Powering B2B growth through LinkedIn advocacy

LinkedIn has become the go-to platform for professionals to connect, share insights, and build brand reputation.With 1.2 billion members worldwide, including an estimated 480 million active users, the platform is experiencing record-high engagement levels.For businesses, founders, and professionals, the question is no longer “Should I be on LinkedIn?” but “How do I maximize my impact here?”According to Buffer’s latest LinkedIn study (covering over 2 million posts from more than 94,000 accounts), there’s one clear answer: posting frequency.Why Posting Frequency Matters on LinkedInLinkedIn’s algorithm is designed to reward activity.The more often you post, the more opportunities the system creates for your content to appear in front of your target audience.Put simply: more posts = more reach.And here’s the data to back it up:2–5 posts per week → +1,000 impressions per update6–10 posts per week → +5,000 impressions per update11+ posts per week → +16,000 impressions per updateNot only do impressions increase, but engagement (likes, comments, shares) also rises as a natural byproduct of greater visibility.Buffer notes that LinkedIn doesn’t impose a cap on reach when you post frequently — instead, it leans into your activity.Why This Matters for Professionals and BrandsLinkedIn is no longer just a recruitment tool, it’s a content platform.Conversations that used to happen on X are now shifting to LinkedIn, making it an increasingly valuable space for thought leadership, networking, and lead generation.For professionals, this means every post is an opportunity to:Showcase expertiseBuild trust with your networkReach potential clients, employers, or partnersSpark meaningful conversationsFor businesses, especially in B2B industries, LinkedIn has become one of the most cost-effective ways to build a brand presence and connect directly with decision-makers.According to LinkedIn’s Marketing Solutions data, 4 out of 5 people on the platform drive business decisions, making it a must-use channel for B2B growth.Best Practices for Posting on LinkedInWhile frequency is key, it’s not just about posting anything. To build a strong presence:Focus on value: Share content that educates, inspires, or sparks discussion.Mix formats: Use a combination of text posts, carousels, images, and video.Engage back: Reply to comments and interact with others’ content.Be consistent: Stick to a schedule — whether that’s 3 posts a week or daily updates.Test learn: Monitor impressions, clicks, and engagement to refine your approach.How Vulse Helps Agencies and Businesses Grow on LinkedInAt Vulse, we’ve seen firsthand how powerful LinkedIn can be when used strategically.Born from our own journey as an agency, we’ve built tools that make it easy to:Plan and schedule content for consistencyMatch tone of voice for employee advocacyTrack performance analytics to see what’s workingEngage with brand mentions to grow reputationBy combining Buffer’s insights on frequency with Vulse’s tools for strategy and execution, agencies and businesses can take their LinkedIn presence to the next level.LinkedIn is hungrier than ever for content. With more professionals shifting their conversations and thought leadership here, the opportunity to build visibility and influence is huge.The bottom line is post more often. Post with purpose. Post consistently.Do that, and you’ll unlock LinkedIn’s full potential for growth, connection, and opportunity.

Choosing the right employee advocacy tool is a critical decision for B2B brands that want to amplify their reach on LinkedIn and beyond. In 2025, the two names that often come up in conversations are Vulse and Oktopost.While both platforms are designed to support employee advocacy, their approaches, features, and focus areas differ significantly.In this article, we break down the strengths of each tool, compare their features, and help you decide which platform best fits your business needs.Why Employee Advocacy Is Essential For B2B BrandsEmployee advocacy has become more than just a marketing strategy.It’s now one of the most effective ways to:Increase organic reach on LinkedInBuild trust and thought leadership within target industriesEmpower employees to become brand ambassadorsGenerate leads from authentic, employee-driven contentWith LinkedIn sunsetting My Company businesses need a dedicated tool to fill that gap.Vulse: The LinkedIn-Focused Employee Advocacy ToolVulse is designed specifically for B2B companies that want to maximize results on LinkedIn.Unlike general social media management platforms, Vulse leverages unique LinkedIn API access to create a more precise and effective employee advocacy experience.Key Features of Vulse:LinkedIn API integration for seamless publishing and analyticsTone-matching AI to keep employee content on-brandAccount scoring to measure advocacy effectiveness at an individual and company levelContent planning tools to simplify employee participationBuilt with B2B advocacy in mind rather than broad consumer marketingVulse is particularly strong for companies that want to focus their advocacy strategy where it matters most: LinkedIn.Oktopost: An Enterprise Social Media SuiteOktopost is positioned as a B2B social media management platform with employee advocacy included as part of its offering.Key Features of Oktopost:Broad social media scheduling and reporting across channelsEmployee advocacy as part of a larger, more expensive enterprise platformIntegrations with marketing automation and CRM toolsAnalytics for enterprise marketing teamsOktopost works best for organizations that want a high-budget, multi-channel advocacy program embedded within a broader social media strategy.Vulse vs Oktopost: Head-to-HeadFeatureVulseOktopostFocusLinkedIn employee advocacyBroad social mediaBest ForB2B companies prioritizing LinkedIn growthEnterprise teamsAI Content SupportTone-matching AI, account scoring, employee planning toolsSocial publishingEase of UseSimple and employee-friendlySuited for large, high-budget marketing teamsIntegrationsLinkedIn API, SaaS integrationsCRM, marketing automation, enterprise systemsWhich Tool is Right for You?Choose Vulse if your company is primarily focused on LinkedIn, wants AI-powered advocacy features, and values simplicity for employees.FAQs: Vulse vs Oktopost Employee AdvocacyQ1: What is the difference between Vulse and Oktopost?A: Vulse is a dedicated LinkedIn employee advocacy tool designed to boost organic reach and employee engagement, while Oktopost is a broader B2B social media management platform that also offers advocacy. Vulse focuses on simplicity, LinkedIn optimization, and employee adoption, while Oktopost emphasizes multi-channel campaign management.Q2: Which employee advocacy tool is better for LinkedIn?A: If your priority is LinkedIn employee advocacy, Vulse is purpose-built for it, with unique features like tone matching, content scoring, and LinkedIn API integration. Oktopost offers LinkedIn features too, but as part of a wider social media suite.Q3: Is Vulse more cost-effective than Oktopost?A: For companies focused on LinkedIn employee advocacy, Vulse is more cost-effective since it avoids paying for multi-channel features you may not need. Oktopost is better suited for enterprises managing complex, multi-platform campaigns.Q4: Why should companies invest in employee advocacy software?A: LinkedIn has continued limiting organic brand reach in 2025, making employee-driven sharing essential for visibility. Employee advocacy software like Vulse helps brands empower staff to amplify company content authentically.Q5: Can Vulse integrate with other marketing tools?A: Yes. Vulse integrates with LinkedIn and can be extended to other platforms, including CRMs, analytics tools, and multi-channel marketing stacks. The right choice depends on your company’s tech setup and advocacy goals.

Employee advocacy has become one of the most powerful ways for B2B brands to grow on LinkedIn.In 2025, the landscape shifted again as LinkedIn updated its approach to employee engagement and visibility.If your company is investing in advocacy, it is critical to understand these changes and adapt your strategy.The Evolution of Employee Advocacy on LinkedInLinkedIn has continued to refine its platform to prioritize authenticity, community, and trust. Over the past year, major changes have directly affected how organizations use employee advocacy:1. The Transition from My Company TabLinkedIn officially phased out certain features of the My Company tab within company pages, moving toward more integrated advocacy options.While the tab allowed employees to see suggested content, LinkedIn is now focusing on features that encourage organic employee sharing and thought leadership-driven content.2. Stricter Controls on AutomationIn 2025, LinkedIn increased its restrictions on automated posting and engagement tools.The platform is limiting visibility for comments made via third-party automation, ensuring that interactions remain genuine. This means companies relying on automation risk-reduced reach and credibility.3. Growing Importance of Authentic VoicesLinkedIn is rewarding posts from real people over brand handles.This makes employee advocacy more important than ever, as employees are often perceived as more trustworthy than corporate accounts.Brands that empower employees to post original insights, share company updates, and participate in industry conversations are seeing stronger engagement.Why This Matters for B2B CompaniesThe 2025 changes emphasize quality over quantity.For businesses, this means:Prioritizing authentic employee contributions over automated campaignsShifting focus from centralized posting to distributed advocacy across teamsTracking the ROI of advocacy programs to show impact on reach, engagement, and conversionsEmployee advocacy platforms like Vulse help companies navigate these changes by making it easier to distribute content to employees, track performance, and ensure messaging stays aligned.How to Future-Proof Your Advocacy Strategy in 2025Here are three steps B2B marketers should take:Invest in Employee EnablementTrain employees on personal branding, thought leadership, and how to use LinkedIn effectively.Use the Right Advocacy PlatformWith LinkedIn phasing out legacy tools, companies should use a dedicated employee advocacy software like Vulse to centralize, measure, and scale advocacy efforts.Measure What MattersTrack beyond likes and impressions. Measure profile views, follower growth, and inbound leads to capture the real business value of advocacy.LinkedIn is all about authenticity and human-centered engagement.Automated tools are being restricted, company features are shifting, and employees are becoming the true voice of your brand.By adapting now, your business can stay ahead and unlock the full potential of employee advocacy.

LinkedIn has announced a significant change that could reshape how brands and professionals approach engagement on the platform.The visibility of comments made via automation tools will be restricted, meaning marketers relying on automated engagement may see their reach and influence decline.This move is part of LinkedIn’s broader commitment to authentic, human-first conversations. For marketers, the message is clear: quality engagement from real people now matters more than ever.Why LinkedIn is Limiting Automated CommentsAccording to LinkedIn’s official statement comments generated through third-party automation tools will soon have reduced visibility. This includes activity designed to mimic genuine interaction at scale.The rationale?LinkedIn wants to protect the authenticity of conversations.Automated comments can often come across as generic or spam-like, undermining trust in the platform.A recent Social Media Today report notes that this change is aimed at ensuring high-quality discourse, keeping LinkedIn a trusted space for professional networking and thought leadership.What This Means for MarketersFor brands and agencies using automated tools to boost engagement, this change is a wake-up call.The risk is clear: if you continue to rely on automated comments, your visibility, and by extension, your ROI on LinkedIn, will shrink.Instead, marketers need to double down on authentic employee advocacy and thought leadership. Genuine comments from real employees will not only maintain visibility but also foster trust, credibility, and stronger connections with audiences.How to Adapt Your StrategyTo stay ahead, marketers should pivot from automation to strategic advocacy and content planning. Here’s how:Encourage employee voices: Support staff in sharing insights and responding personally to posts.Leverage trusted platforms: Tools like Vulse (with unique LinkedIn API access and AI tone matching) help teams create authentic content at scale - without falling into the automation trap.Build thought leadership campaigns: Position executives, subject-matter experts, and employees as credible voices in your industry.By focusing on human-centered content, your brand can maintain strong engagement while competitors reliant on automation fade into the background.

LinkedIn Thought Leader Ads are transforming how brands build credibility and engagement on the world’s largest professional network.If your B2B marketing strategy still relies only on corporate posts or traditional Sponsored Content, you’re missing one of LinkedIn’s most powerful advertising tools.In this post, we’ll explore why Thought Leader Ads on LinkedIn are so effective, how they work, and why you should integrate them into your LinkedIn advertising strategy.What Are LinkedIn Thought Leader Ads?LinkedIn Thought Leader Ads allow you to promote organic posts from employees, executives, or industry voices, rather than your company page.These can include:Leadership articles and insightsEvent announcementsShort videos and thought piecesLinkedIn posts that have already proven engagingThe result? Authentic, human-centered content amplified at scale. Instead of a polished corporate ad, your audience sees real voices they can trust.Why Thought Leader Ads Are So EffectiveMarketers are seeing strong results because these ads combine the reach of LinkedIn advertising with the credibility of employee advocacy.Trust first: 94% of B2B marketers say trust is essential in purchase decisions. Promoting posts from leaders and employees builds that trust faster than branded posts.Higher engagement: LinkedIn reports that Thought Leader Ads deliver up to 1.6× higher engagement rates compared to standard single-image promotions (source).Authentic reach: Audiences respond more positively to posts from people they follow or respect, even if they’re not yet customers.Brand visibility: Each ad not only drives engagement but also increases profile views, followers, and connection growth for your leaders.How Thought Leader Ads WorkRunning a Thought Leader Ad is straightforward:Choose the post - Select an existing post from an employee or your 1st/2nd-degree network.Format options - Single image, video, and event ads are eligible (LinkedIn help guide).Add CTAs - Event ads allow call-to-action buttons; for others, include URLs in the intro text.Permissions required - Only Page Admins can sponsor posts (you don’t need access to the employee’s account).Campaign Manager tracking - Monitor clicks, impressions, engagement, and conversions directly in Campaign Manager.Pro Tips for MarketersTo maximise results with Thought Leader Ads:Identify your strongest voices - CEOs, subject-matter experts, and employees with active networks.Blend with employee advocacy - Use platforms like Vulse to help employees create share-ready content, then amplify the best performers.Prioritise engagement campaigns - Thought Leader Ads excel in brand awareness, thought leadership, and top-funnel strategies.Test content types - Video ads often spark more engagement, while event ads are ideal for registrations.Why You Should Invest In Thought Leader AdsLinkedIn advertising is more competitive than ever, and audiences are increasingly resistant to generic branded posts.Thought Leader Ads cut through the noise by spotlighting authentic employee and executive voices.For B2B marketers, they represent a unique opportunity to:Build trust and authority faster than competitorsHumanise your brand and strengthen employee advocacyAchieve higher ROI from your LinkedIn ad spendSimply put: if you’re not using Thought Leader Ads yet, your competitors probably are.LinkedIn Thought Leader Ads aren’t just another ad format, they’re a shift in how B2B brands communicate trust and authority.By promoting authentic voices over polished corporate messaging, marketers can expand reach, boost engagement, and drive measurable impact.Ready to explore how Thought Leader Ads can fit into your employee advocacy LinkedIn strategy?Platforms like Vulse make it easy to empower employees to create content worth amplifying.

In 2025, brands can no longer rely solely on ads and corporate messaging to stand out on LinkedIn and other social platforms.Audiences trust people more than logos, which is why employee advocacy software has become essential for modern marketing strategies. The right employee advocacy platform empowers your team to share company content authentically, boosting brand awareness, credibility, and lead generation.These tools go far beyond scheduling posts, the best solutions provide analytics, content libraries, gamification features, and integrations with LinkedIn tools and CRMs. When done right, employee advocacy drives higher engagement, helps employees build their personal brands, and positions your company as an industry leader.But with so many options, how do you choose the right solution? This 2025 buyer’s guide will break down the features to look for, key benefits, and how to maximize ROI from your advocacy program.What is Employee Advocacy Software?Employee advocacy software is a digital platform that empowers employees to share company-approved content on their personal LinkedIn or other social channels. These tools make it easy for teams to amplify brand messages, attract top talent, and establish thought leadership.At its core, employee advocacy transforms your people into powerful brand ambassadors. Instead of relying solely on corporate pages, your team’s combined networks can reach exponentially more people, with authentic, human-led engagement.📈 According to LinkedIn Business, content shared by employees receives 2x more engagement than content shared by a company page.Why Employee Advocacy is Essential in 2025The landscape of B2B marketing is evolving rapidly. Organic reach from company pages is declining, while LinkedIn’s algorithm increasingly prioritises human-led posts. This shift means employee advocacy is no longer optional, it’s essential for visibility.Key 2025 trends driving adoption:AI-powered content suggestions for employeesDeeper analytics to measure advocacy ROIIntegration with CRM and marketing automation toolsPersonalised tone matching for authentic employee voicesBenefits of Employee Advocacy SoftwareBoost LinkedIn Reach EngagementEmployee posts cut through the noise, generating higher engagement rates.Increase Employer Brand VisibilityAdvocacy makes your workplace culture visible to potential hires.Drive More Qualified LeadsPeople trust people - prospects are more likely to engage with employee-shared content.Enhance Internal CultureEncourages employees to take pride in the brand and share its successes.Measure Real ImpactTrack clicks, impressions, and engagement per employee for data-backed decisions.How to Choose the Best Employee Advocacy ToolWhen selecting a platform, look for:LinkedIn API Access (official) – Avoid tools using workarounds.Ease of Use – Simple, intuitive dashboards encourage adoption.Content Planning Scheduling – Centralised calendars for campaigns.Analytics Reporting – Track reach, clicks, and conversions.Tone Matching Tools – Ensure posts feel authentic to each employee.Compliance Approval Workflows – Maintain brand safety.For a checklist, contact us at hello@vulse.coBest Employee Advocacy Tools to ConsiderWhile there are many on the market, here are options and resources:Vulse - designed with unique LinkedIn API access, tone matching AI, employee content planning, and account scoring to maximise advocacy results.Canva - Canva makes it simple for employees to design professional graphics, social posts, and presentations. It’s best used alongside a dedicated advocacy platform like Vulse, providing the creative assets that employees can then share.Microsoft Viva Engage - Focused on internal communications and community building (formerly Yammer). Viva Engage helps employees feel connected inside the business, but to turn them into external advocates on LinkedIn, companies need a specialised tool like Vulse.The Future of Employee Advocacy SoftwareBy the end of 2025, expect:AI-personalised advocacy promptsDeeper LinkedIn integrationAutomated compliance checksVoice and video advocacy toolsBrands that start now will have a first-mover advantage in engagement and trust.Start Your Employee Advocacy Program TodayWhether you have a small team or a global workforce, the right software will transform your LinkedIn results.Explore Vulse’s Employee Advocacy Platform to see how AI and LinkedIn API integration can supercharge your brand reach in 2025.

If you’ve ever wondered beyond likes and impressions, “Is anyone actually noticing me on LinkedIn?” -LinkedIn’s latest update answers that.Starting August 17, 2025, the platform now delivers post-level performance alerts directly in your notification stream.Whenever one of your posts generates profile views, new followers, or gains impressions, you’ll receive updates at key points like 3 days and 7 days post-publication.As reported by Social Media Today, this fresh, contextual insight helps you understand not just what people are engaging with, but how your content contributes to your personal brand and network growth.Why This Update MattersKeeps you in the loop - No more checking analytics manually. LinkedIn notifies you as your content gains traction.Highlights real impact - Attention, followers, impressions-now, these numbers reflect tangible audience growth over time.Supports creators -This aligns with LinkedIn’s broader push to retain and empower creators by offering more data-driven storytelling tools. Social Media TodayAdmin control - If you’d rather not get flooded with alerts, you can always adjust your notification settings to match your preferences.LinkedIn’s rolling post analytics updates are more than just vanity metrics- they’re real-time signals that offer insight into how your content is shaping your professional presence.Whether you're a personal brand, content creator, or marketing pro, these alerts help you focus on what really matters: visibility, engagement, and meaningful growth.Related Themes and OpportunitiesUse this data to craft smarter posts - see what topics drive interest and replicate what works.Pair with Vulse tools - use our social advocacy features to amplify posts that earn traction and drive even more profile views or followers.Track trends over time - compare early performance alerts with longer-term results, so your team can double down on high-impact content strategies.Ready to turn insights like these into actual growth?Book a Vulse demo today and discover how to harness data-driven content performance across channels.

Trust is the new KPI in B2B marketing.If you want to grow on LinkedIn, forget the funnel and start building trust.According to new research shared by LinkedIn and Social Media Today, trust now plays a bigger role in buyer decision-making than ever before.The message is clear.Buyers want brands that show up authentically, educate without selling, and invest in long-term relationships, not just transactions.Let’s explore the three pillars shaping B2B brand success this year: Video, Influencer Marketing, and the Trust FlywheelWhy Trust Is the Most Important Metric NowB2B is undergoing a shift. Decision-makers are no longer just looking at price or features, they’re evaluating values, tone, and authenticity.According to LinkedIn’s 2025 B2B Benchmark Report, brands that lead with trust see better results across the entire funnel, from awareness to conversion.Brands that lead with trust-based marketing outperform competitors on engagement, lead generation, and loyaltyAt Vulse, we’ve always believed tone, consistency, and relevance are everything. That’s why we built our tone model to help teams scale trust-building content on LinkedIn.Video: The Fastest Way to Build ConnectionVideo content is no longer optional for B2B. It’s the format that builds trust fastest, especially on LinkedIn.Why?It humanises your brandDelivers expertise quicklyPerforms well in-feed and in sponsored contentDrives stronger recallAccording to the benchmark study, brands with mature video strategies rank significantly higher in trust and audience connection.Use short-form, authentic video updates from your team. Don’t over-edit. Speak directly to your niche.⚙️ Vulse makes it easy to include video in your LinkedIn content planning and we can even suggest video scripts tailored to your brand voice.Influencers and Creators Drive B2B TrustInfluencer marketing isn’t just for beauty brands. B2B creators are now central to growth strategies.In fact, according to the report:73% of marketers believe creators influence brand perception66% say creators help drive measurable impact across the funnelCreators, such as subject matter experts, founders, and employees with strong personal brands, bring authenticity and reach that paid media often lacks.How to start:Identify internal experts or advocatesLet them create their own content, not just reshare brand postsUse tools like Vulse to manage consistency, tone, and content strategyThe Trust Flywheel (Not the Funnel)The report introduces a new model: the Trust Flywheel. It focuses on building momentum through credibility, influence, and consistency, rather than relying on a linear funnel.“The funnel isn’t dead. But it’s no longer in charge.” – LinkedInThe Trust Flywheel starts with real stories, moves through creator voices, and gains momentum as credibility compounds.At Vulse, we help you build this flywheel by scaling:Authentic personal brand contentSmart post schedulingTone matched contentPost-performance analysisThe Playbook: What Marketers Should Do Now✅ Lead with value, not vanity✅ Invest in video, especially from people, not just company pages✅ Enable employee advocates and creators✅ Focus on tone, transparency, and trustThe old B2B marketing playbook is fading. In its place is a new approach built around human-first, voice-led, trust-driven content.We’re officially in the Trust Era of B2B marketing.Whether you’re a startup founder, marketing lead, or consultant, the brands that build trust win.

If your brand isn’t prioritising LinkedIn in its marketing mix, you’re missing out on one of the most effective B2B channels available today.While other platforms are seeing increased competition and declining organic reach, LinkedIn is quietly becoming the go-to destination for B2B decision-makers, and the numbers don’t lie.Whether you're a marketer, founder, or content creator, here's why now is the time to take LinkedIn seriously.1. LinkedIn Is Where Decision-Makers Are ActiveAccording to LinkedIn’s own data, 4 out of 5 LinkedIn users drive business decisions, and that audience is growing. In 2024, LinkedIn passed the 1 billion user milestone, with over 67 million decision-makers and 10 million C-level executives on the platform.If your product or service targets businesses, this is the platform where your buyers are spending time, researching vendors, and shaping opinions.Tip: Want to reach decision-makers more efficiently? Vulse's platform helps you personalise your LinkedIn content to resonate with your target audience, without the guesswork.2. Trust Is Higher on LinkedIn Than Other PlatformsWhen it comes to trust, LinkedIn consistently outperforms other social networks. According to Insider Intelligence, 73% of users trust LinkedIn to protect their data, the highest among all major platforms.That trust extends to the content too: users are more receptive to thought leadership, testimonials, and even direct product promotion on LinkedIn than they are elsewhere.This makes LinkedIn ideal for brand-building and lead generation alike. HubSpot reports that LinkedIn generates 277% more leads than Facebook and Twitter.3. Organic Reach Still Matters on LinkedInUnlike Instagram or Facebook, where organic reach is all but dead, LinkedIn still rewards quality content, especially from individuals. In fact, personal posts by employees or founders regularly outperform branded company page posts.This is where employee advocacy becomes crucial. At Vulse, we’ve built features specifically to help teams scale personal brand content, whether you're sharing a company update or an industry hot take. Check out our employee advocacy toolkit to learn more.Bonus: Content from personal profiles can be amplified with smart LinkedIn Ads, which Vulse also supports through integrated performance tracking and tone-matching tools.4. LinkedIn Ads Offer B2B PrecisionYes, LinkedIn Ads can be more expensive than Meta or Google, but when your target audience is niche, precision beats scale.LinkedIn’s ad targeting allows you to filter by job title, industry, seniority, company size, and more. This makes it a powerful tool for B2B campaigns focused on lead gen, webinar signups, or account-based marketing (ABM).With Vulse, we recommend using LinkedIn post boosting to maximise visibility on high-performing organic posts. It's a lower-cost, high-impact way to test messaging before committing to a full ad campaign.5. AI Tools Are Changing the GameCreating high-quality LinkedIn content regularly can feel overwhelming, especially if you’re a founder or a busy marketing team juggling multiple channels. That’s where AI can help.Tools like Vulse streamline the entire process: from writing post copy that matches your tone of voice, to choosing the right hashtags, to analysing what performs best over time. Our platform integrates directly with LinkedIn, meaning your content strategy becomes both data-driven and human.LinkedIn isn’t just a platform for job seekers anymore, it’s a powerful marketing engine for B2B brands, consultants, SaaS founders, and creators alike. With high trust, precise targeting, and the rise of tools like Vulse, there’s never been a better time to level up your LinkedIn strategy.Ready to start? Book a free Vulse demo to see how we can help you grow on LinkedIn.

LinkedIn has just launched a groundbreaking solution for B2B marketers: BrandLink, a new advertising feature that lets brands amplify influencer-created content as paid ads directly in the LinkedIn feed.For years, B2C influencer marketing has thrived on platforms like Instagram and TikTok, but LinkedIn’s latest move brings a long-awaited evolution for B2B brands looking to build trust, relevance, and measurable impact.At Vulse, we’re breaking down what this update means and how businesses can stay ahead using smart social media tools like ours.What is BrandLink?BrandLink enables advertisers to promote influencer content as native ads in the feed, without needing to repost or recreate the content on a brand page.Think of it like boosting a post on Instagram, but instead of a brand promoting its own content, it’s an authentic, third-party creator’s post appearing directly in the feed with “Promoted by [Brand]” underneath.According to LinkedIn’s official announcement, BrandLink is designed to help businesses:Build trust faster with hard-to-reach decision-makersLeverage the voice of industry experts and creatorsDrive higher engagement and brand awarenessAnd early results are impressive: beta testers like Dropbox, EY, and Infosys saw 2–3x higher engagement rates than traditional campaigns.Why This Matters for B2B Influencer MarketingB2B buyers are becoming more social-first. They trust people over companies, and they value insights from real professionals who have walked the walk. That’s why creator-led strategies are surging on LinkedIn.With BrandLink:Brands can collaborate directly with LinkedIn creators who resonate with their niche audiences.Sponsored content feels native and authentic, leading to greater attention and engagement.Influencers can continue to own their voice, while brands benefit from their reach.As LinkedIn's Tomer Cohen, Chief Product Officer, puts it:“You’ll see creators and brands collaborating in new ways — where it’s not just the brand telling their story, but also creators sharing how they engage with or think about that brand.”How Vulse Empowers BrandLink SuccessAt Vulse, we help brands and creators optimize, plan, and amplify content through a platform built specifically for professional social media.Here’s how Vulse pairs perfectly with LinkedIn’s BrandLink evolution:Creator Discovery: Find high-performing LinkedIn influencers with data-driven matching.Content Scoring: Our proprietary AI evaluates tone, relevance, and performance to ensure BrandLink campaigns hit the mark.Theme Planner: Build an always-on influencer calendar to streamline your campaign workflow.Performance Insights: Get detailed metrics on which creator partnerships are driving ROI—beyond the like button.By combining LinkedIn’s ad reach with Vulse’s precision tools, brands can finally bring scale, strategy, and sophistication to their B2B influencer programs.Ready to Activate BrandLink?LinkedIn’s BrandLink is currently rolling out to select advertisers but will expand in the coming months.If you're a brand or creator looking to get started, now is the time to align your strategy and infrastructure.Whether you want to identify top creators, manage collaborations, or measure results, Vulse has the platform and expertise to lead your LinkedIn influencer marketing into the future.

We’ve got big news at Vulse HQ, we’ve been nominated for BusinessCloud’s MediaTech 50, celebrating the most innovative media technology companies in the UK.This recognition is a huge moment for us.It reflects the hard work our team has put into building a platform that empowers professionals and businesses to create meaningful, high-impact content using our unique technology.Why This Nomination MattersMediaTech is one of the fastest-evolving industries in the UK, and Vulse is proud to be at the forefront of that shift.Our nomination recognises the progress we’ve made in helping users:Create LinkedIn content that aligns with their brand voiceLeverage our data-powered features to simplify LinkedIn strategyEmpower teams to share and grow through employee advocacyAccess smart planning tools to stay consistent and impactfulWe’ve worked with clients from early-stage founders to global enterprise teams, and this nomination is as much about their success as it is about ours.Help Us Reach the Top 50Your vote could make all the difference.It takes just 10 seconds and no sign-up is required:Vote for Vulse hereWhat’s Next for Vulse?This is only the beginning.We’ve got powerful updates coming to our data-driven platform, new features in the pipeline, and one mission: to make high-quality, on-brand content creation easy, scalable, and secure.Thanks for supporting us on this journey, and for being part of the movement to reshape the future of content strategy.

If you're not using video content on LinkedIn yet, it's time to start.LinkedIn saw a 36% year-over-year increase in video watch time in 2024, and video content generates 1.4x more engagement than other post formats.With the growth of the immersive video feed, short-form video creation on LinkedIn is rising fast. It’s no longer just a professional network, it’s also becoming a key platform for thought leadership and brand visibility through dynamic content.How to Upload Videos to LinkedIn the Right WayWhile LinkedIn doesn’t currently allow direct posting to the immersive video feed, you can still publish video content through your profile, company page, or Groups.These videos may still get featured in the immersive feed based on quality and relevance, making adherence to LinkedIn’s guidelines essential.Step-by-step guide to posting a video on LinkedIn:Click the video icon in the share box at the top of your homepage or LinkedIn PageDrag and drop, paste, or upload your video fileAdd captions (LinkedIn supports auto-captions in 10 languages)Choose a thumbnail to improve visual appealSet visibility and comment preferencesAdd a compelling caption and hit PostPro tip: Use LinkedIn’s desktop interface to access more control over captions and thumbnail uploads.LinkedIn Video Specs for 2025 (Updated)To ensure optimal performance and visibility, here are the latest LinkedIn video specifications:File Size: 75 KB minimum, 5 GB maximumDuration: Desktop: 3–900 seconds; Mobile: 2–900 secondsResolution: 256x144 to 4096x2304Aspect Ratio: 1:2.4 to 2.4:1Frame Rate: 10 fps – 60 fpsBitrate: 192 Kbps – 30 MbpsImportant: Always upload high-resolution video and maintain a minimum of 1080p quality to meet professional expectations.Understanding LinkedIn’s Video Safe ZonesLinkedIn overlays key user interface (UI) elements during video playback. To keep your message clear and avoid visuals being blocked:Avoid placing text, logos, or calls to action near the edges (top, bottom, left, and right)Use central alignment for on-screen contentPreview your video before publishing to ensure nothing is obstructedThis is especially important when posting to maximise exposure and potentially appear in LinkedIn’s immersive video feed.Captions, Thumbnails Engagement BoostersCaptions: Always add them—LinkedIn auto-captions are available, but reviewing and uploading custom SRT files ensures accuracyThumbnails: Eye-catching thumbnails increase click-through rates. You can upload your own or select from video stillsIs LinkedIn Video Worth It in 2025?Absolutely. With consumption up and new tools emerging, LinkedIn video is a low-competition, high-engagement format for professionals and brands. Whether you're building thought leadership or promoting your company’s SaaS offering, video is now essential to cut through the noise.