How LinkedIn Is An Untapped Goldmine For Content Creators

For many, LinkedIn is still seen as a digital resume - a place to job hunt, network, and share professional updates. But for savvy content creators, it’s becoming a lucrative platform that rivals even TikTok.

Valerie Chapman, a 25-year-old LinkedIn influencer and creative agency co-founder, is proof that LinkedIn is more than just a job search tool. After being laid off twice, she pivoted to full-time LinkedIn content creation and now earns around $10,000 per month.

With over 16,000 followers and high-engagement posts, Chapman has built a personal brand that attracts brand partnerships, speaking opportunities, and passive income streams.

Why LinkedIn is More Profitable Than You Think

Unlike TikTok, LinkedIn doesn’t have a creator fund that pays influencers for views and engagement.

However, Chapman argues that the platform’s unique audience makes it even more valuable for monetization.

“There’s no direct payout for engagement, but there are other ways to monetize-like digital products and brand partnerships,” Chapman explains.

“Because the audience is made up of professionals, CEOs, and decision-makers, creators can charge premium rates for brand deals.”
 

Chapman’s content-especially her “Gen Z Woman in Business” series-has attracted tech companies willing to pay for brand placements. Beyond partnerships, she sees massive potential for digital products, such as online courses, e-books, and business workshops, which can generate passive income.
 

The Growing Creator Economy on LinkedIn
 

More creators are catching on to LinkedIn’s potential. The platform has even introduced a “Top Voices” category to highlight influential thought leaders. As businesses continue investing in personal branding, professionals who position themselves as experts can attract high-paying opportunities.
 

Chapman also highlights LinkedIn’s growing video feature as a game-changer. “If you put on a sales hat, there’s a tremendous amount of opportunity-especially with video content, which is still new on LinkedIn.”
 

How to Build a Profitable LinkedIn Presence
 

Chapman emphasizes that success on LinkedIn doesn’t happen overnight. It took her around four months to establish a solid presence before brand deals started rolling in. Her strategy includes:
 

Consistent, valuable content: Posting insights on personal branding, AI, and entrepreneurship helped her attract an engaged audience.

Proactive outreach: Chapman actively pitches brands for collaborations, rather than waiting for opportunities to come to her.

Leveraging personal branding: She positions herself as an expert in Gen Z workplace trends, which makes her content highly relevant to brands targeting young professionals.
 

The Future of LinkedIn for Creators
 

Chapman’s journey has led to recognition from LinkedIn itself, including an invitation to their NYC office to discuss the future of digital influence. She believes more creators will soon recognize LinkedIn’s potential as a monetization tool.
 

“Right now, so many people still see LinkedIn as just a place to apply for a job,” Chapman says. “But in reality, it’s one of the most powerful platforms for monetizing your personal brand.”

For content creators looking for a less saturated platform with high-paying opportunities, LinkedIn might just be the best-kept secret of the creator economy.