LinkedIn Experiments With Video Trends To Boost Engagement

LinkedIn is investing in video - borrowing inspiration from TikTok to get more professionals posting and engaging with video content on the platform.
 

Introducing: Video Trends On LinkedIn
 

Spotted by social media analyst Lindsey Gamble, LinkedIn is quietly rolling out a feature that highlights trending video topics across the app.

These trends appear as bold header tags within video posts and directly in your feed.

Tap one, and you'll dive into a curated feed of videos where professionals share their perspectives on that trending theme.

The most interesting bit? LinkedIn will prompt you to “Add to this trend” with a single tap—opening your camera so you can instantly share your thoughts.

Think of it as LinkedIn’s version of a “duet,” but with suits instead of lip-syncs.

Collaborative Articles, But Make It Video

If this concept sounds familiar, that’s because it is.

LinkedIn has already tested something similar with its AI-powered Collaborative Articles, which asked members to respond to curated industry questions.

Contributors were even awarded "Top Voice" badges—until LinkedIn noticed a bit too much enthusiasm and removed that feature.

Now, the platform is pivoting to video, but with the same participatory spirit. This time, though, it’s banking on the growing appetite for video among professionals, especially younger users.

Will It Catch On?

Here’s the thing: LinkedIn isn’t just for job hunting anymore.

With video watch time up 36% year-over-year, the platform is evolving into a content hub where insights and authenticity collide. If the new video trend format keeps its focus on career-relevant conversations, we can expect to see even more professionals stepping in front of the camera.

And for creators, brands, and thought leaders? This is a golden opportunity.

The ease of joining a trend could lower the barrier to posting, offering a simple yet effective way to show expertise, build visibility, and join timely conversations, all while keeping things human and relatable.

What to Expect Next

Currently, LinkedIn is testing this feature with users in the U.S., but if the data looks good, a broader rollout won’t be far behind.

At Vulse, we’re watching this space closely. Not only does this align with the rise in short-form content across all platforms, but it also opens new doors for employee advocacy, personal branding, and community-building, all things we care deeply about.

So, if you’re trying to grow your presence on LinkedIn, now might be the perfect time to start warming up that front camera.