Powering B2B growth through LinkedIn advocacy

LinkedIn continues to act as the leading platform for professional networking, brand promotion, and thought leadership.While many organizations focus on creating a strong corporate presence, the untapped potential lies in activating employees to become brand ambassadors on LinkedIn.Encouraging and facilitating employee engagement on this platform can significantly enhance brand visibility, credibility, and business growth.​The Growth Of Employee Engagement On LinkedInEmployee advocacy on LinkedIn serves as a powerful extension of a company's brand.When employees share company content, achievements, and insights, they amplify the organization's reach to their personal networks, fostering trust and authenticity. According to research, content shared by employees receives significantly higher engagement than that shared through official corporate channels. ​Ways To Activate Employees On LinkedInProfile OptimizationAssist employees in creating comprehensive and professional LinkedIn profiles. A well-crafted profile not only enhances the individual's professional image but also reflects positively on the company. Encourage the inclusion of accurate job titles, detailed descriptions, and appropriate skills.Content Sharing and CreationMotivate employees to share company updates, industry news, and original content. Providing a repository of pre-approved content can simplify this process. Additionally, recognizing and sharing employee-generated content on the company's official page can boost morale and encourage further participation.Training and WorkshopsConduct regular sessions to educate employees on the benefits of LinkedIn engagement, best practices for networking, and guidelines for content sharing. Empowering employees with the necessary skills and knowledge can lead to more confident and effective participation.Recognition and IncentivesImplement programs that acknowledge and reward employees who actively contribute to the company's LinkedIn presence. This could include featuring top contributors in internal communications or offering incentives for consistent engagement. ​Leadership InvolvementEncourage executives and managers to lead by example. When leadership actively participates on LinkedIn, it sets a precedent and underscores the platform's importance, inspiring broader employee involvement. ​Benefits Of An Activated Workforce On LinkedInEnhanced Brand VisibilityCollective employee engagement can exponentially increase the reach of company content, leading to greater brand awareness and recognition.Authentic RepresentationEmployees serve as genuine voices, providing authentic perspectives that resonate more effectively with audiences compared to traditional corporate messaging.Talent Attraction and RetentionA strong LinkedIn presence showcases the company's culture and values,attracting potential talent and fostering a sense of pride and belonging among current employees.Business DevelopmentEngaged employees can leverage their networks to identify and cultivate business opportunities, driving growth and innovation. ​Activating employees on LinkedIn is not merely about increasing online activity; it's about harnessing the collective power of your workforce to authentically represent and elevate your brand. By implementing strategic initiatives to encourage and support employee engagement on LinkedIn, organizations can unlock new avenues for visibility, credibility, and business success.

For LinkedIn Premium users, networking just got easier. LinkedIn has officially launched a new integration with Calendly, allowing professionals to embed a ‘Book an Appointment’ button directly on their profiles. This new feature aims to remove friction from the meeting scheduling process, making it more efficient to connect with potential clients, partners, or employers.How The LinkedIn Calendly Integration WorksWith this update, Premium Business, Sales Navigator, and Recruiter users can now add a custom call-to-action (CTA) button on their profiles. This button directs visitors to their Calendly scheduling page, where they can easily book a meeting based on available time slots.For professionals and businesses leveraging LinkedIn for lead generation, this update can be a game-changer. Instead of relying on back-and-forth messaging to coordinate meetings, potential clients or connections can instantly secure a slot-boosting efficiency and response rates.The Impact of LinkedIn’s Custom CTA ButtonsLinkedIn first introduced custom profile buttons in 2023, offering Premium users the ability to add CTAs such as:Visit My WebsiteView My ServicesBook an AppointmentSince launch, over one million Premium users and Enterprise accounts have adopted the feature, with LinkedIn reporting a 25% increase in profile views for users utilizing these CTAs.More importantly, the addition of Calendly integration takes this a step further, facilitating direct action rather than passive engagement.Why This Matters For ProfessionalsMore profile views are great, but what professionals truly need is conversion-whether it’s securing a sales call, booking a recruitment interview, or arranging a networking meeting. This integration helps bridge that gap by allowing potential clients and connections to take immediate action.As LinkedIn user Liam Darmody shared, implementing the Calendly link has significantly improved his inbound lead process, resulting in over 200 new business meetings since adding it to his profile. This demonstrates the tangible benefits of reducing friction in the booking process.Who Can Access This Feature?The LinkedIn Calendly integration is currently available for:Premium Business SubscribersSales Navigator UsersRecruiter UsersIf you're using LinkedIn as a primary networking or business development tool, upgrading to Premium may be worth considering to take advantage of this functionality.How To Set Up Your LinkedIn Calendly IntegrationGo to your LinkedIn Profile and navigate to your custom CTA settings.Select ‘Book an Appointment’ as your CTA option.Link your Calendly account by entering your scheduling page URL.Save changes, and your new button will appear on your LinkedIn profile.With this latest feature, LinkedIn is making it easier than ever to turn profile visits into valuable conversations. Whether you’re a freelancer, recruiter, or business owner, integrating Calendly into your LinkedIn profile can help streamline appointment scheduling and boost engagement.Looking to maximize your LinkedIn presence and lead generation efforts? Vulse helps you optimize your LinkedIn strategy with data-backed content recommendations, engagement analytics, and automated post-scheduling.Sign up today to take your LinkedIn networking to the next level.

Why In-Demand Skills MatterBy 2030, 70% of job skills will have changed, with AI serving as a primary driver of transformation.According to LinkedIn’s Work Change report, today’s professionals are expected to hold twice as many jobs throughout their careers compared to those just 15 years ago.This shift underscores the urgency of continuous learning and adaptability to remain competitive in the workforce.LinkedIn's newly released "Skills on the Rise" list serves as a crucial roadmap for professionals aiming to future-proof their careers. This data-driven ranking highlights the fastest-growing in-demand skills that companies are actively seeking—and that professionals are increasingly adding to their LinkedIn profiles.Top 15 Skills Defining The Future of WorkLinkedIn’s analysis has identified the following emerging skills reshaping industries:AI LiteracyConflict MitigationAdaptabilityProcess OptimizationInnovative ThinkingPublic SpeakingSolution-Based SellingCustomer Engagement SupportStakeholder ManagementLarge Language Model (LLM) Development ApplicationBudget Resource ManagementGo-to-Market (GTM) StrategyRegulatory ComplianceGrowth StrategyRisk AssessmentThis list reflects a balance between technical and human skills, highlighting the importance of AI proficiency while reinforcing the irreplaceable value of soft skills like communication and leadership.The Critical Role Of AI In Career GrowthAI skills are now a must-have across nearly every industry. Since 2016, the number of professionals adding AI skills to their LinkedIn profiles has grown 20x globally.In the U.S., the financial services industry has seen a 40x increase in AI-skilled professionals, while even education, a traditionally slow adopter of AI, has experienced a 14x rise in AI-related skills.AI literacy isn’t just for developers. Professionals who understand how AI tools function and apply them in their roles will unlock new career opportunities and stay ahead in a competitive job market.The Business Case For UpskillingFor organizations, investing in in-demand skills isn’t just a workforce development strategy, it’s a revenue driver.LinkedIn reports that 51% of businesses using generative AI saw a 10% or more increase in revenue over the last two years.Despite this, a skills gap persists:50% of LinkedIn hirers use skills-based hiring62% of U.S. hiring managers report a mismatch between available talent and job requirements.20% of professionals worry about lacking future-ready skills.55% are open to switching industries to stay competitive.Traditional Hiring Is EvolvingThe shift toward skills-based hiring is accelerating.Traditional hiring models focusing solely on degrees and experience are being replaced by competency-based hiring.According to the Brookings Institution, this new approach is crucial as 39% of current skills will be obsolete by 2030.Hiring managers are now prioritizing candidates who demonstrate the ability to adapt, innovate, and leverage technology effectively.How to Build the Skills That MatterAI-related skills are appearing in job descriptions 6x more frequently than last year. Understanding AI tools will set you apart.Strengthen Human SkillsSkills like conflict resolution, public speaking, and adaptability are still in high demand. These abilities make professionals uniquely valuable in an AI-driven world.Broaden Your Skill SetProfessionals today add a 40% broader range of skills to their LinkedIn profiles than in 2018. Since 2022, the pace at which new skills are being learned has increased by 140%.Use AI To Learn AILinkedIn’s AI-powered coaching tools offer interactive learning experiences to help professionals develop both technical and soft skills.Showcase Your SkillsWith 29% of professionals unsure how to present their skills, regularly updating your LinkedIn profile with newly acquired competencies and practical examples can increase job opportunities.The Future Belongs To The AdaptableAs Karin Kimbrough, Chief Economist at LinkedIn, emphasizes:“To successfully navigate workplace changes, individuals and organizations must prioritize continuous learning, skill development, and human-centric approaches.”By actively developing these in-demand skills, professionals can future-proof their careers and thrive in an era of rapid workplace transformation.Ready to improve your LinkedIn activity? Use Vulse to create high-quality, data-backed LinkedIn posts that showcase your evolving skill set. Start today.

Creating engaging, high-quality LinkedIn posts that resonate with your audience can be time-consuming.From brainstorming ideas to ensuring the right tone, it often takes hours of effort.At Vulse, we understand that time is precious.That’s why we’re excited to introduce Auto Create - the ultimate tool for effortless LinkedIn content creation.What is Auto Create?Auto Create is a unique feature designed to help professionals and businesses generate relevant, high-quality LinkedIn posts in seconds.All you need to do is describe the type of post you want to create - whether it’s a thought leadership piece, a product update, an industry insight, or a personal reflection.How It WorksDescribe Your Post - Simply enter a few words about what you’d like to post.Bespoke Tone Matching - Our advanced tone of voice technology analyzes your bio-data and previous LinkedIn posts to generate a post that aligns perfectly with your style.Instant High-Quality Output - Within seconds, you’ll have a ready-to-go LinkedIn post that feels authentic and professional.Why Use Auto Create?✅ Saves Hours of Work – No more struggling to find the right words or researching trends.✅ Consistent Brand Voice – Ensure every post matches your established tone and messaging.✅ Effortless Engagement – Share high-quality insights without the hassle of manual drafting.✅ Perfect for Professionals Businesses – Whether you're a CEO, marketer, or thought leader, Auto Create helps you stay active on LinkedIn without the time drain.Additional Resources To Improve Your LinkedIn StrategyLearn about LinkedIn Best Practices to maximize your reach and engagement.Discover how AI on LinkedIn is changing recruitment.Explore Top Productivity Tools to help streamline your workflow.Improve Your LinkedIn Presence TodayWith Auto Create, posting on LinkedIn has never been easier. Say goodbye to writer’s block and hello to seamless content creation.Try it now and experience the future of data-powered LinkedIn engagement.Ready to create? Sign up to Vulse and try Auto Create today.

This week marked an exciting moment for Vulse, as our CEO had the privilege of meeting with Feryal Clark, the Minister for AI and Digital Government.The event, hosted by Manchester Digital and led by Katie Gallagher OBE, brought together some of Manchester’s most innovative AI startups to discuss the future of technology in the UK.The Power Of LinkedIn In Government and BeyondA key topic of discussion was LinkedIn’s growing influence not just in the corporate world but also within government circles.As more professionals, leaders, and policymakers turn to the platform to build their presence, network, and share insights, it’s evident that LinkedIn has become an essential tool for engagement and influence.At Vulse, we’ve spent the last six years developing cutting-edge technology designed to help teams streamline content creation, maintain consistency, and ultimately see a measurable return on their LinkedIn activity.It was an honor to share our journey with the Minister and highlight the impact of AI-driven solutions in content strategy.The Ongoing Challenge: Funding For UK TechAnother critical topic was funding—one of the biggest challenges facing UK tech startups today.The conversation centered around how the government can better support technology businesses, particularly those outside of London.As AI continues to drive innovation, securing investment and resources is crucial to ensuring that the UK remains a global leader in technology.A Step Forward For AI And UK BusinessesThe meeting was not just a discussion but a step in the right direction for AI and the broader northern tech ecosystem. Having government officials engage with startups and industry leaders is a positive sign that the UK is committed to fostering technological growth beyond the capital.It was fantastic to see industry peers such as Simon Wharton, Markella Mikkelsen, and Matt Lovell at the event, each representing the dynamic and fast-evolving AI landscape in Manchester.A big thank you to Manchester Digital for organizing such an impactful session.We look forward to seeing how these conversations shape the future of AI and digital governance in the UK.

LinkedIn has released a new report examining how B2B brands are integrating AI into their daily operations and the advantages they are reaping from these emerging technologies.Given LinkedIn’s strong investment in AI-embedding it across nearly every aspect of its platform-it’s no surprise that the report presents a highly optimistic view of AI adoption.However, its findings are based on direct feedback from 1,250 sales professionals, making it a valuable snapshot of industry sentiment.You can download LinkedIn’s full “The ROI of AI” report here, but let’s break down some of the key takeaways.AI Adoption in B2B SalesOne of the core insights from the report is how B2B marketers are incorporating AI into their workflow across different functions. The adoption rate is particularly high in certain areas, reinforcing AI’s growing role in sales efficiency and decision-making.LinkedIn reports that:74% of sales professionals believe AI is the future of B2B sales.73% of respondents think teams that fail to embrace AI will lag behind competitors.The Impact of AI on Sales PerformanceAI isn’t just being adopted; it’s driving tangible improvements in sales performance. According to LinkedIn’s findings:88% of sales executives say AI has had a significant or moderate impact on their sales ROI.84% of salespeople report that AI saves them at least 30 minutes daily on routine tasks.65% of sellers believe AI makes them more likely to exceed their sales quotas.These statistics highlight how AI tools are streamlining workflows, automating repetitive tasks, and ultimately enhancing productivity in sales processes.How to Integrate AI into Your Sales StrategyFor businesses looking to leverage AI, LinkedIn suggests utilizing its Sales Navigator, which incorporates AI-driven insights to help sales teams identify high-value leads, optimize outreach, and personalize engagements.While this recommendation serves as a promotion for LinkedIn’s own tools, the underlying message remains clear: AI is a powerful enabler of efficiency in B2B sales.The Future of AI in B2B MarketingAI-driven tools provide businesses with the ability to analyze vast amounts of data, identify patterns, and make informed decisions faster than ever before.By integrating AI into sales strategies, companies can enhance targeting, improve lead conversion, and drive higher revenue.However, while AI can offer incredible efficiencies, it’s essential to validate AI-generated insights and ensure they align with business objectives.Used effectively, AI has the potential to revolutionize sales processes, saving time and maximizing success.For the full report, download “The ROI of AI”.For further reading:LinkedIn Expands Generative AI PushLinkedIn’s Sales Leader Compass: The ROI of AI

What Is Social Selling?Social selling is using social media platforms to connect with prospects, build relationships, and ultimately drive sales.Unlike traditional cold outreach, social selling leverages trust, credibility, and content to engage with potential customers authentically. Instead of hard-selling, it focuses on providing value through meaningful interactions and insights.For businesses, social selling is a game-changer.By mobilizing employees as brand advocates, companies can expand their reach, strengthen their reputation, and generate high-quality leads at scale. A well-implemented social selling strategy allows organizations to build stronger customer relationships while positioning themselves as industry leaders.Why Social Selling Matters for Large Businesses1. Reach a Wider AudienceYour employees have vast networks on LinkedIn, Twitter, and other platforms. When they share content, it reaches a broader audience than corporate accounts alone.A LinkedIn report shows that content shared by employees generates 2x more engagement than content shared by brand pages. This extended reach can drive more awareness for your business, helping you connect with decision-makers and potential customers who might not have engaged with your brand otherwise.2. Boost Credibility and TrustPeople trust personal recommendations more than branded content. Employees sharing insights and industry knowledge make your brand more relatable and trustworthy.According to Edelman’s Trust Barometer, 76% of people trust content shared by employees more than brand messages. When employees act as brand advocates, they humanize your company and create authentic connections with audiences.3. Drive More SalesCompanies with strong social selling strategies generate 45% more sales opportunities than those without one (LinkedIn Sales Solutions). Empowering employees to engage in social selling creates a direct revenue impact.Research also shows that top-performing sales reps are 51% more likely to incorporate social media into their sales process, proving that a well-structured social selling approach contributes to higher deal closures.How to Build a Social Selling Strategy1. Empower Your Employees with the Right ToolsTo make social selling effective, employees need the right tools to streamline their efforts. Consider investing in platforms like:LinkedIn Sales Navigator – Helps employees find and connect with decision-makers in their target industries.Vulse – Allows employees to schedule posts and track engagement analytics.Providing employees with training on these tools ensures they use them effectively to enhance their social selling activities.2. Create Engaging Content for Employees to ShareContent is the fuel that powers social selling. If employees don’t have valuable insights to share, they won’t be able to engage meaningfully with their networks. Consider providing employees with:Industry reports and insights – Position your company as a thought leader by sharing data-driven analysis.Company updates – Announcements about new products, partnerships, or awards.Thought leadership articles – Blogs, opinion pieces, and expert interviews that employees can repost.Case studies and testimonials – Showcasing customer success stories helps build credibility and trust.Encouraging employees to add their perspectives when sharing content makes the information more engaging and authentic.3. Encourage Authentic EngagementEmployees shouldn’t just share company posts; they should add their own insights, comment on industry trends, and engage in discussions. Some best practices include:Personalized introductions – Instead of reposting a link, employees should write a few sentences about why they found it valuable.Engaging with their network – Liking, commenting, and resharing posts from clients, industry peers, and prospects fosters stronger relationships.Sharing original content – Employees can share their experiences, lessons learned, and industry takeaways to position themselves as thought leaders.By encouraging active participation rather than passive sharing, businesses can build deeper trust with their audience.4. Measure and Optimise Your EffortsSocial selling success isn’t just about participation; it’s about results. Companies should track key metrics such as:Engagement rates – How many likes, comments and shares employee posts receive.Click-through rates (CTR) – How many people click on shared links to visit company pages or articles.Lead conversions – How many new prospects are generated through employee advocacy efforts.By analyzing this data, businesses can refine their approach, provide additional training, and adjust content strategies to improve results.Best Practices for Social Selling Success1. Train Employees on Social Selling TechniquesMany employees may not be familiar with social selling strategies, so training is essential. Offer workshops and guidelines on:How to craft compelling LinkedIn posts – Teach employees to write engaging captions and add value to their posts.The best way to engage with prospects – Training on connecting, commenting, and starting meaningful conversations.Building a strong personal brand – Help employees optimize their LinkedIn profiles with strong headlines, summaries, and featured content.2. Create a Social Media PolicyA social media policy provides guidelines on how employees should represent the brand online while maintaining their own personal voices.Key elements include:What types of content are encouragedGuidelines on tone and messagingCompliance and confidentiality considerationsA well-structured policy ensures brand consistency while allowing employees to showcase their individuality.3. Recognise and Reward Top Social SellersEncouragement goes a long way in driving social selling adoption. Implement a reward system to motivate employees, such as:Leaderboards showcasing top-performing social sellersMonthly incentives for employees who generate the most engagement or leadsPublic recognition through internal newsletters or meetingsA competitive and rewarding culture makes social selling more engaging and fun for employees.Case Studies: Social Selling In ActionExample: Microsoft’s Employee Advocacy ProgramMicrosoft implemented a large-scale employee advocacy initiative, training its workforce on social selling.Employees were encouraged to share company content and industry insights.As a result:Employee-shared content saw 2x higher engagement than corporate-shared posts.Sales teams using social selling tools outperformed their peers in deal closures.Example: IBM’s Thought Leadership StrategyIBM encouraged its employees to establish themselves as thought leaders by regularly posting insights and engaging in industry conversations.This approach led to:Higher engagement with prospective clients.A stronger company-wide reputation for expertise in the tech industry.Start Your Social Selling Journey TodaySocial selling isn’t just a trend-it’s a necessity.By leveraging your employees as brand advocates, you can expand your reach, build trust, and drive meaningful business growth.When done right, social selling can turn employees into powerful brand ambassadors who directly contribute to sales and customer acquisition.Want to Supercharge Your Social Selling?Vulse helps large businesses streamline their social selling efforts with optimized content, analytics, and engagement tools. Get in touch today to learn more.

For many, LinkedIn is still seen as a digital resume - a place to job hunt, network, and share professional updates. But for savvy content creators, it’s becoming a lucrative platform that rivals even TikTok.Valerie Chapman, a 25-year-old LinkedIn influencer and creative agency co-founder, is proof that LinkedIn is more than just a job search tool. After being laid off twice, she pivoted to full-time LinkedIn content creation and now earns around $10,000 per month.With over 16,000 followers and high-engagement posts, Chapman has built a personal brand that attracts brand partnerships, speaking opportunities, and passive income streams.Why LinkedIn is More Profitable Than You ThinkUnlike TikTok, LinkedIn doesn’t have a creator fund that pays influencers for views and engagement.However, Chapman argues that the platform’s unique audience makes it even more valuable for monetization.“There’s no direct payout for engagement, but there are other ways to monetize-like digital products and brand partnerships,” Chapman explains.“Because the audience is made up of professionals, CEOs, and decision-makers, creators can charge premium rates for brand deals.”Chapman’s content-especially her “Gen Z Woman in Business” series-has attracted tech companies willing to pay for brand placements. Beyond partnerships, she sees massive potential for digital products, such as online courses, e-books, and business workshops, which can generate passive income.The Growing Creator Economy on LinkedInMore creators are catching on to LinkedIn’s potential. The platform has even introduced a “Top Voices” category to highlight influential thought leaders. As businesses continue investing in personal branding, professionals who position themselves as experts can attract high-paying opportunities.Chapman also highlights LinkedIn’s growing video feature as a game-changer. “If you put on a sales hat, there’s a tremendous amount of opportunity-especially with video content, which is still new on LinkedIn.”How to Build a Profitable LinkedIn PresenceChapman emphasizes that success on LinkedIn doesn’t happen overnight. It took her around four months to establish a solid presence before brand deals started rolling in. Her strategy includes:Consistent, valuable content: Posting insights on personal branding, AI, and entrepreneurship helped her attract an engaged audience.Proactive outreach: Chapman actively pitches brands for collaborations, rather than waiting for opportunities to come to her.Leveraging personal branding: She positions herself as an expert in Gen Z workplace trends, which makes her content highly relevant to brands targeting young professionals.The Future of LinkedIn for CreatorsChapman’s journey has led to recognition from LinkedIn itself, including an invitation to their NYC office to discuss the future of digital influence. She believes more creators will soon recognize LinkedIn’s potential as a monetization tool.“Right now, so many people still see LinkedIn as just a place to apply for a job,” Chapman says. “But in reality, it’s one of the most powerful platforms for monetizing your personal brand.”For content creators looking for a less saturated platform with high-paying opportunities, LinkedIn might just be the best-kept secret of the creator economy.

Your LinkedIn headline is more than just a job title, it’s your shop window.Those 220 characters appear across LinkedIn in multiple places, influencing how others perceive you before they even visit your profile.Yet, many professionals waste this prime real estate on a dull job description.With LinkedIn continuing to dominate professional networking, crafting a compelling headline can significantly increase your profile views, engagement, and opportunities. Here are 10 high-impact headline formats to help you attract your ideal connections and clients.1. The "I Help X Achieve Y" FormulaYour headline should immediately communicate who you serve and the transformation you create for them. This formula makes it clear why your profile is worth visiting.Examples:✔️ "I help SaaS founders scale to $1M ARR without burnout"✔️ "I help executives land their dream roles in 90 days"This approach stops your target audience in their tracks, making them feel like your solution was built just for them.2. Own Your Authority with "The [Expert Title]"Position yourself as the go-to authority in your niche by confidently claiming a title that sets you apart.Examples:✔️ "The AI Growth Strategist for Tech Startups"✔️ "The Executive Coach Behind Fortune 500 Leaders"This format makes a strong first impression and helps you stand out from generic job titles.3. "[Your Role] for [Your Audience]"Clearly defining your expertise and target audience helps LinkedIn’s algorithm surface your profile to the right people.Examples:✔️ "Content Marketing Strategist for B2B SaaS"✔️ "Business Coach for Female Entrepreneurs"When potential clients or employers search for experts in your field, this format ensures they find you.4. Use "Follow for [Your Value Proposition]"Encourage profile visitors to follow you by clearly stating what insights or content they’ll gain.Examples:✔️ "Follow for actionable LinkedIn growth hacks"✔️ "Follow for no-BS sales strategies that close deals faster"This builds credibility and encourages engagement from your ideal audience.5. Add Social Proof with NumbersQuantifying your impact immediately builds trust and authority.Examples:✔️ "10,000+ founders using my sales playbook"✔️ "Scaled 50+ startups to 7-figure revenue"Numbers make your achievements more tangible and convincing.6. Blend Your Credentials with Your OfferCombining your professional credibility with a clear value proposition enhances your authority.Examples:✔️ "Harvard MBA | Helping professionals land 6-figure jobs"✔️ "Former Google Engineer | Automating workflows for startups"This format ensures people understand why they should trust your expertise.7. Focus on Transformation: "Turning X into Y"Instead of stating what you do, showcase the outcomes you deliver.Examples:✔️ "Turning struggling freelancers into 6-figure business owners"✔️ "Transforming overwhelmed executives into confident leaders"Prospective clients and employers resonate more with solutions than job descriptions.8. Highlight Your Unique MethodIf you have a proprietary system or framework, use it to stand out.Examples:✔️ "Creator of the 5-Step Client Attraction Formula"✔️ "Developer of the LinkedIn Authority Blueprint"This format builds intrigue and positions you as an innovator in your field.9. Add a Timeframe for UrgencyIncluding a specific timeline for results makes your offer more compelling.Examples:✔️ "Helping coaches fill their calendar in 30 days"✔️ "Getting startup founders press-ready in 6 weeks"People are more likely to take action when they see a clear path to success.10. Keep It Conversational and AuthenticSometimes, a more personal approach can make you more relatable and approachable.Examples:✔️ "Introvert who helps founders find their voice"✔️ "Former workaholic turned productivity coach"This format makes your profile feel human and engaging rather than overly polished.Craft Your Perfect LinkedIn Headline TodayYour LinkedIn headline is one of the most powerful tools for attracting the right connections, clients, and opportunities. Experiment with these formats to see which drives the most engagement for you.Need help optimizing your LinkedIn strategy? Try Vulse, the employee advocacy platform designed to improve your professional presence on LinkedIn.

LinkedIn has released a new report shedding light on the current state of small and medium-sized businesses (SMBs), focusing on business growth opportunities, challenges, information sourcing, and decision-making processes.For marketers targeting SMBs, this report is a goldmine of insights that could help shape strategies and outreach efforts.Understanding the SMB Landscape on LinkedInThe LinkedIn report is based on a survey of 4,287 employees from businesses with fewer than 400 employees.While the upper limit of 400 employees may be pushing the boundaries of a traditional SMB, the insights provided remain highly relevant to marketers targeting small and medium businesses.LinkedIn’s SMB audience is fast-growing, with 150 million active SMBs on the platform today. In fact, engagement from SMBs has grown a staggering 25 times in the past two years.According to LinkedIn’s research, SMBs are one of the platform’s most engaged audiences. This means that there is an enormous potential for businesses to leverage LinkedIn to reach and engage small business managers and decision-makers.Key Challenges SMB Managers Are FacingThe report highlights the major challenges SMB managers are currently facing as they seek to grow their businesses.Many SMBs are focusing their efforts on overcoming these hurdles, and understanding these challenges can help marketers better tailor their outreach to address the pain points of small business owners.The report also touches on areas where SMBs are making investments to maximize business efficiency. For marketers, this presents an opportunity to showcase solutions that can help SMBs optimize processes and grow in a competitive environment.Identifying Key Growth Points for SMBsOne of the key takeaways from the report is the focus on businesses with around 10 employees.This is a critical growth point for SMBs, as companies at this size often face significant scaling challenges.This provides a potential opportunity for marketers to reach SMBs at a pivotal moment in their growth cycle, offering products and services that can help them scale successfully.How SMBs Source Relevant InformationAnother crucial insight from the report is how SMBs source information relevant to their business.Understanding where SMB managers turn for information is vital for marketers, as it can help refine content strategies and ensure that marketing efforts are directed toward the right platforms and channels.In addition, the report delves into how SMBs perceive the value of social media for their business. LinkedIn, in particular, plays a central role as a trusted platform for SMBs to access industry news, share updates, and connect with other professionals.Marketers who are strategic about their LinkedIn presence can tap into this growing SMB audience to build brand awareness and drive engagement.Unlocking Opportunities with LinkedIn’s SMB InsightsThe full "Meet the SMB" report, created in partnership with Intent, provides deeper insights into how SMBs make decisions, where they look for information, and how they source products.This valuable data can help marketers refine their outreach strategies, develop content that resonates with SMBs, and create campaigns that drive more meaningful engagement.The 42-page report is available for download on LinkedIn, and it’s an essential read for any marketer looking to target small to medium-sized businesses effectively.Why This Report Is Essential for Marketers Targeting SMBsIf you’re seeking to connect with potential SMB customers, LinkedIn’s "Meet the SMB" report provides the essential information you need to refine your marketing approach.By understanding where SMBs are focusing their efforts and what drives their decision-making processes, you can build more effective, data-driven strategies that resonate with this highly engaged and rapidly growing audience.

LinkedIn is rolling out a new test aimed at improving user engagement by offering an alternate feed where you can view updates exclusively from your first-degree connections.This update, currently being tested with a select group of users, is designed to allow individuals more control over the content they see in their LinkedIn feed, making it easier to keep up with updates from people they know.What’s New With LinkedIn’s "My Network" Feed?LinkedIn has introduced two distinct tabs in this experimental feature:All - The default feed displaying content from your entire network, based on LinkedIn’s algorithmic recommendations.My Network - A tab that only displays content shared by your first-degree connections, as well as people and pages you follow.This update gives users a more personalized experience by focusing on content from connections, making it easier to engage with the updates that matter most.It’s a new way for members to filter the noise and see posts from people they know without the distraction of content from people outside their immediate network.Why Is LinkedIn Experimenting With This Feature?LinkedIn continuously experiments with new ways to improve user engagement, and this update is no exception.The company noted that members are often more engaged with content posted by people they know, whether that's colleagues, peers, or former coworkers.By providing a feed dedicated to first-degree connections, LinkedIn hopes to drive more meaningful interactions within users’ personal networks.Research from LinkedIn has shown that users are statistically more likely to engage with content shared by individuals they are connected with.With the introduction of the “My Network” feed, LinkedIn aims to encourage more interaction by providing members with the latest updates from people they trust, while still keeping the default algorithmic feed intact.How Does This Compare to LinkedIn's Previous Experiments?The "My Network" tab is similar in concept to LinkedIn’s "Discover" feed trial from 2022, which also sought to provide users with more control over the content they see. However, this new test is more streamlined.It doesn’t introduce multiple complex feed options but instead focuses on a straightforward solution to enhance engagement within a user’s immediate network.Despite the focus on first-degree connections, LinkedIn’s algorithmic "All" feed will remain the default, and the “My Network” feed will be accessible manually each time the app is opened.Changes to Desktop Feed and SortingAs part of this update, LinkedIn has also made changes to how users can sort their feed on desktop.Some members may notice the removal of the "Sort" filter for their desktop feed. LinkedIn has streamlined this feature to match the experience on the mobile app, which already organizes content based on recency.However, members in the UK, European Economic Area (EEA), and European Union (EU) regions will still have access to the "Sort" filter, allowing them to organize their feed based on the most recent posts.This update might be inconvenient for users who prefer desktop sorting, but it aligns with LinkedIn’s push for a more uniform experience across its platforms.What’s Next for LinkedIn’s Multi-Feed Test?The new multi-feed setup is being tested for five weeks. During this time, LinkedIn will gather feedback from users to evaluate whether the “My Network” tab can enhance user engagement and improve the overall LinkedIn experience. Based on the feedback, LinkedIn will determine whether to roll out this feature more broadly or make adjustments.How This Change Could Impact Your LinkedIn StrategyFor brands, businesses, and individuals looking to optimize their presence on LinkedIn, this change could have a significant impact.If the "My Network" tab becomes a permanent feature, it could provide opportunities to target your connections more directly by creating content that is more likely to appear in their feeds.For marketers and businesses, focusing on engaging your network may prove to be an effective way to increase visibility and interactions. By creating content tailored to your first-degree connections, you can ensure that your posts are seen by the right people, potentially increasing your engagement rate.LinkedIn’s test of the "My Network" feed is a step toward giving users more control over the content they see while fostering greater engagement within their immediate network.While the change is still in its testing phase, it offers interesting implications for how professionals engage with their LinkedIn connections.Whether or not this feature becomes permanent, it highlights LinkedIn’s ongoing efforts to create a more personalized, user-centric platform.

Employee Advocacy: Key Lessons and Insights from Our WebinarEmployee advocacy has become imperative for businesses looking to amplify their brand on LinkedIn.During our recent webinar, we uncovered actionable insights from attendee questions about building an effective employee advocacy program, addressing challenges, and measuring success.Here are the top lessons and practical tips shared during the session to help you unlock your team’s LinkedIn potential.The Biggest Hurdles in Employee AdvocacyFrom our attendees’ questions, one key challenge emerged: inauthentic engagement. Employees often hesitate to share content because they fear it will come across as forced or irrelevant.How to Overcome This:Empower Employees to Use Their Own Voice: Encourage them to share their expertise or personal experiences, not just repost company updates.Lead by Example: Leaders who actively engage on LinkedIn® set the tone for the rest of the team.Offer Training: Many employees feel intimidated by LinkedIn®. Short sessions on how to craft posts or engage authentically can build confidence.Why Employee Advocacy Works Across GenerationsA fascinating takeaway was how different generations approach LinkedIn:Millennials are eager to build personal brands but need to see substance and values behind a company.Gen Z wants to know how advocacy directly benefits them and their career growth.Boomers are increasingly embracing LinkedIn® to establish thought leadership.Key Tip: Customize your advocacy strategy for different generational needs and motivators.Measuring Success in Employee AdvocacyAnother common question was: How do you measure if it’s working?Here’s What You Should Track:Impressions and Engagement: Look at likes, comments, and shares from employee posts.Organic Reach: Compare how far employee-shared content travels versus posts from your company page.Campaign Impact: Monitor metrics like lead generation, customer acquisition, and revenue growth tied to advocacy efforts.Feedback: Regularly check in with employees to see how they feel about the program and what support they need.Creating a Culture of AdvocacyOne attendee asked how to make advocacy a sustainable practice. The key? Consistency and celebration.Here’s How to Build Advocacy Into Your Culture:Recognize employees who consistently engage and share high-quality content.Provide regular incentives, like vouchers, shoutouts, or extra time off.Host internal competitions between teams to encourage participation.Our webinar revealed that employee advocacy is about more than just boosting brand visibility—it’s about empowering your team, building trust, and fostering authentic engagement. By addressing challenges, personalizing strategies, and measuring success, you can create a ripple effect that benefits both employees and your business.Ready to start your advocacy journey?Learn how Vulse can help you activate your team and amplify your brand on LinkedInc.