How To Use LinkedIn Groups Effectively

Are you looking to utilise LinkedIn groups as part of your marketing strategy but, you simply don’t know where to start?

Then you have come to the right place.

In this blog, we outline our top five tips on how you can use LinkedIn groups to not only expand your brand awareness but also engage with a community of people.

Find The Right Groups

It’s important to pinpoint exactly who your audience is before joining groups.

Once you have done this, you can then search for relevant groups associated with your audience’s interests.

Our top three small business groups are:

• On Startups – The Community For Entrepreneurs
• Small Business Network by Entrepreneurs HQ: Digital Marketing Coaching Social Media SEO Startup Jobs
• Marketing & Social Media for Entrepreneurs, Businesses and Startups | Blockchain

Invest Time To Understand The Groups Dynamic

Before you rush to start posting content out into roups it’s important to understand how the groups work.

Do people ask questions and then conversations spark from that, or do individual people share content others might find useful?

It’s important to mirror and understand the dynamic of the group so you fit in with the community.

Don’t Advertise Your Business, Be Sociable 

Facebook groups are all about creating a community spirit between people who share the same interests. 

Therefore, it’s important you simply don’t just use groups as a place to advertise. 

Rather, provide useful information that people are specifically looking for.

If you want to direct people to your website or article, then do this in a subtle yet personal way.

Engage And Create Relationships

More often, the same people will regularly post into groups so it’s important to form relationships with these specific people.

Engage in conversations they are starting and more often than not if you create a discussion, they will join in with you. 

By creating a personable side to your business and revealing the faces behind the brand by connecting with people on Facebook groups you will generate trust with your community.

Share Valuable Content

Often, people post into Facebook groups because they are looking for answers or solutions.

Your job? To provide just exactly that.

By engaging with others and sharing your expertise, you will not only increase the awareness of your businesses page but you will become recognised as being valuable, insightful and knowledgeable.

Start engaging with different communities today with groups on LinkedIn. 

Let us know your thoughts in the comments on our post on Instagram or Facebook and don’t forget to sign up to Vulse today.