LinkedIn Launches New UK Video Campaign to Empower Young Professionals
- INDUSTRY NEWS
LinkedIn has launched “Know-How That Sticks,” a creative campaign designed with VCCP London, specifically aimed at helping Gen Z professionals navigate the start of their careers.
This new video-first initiative introduces LinkedIn’s immersive video feature, enabling users to access quick, career-focused content through short-form videos, swiped vertically for easy exploration.
With this campaign, LinkedIn offers advice-packed videos that are tailored for young professionals, providing insights on job searching, interviewing, and networking—all essential skills for career growth.
Recognizing that many young professionals feel overwhelmed by conflicting advice, LinkedIn aims to address this by connecting them with credible industry experts and mentors.
The “Know-How That Sticks” campaign includes three short films featuring influencers like Patrick Quinton-Smith, Shola West, and Heather Elkington. In these films, playful animated stickers serve up humorous, sometimes questionable career advice, mirroring the unsolicited guidance Gen Z often encounters.
Each video wraps up with the message: “Get the right know-how, from the right people.”
This launch comes as video content on LinkedIn has surged, with the platform seeing a 34% increase in uploads since 2017 and a 40% higher engagement rate compared to text-based posts.
LinkedIn’s new immersive video format encourages users to access full-screen videos that provide relatable career insights, making the platform a go-to resource for young professionals seeking guidance.
Zara Easton, LinkedIn UK’s Group Head of Brand Marketing, commented, “Our new feature aims to cut through the noise and provide practical, career-focused advice for Gen Z professionals. Through engaging, relevant content from influential voices, we’re empowering young professionals in the fast-paced modern workforce.”
The “Know-How That Sticks” series, running across LinkedIn and Meta, positions LinkedIn as a critical platform for career-minded Gen Zers, offering them tools to feel confident and informed in their professional journeys.
