How To Grow Your Business Using LinkedIn
- GUIDES
Growing your business can be made easy through the power of LinkedIn.
According to LinkedIn, a recent statistic shows that more than 99% of companies on LinkedIn are classified as SMBs, with upwards of 10 million small-business owners and entrepreneurs comprising our bustling community.
So to all the small businesses out there, we see you.
You may be wondering, how do I use LinkedIn to my businesses advantage and leverage growth?
Well, you’ve come to the right place.
In this blog, we outline our top tips on how to grow your business to its fullest potential using the power of LinkedIn.
Add The ‘Open For Business’ Option To Your Profile
Did you know that you can add the ‘open for business’ feature to your profile?
This is an excellent tool to promote your business to potential customers and let them know that you are actively open and ready for business.
Not only does it show that you are up and running, but it also helps to make your business more discoverable from the wider public.
Audiences can search for specific attributes such as being open for business. Therefore, it’s a great way to reach wider audiences efficiently.
So, what are you waiting for? Add this feature to your profile today and get your business seen.
Use LinkedIn’s Objective-Based Advertising
If you are a small business wanting to reach specific audiences, then LinkedIn’s objective-based advertising is the best place to start.
Through this you can hit your goals; for example, they may be:
- Increase Brand Awareness
- Generate Leads
- Convert Customers
This streamlined process helps you to pinpoint the goals you want to achieve and what recommended ad formats you should use.
This tool shows that advertising doesn’t have to be overwhelming.
Connect With Your Audience And Go Live Today
If you are a small business wanting to connect with your audience on a personal level, then you should host a live stream.
This is an excellent way to nurture the community you currently have, but it will also help you to become discoverable by wider audiences.
Word of mouth is the perfect way to grow your business, and features such as going live help you do just exactly that.
Customers are looking to connect and engage with small businesses on a personal level. So why not use live streams as a place to:
- Host Q&A Sessions About Your Business
- Showcase Your Businesses Products Through Tutorials
- Educate Your Consumers On Upcoming Product Launches
The possibilities are endless with LinkedIn’s innovative features.
Growth Your LinkedIn Community, Instantly
LinkedIn offers many intuitive ways on how your small business can grow its community.
Below are just a few examples:
- Add a LinkedIn Page follow button to your website
- Associate Community Hashtags with your Page
- Invite first-degree connections to follow your Page
- Gain visibility and show what your brand is about with video and LinkedIn Stories
Don’t delay growing your business start now and make history.
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