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The best times and days to post on LinkedIn

  • GUIDES

LinkedIn has evolved into much more than a professional networking platform. It is a place to keep up with changes in your industry and gain insights into the lives of thought leaders in your industry. 
 

It’s a great platform for sharing your own content. One of the problems users face is that, with the volume of users on LinkedIn monthly, it can be hard for your content to stand out from the crowd.
 

When posting on LinkedIn, timing is in fact everything. Posting at times when your target audience is most active and willing to engage can amplify your reach, boost your engagement and help you build your digital presence. How do you find out what the best times are?
 

Reports and studies are your friend

 

Industry-specific reports and LinkedIn's own research documents can offer a valuable benchmark. The platform frequently publishes reports to keep users in-the-know about current trends and information they have gathered. Earlier this year, they even released an article covering this very topic, which you can check out here

It will be helpful for you to keep an eye on updates from LinkedIn's official blog and other reliable sources. These studies often provide general guidelines that can serve as a starting point for creating a solid posting strategy.
 

Use your own analytics

 

General recommendations can be helpful but the key to unlocking success on LinkedIn lies in understanding the behavior patterns of your own target audience. Every industry has its own rhythm, and your audience may be most active during different times, whether that’s during the week at 3pm or on weekends at 9am. 

 

Monitor the response to your posts regularly and adjust your strategy accordingly. You can use A/B testing to experiment with different posting times and identify what resonates best with your audience. The Vulse Analytics tool is also handy for understanding your audience’s patterns and when/ how they like to interact.

 

Follow active people in your industry

 

Identify the thought leaders in your industry and what peak hours they’re most active. You may notice this is during lunch breaks, after work hours, or even on specific days when industry events or discussions are more prevalent (in this case, it’s helpful to add notable event days to your calendar. Aligning your posts with these times and events can help you enhance visibility and engagement.
 

Be mindful of your audience’s timezone

 

This is often overlooked but it is an important factor when it comes to figuring out when your audience is most active. If your brand or product appeals to different geographical regions, it is important that you cater to them. You can choose to post multiple times a day or find a time that is most suitable. If your audience is in a completely different timezone, you can benefit from using scheduling tools.
 

There is no specific time that can be universally deemed as the best time to post on LinkedIn. The truth is, this is specific to you and the people you’re trying to reach. LinkedIn success is not just about posting—it's about posting strategically, at times when your audience is active and ready to engage. Elevate your LinkedIn game by taking advantage of reports and the power of analytics. Always be prepared to amend your strategy when recognise a new pattern in your data.

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