LinkedIn Rolls Out New Features For Premium Company Pages

A year after LinkedIn launched its Premium Company Pages, the platform is doubling down on its commitment to helping businesses grow on the platform.

With fresh insights from LinkedIn and new tools added to the subscription, there’s a lot for brands to explore, especially small businesses looking to expand their reach.

What Are LinkedIn Premium Company Pages?

First introduced in April 2023 and rolled out more broadly in June, LinkedIn's Premium Company Pages give businesses access to advanced tools to boost visibility, engagement, and conversion.
 

Key features include:
 

• Custom call-to-action buttons across LinkedIn
• Auto-invite for users who interact with your page or content
• Advanced analytics on who’s visiting your page
• AI writing assistant for content creation
• Testimonial sections to showcase client feedback
• Dynamic cover carousels with five rotating visuals
• Prominent award/certification displays, even in search results
• Invites to followers of similar Pages to check out your company
   

According to LinkedIn, this new invite feature alone can help businesses grow their followers 6.7x faster.
 

A Closer Look: Small Business in the Spotlight
 

Mary Yang, Director of Product & WIP Co-chair at LinkedIn, recently shared an update celebrating the success of Premium Company Pages, especially among small businesses:
 

"A year ago, we introduced Premium Company Page as a new way for the 36M+ small businesses on LinkedIn to grow their reach and attract clients. Today, it’s one of our fastest growing products, with nearly 80% subscriber growth quarter-over-quarter."
 

She added:

“Tools like the auto-invite and the ability to invite followers of similar Pages help you expand your reach with a relevant audience. You can grow your followers 6.7x faster and see ~7.5x more engagement on your Page. We’re also hearing directly from business owners how it’s helping—like Mikas Agarwal, who said these tools have 'enhanced our brand reach and strengthened our digital presence.'”
 

Is LinkedIn Premium Worth It?
 

The platform’s data shows:
 

• Premium Company Pages are experiencing rapid growth
• Custom CTA buttons are delivering 10x more clicks
• Engagement and follower growth are significantly higher for Premium Pages
   

That said, there’s some fine print. Because the feature is still relatively new, the reported 80% growth may be skewed by a low starting point. And since regular Company Pages bury the CTA button in a menu, the 10x boost may be more about visibility than performance.

Still, LinkedIn continues to expand Premium’s value, and for brands serious about lead generation, recruitment, or brand building, the upgrade is starting to make real sense.
 

Our Take at Vulse
 

If LinkedIn is a key part of your marketing strategy, Premium Company Pages offer practical advantages.

Auto-invites, audience targeting, and better branding tools give your page a professional edge. But at $99/month, it’s an investment, so it’s important to weigh that against what you’re hoping to achieve.
 

Smaller teams or early-stage startups may want to focus on building organic momentum first, leveraging tools like Vulse for content creation, scheduling, and tone-matching, before moving to Premium.
 

But for growth-minded businesses ready to scale their presence, this could be the edge that makes the difference.