LinkedIn Updates Ad Campaign Naming: What Marketers Need to Know
- INDUSTRY NEWS
LinkedIn is making a small but significant change to its Campaign Manager, updating the names of key campaign elements to better align with industry standards.
While this update doesn’t affect functionality, it could confuse marketers who are used to the old naming conventions.
What’s Changing in LinkedIn Campaign Manager
LinkedIn recently announced that it will rename some elements within the campaign hierarchy, also referred to as the ad campaign structure. As LinkedIn explains:
“To improve clarity across Campaign Manager, we’re updating the naming of entities within the campaign hierarchy. This hierarchy defines how campaigns are organized and managed.”
Starting next month, the following changes will take effect:
Campaign Groups → now called Campaigns
Campaigns → now called Ad Sets
For a visual overview of LinkedIn’s updated ad structure, see this guide from Social Media Today.
Why LinkedIn is Updating Names
These updates are designed to simplify LinkedIn ad management and make it more intuitive for new advertisers. LinkedIn says:
“These updates align with industry-standard naming used in other ad management platforms, making it easier for new advertisers to get started. This also simplifies workflows and navigation, helping you manage campaigns more intuitively and enabling new features to perform at their full potential.”
In short, while the change is largely cosmetic, it brings LinkedIn more in line with other platforms like Facebook Ads and Google Ads, helping marketers transition between networks more easily.
What Marketers Should Do
For most marketers, there’s no action needed; your campaigns and ad sets will continue to run as normal.
However, if you’re used to LinkedIn’s previous structure, it’s worth noting the updates to avoid confusion when navigating Campaign Manager.
If you manage multiple campaigns or work with a marketing team, consider sharing this update with your colleagues to ensure everyone is on the same page.
