LinkedIn Adds New Tools to ‘Creator Mode’, as well as a new newsletter option for creators.
LinkedIn Live was initially only available to Members and Pages. These are pages with more than 150 followers and/or connections who met certain criteria. However, they are now giving creators free rein of the option. This allows for a way to create more engagement for their audience.
Users are 20x more likely to interact with a video on LinkedIn than any other type of post making it a great way to increase engagement across the platform. It also creates another way to push users’ presence on LinkedIn.
LinkedIn is also allowing Creator Mode users access to newsletters, providing another way for connections and followers to keep up to date with them.
LinkedIn said: “Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content.”
This creates another great way for creators to keep up with regular posting, whilst posting about topics you love. This then boosts their presence on LinkedIn.
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