Vulse vs DSMN8: Which Employee Advocacy Platform Fits Your Team

Employee advocacy has become essential for B2B brands. With LinkedIn's algorithm favouring personal profiles over company pages, businesses that activate their employees as brand advocates see significantly higher engagement and reach.

When researching employee advocacy platforms, DSMN8 often appears in search results. It's a well-established player with enterprise clients. But for many teams, particularly those focused on LinkedIn, DSMN8's approach introduces complexity and cost that simply isn't necessary.

This comparison examines both platforms to help you understand which approach makes sense for your team.

TL;DR: Vulse vs DSMN8 at a Glance

Top Tip: If LinkedIn is where your audience lives, Vulse delivers faster results at a fraction of the cost. DSMN8 suits enterprises with large budgets who need to manage advocacy across multiple platforms they may never fully use.

What Is Employee Advocacy Software?

Employee advocacy software enables companies to distribute approved content through employee social networks. Instead of relying solely on corporate pages and paid ads, these platforms help employees share company content authentically.

The results speak for themselves. Content shared by employees receives up to 8x more engagement than content shared by brand pages. Employee networks also have 10x more connections than a typical company page has followers.

Both Vulse and DSMN8 aim to make this process simpler. The difference lies in their approach.

Vulse Overview: Built for LinkedIn Results
 

Vulse is a B2B employee advocacy platform built specifically for LinkedIn. With unique LinkedIn API access, Vulse focuses on helping teams maximise results on the platform where B2B buyers actually spend their time.
 

Key Vulse Features
 

• Native LinkedIn API integration providing real-time analytics unavailable in other platforms
• Proprietary tone-of-voice model ensuring content sounds authentic, not robotic or copy-pasted
• Content scoring system that predicts post performance before publishing
• AI-powered content ideas and article summariser for faster content creation
• Team leaderboards to drive healthy competition without complex reward administration
• Personal profile analytics alongside company page metrics
• Content scheduling with optimal timing suggestions
• ISO 27001 and GDPR certified for enterprise-grade security
   

Vulse Pricing

Vulse charges per user, so you only pay for employees actively participating. A 20-person team pays approximately £740/month on the Business plan.

DSMN8 Overview: Enterprise Complexity
 

DSMN8 (pronounced "disseminate") is an employee advocacy platform targeting enterprise organisations. Founded in 2016, it offers multi-platform sharing and extensive features that come with corresponding complexity.
 

DSMN8 Features
 

• Multi-platform sharing across LinkedIn, Twitter, Facebook, Instagram, Xing, WhatsApp, and email
• Auto-scheduling for employees who don't have time to engage with the platform
• Gamification engine with leaderboards and rewards (requires budget for prizes)
• AI content assistant for caption generation
• Managed services available for teams who find the platform too complex to run themselves
• Newsletter feature for internal communications
• Extensive integrations with enterprise tools
   

DSMN8 Pricing

DSMN8 requires annual contracts and charges a flat monthly rate. For a small team of 10, you're paying $85 per person per month before you've activated a single employee.

Feature Comparison: What Actually Matters
 

LinkedIn Performance
 

For B2B companies, LinkedIn is where decisions happen. 80% of B2B leads from social media come through LinkedIn.

Vulse was purpose-built for LinkedIn with native API access. This means real-time data, accurate analytics, and features designed specifically for how LinkedIn works. When LinkedIn changes its algorithm, Vulse adapts.

DSMN8 supports LinkedIn alongside five other platforms. This breadth means their LinkedIn features compete for development resources with platforms your team likely won't use. The connection is standard rather than native.

The difference: Vulse's LinkedIn focus means your employees get a tool optimised for where they'll actually post.

Content Authenticity

Nothing kills an advocacy programme faster than employees sharing identical, robotic posts.

Vulse includes a proprietary tone-of-voice model that ensures each employee's posts sound like them, not like a corporate press release. Content scoring predicts performance before posting, helping employees optimise without endless trial and error.

DSMN8 offers multiple caption options per post to avoid duplicate content. This helps, but employees still choose from pre-written options rather than content shaped to their voice.

The difference: Vulse posts sound human. That's what drives engagement.

Getting Started
 

Adoption is the single biggest challenge in employee advocacy. If employees don't use the platform, features don't matter.

Vulse is designed for quick adoption. Employees can start sharing content within minutes of signing up. The interface focuses on what matters: creating and sharing content on LinkedIn. There's no training required because the platform is intuitive.

DSMN8 includes onboarding support because setup typically requires it. Enterprise deployments take weeks, not days. The platform offers managed services for companies who find ongoing management too demanding.

The difference: If you need managed services to run your advocacy platform, the platform may be the problem.

Analytics and Reporting

Understanding what's working is essential for improving results.

Vulse provides real-time LinkedIn analytics through direct API integration. Weekly automated content reports summarise performance and deliver recommendations without requiring you to navigate complex dashboards. You see what's working and what to do next.

DSMN8 offers extensive analytics with customisable dashboards, earned media value calculations, and detailed segmentation. This depth serves enterprises with dedicated analytics teams. For most marketing teams, it's more data than anyone has time to analyse.

The difference: Vulse gives you actionable insights. DSMN8 gives you a data warehouse.

Integrations

Both platforms connect with other tools, but the question is whether you need those connections.

Vulse integrates with LinkedIn (with unique API access), CRMs, and analytics tools. The focus remains on doing LinkedIn exceptionally well.

DSMN8 connects with Slack, Microsoft Teams, Salesforce, Marketo, Google Analytics, Adobe Analytics, and single sign-on providers. This breadth serves enterprises with complex tech stacks but adds configuration overhead for everyone else.

The difference: More integrations means more setup, more maintenance, and more that can break.

Security
 

Both platforms meet enterprise security requirements with ISO 27001 certification. Vulse is additionally GDPR certified with robust access management and incident response frameworks.

Pricing Reality Check
 

The pricing models tell the real story:

With Vulse, you pay for active advocates. Scale up or down as adoption grows. No annual lock-in on standard plans. 

With DSMN8, you pay $850/month whether you have 10 active employees or 2. Annual contracts mean you're committed before you've proven the programme works.

For most teams: Vulse costs less and lets you prove ROI before committing to enterprise spend.

What About Multi-Platform?
 

DSMN8's multi-platform support sounds attractive. But consider your reality:
 

• Where do your B2B buyers spend time? LinkedIn.
• Where do employee posts drive pipeline? LinkedIn.
• Where do candidates research your employer brand? LinkedIn.
   

Paying for Twitter, Facebook, Instagram, and Xing support makes sense if your employees will actively use those platforms for business purposes. Most don't.
 

Vulse focuses on LinkedIn because that's where B2B results happen. You're not paying for platforms that sit unused.

Who Should Choose Vulse?
 

Vulse is the right choice if:
 

• LinkedIn is your primary B2B channel (it probably is)
• You want employees posting within days, not months
• Your budget is realistic for a growing programme
• You value authentic content over volume
• You need accurate LinkedIn data for reporting
• Your team is between 5 and 500 employees
• You want a focused tool rather than an enterprise platform you'll never fully use
   

Book a Vulse demo to see the platform in action.

When DSMN8 Might Make Sense
 

DSMN8 could work if:

• You genuinely need employees sharing across multiple platforms regularly
• Your organisation has 500+ employees and dedicated programme administrators
• You have budget for $10,000+ annually before proving ROI
• Your enterprise requires extensive integrations with Salesforce, Marketo, and Adobe
• You prefer vendors to run the programme for you via managed services

For most B2B marketing teams, these requirements don't apply.

The Verdict
 

DSMN8 built a platform for enterprises who want everything. That means complexity, cost, and features most teams never touch.

Vulse built a platform for teams who want LinkedIn results. That means focus, speed, and pricing that makes sense.

If you're evaluating employee advocacy platforms, the question isn't which has more features. It's which will get your employees actually posting, consistently, on the platform where your buyers pay attention.

For LinkedIn-focused B2B companies, that's Vulse.

Frequently Asked Questions
 

What is the main difference between Vulse and DSMN8?

Vulse is a LinkedIn-specialised employee advocacy platform with native API integration and tone-matching AI, built for teams who want results without complexity. DSMN8 is a multi-platform enterprise solution with extensive features that require more budget, setup time, and ongoing administration.
 

Which employee advocacy platform is better for LinkedIn?

Vulse is purpose-built for LinkedIn with unique API access, real-time analytics, content scoring, and a proprietary tone-of-voice model. DSMN8 supports LinkedIn but spreads its development across six platforms, which means less depth in any single channel.
 

How much does Vulse cost compared to DSMN8?

Vulse starts at £17 per user per month, scaling with your team size. DSMN8 starts at $850 per month regardless of how many employees participate. For teams under 25 employees, Vulse typically costs 50-70% less while delivering LinkedIn-specific features DSMN8 lacks.
 

Is DSMN8 overkill for small to mid-size companies?

For most teams under 200 employees, DSMN8's pricing and complexity exceed what's needed. The $850 monthly minimum, annual contracts, and weeks-long onboarding process suit enterprises with dedicated administrators and large budgets, not growing marketing teams.
 

Why doesn't Vulse support other social platforms?

Vulse focuses on LinkedIn because that's where B2B engagement and lead generation happen. Rather than building mediocre support for six platforms, Vulse invests in making LinkedIn advocacy exceptional. Most B2B teams find this focus delivers better results than spreading effort across platforms their employees rarely use for business.
 

How quickly can employees start using each platform?

Vulse employees can start sharing content within minutes of signing up. The intuitive interface requires no training. DSMN8 deployments typically take weeks and include formal onboarding, which suggests the platform needs explanation before employees can use it effectively.
 

Do I need managed services for employee advocacy?

If a platform requires managed services to run effectively, that's a sign of complexity rather than a feature. Vulse is designed for marketing teams to manage themselves without dedicated administrators or external support.
 

Is employee advocacy worth the investment?

Absolutely. Content shared by employees receives up to 8x more engagement than brand content, and companies with advocacy programmes report 26% higher year-over-year revenue. The question is whether you need an enterprise platform to achieve those results, or whether a focused tool delivers the same outcomes at lower cost.

Ready to Start Your Employee Advocacy Programme?
 

The best employee advocacy programmes combine the right technology with clear goals and engaged employees. Complex platforms don't guarantee better results.
 

Book a Vulse demo to see how LinkedIn-focused employee advocacy can amplify your brand's reach without enterprise complexity.