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The pronunciation feature is a recent addition to the profile of LinkedIn members. It is recording, taped by the profile owner which allows a clear, precise pronunciation of a person’s name. In the professional sphere, it is extremely important to say people’s names properly and in the way they desire.Earlier this year, Vice President of the USA, Kamala Harris brought attention to the importance of pronouncing people’s names correctly. She wants to emphasise “an important signal that there’s no excuse for failing to master names.” Linkedin is a huge platform for careers and employment. By pioneering such an important initiative, it is imperative that you make full use of this feature.How Easy Is It To Use And Why Should You Use It?The feature is simple and easy to use! Just tap the speaker icon next to your name, hold the phone around 4 inches from your mouth and say your name clearly, being sure to pronounce each syllable of your first and last name. While the pronunciation is only available to create on the IOS and Android apps, its feature can be accessed via LinkedIn online so employers and other connections can learn to pronounce people’s names correctly.By taking the initiative to increase inclusivity with this feature, Linkedin allows for a far more pleasant and enjoyable working experience for all members of staff; optimising what you can achieve as a team. Your name is a very personal piece of information so Linkedin enables you to control who can hear how to pronounce your name.How Will It Impact Your Business?While many interviewee’s prepare to present the best version of themselves for their potential employer. It is equally as important to make a good first impression, pronouncing a client’s name correctly can leave a lasting impression and could be the difference between them choosing you over your competitors.How many of your employees have used the pronunciation feature on LinkedIn?Stay in the loop with latest updates by pre-registering for Vulse.

LinkedIn is the top professional platform for anyone wanting to advance their career. This includes a variety of professionals, from students to CEOs.The platform is continuing to grow with over 740 million users. This blog will give you a helping hand on beginning your LinkedIn journey and hopefully advancing your career.How Does It Work?LinkedIn is similar to any other social network with it’s own way of doing things but it’s fairly easy to get the hang of. The main difference is that LinkedIn users use the platform to post content about their professional life, rather than personal.Each user on LinkedIn sets up a profile, it is essentially a virtual CV where recruiters or your peers can see your potential in one click.Similar to personal profiles, businesses have pages set up with all their information, employees and ongoing content.How Do I Get Started?Now we know what LinkedIn is, here’s how to get started.Create and Complete your profileCreating your profile is the first step to developing your professional social media presence. Make sure you’ve completed the profile to maximise opportunities.This includes:Setting a profile and cover pictureAdding your location and industryWriting a summary about yourselfAdding your experience section, this includes past jobsAdding at least 5 skills, the more the better!Listing your educationIf job hunting, turning on ‘Let Recruiters Know Your Open’, also known as ‘#OpenToWork’Build Your NetworkBuilding your network is crucial to unlocking LinkedIn’s potential. This can be daunting when you’re getting started. So here’s our tips on building your network.Start off by adding people from your personal life: friends, family, classmates.Add your coworkers. You can do this by looking at the employees section of your business’ page.You can also follow pages linked to your industry and find people to add that share similar interests to you.Participate In ConversationsLinkedIn is full of insightful, relatable content for your work industry, when you see a post you enjoy, participate! This can be done through commenting or reacting.Post ContentThe best way to get started on LinkedIn is posting regular content to get noticed and expand your network. Don’t overthink what to post, this can be anything to do with your professional life, educational or just a funny meme.Getting A JobIf you’re starting LinkedIn whilst on the job hunt, you can use the jobs section to see what companies are recruiting.Another great way to utilise LinkedIn is researching a company you’re applying to, you can even look at your interviewers profile.Are you a professional looking to expand your circle through LinkedIn?Let us know your thoughts in the comments on our posts on Instagram, LinkedIn or Facebook and don’t forget to sign up to Vulse today.

LinkedIn has recently made significant changes to the algorithm that determines who appears in the ‘people you may know’ section, helping to push your network even further.People You May Know are recommendations in the My Network section of your LinkedIn profile on who you should be interacting with and adding to your network.Read on to learn how the algorithm has developed (it’s not as complicated as it sounds) and how you can use this information to benefit your content strategy.What is the People You May Know LinkedIn Feature?Recently, LinkedIn’s focus on making improvements to the platform has come from their collective goal to boost economic opportunities, helping to maximise business growth.The recommendations provided on LinkedIn were based on generic factors such as:Where you went to school.Where you were born.Clearly, these factors aren’t going to help improve your brand – you’re probably not sharing the same interests or intentions as someone who went to the same High School 5 years before you.What Did LinkedIn Change?Because of this, LinkedIn has deep-dived into these generic factors that determine who is recommended and refined what’s going on behind the scenes. Now, those who work in a similar industry to you and share content that compliments yours are likely to be shown on your People You May Know section instead of the previous more generic factors.Another issue LinkedIn has aimed to change is that the platform was finding larger and more established brands were more likely to appear in recommendations. Users trying to improve their LinkedIn presence were falling short as they weren’t being advertised to other users within this feature.Therefore, with the fine-tuned updates to the People You May Know, LinkedIn has also aimed to balance recommended users, highlighting people who haven’t got as many connections.How Does This Benefit Businesses?Now you know how LinkedIn has changed this feature you’re probably wondering how this will help you in the long run.So, as previously mentioned, the recommended users are now likely to be those with similar business interests to you. As a result, these users may be sharing content that can help you expand your knowledge to improve as a business or you might find their content interesting and thought-provoking.Essentially, expanding your network as a business will consequently improve your company presence and boost potential work opportunities.Remember, it only takes one important connection to expand your presence and get to the right businesses and users. This important connection could be sitting waiting for you in your People You May Know.Whilst this may just seem like a small change to a platform as big as LinkedIn, it’s a step in the right direction for LinkedIn’s goal of maximising economic growth and opportunities available through the platform.

Setting up a business page on LinkedIn is the first step, but without understanding its true value for your marketing goals, reaping the benefits of utilising the business-focused platform will not materialise. This is where our knowledge can help you achieve your business’ marketing goals.Did you know that LinkedIn is now the number one content distribution channel for B2B marketers?Well, with 94% of businesses already utilising the platform in this way, it’s time for your business to share its marketing content. LinkedIn should be at the forefront of your marketing activity and if it is implemented effectively, this can boost your abilities to hit and exceed your marketing goals.The best part, it doesn’t matter how big or small your business is, there are plenty of opportunities to leverage LinkedIn for any size company.Be InnovativeNot necessarily a marketing goal as such, but incorporating LinkedIn into your B2B marketing strategy opens up new opportunities for your business to try new ways of connecting with new clients. It’s easy to get stuck in your ways when you have proven marketing tactics but mixing things up can shed new light on ways to meet your goals. Thinking outside the box with your marketing and utilising LinkedIn can get you closer to exceeding your potential.LinkedIn marketing enables experimentation, such as with when and what to post. Is there anything your competitors are doing on their LinkedIn which you could improve or is there a LinkedIn gap in your industry that you can fill with your post ideas? Being innovative is an important part of LinkedIn to help you stand out from the crowd and show why you are industry-leading in all aspects, including your marketing ideas and goals.Increasing Brand AwarenessOnly around 1% of LinkedIn users share weekly posts, this means that compared to the number of users, content is limited. This is great news as this leads to more chances for you to be a LinkedIn marketing leader in your sector. Posting about your business and its upcoming events, blog posts, award wins and latest projects will be sure to get you noticed. Regular and relevant content (paired with sector-specific hashtags, of course) will enable you to build an audience up in your industry. And the right audience will be aware too.LinkedIn will increase your visibility as more businesses will be aware and recognise your brand through the content you post. This is your opportunity to add some character to your company through posting content that will get your name out there in the LinkedIn world.Competitor DifferentiationWhilst you can differentiate your business and its offerings, a great way of standing out from the competition is showcasing what you are all about on LinkedIn, in a professional way. LinkedIn acts as a channel for you to ultimately show HOW and WHY your business is different (and better) than your competitors.Showcasing your clear positioning through your LinkedIn posts will help you to reach the marketing goal of differentiating from companies offering similar products and/or services. Your presence on LinkedIn strengthens the messaging of why you’re unique, which leads us on to the next marketing goal.Lead GenerationA main goal of marketing is of course getting new leads to gain more business. As we mentioned in the previous point, LinkedIn can help with achieving differentiation through messaging and showing how on socials. Posting industry-relevant content will attract others and make them want to find out more about your company. Messaging which leaves prospects thinking “I want to find out more about this company” is how leads can be generated through marketing. What’s great about LinkedIn is that it can be tailored specifically towards the exact industry you’re in through hashtag use, private groups, sponsored content and ads.By showing how you differentiate and increasing brand awareness, you can create more business for your business. LinkedIn exposes you to new potential leads you may have never even considered before.Customer RetentionThe sales cycle is not a straightforward process and involves evaluation at every stage, even once you gain customers this doesn’t necessarily mean you will retain them. Understanding this and adapting content to your existing customers is therefore also an important aspect of B2B LinkedIn marketing. Relationship building is a key part of ensuring that your customers remain satisfied with the value you are bringing to them. As important as it is generating new leads, marketing towards current consumers through messaging based around CRM. Retaining customers is essential for long-term growth and profit, so when creating LinkedIn posts, ensure that your existing customers are also considered and customer follow-up is personal.Drive Customer Traffic90% of traffic from B2B websites comes from LinkedIn which shows just how powerful the platform can be for generating business. LinkedIn Groups are an especially useful way to network with new customers as the focus is not to hard sell, but to engage in conversation about certain discussions in your industry.Your company page on LinkedIn is a central place for you to market your business. Ensuring that this is optimised by completing your profile and posting regular engaging content will help to drive traffic to your website and blogs.As LinkedIn is a business-specific platform, industry-relevant posts perform well and are popular among customers. Including insights through presenting rich media to your audience will help to boost traffic.Utilise Customer DataAs LinkedIn has the ability to be highly specific to industries, customer targeting is made easier as you already have the advantage of understanding who your customers are and what they buy. Using this data, you can segment, target and position your business offerings to the most suitable potential customers on LinkedIn. It’s a no brainer really, why wouldn’t you use the data you already have to learn and build from it? You can see what works well with your existing customers and tailor what you already know about them to develop further messaging for new potential customers.The ability to incorporate text, images, documents, polls, videos, articles and events on LinkedIn posts means you can share greater insight and detail about your business. Storytelling marketing helps to instil authenticity about your company through a narrative being developed to communicate with your audience. Followers on LinkedIn who feel inspired about your posts are more likely to interact, which will then lead to these actions appearing on their connections’ feed.Telling compelling stories about your brand provides a greater connection with your followers (including prospects and customers). This will help to foster trust and improve loyalty, showing how the storytelling capabilities of LinkedIn funnels into achieving marketing goals such as increasing consumer loyalty.Increase Sales ValueLinkedIn also has the power of showing your full products/services available to businesses. For instance, a business may come across your business page for one service but then see posts. This enables you to cross-sell and upsell to your audience as they are exposed to the wider offerings you provide. Promotions and offers in your LinkedIn marketing strategy can help to increase sales volume and value.There you have it, exactly which B2B marketing goals LinkedIn can help you to achieve. As you can see, there are lots of ways the platform can benefit your business and we hope that this has enabled you to see the value of LinkedIn for your marketing strategy.Have you had success using LinkedIn for your B2B marketing goals? Let us know in the comments on our posts on Instagram, Facebook or LinkedIn. Are you a B2B company that is looking to achieve marketing goals, but needs LinkedIn insight and expertise?Let us know in the comments on our post on Instagram, LinkedIn or Facebook.

It is important to grow your business’s presence through the power of LinkedIn and a great way to do that is by increasing your followers.There are several different ways to get your brand name out there, that’s why we have outlined our top 5 tips that you need to follow.Carry on reading to find out more…Invite Your ConnectionsIn order to gain followers a great tip is to regularly invite first-degree connections to follow your page with the ‘Invite to follow’ tool.Every month you have 100 credits to invite people, so use these wisely and reach out to people who are your target audience and will likely follow your page.Add A Follow Button To Your WebsiteAnother great time to gain followers is to add a ‘Follow’ button to your website, blog or newsletter. This is a simple yet effective way to ensure your readers and target audience follow you on LinkedIn.More often, your followers don’t realise you are active on all of the platforms you’re on, so it’s important to let this be known through an interactive button which is easy to use.If you want to install the button, head here to follow a step by step guide.Become A Thought LeaderIn order for people to follow your page, you need to draw them in with the content you are publishing.Content needs to grab the attention of LinkedIn users, and an effective way to do this is through thought leadership content.According to LinkedIn, 88% of business decision-makers agree that thought leadership content plays a crucial role in uplifting their perception of an organization.So what is classed as thought leadership content?This type of content can consist of industry news, trends or even company updates. It’s all about starting a conversation and sharing exciting news or information your audience wants to know.This type of content can be shared in three different ways, these include:Short-form postsLong-form postsThird-party articlesInfographicsDon’t Be Shy, Join In On The ConversationWhilst being a thought leader is important, you shouldn’t forget to also engage in other people’s content.Doing this instantly builds a sense of community between yourself and your followers.Sharing your thoughts on specific topics is just as important in creating your own unique posts as it will make you come across as more personable, friendly and crucially, active.Get Your Employees InvolvedAs a business, the main part of your brand’s DNA is the people who work there.That’s why it’s important to ensure that your employees have their own presence on LinkedIn and make sure that their work experience is up to date.When someone states that they work at your company, this will be linked to your business’s page instantly. This shows a personal side to your business by revealing the faces behind the brand.To ensure your content gets the reach it deserves, regularly share your latest posts with your colleagues so they can engage instantly.Don’t stop there, if your employees share news about your company or a recent achievement, celebrate this on your company’s page as well.Have you found these tips useful?Let us know your thoughts in the comments on our post on Instagram or LinkedIn.

In order to reach a wider audience with your LinkedIn content, it’s important to know what tools you should be using.LinkedIn has recently upgraded a few of its tools, so you can reach a wider audience quickly and efficiently. From new Event Ads, to a Boost option for organic posts.Carry on reading to find out more…Increase Event Attendees InstantlyLinkedIn has just introduced a brand new ad format, Event Ads.This will help you promote your events and increase attendees.The new feature will appear within your audience’s feed, so you can get yourpromotion seen. It will also provide you with the opportunity to add in key details about the event for example:Date of the event.The time that the event is taking place.How to join the event.Not only this but LinkedIn has upgraded its analytics with its brand new Event Analytics so you can measure the organic reach and engagement from the one place.Boosting Has ArrivedGet ready to be excited, you are now able to ‘Boost’ any of your organic pieces of content.But what will this mean?You will be able to reach wider, broader audiences with your existing content, so you’ve guessed it, the engagement of your posts will increase.To try out this new option, all you have to do is click the ‘Boost’ button, then add in your payment details and away you go.Custom Streaming for LinkedIn LiveAre you an avid user of the Live tool on LinkedIn?If you are, this might interest you.LinkedIn has announced that it is introducing a brand new Custom Streaming tool.This new tool will allow you to live-stream via different broadcast platforms.These include:ZoomWebExOBSMicrosoft Teams (available to use in the upcoming months)Not only this but you will also have the option to go live now, schedule a stream for later or even manage upcoming streams you have planned.Let us know your thoughts in the comments on our post on Instagram or Facebook and don’t forget to sign up to Vulse today.

Are you a small business owner using LinkedIn but lacking in profile views on your page and want to stand out from the crowd?Then follow these top tips to expand your awareness through the power of a great profile.Carry on reading to find out more…Match Your Cover Image To Your BrandA great way to ensure your business gets the recognition it deserves is to ensure your cover image matches your brand’s logo. Things to consider are:Is the same font used?Does your business logo feature on the image?Are the same brand colours used?Doing this will mean your audience will recognise your brand more easily, and likely follow your page. You need to ensure that your branding is seamless across all your social platforms, including your LinkedIn page.Summarise Your Company In A Clear And Concise WayYour headline is the line right below your company’s name.Use this as a chance to summarise what your business specialises in.Our top tips are:Pick three key adjectives that describe your company – this will draw your audience’s attention.Use a hashtag in your headline – this could be #smallbusiness or #techcompany for example.Include where you are based – for example, if you are a global company then state it.And remember, you only have 120 characters so make every word count.Stay ActiveIn order to boost followers on LinkedIn, an important tip is to stay active and post regularly.We recommend posting 1-2 times per day.But why?This will enable you to establish a trusted, consistent voice with your audience.Also, if your audience sees that you are posting valuable content regularly, they will more likely follow you and engage with your company’s profile.How do you make your LinkedIn profile stand out from the crowd?Let us know your thoughts in the comments on our post on Instagram, LinkedIn or Facebook and don’t forget to sign up to Vulse today.

Are you looking to utilise LinkedIn groups as part of your marketing strategy but, you simply don’t know where to start?Then you have come to the right place.In this blog, we outline our top five tips on how you can use LinkedIn groups to not only expand your brand awareness but also engage with a community of people.Find The Right GroupsIt’s important to pinpoint exactly who your audience is before joining groups.Once you have done this, you can then search for relevant groups associated with your audience’s interests.Our top three small business groups are:On Startups – The Community For EntrepreneursSmall Business Network by Entrepreneurs HQ: Digital Marketing Coaching Social Media SEO Startup JobsMarketing Social Media for Entrepreneurs, Businesses and Startups | BlockchainInvest Time To Understand The Groups DynamicBefore you rush to start posting content out into roups it’s important to understand how the groups work.Do people ask questions and then conversations spark from that, or do individual people share content others might find useful?It’s important to mirror and understand the dynamic of the group so you fit in with the community.Don’t Advertise Your Business, Be SociableFacebook groups are all about creating a community spirit between people who share the same interests.Therefore, it’s important you simply don’t just use groups as a place to advertise.Rather, provide useful information that people are specifically looking for.If you want to direct people to your website or article, then do this in a subtle yet personal way.Engage And Create RelationshipsMore often, the same people will regularly post into groups so it’s important to form relationships with these specific people.Engage in conversations they are starting and more often than not if you create a discussion, they will join in with you.By creating a personable side to your business and revealing the faces behind the brand by connecting with people on Facebook groups you will generate trust with your community.Share Valuable ContentOften, people post into Facebook groups because they are looking for answers or solutions.Your job? To provide just exactly that.By engaging with others and sharing your expertise, you will not only increase the awareness of your businesses page but you will become recognised as being valuable, insightful and knowledgeable.Start engaging with different communities today with groups on LinkedIn.Let us know your thoughts in the comments on our post on Instagram or Facebook and don’t forget to sign up to Vulse today.