Why you should be using LinkedIn for your business

Reid Hoffman said it best. “If you can get better at your job, you should be an active member of LinkedIn, because LinkedIn should be connecting you to the information, insights and people to be more effective.”

The power of a digital presence is undeniable in this day and age. LinkedIn is a powerful tool for building a professional reputation, both as a business and as an individual. Here are 5 reasons why your business should make the most of LinkedIn. 

LinkedIn has over 900 million users and counting. The platform is home to thousands of different communities, with many active users on a daily basis. Having a LinkedIn page is a guaranteed way to strengthen your digital presence. A simple action by a user with a strong network of connections can bring your content and business name to the attention of a wider audience. This can be through a reaction, a comment or a repost of the content you uploaded. By creating content that encourages engagement, you will increase the exposure of your business’ LinkedIn page.

Communities are a place where people who share similar interests come together. On LinkedIn, there is a wide range of professional communities and topics that people follow and engage with. Your page should focus on a niche area to bring people who share the same interests together. 

when people in your audience see that you’re consistently giving information and sharing advice about a particular subject area, you will build their trust as a reliable source of information. Over time, you will see that your community will grow and your reach will improve. 
 

There are various ways businesses can keep their audience informed about company and feature updates. The LinkedIn platform is one of the most effective methods of doing this. Not only can you speak directly to your followers but by using relevant hashtags and keywords, you can reach a wider audience and direct new users to your page.

LinkedIn is predominantly a professional networking platform that most or all of your employees are on (or at least they should be). The more your employees engage with the content on your company's LinkedIn page, the more they are opening you up to a wider audience and increasing your reach. 

This is one of the reasons why it is beneficial to occasionally sit down with your team and ask them their opinions on the content. Is it content they like to share? Do they find it interesting/ engaging? We have the perfect blog for you if you’d like more in-depth information about why LinkedIn is a great platform for employee advocacy.

LinkedIn has a wide variety of tools available to get your business in front of the right eyes. As an individual, you can connect with relevant people within your field and discuss your product or services with them through direct messaging.

For your business, you can utilise LinkedIn’s various ad tools. This way, you can target specific industries or individuals that are in the same sector. You can opt to use InMail which will help you reach beyond just your connections. This way you can communicate with with a wider audience within your sector.

Regardless of what your ultimate goal is on LinkedIn; audience building, brand building, lead generation, etc., there are many ways the platform can benefit your business and take you to new heights. These are just a few examples. The ability to reach a wider audience, gain insight into industry trends and engage with new people will help you gain a competitive edge, which is important in this digital age. By harnessing the power of LinkedIn, businesses not only connect with potential clients and partners but also position themselves at the forefront of innovation and growth. Embracing these benefits can truly transform the way businesses operate, opening doors to opportunities that extend far beyond traditional boundaries.