Maximise Your LinkedIn Impact: Create, Grow, and Analyse

Vulse is delighted to announce the appointment of Katie Gallagher OBE, Managing Director of Manchester Digital, to our board.With a distinguished career spanning over two decades in the digital and tech sectors, Katie will provide industry insights as Vulse continues its rapid growth.Katie Gallagher, a well-respected leader in the digital industry, has played a pivotal role in advancing Manchester's tech ecosystem through her leadership at Manchester Digital, the largest trade body for digital and tech businesses in the North West.Her commitment to building a vibrant digital economy was recognised with an OBE for services to the digital economy in 2023.Commenting on her appointment, Katie Gallagher OBE said:"I am thrilled to join the board of Vulse, a company that is at the forefront of enhancing how businesses engage with their employees and amplify their voices on LinkedIn.The team at Vulse, led by Rob and Annika, has developed an innovative platform that empowers employees to advocate for their organisations. I look forward to contributing to Vulse's mission and helping the company tobecome the next British unicorn."Annika Sanderson, Co-founder of Vulse, added:"We are incredibly excited to welcome Katie to our board. Her extensive experience in the digital industry and her leadership at Manchester Digital will be invaluable as we continue to grow and evolve.Having a female mentor like Katie, who has such a deep understanding of the challenges and opportunities within the digital sector, will be an incredible asset to Vulse.Her guidance will be instrumental as we work towards our vision of transforming how businesses harness the power of employee advocacy."Katie Gallagher OBE joins dotDigital founder, David Ivy, on our board.

LinkedIn’s recent update to its search engine, introducing semantic search capabilities, is a major advancement in how content is discovered on the platform.By moving beyond simple keyword matching, LinkedIn now uses a broader range of contextual cues to deliver more accurate and relevant search results.This change has significant implications for all LinkedIn users, whether you’re an employer managing a company’s online presence or an employee building your personal brand. Effectively using hashtags on LinkedIn can further enhance content discoverability and audience engagement.What This Means for Users: How to Use LinkedIn HashtagsLinkedIn’s shift to semantic search changes the way users should approach their content strategy and interactions on the platform. Here’s what you need to know:Focus on Creating Value-Driven ContentWhether you’re an employer sharing company updates or an employee posting industry insights, creating content that offers real value is key. LinkedIn’s new search algorithm prioritises content that addresses key topics and questions, rather than just matching specific keywords. This means that posts that provide thoughtful, informative answers to common industry questions are more likely to be discovered.Reevaluate Hashtag UseThe importance of adding and finding relevant hashtags using LinkedIn’s built-in suggestions has increased. While they can still aid discovery, they are no longer essential. Instead of loading your posts with hashtags, concentrate on ensuring your content naturally includes the terms and topics that are most relevant to your audience. If a hashtag fits naturally, use it, but there’s no need to overdo it.Leverage PersonalisationLinkedIn’s updated search engine also incorporates personalisation based on users’ past engagement. This means that the content you share is more likely to be seen by those who have interacted with similar content in the past. For users, this highlights the importance of consistently engaging with content in your field of expertise. Employers and employees alike should encourage sharing content that resonates with their network’s interests and professional needs.Encourage Thought LeadershipEmployers can encourage their teams to share their expertise and insights on LinkedIn, which helps in amplifying the company’s reach while also building the individual’s personal brand. For employees, sharing thoughtful, experience-based content can establish you as a thought leader in your industry, making your profile more attractive to potential employers and collaborators.Diverse Content Is KeyLinkedIn’s improved search capabilities are better at recognising different types of content. Whether you’re sharing articles, videos, infographics, or text posts, having a diverse content mix will help increase your visibility on the platform. Content that addresses various aspects of your industry will likely perform better in searches.Use Analytics To Guide StrategyTools like Vulse can provide valuable insights into what types of content perform best. Whether you’re an employer managing a team’s online activity or an individual looking to boost your LinkedIn presence, use these analytics to refine your strategy. Focus on the topics and content formats that generate the most engagement.Develop a Robust Hashtag StrategyA well-planned hashtag strategy is crucial for enhancing visibility and engagement on LinkedIn. Use a mix of branded hashtags, niche hashtags, and popular hashtags to reach a broader audience while maintaining relevance. Use hashtags sparingly to maintain professionalism. Learn how to use LinkedIn hashtags effectively, including following hashtags to stay updated on relevant topics. Utilise LinkedIn analytics to track the performance of hashtags and refine your strategy. Incorporate relevant hashtags in LinkedIn posts to enhance visibility and engagement. Use the LinkedIn search bar to find industry-relevant hashtags. Leveraging trending hashtags can help connect with relevant audiences and capitalise on emerging topics.Tips for Maximising Engagement with LinkedIn’s Semantic Search and Hashtag StrategyTo make the most of LinkedIn’s new search capabilities, users should consider the following strategies:Prioritise Quality Over QuantityAim to produce content that offers real insights and answers to industry-related questions. Quality content is more likely to be picked up by LinkedIn’s search engine and engaged with by your audience.Stay EngagedRegularly engage with content related to your industry. This not only improves your visibility but also ensures that your content is shown to the right audience based on their past engagement.Stay Updated On LinkedIn FeaturesLinkedIn frequently updates its features and algorithms. Keeping up-to-date with these changes can help you optimise your content strategy and continue to improve your engagement on the platform.What LinkedIn Have SaidXin Yang, AI at LinkedIn spoke about the recent semantic search updates:“Taking a look at our own capabilities, we observed that we had some room for improving our content search results for complex queries. At times, we were either returning no posts since we did not have any posts that contained all of the keywords in a query, or we were returning posts that contained all of the keywords in the query but did not correctly answer the question due to our lack of conceptual understanding of the query.However, our analysis showed that we often did have posts in our search index that could provide a correct answer, even if they didn’t contain all of the keywords in the query. This motivated us to introduce semantic matching capability in our content search engine.Our new content search engine with semantic capability has made it possible to answer complex queries like “how to ask for a raise?”, and improved on-topic rate and long-dwells by more than 10%. We also observed a positive impact on LinkedIn’s sitewide sessions, as members are more likely to engage with the platform when they get better search results.”Frequently Asked Questions (FAQs)LinkedIn's new semantic search capability is transforming how content is discovered and engaged with on the platform. By focusing on creating high-quality, valuable content and staying engaged with your network, you can make the most of these changes, enhance your visibility, and drive greater engagement on LinkedIn. Whether you’re an employer looking to amplify your company’s message or an employee building your professional brand, understanding and adapting to these updates is key to success.What is LinkedIn's search algorithm?LinkedIn's search algorithm uses advanced proprietary technology to rank and order search results based on relevance, engagement, and user behaviour. The platform's search now includes semantic matching, meaning it understands the context and intent behind queries, not just the keywords.What is semantic-based search?Semantic search is an advanced search technology that enables search engines to understand the meaning behind words and phrases. Instead of simply matching keywords, semantic search returns content that aligns with the overall intent of the query, leading to more accurate and relevant results.Do hashtags increase visibility on LinkedIn?Hashtags can still play a role in improving visibility on LinkedIn, but their importance has decreased with the platform's new semantic search capabilities. While hashtags can help categorize content, LinkedIn’s algorithm now prioritises the overall context and quality of the content itself.Do hashtags still work on LinkedIn in 2024?Hashtags are still relevant on LinkedIn in 2024, but their impact has evolved. They remain useful for joining broader business conversations, such as those around topics like #leadership, #socialmediamarketing, and #smallbusiness. However, LinkedIn’s improved search algorithms mean that content quality and relevance are now more critical than ever.Why are my hashtags not working on LinkedIn?If your hashtags aren’t working on LinkedIn, ensure your profile or posts aren't set to private, as this can limit visibility. Additionally, verify that the hashtags you’re using aren’t on LinkedIn’s banned list, which includes hashtags associated with inappropriate or harmful content.

We sat down with Ryan Short, a software and technology sales professional with over a decade of experience. Ryan's journey into the tech world is anything but conventional. Initially pursuing a degree in archaeology, he quickly realised the limited financial prospects. This led him from "digging for gold" to metaphorically "calling for it" in sales.Ryan's career began in cybersecurity, where he first leveraged the power of LinkedIn for marketing and sales promotion. Over the past ten years, LinkedIn has transformed significantly, evolving from a professional platform into a critical tool for business networking and promotion. Following his time in cybersecurity, Ryan transitioned into various roles within SaaS and AI firms, ultimately landing at Planit Testing. Here, he leads the UK sales team, focusing on new business campaigns and leveraging innovative tools like Vulse to drive success.In this interview, Ryan shares insights into his background, the evolution of LinkedIn, and how Planit Testing is making a difference in the realm of software quality assurance. He also discusses the importance of AI in content generation and the future trends that will shape the industry.Tell us about your background and your current role.I’m Ryan Short. I’ve worked in software and technology sales for the past ten years, which has been a bit of an interesting journey. I started off studying archaeology at university and found there was no money in that so I went from digging for gold to calling for it.I started in cybersecurity which was my first entry into using LinkedIn for marketing and sales promotion. Helping to build relationships and back then, ten years ago, LinkedIn was a different beast. It was completely different. It was a new world for a lot of people. And I don’t think many people knew how to use it.From cybersecurity, I changed over into a SaaS product house and then into an AI firm to where I am now, Planit Testing. We specialise in software quality assurance, and I’m leading the sales team in the UK, responsible for developing new business campaigns, and lots of fun stuff, which is why I use Vulse.Tell us about Planit Testing, what the company does, and your role.We’re experts in quality engineering. For the longest time, some of the biggest issues with DevOps, launching any kind of new systems, platforms, or anything technology-wise are defects in the codebase. Over time, these issues can scale which causes performance issues of the applications, ruining customer experiences.A great example is that of Sainsbury’s. Their ordering platform failed recently so orders weren’t going out causing loss of revenue and an unhappy customer base. I’ve heard of other cases, where stock is impossible to get ahold of, or locating where it is for various retailers just because their systems aren’t working.What people think are quite easy, functional things that should work quite often is a lot more of a laborious process. Even when you look at startups, for instance, you need to get your product to market as quickly as possible, but if it’s a bug-ridden mess, that doesn’t work too well. It’s kind of a bit of a dead duck on entry, unfortunately. So you have to sit there as a founder with your head in your hands.We help startups to enterprises on large projects, including AI, data, and quality assurance functioning, from initial consultation to the end of projects. I’m applying my years of experience, to support Planit Testing, in bringing new products to the UK market, building awareness, and elevating sales.How does the company currently utilise LinkedIn, both from a company page perspective and also employees as brand advocates?We utilise LinkedIn through Vulse as a brand awareness platform; promoting covering events, company updates, and our thought leadership pieces around AI, differentiating ourselves in a crowded space with AI-powered tools and AI tools.We also focus on B2B marketing to reach our business customers effectively.It’s an important time, as most businesses are being forced to implement some element of AI, as you may have seen from our recent LinkedIn post, 80% of CIOs are looking to introduce AI into their systems, increasing brand awareness. The problem lies in the data research and assurance to power those processes. LinkedIn is great for us providing valuable assets and guides on these topics through the LinkedIn content platform.Our employees post regularly, acting as brand advocates, sharing their unique journeys and how we’re helping customers, enhancing our brand identity. Especially when we’re helping businesses avoid huge headaches with flawed software systems when they hit the market.We also leverage digital marketing strategies to enhance our online presence. We also utilise email marketing to engage with our audience and share valuable content.How have you seen LinkedIn evolve in terms of personal content sharing?I find LinkedIn interesting. In terms of my role as a sales leader, I have seen it change quite drastically over ten years when users didn’t know what it was or what it did. I’ve found now that real personal human stories resonate, and generate interactions.As I started to develop my content approach, I noticed that the algorithm has changed rapidly and that without a platform like Vulse, it can be a challenge to keep up with the algorithm and understand what posts will reach more users.A lot of creators and “influencers” have been posting and trying to see what sticks for the longest time so it’s nice to have a service like Vulse that understands the latest algorithm updates, and allows brand advocacy in a safe space, whereby, you know, it’s going to do well.Before using Vulse, what were your challenges in terms of utilising LinkedIn?Before using Vulse, what were your challenges in terms of utilising LinkedIn for your marketing efforts?It would be understanding the LinkedIn algorithm, knowing what is going to be preferred in feeds, and if it will be seen by audiences. That’s what I find interesting about content marketing, is that you need to create valuable assets that are shared with audiences, and for it to resonate with them.That was initially difficult to gauge, making sure you’re not just content at a wall. You needed to have a real understanding or knowledgeable insights and that’s where thought leadership took over. Beforehand, it has been the equivalent of working in the dark, whereas now Vulse is the solution that lights up that room.What do you enjoy the most about Vulse? What kind of features do you use?I like to use the Content Theme Planer and Article Summariser as a marketing tool. Solutions that save me time, and put it back in my diary. Some of the topics I like to discuss can be complex, they’re effectively a niche within a niche, so the content I share needs to be bespoke and focused.As soon as I tried these features, I found that the output was incredibly precise, and matched my tone of voice, especially on technical themes. They allow me to add a theme, which then develops a post idea, which is a great starting point for the content creation process. And you know, it’s going to be seen in the feeds of my LinkedIn users.It’s allowed me to launch my personal brand, build thought leadership, and be noticed by potential customers, who are keen to learn more about our services, enhancing both my personal branding and personal brands.What is the future of AI and content generation?I think it’s important to remember there’s IA (Intelligent Automation) and AI (Artificial Intelligence), being able to create content, and understanding how it will perform before I hit post. So as a user, I can take that data and understand that if I tweak certain elements it’s likely to generate more engagement.For LinkedIn in particular, as the algorithm develops, we’ll be able to look at content trends in real-time, for example, a brand may look to post about a celebrity about a partnership, yet that person has in the past few hours negatively impacted their reputation by committing a crime.Tools will be able to analyse that public sentiment, warning content creators that they may wish to change their messaging.I’m looking forward to the advancements in customer sentiment analysis, and the ability to identify content that will add value to potential customers. For example, using intent data to say that specific target audiences are most interested in X and the current post discusses Y, which alerts you to make a change.

Vulse's latest update, version 1.2, is now available, continuing to change the way we create and analyse LinkedIn content.This update introduces several groundbreaking features designed to enhance your LinkedIn strategy, making content creation more efficient and analytics more insightful.What's Included in Vulse 1.2?Live Historical DataGone are the days of manual data aggregation. With the Live Historical Data feature, you can sync previous post data with just one click. This ensures you have up-to-date analytics on both personal profiles and company pages, allowing for a comprehensive view of your LinkedIn performance over time.Post OptimisationStruggling with writer's block? Vulse 1.2 has you covered. Simply add a few words, and our advanced algorithm will instantly create a complete post tailored to your tone of voice. Leveraging post data, this feature ensures your content is not only engaging but also optimised for maximum reach and impact.Sort Top Performing PostsOur upgraded post sorting feature now includes the option to select a specific time frame, making it easier than ever to identify and analyse your top-performing posts. This allows you to replicate successful strategies and continuously refine your content approach.Updated Page AnalyticsUnderstanding your audience's engagement is crucial. Vulse 1.2 now includes detailed analytics such as click count, engagement rates, likes, comments, and impressions. These insights provide a deeper understanding of what resonates with your audience, enabling data-driven decision-making.Why You Should Be Using VulseOfficial LinkedIn API Access Since 2019Vulse has been leveraging the official LinkedIn API since 2019, ensuring secure and reliable access to LinkedIn's data. This official partnership guarantees that your data is handled with the highest standards of security and compliance.Partnerships with Microsoft NVIDIAOur strategic partnerships with industry giants like Microsoft and NVIDIA highlight our commitment to innovation and excellence. These collaborations enable us to integrate cutting-edge technologies into Vulse, enhancing your LinkedIn content creation and analytics experience.100% Focus on LinkedIn Content AnalyticsUnlike other tools that spread their focus across multiple platforms, Vulse is dedicated solely to LinkedIn. This specialised focus allows us to develop features and insights specifically tailored to LinkedIn, providing unparalleled value for users looking to optimise their presence on this platform.Live Data – No Unsecure Chrome ExtensionsWith Vulse, you get live data without the need for potentially insecure Chrome extensions. Our platform provides direct access to real-time analytics, ensuring your data is always current and protected.Post Consistently – Analyse PerformanceConsistency is key to LinkedIn success. Vulse helps you maintain a regular posting schedule and provides detailed performance analysis. This continuous feedback loop allows you to adapt and refine your strategy, ensuring sustained growth and engagement.Vulse 1.2 is more than just an update; it's a revolution in LinkedIn content creation and analysis. With features like Live Historical Data, Post Optimisation, enhanced post sorting, and detailed analytics, Vulse empowers you to take your LinkedIn strategy to the next level.Backed by official LinkedIn API access and partnerships with tech leaders, Vulse is the ultimate tool for anyone serious about LinkedIn.Don't miss out on the opportunity to elevate your LinkedIn game. Try Vulse 1.2 today and experience the future of LinkedIn content creation and analytics.

LinkedIn has expanded its advertising options by introducing LinkedIn newsletters and sponsored newsletter articles, an extension of its sponsored articles feature launched in January.This new tool allows companies to sponsor their newsletters, increasing brand awareness and engagement, and aligning with specific campaign objectives.Currently, only newsletter articles authored by a company and part of an organic company page post can be sponsored.With a 47% rise in newsletter engagement and over 184,000 newsletters published, LinkedIn’s user base shows a strong interest in this content format, supporting engagement campaign objectives.Key Features and BenefitsEnhanced Reach: Sponsored newsletters enable brands to attract more sign-ups and reach a broader audience within their sector.Lead Generation: This tool provides additional ways to gather information for future outreach, making it a valuable lead generation asset.Content Library Integration: Brands can create and manage sponsored newsletters via the “Content Library” in Campaign Manager.Company Page Integration: Only newsletter articles authored by a company and part of an organic company page post can be sponsored.Engagement Campaigns: Sponsored newsletters are available in brand awareness and engagement campaigns.Future Release: LinkedIn plans to allow sponsorship of member-authored newsletter articles in a future release.LinkedIn is rolling out this feature gradually, so if it’s not yet available to you, it will be soon.Learn more about setting up a sponsored newsletter campaign on LinkedIn’s official help pages.By leveraging sponsored newsletters, brands can significantly enhance their marketing strategies, ensuring their content reaches and engages a targeted audience effectively.

Love Vulse? Of course, you do. Love getting paid even more? We understand.We have great news for you. Our affiliate program is now live, offering a fantastic opportunity to earn by promoting Vulse.What is Vulse?Vulse’s LinkedIn Amplification Platform is a game-changer in content creation and marketing strategies, utilising Vulse technology and artificial intelligence to revolutionise LinkedIn content creation. Our proprietary tools drive meaningful engagement and significantly increase brand awareness on the professional network. If you know someone looking to boost their LinkedIn presence, get them signed up through our affiliate program and earn commissions.Why Join the Vulse Digital Marketing Affiliate Program?💸 Earn 35% CommissionFor 12 months on all referrals through our LinkedIn content platform. That’s one of the highest rates in the industry.🗓️ Monthly PayoutsReceive your earnings on the 1st of every month, giving you an extra budget to work with each month.💰 Low $50 Payout ThresholdEven if you're only referring a few people, you'll reach the minimum payout quickly.⚡ Quick Commission ApprovalsCommissions are approved just 30 days after payment, ensuring you get paid promptly for your efforts.How It Works: LinkedIn Amplification ToolsSign Up: Join our affiliate program easily through our website.Share: Promote Vulse using your unique affiliate link. Leverage Vulse’s AI-powered tools to enhance your promotional efforts and increase your referral success rate.Earn: Earn 35% commission on each referral’s subscription for 12 months.Key Benefits of Vulse for Your ReferralsEnhanced LinkedIn Presence: Help your audience create compelling content that stands out with advanced LinkedIn content strategies.Increased Engagement: Drive meaningful interactions with proprietary tools designed for social media content creation.Brand Awareness: Boost visibility on LinkedIn, the top platform for professionals.Start Earning with Vulse TodayJoin our affiliate program and start earning by helping others enhance their LinkedIn presence. With competitive commissions, timely payouts, and a low payout threshold, the Vulse Affiliate Program is designed for your success.Sign up now.

LinkedIn has introduced its new Premium Company Pages, which are part of LinkedIn's broader suite of premium offerings, including LinkedIn Premium Business. The new feature offers a variety of advanced tools and customisation options to boost engagement and provide deeper analytics.Key Features of LinkedIn Premium Business Company PagesThe Premium Company Pages offer several new functionalities:Advanced Analytics: Provides detailed insights to help businesses understand their audience and track engagement.Customised Call-to-Actions: Allows businesses to drive specific actions from their page visitors, such as signing up for newsletters or downloading resources.Enhanced Visual Customisation: Offers more options for visual customisation, including the use of rich media.Access to LinkedIn Learning: Businesses with premium accounts also get access to LinkedIn Learning, which offers a wide range of online courses to enhance their team's skills.LinkedIn Premium Costs and AvailabilityThe new Premium Company Pages are available at a starting cost of $99 per month​ (Benzinga)​. The LinkedIn Premium cost is part of LinkedIn's broader premium pricing structure, which includes various plans such as LinkedIn Premium Career and LinkedIn Premium Business.Impact of LinkedIn Sales Navigator on Business EngagementLinkedIn’s Premium Company Pages aim to provide businesses with more powerful tools for enhancing their presence on the platform. LinkedIn Premium Business users can leverage advanced search filters and InMail capabilities to find high-quality leads, enhancing their business engagement. According to LinkedIn product lead Ora Levit, these new features are designed to help businesses accelerate their growth by leveraging LinkedIn’s extensive professional network.Our AnalysisThe introduction of Premium Company Pages offers significant enhancements for businesses using LinkedIn as a marketing tool. Businesses with a premium account can access advanced analytics and custom CTA buttons, which can potentially increase conversion rates. However, the subscription cost may be a consideration for smaller businesses. For those able to invest, the Premium Company Pages offer substantial potential benefits in engagement and strategic insights.Wrapping Up: Premium SubscriptionsLinkedIn’s Premium Company Pages represent a strategic upgrade designed to enhance business engagement through advanced analytics and customisation options. While the price may be a factor for smaller businesses, the potential benefits make it a compelling option for those looking to maximise their LinkedIn presence. Despite the cost, the value and benefits of LinkedIn Premium make it a worthwhile investment for businesses looking to maximise their LinkedIn presence.

LinkedIn is introducing LinkedIn video advertising along with premium video ad placements and a suite of advanced AI tools, aimed at improving B2B marketing strategies.These new features promise to enhance visibility, engagement, and precision targeting for businesses looking to make a significant impact on the platform.Premium LinkedIn Video Ad Campaign Placements to Boost EngagementLinkedIn has launched premium video ad placements. These placements ensure that video content appears in prime locations within the LinkedIn feed, guaranteeing higher visibility and engagement. This development comes as video continues to dominate digital marketing, proving to be one of the most effective mediums for capturing attention.LinkedIn video ad examples illustrate the effectiveness of these premium placements by using live action, screen share, a casual and simple tone, and strong visual elements, and brand colors to make the message stand out.The strategic placement of these video ads is designed to ensure that advertisers’ messages reach the most relevant and engaged audiences. This enhancement is expected to drive brand awareness and engagement, providing businesses with a more powerful tool to tell their brand story and connect with professionals.Advanced AI Tools for Precision TargetingLinkedIn’s new suite of AI-driven tools represents a significant leap forward in advertising technology on the platform. These tools leverage extensive data analysis to identify user trends, preferences, and behaviours, enabling more precise ad targeting through LinkedIn's Campaign Manager.The AI capabilities allow for the creation of highly personalised ad experiences, aligning content with the specific needs and interests of LinkedIn users. This personalisation is anticipated to enhance user experience and increase conversion rates, as ads are tailored to reach the most relevant target audience.Available AI tools provide continuous insights into ad performance, allowing businesses to refine and optimise their campaigns. This data-driven approach ensures that marketing strategies remain effective and responsive to user engagement patterns.Expanding Influence Across B2B Buying Groups and Target AudienceLinkedIn is also focusing on enhancing influence within B2B buying groups. Recognising the complexity of B2B purchasing decisions, which often involve multiple stakeholders, LinkedIn’s new features aim to streamline and amplify messaging across entire buying groups through effective video ad campaigns.By targeting all key decision-makers within an organisation, LinkedIn enables a more cohesive and impactful marketing approach. This capability is expected to facilitate stronger relationships with potential clients and accelerate the decision-making process.Additionally, tracking video views is crucial for retargeting prospects throughout the lengthy B2B buying process, ensuring that the brand remains top of mind and effectively engages potential customers.Implications for B2B MarketersThese advancements signify LinkedIn’s commitment to providing tools that cater to the evolving needs of B2B marketers. The introduction of premium video ad placements and advanced AI tools offers businesses new avenues to enhance their marketing strategies and achieve greater ROI.As LinkedIn continues to innovate, businesses are encouraged to stay abreast of these developments to fully leverage the platform’s capabilities. The integration of these features into marketing efforts, including the ability to create LinkedIn video ads, promises to drive significant growth and engagement, solidifying LinkedIn’s position as a leading platform for B2B marketing.With these latest offerings, LinkedIn is not only enhancing the user experience but also providing businesses with the tools necessary to navigate the competitive digital marketing landscape effectively.Additionally, driving website visits is crucial for generating leads, viewer engagements, and conversions.

We are delighted to announce our newest feature: Live Personal Analytics.This addition will provide personal profile users with on-demand, insightful analytics to help improve your LinkedIn content performance.Here's what you'll get as part of a Vulse subscription:Instant Access To Your LinkedIn Profile HistoryWith Live Personal Analytics, we will instantly load all your previous posts to the Vulse dashboard. Gone are the days of manually scrolling through your activity feed to find that one post from months ago. Our tool provides a comprehensive overview of your LinkedIn activity, allowing you to revisit and review your past content effortlessly.Analyse Post Performance With LinkedIn AnalyticsUnderstanding which posts resonate with your audience is key to building a successful LinkedIn strategy. Live Personal Analytics enables you to analyse the performance of each post through individual post analytics. By examining metrics such as views, likes, comments, and shares, and understanding the job titles of your viewers, you can gain valuable insights into what type of content works best for your network. This data-driven approach allows you to refine your content strategy, ensuring your posts consistently engage your audience.Identify Your Top Performing Content With Individual Post AnalyticsOne of the standout features of Live Personal Analytics is its ability to provide detailed analytics, identifying your top-performing content. Our tool highlights which posts have attracted the most attention, helping you understand what makes them successful. Follower analytics offer in-depth insights into the demographics and behaviour of your followers, including metrics such as new followers, geographic breakdown, and follower demographics. By recognising patterns in your high-performing content, you can replicate their success in future posts, maximising your reach and impact on LinkedIn.Effortlessly Reply to CommentsEngagement is a two-way street. Engaging with LinkedIn members can enhance professional relationships and visibility. Live Personal Analytics not only tracks how your content performs but also makes it easier for you to engage with your audience. With a streamlined interface, you can quickly reply to comments, fostering meaningful conversations and building stronger relationships with your connections. Timely responses show that you value your audience’s input, enhancing your professional image on LinkedIn.Why Live Personal Analytics With Follower Demographics Is A Game ChangerLive Personal Analytics is more than just a tool; it’s a comprehensive solution designed to elevate your LinkedIn experience. By providing instant access to your post history, detailed performance analysis, and easy comment management, it empowers you to make data-driven decisions and engage more effectively with your network.Enabling LinkedIn creator mode helps users grow their reach and influence by offering analytics for individual posts, combined posts, audience insights, and profile visibility. Profile analytics provide insights into content performance and audience demographics, helping you track subscriber count, click-through rate, and professional opportunities.Whether you are a job seeker, a business owner, or a thought leader, leveraging Live Personal Analytics will give you a competitive edge.Stay ahead of the curve by understanding what works best for you and your audience on LinkedIn.Get Started TodayReady to transform your LinkedIn experience?It's easy to integrate Live Personal Analytics with your existing LinkedIn account, simply get started with a free trial.

HubSpot’s article, B2B Marketing: The Ultimate Guide, is here to help any business refine its business-to-business marketing strategies and stay ahead of the competition.Written by: Rachael NicholsonThe guide starts by breaking down the key differences between B2B and business-to-consumer (B2C) marketing. B2B marketing usually involves longer sales cycles, multiple decision-makers, and a strong focus on building relationships. Understanding these differences sets a solid foundation for the strategies discussed in the article. Understanding the specific target audience in B2B marketing is crucial for crafting effective strategies.One of the highlights of the guide is its emphasis on content marketing. HubSpot explains why creating high-quality, informative content that addresses your audience’s needs and pain points is crucial. By establishing yourself as an industry thought leader, you can build trust and credibility with potential clients.SEO (search engine optimisation) is another topic covered. The article walks you through effective SEO strategies, from thorough keyword research to optimising on-page elements and building a strong backlink profile. Mastering SEO helps ensure that your content is easily found by the right audience, increasing your online visibility and attracting more qualified leads.The guide also sheds light on the power of social media in B2B marketing. Platforms like LinkedIn, X, and even Facebook are not just for B2C companies. These platforms offer valuable opportunities to engage with your audience, share industry insights, and drive traffic to your website.Email marketing gets its own spotlight too. HubSpot outlines how personalised email campaigns can nurture leads through the sales funnel. By delivering targeted content and offers, you can keep prospects engaged and move them closer to making a purchase.HubSpot also emphasises the importance of leveraging data and analytics to measure the effectiveness of your marketing efforts. By tracking key performance indicators (KPIs) and analyzing data, you can make informed decisions and continuously optimise your strategies for better results.The guide highlights the need for aligning your marketing and sales teams. When these departments work together seamlessly, they create a smooth experience for potential customers, ensuring that marketing efforts translate into tangible sales outcomes.HubSpot’s guide is a must-read for anyone involved in B2B marketing. It’s packed with actionable insights and proven strategies to help you attract, engage, and convert more leads. To dive deeper into these essential B2B marketing tactics, check out HubSpot’s B2B Marketing Guide.By following the advice and strategies in this guide, you can boost your marketing efforts, build stronger relationships with clients, and achieve greater success in the competitive B2B landscape.

LinkedIn has released new data showcasing how artificial intelligence (AI) is being used in digital marketing strategies.This report highlights the growing significance of AI marketing tools in enhancing marketing efforts, providing businesses with a competitive edge.An AI marketing tool is crucial in automating decision-making processes, data analysis, and content generation. Key findings suggest that AI is increasingly employed to personalise customer interactions, optimise campaigns, and analyse customer behaviour and data more effectively. AI systems also help marketers personalise experiences across each customer journey stage.The infographic also shows the future potential of AI, predicting broader adoption and more innovative applications in the marketing sector. It highlights the importance of AI-powered data analysis and predictive analytics in driving marketing success. Machine learning is also pivotal in improving SEO performance and predicting consumer behaviour.LinkedIn’s blog elaborates on the maturation of AI marketing skills. It emphasises that as AI technologies evolve, marketers need to develop and refine their skills to harness AI’s full potential. The report outlines various stages of AI adoption, from initial experimentation to full integration, and highlights the importance of continuous learning and adaptation. Marketing automation and AI-enhanced marketing campaigns are becoming essential for modern marketing strategies. AI supports marketing teams in various tasks, such as scaling operations, gaining intelligent tools for customer insight, and improving marketing efficiency.Integrating AI in marketing is not just about implementing new marketing tools but also about transforming how marketers think and operate. Natural language processing (NLP) also transforms customer interactions by automating customer service and creating tailored content. Companies that invest in upskilling their teams will likely see significant benefits, including improved efficiency, better customer insights, and more effective marketing strategies.According to LinkedIn’s 2024 Global Marketing Jobs Outlook report, generative AI tools like ChatGPT are now integral to the work of most marketers, enhancing productivity and efficiency across various tasks. LinkedIn’s internal data shows that more marketing leaders are adding AI skills to their profiles, indicating a significant shift towards AI literacy in marketing.Specifically, prompt engineering, generative art, and tools like Midjourney and DALL-E have become popular among marketers.Generative AI is transforming how marketers generate content, with 58% of B2B marketers planning to use AI to produce more content in less time and 55% aiming to increase efficiency to focus on higher-value work.51% of marketers leverage AI to create optimised and engaging content that resonates with their target audience. The ability to build more creative campaigns and gain a competitive advantage are also key drivers for AI adoption in marketing.A notable trend is that 71% of marketing leaders prefer hiring candidates with AI literacy over more experienced individuals lacking these skills. This shift highlights the growing importance of AI competencies in the marketing industry.In conclusion, as AI matures, marketers must invest in learning and adapting to these technologies to stay competitive. For a comprehensive understanding of these insights and the detailed stages of AI skill development in marketing, you can read more on LinkedIn’s business blog here.

LinkedIn has made a significant enhancement to its direct messaging (DM) capabilities, introducing a new feature that allows users to reply to specific messages within a chat stream on the mobile app.This update, previously available only on desktop, is designed to improve user interaction and streamline conversations, ensuring clarity and better engagement.Why the LinkedIn DM feature mattersWith the new ability to reply to specific messages within a chat on LinkedIn’s mobile app, users can now maintain the context of their conversations more easily, leading to potential business opportunities by engaging directly with brands and organisations.This feature is particularly useful for professionals who rely on LinkedIn for networking, collaboration, and job searching. The new feature facilitates real-time conversations and personalised solutions, improving customer engagement on LinkedIn. By allowing replies to be directly linked to individual messages, users can avoid confusion and ensure their responses are accurately understood.How to use the new reply feature in LinkedIn messagesUsing the new reply feature on LinkedIn’s mobile app is straightforward and enhances the organisation and clarity of LinkedIn messages:Open the LinkedIn Mobile App: Ensure you have the latest version of the app installed on your device.Navigate to Your DMs: Go to your messaging inbox and open a chat stream.Select the Specific Message: Long-press on the message you want to reply to.Tap on “Reply”: A reply option will appear. Tap it, and your response will be directly linked to that specific message.Type and Send Your Reply: Compose your reply and send it. Your response will be displayed in-stream beneath the original message, maintaining the context of the conversation, thereby improving the direct message experience on LinkedIn.Benefits of the new reply featureEnhanced Clarity and ContextBy allowing replies to specific messages, LinkedIn's new DM feature enhances direct communication by ensuring that the context of each response is clear. This feature also enables users to engage in direct conversations, maintaining clarity and context. This is especially beneficial in longer conversations where multiple topics might be discussed simultaneously.Improved User ExperienceThe new feature makes the LinkedIn DMs experience more intuitive and user-friendly. By mirroring the functionality available on desktop, LinkedIn provides a consistent experience across devices, enhancing the LinkedIn message experience overall.Facilitating Better Networking and Customer EngagementEffective communication is at the heart of successful networking. This new feature helps users maintain clear and organised conversations, which is essential for lead generation by allowing potential clients to reach out directly. It aids in targeting the right audience for personalised conversations, ensuring that your outreach is relevant and efficient. This is crucial for building and nurturing professional relationships on LinkedIn.LinkedIn’s Commitment to Improving Direct MessagingLinkedIn has been continuously working to enhance its company page messaging capabilities. This update aligns with LinkedIn's broader trend of improving digital communication tools, including company page messaging, to meet the evolving needs of users.By making it easier to interact and connect, LinkedIn is reinforcing its position as the go-to platform for professional networking. The new feature enhances communication and engagement on LinkedIn's company pages, facilitating direct interactions and building stronger professional relationships.What To Take AwayThe new reply-to-specific-messages feature on LinkedIn’s mobile app is a small but significant improvement that can greatly enhance the way users communicate on the platform. By ensuring clarity and context in conversations, this update helps professionals stay connected and engaged. Make sure to update your LinkedIn mobile app and take advantage of this new feature.Using LinkedIn automation tools responsibly can further enhance the effectiveness of LinkedIn's new messaging feature. These tools can help personalise messages, target diverse audiences, and save time while ensuring ethical practices to avoid spammy behaviour.Stay tuned for more updates and enhancements as LinkedIn continues to evolve and improve its platform to meet the needs of its growing user base.Additional ResourcesLinkedIn Help CenterDownload LinkedIn Mobile AppLinkedIn Blog