Vulse vs Oktopost: Which LinkedIn Employee Advocacy Tool is Right for You?
- GUIDES
Choosing the right employee advocacy tool is a critical decision for B2B brands that want to amplify their reach on LinkedIn and beyond. In 2025, the two names that often come up in conversations are Vulse and Oktopost.
While both platforms are designed to support employee advocacy, their approaches, features, and focus areas differ significantly.
In this article, we break down the strengths of each tool, compare their features, and help you decide which platform best fits your business needs.
Why Employee Advocacy Is Essential For B2B Brands
Employee advocacy has become more than just a marketing strategy.
It’s now one of the most effective ways to:
- Increase organic reach on LinkedIn
- Build trust and thought leadership within target industries
- Empower employees to become brand ambassadors
- Generate leads from authentic, employee-driven content
With LinkedIn sunsetting My Company businesses need a dedicated tool to fill that gap.
Vulse: The LinkedIn-Focused Employee Advocacy Tool
Vulse is designed specifically for B2B companies that want to maximize results on LinkedIn.
Unlike general social media management platforms, Vulse leverages unique LinkedIn API access to create a more precise and effective employee advocacy experience.
Key Features of Vulse:
- LinkedIn API integration for seamless publishing and analytics
- Tone-matching AI to keep employee content on-brand
- Account scoring to measure advocacy effectiveness at an individual and company level
- Content planning tools to simplify employee participation
Built with B2B advocacy in mind rather than broad consumer marketing
Vulse is particularly strong for companies that want to focus their advocacy strategy where it matters most: LinkedIn.
Oktopost: An Enterprise Social Media Suite
Oktopost is positioned as a B2B social media management platform with employee advocacy included as part of its offering.
Key Features of Oktopost:
- Broad social media scheduling and reporting across channels
- Employee advocacy as part of a larger, more expensive enterprise platform
- Integrations with marketing automation and CRM tools
- Analytics for enterprise marketing teams
Oktopost works best for organizations that want a high-budget, multi-channel advocacy program embedded within a broader social media strategy.
Vulse vs Oktopost: Head-to-Head
| Feature | Vulse | Oktopost |
|---|---|---|
| Focus | LinkedIn employee advocacy | Broad social media |
| Best For | B2B companies prioritizing LinkedIn growth | Enterprise teams |
| AI & Content Support | Tone-matching AI, account scoring, employee planning tools | Social publishing |
| Ease of Use | Simple and employee-friendly | Suited for large, high-budget marketing teams |
| Integrations | LinkedIn API, SaaS integrations | CRM, marketing automation, enterprise systems |
Which Tool is Right for You?
Choose Vulse if your company is primarily focused on LinkedIn, wants AI-powered advocacy features, and values simplicity for employees.
FAQs: Vulse vs Oktopost Employee Advocacy
Q1: What is the difference between Vulse and Oktopost?
A: Vulse is a dedicated LinkedIn employee advocacy tool designed to boost organic reach and employee engagement, while Oktopost is a broader B2B social media management platform that also offers advocacy. Vulse focuses on simplicity, LinkedIn optimization, and employee adoption, while Oktopost emphasizes multi-channel campaign management.
Q2: Which employee advocacy tool is better for LinkedIn?
A: If your priority is LinkedIn employee advocacy, Vulse is purpose-built for it, with unique features like tone matching, content scoring, and LinkedIn API integration. Oktopost offers LinkedIn features too, but as part of a wider social media suite.
Q3: Is Vulse more cost-effective than Oktopost?
A: For companies focused on LinkedIn employee advocacy, Vulse is more cost-effective since it avoids paying for multi-channel features you may not need. Oktopost is better suited for enterprises managing complex, multi-platform campaigns.
Q4: Why should companies invest in employee advocacy software?
A: LinkedIn has continued limiting organic brand reach in 2025, making employee-driven sharing essential for visibility. Employee advocacy software like Vulse helps brands empower staff to amplify company content authentically.
Q5: Can Vulse integrate with other marketing tools?
A: Yes. Vulse integrates with LinkedIn and can be extended to other platforms, including CRMs, analytics tools, and multi-channel marketing stacks. The right choice depends on your company’s tech setup and advocacy goals.
