages on LinkedIn are crucial for strengthening existing networks and expanding connections through private, personalised interactions.Personalised connection requests, endorsements, and follow-ups with new connections are all effective networking strategies on LinkedIn. By being thoughtful and providing value in your interactions, you can establish a positive professional brand and build meaningful relationships on LinkedIn.Mastering LinkedIn Ads for Lead GenerationYou can use LinkedIn ads, including dynamic ads and Lead Gen Forms, to attract potential customers to your business. LinkedIn offers various types of ads, such as text ads, message ads, and video ads, for different marketing goals.LinkedIn’s Lead Gen Forms provide a seamless way to collect leads, with pre-filled forms ensuring higher completion rates and quality leads. By targeting your LinkedIn Ads based on specific targeting criteria, such as:Job titlesJob functionsIndustriesCompany sizeYou can customise your campaigns to reach the most relevant audience.Crafting Compelling Text AdsAs architects use compelling visuals and text to attract attention to their billboards, you need to create compelling text ads on LinkedIn. Text ads are a simple yet effective way to promote your business on LinkedIn, allowing you to reach a broad audience with a clear and concise message.Crafting compelling text ads involves creating an engaging headline, a compelling description, and a clear call to action. Just like an architect uses a blueprint to guide their design, you should use your marketing objectives to guide the creation of your text ads. By focusing on your target audience’s needs and preferences, you can create text ads that resonate with them and drive them to take action.Creating Conversations with Message AdsEnsure that you create message ads that facilitate conversation with your audience. LinkedIn messaging allows direct engagement with users through message ads, sending personalised messages directly to their inboxes, encouraging them to take action.Personalised message ads on LinkedIn result in 15% more responses compared to non-personalised bulk messages. By mentioning a specific detail in your message ads, you can show a genuine interest in your audience and stand out from other businesses. Integrating Lead Generation forms into your Message Ads can also boost conversion rates, showcasing the effectiveness of this feature for lead capture.Maximising Impact with Video AdsYou need to use video ads on LinkedIn to create a lasting impression on your audience. Video ads can appear natively in users’ messaging and feeds, providing an engaging visual experience.By targeting your video ads to the right audience and providing valuable and compelling content, you can engage viewers effectively. Whether you’re promoting a product, sharing a customer success story, or providing valuable insights, video ads can help you leave a lasting impression on viewers, enhancing brand recognition and conversion opportunities.Measuring Success with LinkedIn AnalyticsLike blueprints and models to measure the success of their designs, you need to use LinkedIn analytics to measure the success of your LinkedIn marketing efforts. LinkedIn provides in-depth analytics, including metrics such as:ReactionsCommentsImpressionsRepostsUnique visitorsContent impressionsFollower growthUnderstanding what content achieves higher engagement through analytics assists in tailoring future content strategy to focus on preferred content types, styles, and messaging, enhancing the resonance with the intended audience. Evaluating historical data by selecting a custom date range provides insights that guide long-term strategic improvement to your marketing efforts on LinkedIn.Tracking Engagement and ReachIt's important to track the engagement and reach of your LinkedIn content. LinkedIn’s post analytics provide insights on metrics such as:DiscoveryEngagementsDemographics of unique viewersImpressionsOverall post-performance analyticsYou can also gain detailed information about your followers, including the industries they work in, their job titles, and their geographic locations. By analysing analytics data related to LinkedIn hashtags, you can understand how posts with specific hashtags perform and build a list of top-performing hashtags.Analysing Lead Generation PerformanceAssess the success of your LinkedIn marketing efforts by the quality of leads generated. Analysing conversion rates is crucial for understanding lead quality and the effectiveness of marketing initiatives.Conversion rates can inform marketers which LinkedIn features like InMail or Sponsored Content yield more leads when compared with organic content. By tracking conversion metrics, you can measure the success of different campaign tactics and content types, leading to data-driven strategy adjustments.Benchmarking Against CompetitorsBenchmark your LinkedIn marketing performance against your competitors. LinkedIn provides competitive insights that allow you to see how you stack up against similar companies in terms of performance on key metrics.Insights such as competitive rank, audience demographics, and content preferences can be gleaned from analytics to understand your competitor’s strategy. Strategic adjustments based on analytics might include refining your content strategy, post timing, or investment in sponsored content to improve your competitive positioning.Elevating Brand Awareness Through Live EventsUse LinkedIn Live Events to elevate your brand awareness, which can be streamed using third-party broadcasting tools to showcase your expertise, launch products, or host QA sessions.Connecting Live with Your AudiencelinkedIn Live events can be used to connect with your audience in real time. LinkedIn Live events can be streamed using third-party broadcasting tools to showcase your expertise, launch products, or host QA sessions.LinkedIn recommends the following tips for planning and hosting a successful LinkedIn Live event:Plan for the event at least 2-4 weeks in advance.Select an appropriate streaming duration to maximise audience engagement.Feature interactive content such as webinars and product demos to drive more results.By following these tips, you can create a successful LinkedIn Live event that engages your audience and drives results.Curating a Seamless User ExperienceThe best marketers ensure that every element of their design creates a seamless user experience, you need to ensure that every aspect of your LinkedIn marketing strategy creates a seamless user experience. Creating a cohesive user experience on LinkedIn ensures that each interaction with your brand is professional and consistent.Consistency in content marketing helps in building trust with your audience, making the brand a familiar and reliable choice. Incorporating a LinkedIn Lead Gen Form into your strategy simplifies the process of capturing leads. Upon submitting this form, users are presented with a ‘thank you’ page that directs them to the advertiser’s chosen content or website, enhancing the post-conversion experience.Consistency Across All ContentStart by looking at the consistency in your LinkedIn content. Consistency in content marketing helps in building trust with your audience, making the brand a familiar and reliable choice. Displaying company values and mission on social media underlines the organisations commitment, and contributes to a consistent brand identity.Developing a style guide ensures consistency across all marketing materials. This includes the proper use of:LogosColorsFontsVoiceWriting styleImageryBy maintaining consistency in your content, you can ensure that your brand stands out and leaves a lasting impression on your audience.Streamlining the Path to ConversionUpon submitting a LinkedIn Lead Gen Form, users are presented with a ‘thank you’ page that directs them to the advertiser’s chosen content or website, enhancing the post-conversion experience.This seamless transition from engagement to conversion ensures that your audience doesn’t lose interest or get confused along the way. By streamlining the path to conversion, you can increase your conversion rates and maximise the return on your LinkedIn marketing efforts.In conclusion, LinkedIn offers a wealth of opportunities for businesses to connect with a professional audience, build brand awareness, generate leads, and grow their business. By crafting a comprehensive marketing strategy, optimising your LinkedIn presence, creating engaging content, leveraging LinkedIn groups, mastering LinkedIn ads, using LinkedIn analytics, elevating brand awareness through LinkedIn Stories and Live Events, and curating a seamless user experience, you can leverage the full potential of LinkedIn for your business. As with a well-designed building, a well-executed LinkedIn marketing strategy can leave a lasting impression, attract an engaged audience, and deliver tangible business results.Frequently Asked QuestionsHow can I define clear marketing objectives for my LinkedIn strategy?To define clear marketing objectives for your LinkedIn strategy, start by understanding your overall business goals and then translate them into specific, measurable objectives. For example, if the business goal is to increase brand awareness, the LinkedIn objective could be to increase the number of followers by 20% in the next quarter.How can I identify and understand my target audience on LinkedIn?To identify and understand your target audience on LinkedIn, examine the profiles of your current customers for common characteristics and join industry-related LinkedIn groups for insights. This will help you gain a better understanding of their needs and preferences.What types of content should I share on LinkedIn?You should share a variety of content on LinkedIn, including text posts, images, documents, videos, live videos, polls, stories, and events, while ensuring relevance to your target audience and using hashtags and mentions for visibility. This will help you engage your audience effectively and build your professional presence on the platform.How can I use LinkedIn groups for networking?To use LinkedIn groups for networking, join groups related to your professional interests and engage in discussions. Consider creating your group to showcase your expertise and build a community, and don't forget to connect with new contacts through personalised messages and follow-ups.How can I measure the success of my LinkedIn marketing efforts?You can measure the success of your LinkedIn marketing efforts by utilising LinkedIn's analytics to track metrics such as reactions, comments, impressions, reposts, unique visitors, content impressions, follower growth, and conversion rates to assess lead quality and marketing effectiveness.

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    How To Get The Most From LinkedIn To Market Your Business

    by - Rob Illidge -

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    • INDUSTRY NEWS

    2024 Work Trend Index Annual Report By Microsoft & LinkedIn

    In 2024, the use of generative AI at work has become a defining trend across the world. According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn, the utilisation of artificial intelligence by global knowledge workers has nearly doubled in the past six months, with 75% now integrating AI into their daily tasks. This shift indicates that AI is no longer a futuristic concept but a present-day reality reshaping the workplace.The Rise of Generative AI in the WorkplaceEmployees are increasingly leveraging AI tools to manage the growing pace and volume of work. The report highlights that a significant portion of workers, overwhelmed by their workload, are taking matters into their own hands by bringing their own AI tools to work. This trend, known as Bring Your Own AI (BYOAI), is prevalent across all generations, not just Gen Z. Approximately 78% of AI users are introducing their own AI solutions, especially in small and medium-sized companies.In the realm of recruiting, new AI-powered tools like 'Recruiter 2024' and 'LinkedIn Recruiter' are transforming the way people are recruited, hired, and learn by automating many time-consuming tasks.Interestingly, this grassroots adoption of AI is occurring despite a lack of official guidance or support from many organisations. This behaviour underscores a critical gap between the availability of AI tools and the strategic implementation needed to harness their full potential safely and effectively​​.Benefits and Challenges of AI IntegrationThe report presents compelling data on the benefits AI brings to the workplace, notably how it can boost efficiency for users. A large majority of users report that AI is helpful in allowing them to save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%). These advantages are particularly evident among the heaviest users of Microsoft Teams, who utilise AI-powered tools like Copilot to summarise extensive meetings, effectively saving an entire workday each month​​.That said, there are significant challenges. While 79% of leaders agree that adopting AI is essential to stay competitive, 59% struggle to quantify the productivity gains from AI, leading to hesitation in broader AI implementation. This uncertainty is exacerbated by the difficulty in measuring the impact of AI on job posts and the workforce, alongside concerns over cybersecurity and data privacy, especially given that many employees use AI tools without official sanction​​.AI and the Future of Work: Impact on LinkedIn ProfilesAI is not only transforming current roles but also reshaping the job market. Leaders are increasingly prioritizing AI skills when hiring, with 66% stating they would not hire someone without AI proficiency. Moreover, 71% of leaders are inclined to choose less experienced candidates with AI skills over more experienced ones without such capabilities. This shift highlights the growing importance of AI literacy as a critical career skill, with recruiters now leveraging new AI-powered tools across recruiting and marketing products to automate and improve tasks such as messaging, search, and analysis.For employees, this means that AI can potentially elevate their career prospects. Many workers believe that AI skills can help them get promoted faster and broaden their job opportunities. Consequently, there has been a significant increase in the number of professionals seeking AI training and adding AI-related skills to their LinkedIn profile. Showcasing these skills on professional profiles like LinkedIn is becoming crucial for visibility, reach, and demonstrating AI capabilities to hiring managers and recruiters.Moving Forward: Strategic AI Adoption and Skills DevelopmentTo fully capitalise on the potential of AI, organisations need to move beyond experimentation and towards strategic implementation. This involves not only recognising the immediate benefits of AI but also addressing the broader implications for business transformation. Leaders must develop clear plans and visions for AI integration, ensuring that their teams are equipped with the necessary skills and tools to use AI effectively. AI's role in enhancing business connections through improved ability to respond and invest in relationships is becoming increasingly crucial.The 2024 Work Trend Index highlights a pivotal moment in the integration of AI into the workplace. While the adoption of AI offers numerous benefits, it also presents challenges that require thoughtful and strategic approaches. Organisations that successfully navigate these complexities will be well-positioned to leverage AI for sustained growth and innovation​​.For more insights and a detailed analysis, visit the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn.

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    2024 Work Trend Index Annual Report By Microsoft & LinkedIn

    by - Rob Illidge -

  • blog img
    • GUIDES

    Expert Guide - Using A URL Post Create To Build Engaging LinkedIn Content

    Have you read a news article that would make a perfect thought leadership post on LinkedIn? What about a blog you've written that you want to summarise and share with your network? Look no further. That's exactly what our Article Summariser is built for. Turn a long-form piece of content into a post in a few seconds, matched to your personal profile or company page tone-of-voice. Want to find out more? Read our exclusive guide below to creating powerful content from URLs.Step 1: Log Into Vulse - Access Your Content Creation DashboardWhen you log into a content creation tool, you typically access a dashboard that serves as your command center. This dashboard not only provides insights into your previous posts, their performance, and tools available for creating new content but also includes an AI tool designed to optimise your content creation process. It’s where all your planning and execution come together, allowing for planning and scheduling posts using a content calendar, and ensuring your LinkedIn presence is both strategic and impactful.Step 2: Select The Tool - Choose Your LinkedIn URL Post GeneratorIn most social media management tools, several features help with different aspects of content creation. For instance, an ‘Article Summariser’ can condense long articles into shorter, more digestible content suitable for platforms like LinkedIn. These tools also offer the ability to create captions that engage the audience, utilising expert copywriting formulas to improve a professional brand. They include features to generate posts quickly using AI-driven content suggestion features, making it easier to create relevant and compelling content for your target audience. Other tools might include image editors, video makers, or even propose topics based on trending data.Step 3: Input Your URLThis step often involves importing the content you want to share or summarise. Whether it’s a URL of a news article, a blog post, or even a white paper, most tools allow you to either directly paste the URL or upload a document from which the essential elements can be extracted. This is crucial for ensuring that the content you want to share is accurate and relevant.Step 4: Sit Back Then Edit - Refine and Tailor Your PostOnce the content is imported, it’s about refining and customising. Here, you can edit the extracted text, tweak its tone, and adjust its length to suit your audience and platform. Understanding how LinkedIn the post generator works can significantly assist in refining and tailoring messages specifically for LinkedIn, ensuring your posts are professional and capture the attention of your audience. Creating engaging social media posts is crucial for better visibility and engagement, as these captions can greatly influence the performance of your posts across platforms. This step might include adding personal insights, key points, or calls to action to make the post more engaging and interactive.Step 5: Schedule Your Post - Automate Publishing With A Content CalendarThe final step involves scheduling your post. Most social media management tools offer a scheduling feature that allows you to select a date and time for your post to automatically go live. This is particularly useful for maintaining a consistent presence online, as you can plan and schedule posts for optimal times when your audience is most active. Additionally, leveraging a free tool for scheduling posts can significantly enhance your content planning strategy, making it easier to manage your LinkedIn presence. There are also a variety of free tools available designed to automate publishing and boost your online engagement, from helping you generate engaging posts to optimizing your posting schedule.And that's it. Five easy steps to creating LinkedIn posts from URLS. As simple as finding your content source, inputting the URL, editing the content and sharing to your professional network. Happy creating.

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    Expert Guide - Using A URL Post Create To Build Engaging LinkedIn Content

    by - Rob Illidge -

  • blog img
    • GUIDES

    Expert Guide - How To Create LinkedIn Post Ideas On Vulse

    Ready to improve your LinkedIn content creation process?Look no further. We're here as your ultimate companion for generating captivating post ideas effortlessly.Engaging users quickly has never been so important, and with Vulse we equip you with the tools you need to stand out in the LinkedIn crowd. Let's get to it and start creating outstanding LinkedIn posts together.Step 1: Login to create LinkedIn post ideasFirst things first, let's dive into the Vulse dashboard. This is where the magic begins, offering you a seamless experience from content ideas to scheduling your content.Step 2: Start planning themes for your LinkedIn content strategyOnce inside, head over to the “Content Theme Planner” – the only you need for LinkedIn content ideas.This feature is designed to speed up the content ideation process, ensuring your themes are as cohesive as they are compelling.It helps in discovering some of the best LinkedIn content ideas for various themes, including creative 'fill-in-the-blank' LinkedIn posts that encourage audience participation and increase engagement.Step 3: Enter your themeAdd your theme to the field, play around with this and test to see what works for you.Whether it’s “AI and Content” or “Leadership Insights,” Vulse will generate tailored LinkedIn post ideas that resonate with your audience.Step 4: Choose the length of your postsAdapt your posts to perfection by selecting the ideal length – whether you prefer a concise snippet or a deep dive into your topic, Vulse has you covered.Step 5: Generate LinkedIn post ideasWith a simple click of a button, watch as Vulse works its magic, presenting you with three post ideas tailored to your chosen theme and length.Vulse offers a wide range of content ideas, from long-form articles to engaging carousels, aligning perfectly with your LinkedIn content strategy by providing diverse and strategic content types to keep your audience engaged.Step 6: Schedule your best LinkedIn contentFound an idea that sparks joy?Schedule it for the perfect moment to maximise engagement and impact. With Vulse's scheduling feature, maintaining a consistent posting schedule has never been easier.Step 7: Set the dateChoose the date and time for your post to go live, ensuring it reaches your audience at the optimal moment for maximum visibility and impact.Step 8: Double-check your workBefore sending your post out to LinkedIn's network, take a moment to review and refine. Attention to detail is key to crafting posts that resonate with your audience.Step 9: Monitor Your LinkedIn posts' performance with your audienceOnce your post is live, leverage Vulse’s analytics tools to monitor its performance and gather valuable insights.Use this data to refine your strategy and create even more impactful content in the future.Understanding and engaging with the LinkedIn audience through monitoring post performance is crucial for tailoring content that resonates and drives engagement.

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    Expert Guide - How To Create LinkedIn Post Ideas On Vulse

    by - Rob Illidge -

  • blog img
    • GUIDES

    Expert Guide - How To Create And Schedule A LinkedIn Post On Vulse

    Are you ready to improve your LinkedIn output?Scheduling posts on Vulse is simple with our easy-to-follow guide.Whether you're a seasoned professional or just dipping your toes into the world of LinkedIn content creation, these steps will have you scheduling engaging posts in no time.Let's dive in and make your life easier than ever.Step 1: Get Started with a smile - How to schedule a LinkedIn postFirst things first, pop over to the Vulse dashboard by clicking the link: Vulse Dashboard. Make sure you're logged in to get the party started with your post creation.Step 2: Let's Create a New LinkedIn PostOnce you’re in, keep an eye out for a button that says “Create New Post” in the top right corner. Click it and you’re on your way to sharing your amazing ideas.It's crucial to consider the type of LinkedIn content that performs well, ensuring your posts contribute to a strategic content calendar for better engagement and follower growth.Step 3: Give us a sneak peek with a LinkedIn headlineNext up, you'll see a spot to write a snappy summary of your post. Keep it short and sweet—no more than 140 characters. Imagine you’re tweeting your heart out.Step 4: Spill the beansNow for the main event: the content of your post, especially when it comes to LinkedIn posts. This is where you can let your creativity flow and focus on optimizing for engagement and relevance. Fill in all the juicy details that will engage your readers.Step 5: Hashtag, You’re It!Don’t forget to tag your post when you schedule LinkedIn posts. Tags are like little helpers that make sure your post gets seen by the right eyes. After setting a scheduled date, you have the option to view and edit scheduled LinkedIn posts, ensuring everything is perfectly aligned with your content strategy before it goes live. This flexibility is crucial for maintaining an active presence on LinkedIn, as scheduling LinkedIn posts allows you to plan your content in advance, adapt to real-time events, and ensure a consistent flow of posts. Try to stick to three tags to keep things neat.Step 6: Time Travel – Schedule Your LinkedIn PostsWant your post to go live later? No problem! Look for the "Schedule Post" button and pick the perfect date and time. It's like setting an alarm, but way more fun because it’s for your post.Step 7: Double-check and Edit Scheduled LinkedIn PostsTake a moment to review everything. A glance can save you from typos or scheduling problems. Everything looks good? Awesome, hit that “Post” button. If you decide not to schedule for a later date, you have the option to post immediately, ensuring your content goes live without delay.Step 8: All SetAnd voilà! You're all set. Your post is scheduled and ready to roll out on your chosen date. Maybe set a reminder to check in when your post goes live, so you can see all the great reactions.By following these steps, you’ll find scheduling posts on Vulse is not just easy, but also quite fun. Ready to get your message out there? Let's go.Now that you’re equipped with the tools to schedule captivating LinkedIn posts, it’s time to unleash your creativity and make your mark on the platform.With Vulse, scheduling posts has never been simpler, allowing you to focus on what truly matters – engaging with your audience and growing your professional network. So, what are you waiting for? Let your voice be heard and start scheduling those posts today.

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    Expert Guide - How To Create And Schedule A LinkedIn Post On Vulse

    by - Rob Illidge -

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    • GUIDES

    The Ultimate Guide To LinkedIn B2B Marketing: Tactics And Insights That Work

    Mastering LinkedIn B2B marketing is crucial for reaching professional audiences effectively.In this article, learn to navigate LinkedIn’s unique environment with strategies that drive real business results—target your market more precisely, build impactful relationships, and generate leads with agility.In A NutshellLeverage LinkedIn’s targeted B2B tools like Sponsored Content and InMail, and engage with decision-makers by demonstrating thought leadership and creating meaningful connections.Optimise your LinkedIn Company Page with a compelling company description, consistent visual branding and a strong call-to-action to drive conversions and distinguish your brand.Implement an engaging content strategy with a mix of media formats and a consistent posting schedule to establish your brand as an industry leader and facilitate lead generation through LinkedIn’s unique tools.The Power of LinkedIn for B2B MarketingLinkedIn has revolutionised the landscape of B2B marketing with its suite of tools designed to target ideal audiences, enhance brand visibility, and generate leads.Unlike other social media platforms, LinkedIn’s user base primarily consists of professionals and decision-makers across various industries, making it a unique and potent platform for B2B marketing.The platform’s advertising tools, including Sponsored Content and InMail, are designed to facilitate precise targeting and communication with specific audience segments using tailored content.LinkedIn offers excellent networking features and a variety of content formats that create opportunities to connect with decision-makers, engage with potential clients, and demonstrate thought leadership.The cherry on top? LinkedIn is responsible for a whopping 97% of a business’s social media leads, underscoring its importance in B2B lead generation.The Professional User BaseLinkedIn’s user base is a gold mine for B2B marketers. It predominantly consists of professionals and decision-makers, providing a unique advantage for B2B marketing.Just imagine - with 80% of LinkedIn members in a decision-making role, the platform is teeming with potential B2B clients.LinkedIn enables connections with CEOs, CMOs, and other senior executives, offering invaluable insights into the needs and challenges faced by decision-makers in the B2B industry.This access to the right audience on LinkedIn puts B2B marketers in the driver’s seat, allowing them to tailor their messaging and offerings to resonate with potential clients.Targeted Advertising OptionsIn a world where personalisation is key, LinkedIn’s advertising tools stand out.With services like Sponsored Content and InMail, you can target your ads with surgical precision.These tools offer over 20 different audience attribute categories, including location, job title, and interests, allowing you to reach specific decision-makers and industry influencers effectively by providing relevant details.But that’s not all. With tools like InMail credits, LinkedIn enables advertisers to send messages directly to prospects, even those outside their immediate network.Plus, businesses can create highly targeted advertising campaigns by uploading their own customer data, such as email lists and CRM data. With such advanced targeting capabilities, your marketing messages are sure to land in the right inboxes.Networking and Thought LeadershipNetworking and thought leadership are at the core of LinkedIn’s value proposition. Businesses can connect with industry leaders by joining relevant groups and establishing authority through content sharing and engagement. Sharing industry-specific content is a highly effective way for companies to establish thought leadership and differentiate themselves from competitors.And the benefits are significant. A staggering 89% of business decision-makers have a more positive perception of organisations that share high-quality thought leadership content. So, whether it’s sharing the latest industry research or commenting on trending topics, active participation on LinkedIn can position your brand as a trusted authority in your field.Creating a High-Impact Company PageYour LinkedIn Company Page is the cornerstone of your LinkedIn marketing efforts. It’s the primary platform where prospective clients find critical information about your business’s services and solutions.Therefore, optimising your LinkedIn Page, which serves as your Company Page, is crucial to creating a high-impact online presence that effectively represents your brand.To improve Company Page performance, you should:Include a summary line with relevant keywordsHave a detailed ‘About Us’ section with your unique value propositionEnsure your profile pictures and cover images are well-designedUse a well-crafted header image on your LinkedIn Company Page to attract users’ interest and elicit a desired response.Compelling Company DescriptionYour company description is not just a summary of what your business does — it’s a powerful tool to connect with your target audience on a deeper level.A compelling company description effectively mirrors your brand’s values, enabling customers to understand what your company stands for and the quality of products or services they can anticipate.The company description must concisely articulate your business’s unique value proposition, ensuring it resonates with the intended target audience and distinguishes your company from competitors.Remember, your company description is not just about who you are, but also how you can solve your audience’s problems.Visual BrandingVisual branding is a powerful tool to set your company apart from competitors, making your brand more memorable and easier to recognise. Consistent use of design elements such as logos, color schemes, and typography builds trust with customers, conveying reliability and professionalism.Design choices that resonate with your target audience can help in creating a brand identity that feels personal and engaging.Therefore, the consistent use of high-quality images and branding elements on your LinkedIn Company Page can enhance professionalism and visual appeal, contributing to a stronger brand identity.Call-to-Action (CTA)A compelling Call-to-Action (CTA) can be the difference between a visitor and a lead.Effective CTAs on LinkedIn Company Pages should be:BriefSpecificActionableClear prompts like ‘Request Demo,’ ‘Sign up,’ or ‘Buy Now’ to guide potential customers.Creating a sense of urgency with words like ‘now’ or ‘today’ in the CTA can motivate immediate customer action. The CTA should match the campaign’s objectives, such as lead generation or optimising future cash flow through prompt direct sales, to achieve the best outcomes.Remember, the CTA is your final pitch to your audience, so make it count.Implementing a Content Strategy That Engages and ConvertsContent is king, and LinkedIn is no exception. Implementing a content strategy on LinkedIn that engages and converts is crucial to your success. This marketing strategy should involve sharing valuable insights, mixing media formats, and maintaining a consistent posting schedule.It’s not just about what you say, but also how you say it. Experimenting with different content styles and formats helps discover which approaches your target audience finds most compelling. Using LinkedIn Analytics to track the performance of each content type aids in developing a content strategy that adds sustainable value and uncovers key insights.Sharing Valuable InsightsSharing high-quality, informative content on LinkedIn helps establish thought leadership and can significantly improve brand reputation and trust among potential customers. This could involve publishing long-form articles through LinkedIn’s Pulse feature, collaborating with influencers, or connecting with industry influencers.Content that performs well on LinkedIn include how-to guides and industry trends. Resharing employees’ posts when they mention your brand also resonates well with audiences on LinkedIn. By sharing valuable insights and expertise, you can position your brand as a go-to resource in your industry.Mixing Media FormatsIn the digital age, content comes in all shapes and sizes. From SlideShare presentations to images, videos, and varied blog post lengths - all these can effectively engage your target audience on LinkedIn.Mixing different media formats on LinkedIn is key to maintaining audience engagement and interest.Different content formats—like videos, infographics, and images—can cater to various audience preferences and learning styles. So, don’t be afraid to experiment with a range of content types, including:Blog postsWebinarsVideosInfographicsImagesThis will enhance your LinkedIn B2B marketing effectiveness.Consistent Posting ScheduleConsistency is key in content marketing. Maintaining a consistent posting schedule on LinkedIn allows for greater visibility and helps your business stay on people’s radars, which is crucial in crowded markets.A regular content publishing rhythm can lead to increased engagement, making your brand a familiar and more trustworthy option for potential clients.However, it’s not about bombarding your audience with daily posts. In fact, weekly high-quality posts can be more effective than daily low-quality ones. It’s about finding the right balance and ensuring that each post provides value to your audience.Leveraging LinkedIn Tools for B2B Lead GenerationIt’s time to power up your LinkedIn marketing efforts with the platform’s unique tools. Turning your company page into a lead generation page involves structuring it to guide visitors towards a conversion action.LinkedIn offers several powerful tools, including Sales Navigator, LinkedIn Groups, and LinkedIn Analytics, which can significantly enhance your B2B lead generation efforts.By actively participating in relevant LinkedIn Groups, you can:Uncover additional blocks of leads to engage withUse saved and targeted searches on LinkedIn to ensure ongoing prospecting effortsMaintain consistency in lead generation activitiesReceive alerts for new opportunitiesThese strategies will help you maximise your lead generation efforts on LinkedIn.Sales NavigatorSales Navigator is a specialised tool designed to help businesses find and engage with decision-makers on LinkedIn. It allows for precise targeting of potential customers using over 40 advanced search filters, including industry, job title, and additional criteria to help refine search results and spotlight those prospects more likely to engage.The platform promotes team collaboration by enabling the sharing of prospect lists and utilises Teamlink to leverage team connections for finding the best path to a lead.With multiple subscription plans, each offering distinct features to accommodate different sales needs, and users can save searches to streamline their outreach campaigns and lead management processes.LinkedIn GroupsLinkedIn Groups are a gold mine for B2B marketers. They enable professionals to engage in industry-specific discussions and forge connections, presenting an advantage for B2B marketers to establish thought leadership.Participation in LinkedIn Groups can enhance a company’s online presence and visibility among its target market. Active participation in these groups can also lead to the acquisition of new leads and customers.LinkedIn Groups offer opportunities for building valuable relationships with key decision makers and potential partners.LinkedIn AnalyticsLinkedIn’s analytics dashboard is a powerful tool for any marketer. It is designed to help businesses:Analyse their audience dataTrack the performance of branding strategiesPerformance tracking of campaigns through LinkedIn analytics enables businesses to optimise their marketing strategies for better return on investment.Analysing content upload success is essential for refining B2B LinkedIn marketing strategies, ensuring that the content resonates with the target audience. Continuous tracking and measurement using LinkedIn’s analytics tools are crucial for the iterative refinement and success of marketing strategies.Building a Powerful Employee Advocacy ProgramOne of the most overlooked aspects of LinkedIn marketing is the power of employee advocacy.When employees are empowered to advocate for the brand, they become more engaged in their work, as it fulfills their professional growth needs and contributes to a stronger work culture.Individual employees play a crucial role in amplifying a brand’s presence on LinkedIn by actively representing their place of business and establishing themselves as thought leaders.Showcasing the team on LinkedIn helps to humanise the brand and build trust by revealing the people behind the business.Encouraging Employee ParticipationEncouraging employee participation is a key aspect of building a robust employee advocacy program.Executive team members can lead by example in employee advocacy by engaging actively themselves, setting the tone for the rest of the company.When companies outline the individual and collective advantages of social media engagement, employees become more inclined to share content. Employees connecting with each other on LinkedIn and other social media channels create a stronger network that amplifies the visibility and dissemination of company content.Providing Training and ResourcesProviding the necessary training and resources is crucial for effective employee advocacy.Organisations should integrate the use of social media for advocacy into company culture, which may involve a shift in company policy to allow such activities during work hours.Providing direct and regular feedback to employees is crucial for them to authentically represent the company’s brand values in all interactions. Regular provision of best practices for social media engagement to employees supports more effective advocacy efforts.Measuring SuccessMeasuring success is the final piece of the employee advocacy puzzle. Engagement, reach, and conversion metrics are important for assessing the success of employee advocacy on LinkedIn, offering insight into the impact of advocacy efforts on business outcomes.Reach metrics help determine the spread of your message and the size of the audience your employee advocacy program is impacting, crucial for gauging awareness and visibility.Conversion metrics track how many leads, inquiries, or sales have resulted from employee posts, providing a direct link between advocacy efforts and business outcomes.What We Said In Less WordsSo there you have it - the ultimate guide to maximising your LinkedIn B2B marketing strategy.From leveraging the platform’s unique user base and targeted advertising options to creating a high-impact company page and robust content strategy, LinkedIn offers a myriad of opportunities to boost your brand’s visibility and generate high-quality leads.Don’t forget to harness the power of LinkedIn’s unique tools and build a robust employee advocacy program to amplify your brand’s presence. So, what are you waiting for? It’s time to take your LinkedIn B2B marketing strategy to the next level.Frequently Asked QuestionsWhat are the 4 types of B2B marketing?The four types of B2B marketing are producers, resellers, governments, and institutions. These categories help understand and target different market segments.Is LinkedIn good for B2B marketing?Yes, LinkedIn is great for B2B marketing because four out of five members make business decisions, providing a unique opportunity to connect with potential clients. With its content-sharing features, businesses can effectively target their ideal customers.How can I make my company page more engaging?To make your company page more engaging, focus on creating a compelling company description, consistent visual branding, and effective CTAs. This will help attract and retain the interest of your audience.What type of content works best on LinkedIn?To maximise your impact on LinkedIn, share high-quality, informative content like articles, how-to guides, and industry trends. Mix in different media formats such as videos and infographics to appeal to a wider audience. So start creating engaging and varied content today to boost your LinkedIn presence.How can I use LinkedIn for lead generation?You can enhance your lead generation efforts on LinkedIn by utilising tools like Sales Navigator, LinkedIn Groups, and LinkedIn Analytics. Additionally, consider transforming your company page into a lead generation page to guide visitors towards a conversion action. Start using these tools today and see an improvement in your lead generation efforts.

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    The Ultimate Guide To LinkedIn B2B Marketing: Tactics And Insights That Work

    by - Rob Illidge -

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    • FEATURE UPDATES

    LinkedIn Is Testing TikTok-Style Short-Form Video

    In professional networking, LinkedIn has long been known for its commitment to substantive content.However, times are changing as LinkedIn unveils its latest innovation - a new video feature, which will revolutionise content consumption on the platform.The Shift Towards Video ContentLinkedIn has been synonymous with informative articles and thought-provoking discussions.However, the rise of video content across social media platforms has prompted LinkedIn to adapt.As Suzi Owens, a spokesperson for LinkedIn, revealed, the platform is now exploring new ways to facilitate the discovery of timely and relevant videos.Introducing The Video FeatureSoon, users will notice a new "Video" option nestled alongside the familiar "Home" button in the app's navigation bar.This feature promises to usher viewers into a curated feed of short-form videos, like popular formats found on Instagram Reels or TikTok.This strategic move not only caters to evolving user preferences but also underscores LinkedIn's commitment to embracing diverse content formats.Creator-Friendly EnvironmentBehind this transformation lies LinkedIn's concerted efforts to develop a more creator-friendly environment.Initiatives like the LinkedIn Creator Accelerator and a dedicated creator relations team have paved the way for this evolution.By empowering creators, LinkedIn aims to enrich the platform with engaging and diverse content, ultimately enhancing the user experience.The Implications for ProfessionalsFor professionals and content creators alike, this development provides exciting opportunities.The integration of video content creates new options for storytelling, personal branding, and knowledge sharing.Whether it's showcasing expertise, providing insights, or connecting with audiences on a deeper level, the possibilities are endless.What Video Content Means For LinkedIn UsersAs LinkedIn jumps into the world of video content, it's shaking things up in a good way.With this move, LinkedIn isn't just staying put - it's stepping up to become a leader in social networking, offering us a fresh and exciting way to connect and share.As professionals, let's embrace this evolution and leverage the power of video to connect, inspire, and thrive.

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    LinkedIn Is Testing TikTok-Style Short-Form Video

    by - Rob Illidge -

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    • COMPANY NEWS

    Vulse Named One Of Greater Manchester's Rising Stars Of Business 2024

    It has been revealed today that Vulse has been named one of Greater Manchester's rising business stars of 2024 by Business Cloud.The inaugural list includes 125 of the fastest-growing businesses from the region.Having partnered with GM Business Growth Hub the award aims to recognise Greater Manchester’s most exciting companies across four key sectors:1) GreenTech2) Digital, creative and tech3) Advanced manufacturing and materials4) Life sciencesRepresenting a collaborative effort across the 10 local authority areas of Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, and Wigan, the unveiled list showcases leading companies driving innovation and economic progress.In addition to highlighting established industry frontrunners, the compilation also features the city region's Ones to Watch - 30 emerging businesses with promising trajectories toward future success.To celebrate this significant milestone and foster further dialogue within these growing sectors, a launch event is planned for May 17, 2024.Following the launch, a series of sector-specific roundtables will provide platforms for deeper engagement and collaboration.The news follows Vulse being named in the MediaTech top 50 which showcases the UK’s most innovative media tech creators for 2024.

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    Vulse Named One Of Greater Manchester's Rising Stars Of Business 2024

    by - Rob Illidge -

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    • COMPANY NEWS

    Exclusive Interview With Vulse Co-Founder - Annika Sanderson

    Welcome to our exclusive interview with co-founder, Annika Sanderson. In this insightful discussion, we delve deep into the journey that has led to the growth of Vulse, the challenges encountered, and the vision fueling innovation in the LinkedIn content creation industry.Can you share a bit about your personal journey and what led you to the decision to join Vulse?Growing up, I never knew what I wanted to do nor did I know what would interest me enough to make a career out of. I’ve always been a “go with the flow” and “act first, think second” kind of person, however, joining Vulse was a lot more strategic than that.I knew it was going to be a challenging role, however, the opportunity to be involved in so many different areas of the business and have tangible impact has already been worth the longer days.I have been able to combine my skills from previous roles in Sales, Recruitment and Employee Advocacy into one role, which in my opinion, was something slightly out of reach with it being so niche. It just goes to show what being active and engaging on LinkedIn can do!What is your personal connection to solving content creation challenges on LinkedIn? How does it resonate with you on a deeper level?Being in recruitment and talent acquisition, standing out has always been something I’ve strived towards. I was always thinking about how to position myself as a thought leader in the space as well as gain the trust from candidates.The question “Why should a candidate choose me as their recruiter?” was constantly at the forefront of my mind. The problems I constantly came across was being consistent and coming up with ideas to post about. I must have spent more time thinking about what to post than doing my job some days.How do you maintain a healthy work-life balance amidst the demands of being a startup co-founder?If anyone has the answer to this question, I’d love to hear from you.Having hobbies and staying active has been such a good way to balance my time. Another trick has been adding every task, no matter how big or small, in my diary.When you are balancing so much, it’s easy for me to forget them if they are not in front of me. Some may say my diary looks ridiculous, but that’s worked very well for me for years now.Who or what has been your biggest source of inspiration or mentorship along this journey, and how have they influenced your approach to entrepreneurship?I follow lots of successful entrepreneurs, from whom I will take inspiration from for different areas of my role at Vulse. From a leadership perspective, I have taken loads of inspiration from my previous manager Matt who was instrumental to my success and he helped me build confidence in myself.Other examples are entrepreneurs such as Molly Johnson-Jones from Flexa or Suzy Lockwood from ditto. I love empowering women to look up to and examples of successful entrepreneurs who are women because it makes it so much more relatable to me personally.What personal strengths or qualities do you believe have contributed most to your success as a co-founder of a content creation startup?Being from Finland, the Finnish term “Sisu” comes straight to mind. Roughly translated means strength of will, determination, perseverance, and acting rationally in the face of adversity.I’ve often been described as adaptable and creative which is a great trait to have in a start-up where priorities shift constantly and you have to think on your feet.Lastly, I’d say I’m a people-centric person, so bringing that to my role as a Co-Founder in the form of empowering the awesome team we have here!Looking ahead, what are your personal aspirations or goals for yourself, both within the context of Vulse and beyond?Within Vulse I’m excited to continue learning more about leadership and help drive product innovation - introducing new features that create even more value for our users.Additionally, guiding the company to the next level while giving back and lifting others up is my definition of success, so I’d love to look back in 5 years and say I had that impact.On a personal note, I’d love to see more of the world, and tick some bucket list destinations off.What books, podcasts, or other resources have had a profound impact on your personal or professional growth, and why?I only listen to a handful of podcasts, which are The Joe Rogan Experience, The Psychology of Your 20’s, How to Fail with Elizabeth Day and Huberman Lab.All of these podcasts have helped to give me a fresh perspective on a variety of topics across my personal and professional life.I’ve only recently gotten into my reading, but a book I always recommend now is “When You’re Ready, This Is How You Heal”. Such a beautiful,powerful and compassionate guidebook offering a practical and insightful approach to healing and personal growth.If someone were to play you in a movie, who would it be and why?Either Lyndsey Lohan, because as a child people used to say I resemble her a lot (weird, I know) or Angelina Jolie (specifically in her Tomb Raider era), again, because I’ve been told I look like her in those movies.Final question, if you had a dinner party, who would be your three guests, dead or alive?This is a really tough one, there are so many fascinating people I’d love to have at a dinner party! One would absolutely be Duncan Trussell, if you know you know.Secondly, Steven Bartlett, simply because I think he’d be able to put me in touch with some pretty cool people afterwards.Lastly, Katherine Johnson who I heard about quite recently - what a woman! It would be so incredibly fascinating to speak to her and ask her questions being one of the first female data scientists in the world.

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    Exclusive Interview With Vulse Co-Founder - Annika Sanderson

    by - Rob Illidge -

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    • GUIDES

    7 Top Tips For Improving Your LinkedIn Organic Content Reach

    Improving your organic LinkedIn content reach is not just about posting content; it's about strategising and engaging with your audience effectively.Here are seven ways to help you increase your LinkedIn presence and connect better with your target audience.Craft a Strategic Content PlanConsistency is key when it comes to maintaining an effective online presence. Align your publishing schedule with a well-thought-out content plan. Mix up your content formats, including blog posts, social media updates, infographics, interactive webinars, and videos. Diversifying your content keeps your audience engaged and caters to different learning styles and preferences. By setting clear expectations for your audience, you build trust and strengthen your brand's recall value.Tailor Content for Each Social Media PlatformUnderstanding the nuances of each social media platform is essential. Tailor your content to fit the audience and culture of each platform. For example, LinkedIn is ideal for professional content, while other platforms may lean towards more casual and lifestyle-focused content. Adapting your strategy to match evolving platform expectations helps you connect more authentically with your audience.Focus on User-Centric ContentCreate content that genuinely helps your audience and addresses their pain points. Algorithms may change, but user-centric content remains valuable. Offer practical solutions, valuable insights, and expert tips that resonate with your audience's needs and interests.Inject Creativity into Your ContentCreative content grabs attention and encourages sharing. B2B content doesn't have to be purely factual; incorporating creativity, whether through visuals, humour, or storytelling, can significantly enhance engagement and organic reach.Foster Audience EngagementEngage with your audience by responding to comments, answering questions, and initiating discussions. Building a sense of community around your content fosters loyalty and trust, while also boosting your posts' visibility in audience feeds.Harness the Power of VisualsVisual content is key to capturing your audience's attention. Incorporate eye-catching images to enhance engagement and encourage sharing across social networks and online channels. On platforms like LinkedIn, posts with images typically receive double the engagement compared to text-only posts.Invest in Video ContentVideo content can be a game-changer for expanding your organic reach. While it requires more effort to create, the returns are significant. Audiences are more likely to share video content, making it a powerful tool for increasing visibility and deepening audience connections. Leverage video analytics to optimize your organic marketing efforts effectively.For further insights on expanding your content reach organically, take a look at our exclusive LinkedIn Guides and to stay informed about the latest trends and strategies in B2B marketing.By implementing these tips and staying attuned to your audience's preferences, you can improve your organic marketing efforts and create meaningful connections with target audiences.

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    7 Top Tips For Improving Your LinkedIn Organic Content Reach

    by - Rob Illidge -

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    • GUIDES

    Improve Your LinkedIn Reach: The Best 5 Tools For Engaging Content Creation

    Standing out from the noise on LinkedIn requires more than just great ideas; it requires great tools to bring those ideas to life.Whether you're looking to boost your personal brand, improve your company's activity, or engage more effectively with your network, the right content creation tools can make the difference.Here's a list of the top 5 tools that can transform your LinkedIn content from good to unforgettable, starting with the innovative features of Vulse.1. Vulse - The Leading Tool For LinkedIn Content CreationVulse is not just another tool for LinkedIn users; it's a game-changer.Designed for employee advocacy and personal branding, it offers an intuitive platform that simplifies content creation, making it easier to craft, edit, and publish high-quality posts and articles.With its user-friendly interface and advanced features, Vulse helps you create content that resonates with your audience, driving engagement and enhancing your professional reputation.Key Features:Account scoring system: Stay consistent by tracking your post performance.Content creation tools: Create posts in seconds.Analytics: Gain insights into your content's performance.2. Canva - Your Go-To For Eye-Catching VisualsIn a platform where first impressions are crucial, Canva empowers users to create professional, visually appealing graphics that complement their LinkedIn content. With thousands of templates and easy-to-use design tools, Canva is perfect for those looking to add a touch of creativity to their posts without needing a background in graphic design.Key Features:User-friendly design interface.A vast library of templates and design elements.Integration with social media platforms for easy sharing.3. Grammarly - The Ultimate Writing AssistantGrammarly goes beyond basic spell-checking by offering comprehensive writing assistance that ensures your LinkedIn content is not only error-free but also engaging and clear. Whether you're crafting a detailed article or a quick post, Grammarly's suggestions can help you communicate your ideas more effectively.Key Features:Advanced grammar and spell-check.Style and tone suggestions.Plagiarism checker.4. Hootsuite - Streamline Your Content StrategyManaging your LinkedIn presence alongside other social media platforms can be a daunting task. Hootsuite simplifies this process by allowing you to schedule posts, track engagement, and analyse the performance of your content across multiple platforms, including LinkedIn.Key Features:Post-scheduling and management.Analytics to track content performance.Integrated content calendar.5. BuzzSumo - Uncover Trending Content IdeasStaying relevant is key to engaging your LinkedIn audience. BuzzSumo helps you discover trending topics and content ideas within your industry, allowing you to create posts that are timely and resonate with your followers.Key Features:Content discovery and insights.Trend analysis for timely content creation.Competitor content analysis.Utilising the right tools can significantly enhance the engagement and reach of your LinkedIn content.From the leading content creation tools of Vulse to the design power of Canva, these tools equip you to build a more engaging and professional LinkedIn presence.Start exploring these tools today and take your LinkedIn strategy to the next level.Make every post count by choosing tools that align with your goals and audience needs.

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    Improve Your LinkedIn Reach: The Best 5 Tools For Engaging Content Creation

    by - Rob Illidge -

  • Vulse Art

    Level up your LinkedIn with quality content at your fingertips. Start today.

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