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LinkedIn is a powerful platform that many businesses are using nowadays to their own advantage. Employee advocacy is something you should be encouraging actively across your business not just online but offline too.With 90% of B2B social media marketing strategies incorporating scaled employee advocacy programs, it makes sense to do the same for your business.Employee advocacy is a growth opportunity to help bring together an army of influencers aka your employees to help promote the business. While LinkedIn is a B2B platform, it’s a great way to build brand awareness and drive traffic to any linked social media platforms on your profile.If you’re looking to explore employee advocacy and you’re wondering why LinkedIn is the best platform for it, then read on.What is employee advocacy?Employee advocacy is where employees will expose their own social networks to any brand messaging and marketing campaigns you share. This may be by engaging with the content published or alternatively creating their own content to support the existing messaging you’re trying to communicate.Effective employee advocacy helps promote your business and can also save a lot of money on marketing campaigns. However, it’s important that you’re doing it correctly for it to be successful.Employee advocacy relies on employees who are happy within their roles and are keen to promote shared values that the business has. The more employees who jump aboard as advocates for the business, the better.The benefits of employee advocacyWhat are the advantages of employee advocacy? For growth hacks as a brand, employee advocacy is one of the most productive and there are many benefits to using this method. Here are just a few perks when you use employee advocacy for your brand and business on LinkedIn.Engagement and reach is higher qualityEmployee advocacy influences the quality of engagement and reaches for the post itself. You may even find that the quality of these metrics improves beyond anything that paid-for posts would attract.Employee approval is likely to sway those looking at your business or brand for the first time. They may find themselves compelled to pick your product or service over competitors because it’s backed by those within the company.The connection feature on LinkedIn, adds a certain level of trust and authenticity that helps those businesses that are utilising the impact of employee advocacy on their platform.Scales up your potential reachJust like on any social media platform, when you post on your company-branded profile, you’ll get the organic reach that the LinkedIn algorithm provides. However, when employees are engaging with your post through any of the following, it boosts the potential reach you’ll receive:The reason for this is that LinkedIn now sees the content as being high-value and therefore worthwhile for more people to see. The more employees engage with the post in some way, the more your organic reach is likely to multiply as a result.You’re creating industry experts within the businessWith employees creating content themselves and sharing the company’s own content, you’re helping create an army of industry experts. These experts are all part of the business, which only strengthens your organisation’s reputation as a result.Building credibility as a brand is important and employee advocacy is the perfect way of doing this effectively.Why is LinkedIn the perfect platform for employee advocacy?What makes LinkedIn so special for employee advocacy? With 82% of B2B marketers reporting they find the best success on LinkedIn, it seems to be a great platform for businesses to advertise and promote themselves to other individuals and organisations.LinkedIn differs from a lot of the other social media platforms as a more professional and formalnetworking site. With over 810 million members, it’s considered one of the top platforms for professionalism.With LinkedIn, you’ve got a platform that’s full of influential people and people who can be easily influenced. The platform provides the opportunity for anyone to create content and to share it amongst their professional contacts.Every employee who gets involved with an employee advocacy campaign will have their own set of contacts who’ll engage in their content. With every employee having their own individual reach, it accumulates in a huge reach overall that might not always be so easily achieved with traditional marketing methods as a business.How to implement employee advocacy through LinkedInEmployee advocacy is highly effective if it’s done properly. With that being said, there are a number of ways to implement this method of marketing, one being on LinkedIn. If you’re looking to introduce it within your own organisation, then here are some helpful tips to do so successfully.Consider your company goalsWhat do you want to achieve from employee advocacy? The challenging part of running a marketing strategy such as this one is making sure your employees are all talking about the same topic, at the same time.That’s why it’s important to start setting your company’s goals so that employees who become advocates, talk and share the right content. For example, you may want to acquire new sales for a recently launched product or service.Therefore, the content strategy should be focused on employees sharing relevant information on the new product and how they’d use it to benefit them.Select the right employees to helpTo help ensure your employee advocacy is successful, you want to handpick the right employees. Identifying those employees with an engaged following on the platform is a worthwhile step in the right direction.As you create content for your employees to share and comment on, make your content relevant to them and their experiences within the business. Make sure that the content format is visual and that it showcases your brand in the best way.Optimising the posts with hashtags, internal links and responding to comments, are all ways to help push the content further.Social media scheduling is important when it comes to the performance of the content. Social media posts have a lifespan that is short, especially with the amount of content that goes live every second of the day.Selecting the right employees doesn’t just come down to their engagement and reach via their profiles but who they are within the organisation. For example, if you’re pushing a new product, you may want to choose a handful of salespeople and marketers within the business to be advocates.With that approach, you’re more than likely to have different groups of people sharing content and reaching a larger audience as a result.Onboard your employees for successful employee advocacy programsOnboarding is an important step for any business, particularly regarding a successful employee advocacy program.Educating your employees on how employee advocacy works and how to do it right, is going to hopefully make your program more successful. You may want to create some pre-made templates and structures for employees to follow when they create content as advocates via LinkedIn.Make sure to monitor and analyse programs for optimising future campaignsTo help reward staff for their hard work in their advocacy on LinkedIn, it’s good to monitor and analyse your programs’ performance.That way, you get a detailed understanding of what is working well and what might need improvements for future campaigns. By having this data available, as a business, you can guide your employees with further training on how to best optimise their own efforts as advocates.You can also use this data as a way of rewarding your employees for providing great results. This reward system will only help encourage your employees further in pushing their own content further.Choose LinkedIn for your employee advocacy in 2023If you’ve been considering an employee advocacy program, there’s no better place to do it than on LinkedIn.Use this guide as a starting point to introduce an employee advocacy campaign to your business and see the benefits that can come from it this year and beyond.Sign up for Vulse today and start learning to create content your employees will be happy to promote.

Vulse has secured a pre-seed round of angel investment worth £150,000, to accelerate growth and implement revolutionary features.The investment was secured from SFC Capital, to help LinkedIn users develop personal brands and promote company pages, providing AI-supported content ideas and posts to small, medium, and enterprise businesses.Rob Illidge, Vulse CEO said:“I am thrilled to announce our pre-seed investment from SFC Capital. This milestone marks a crucial step in our journey towards revolutionising social media content creation using AI.We are incredibly excited by the trust and confidence that SFC Capital has placed in our vision and our team. Their expertise and track record in supporting early-stage technology startups will undoubtedly accelerate our growth and development, helping us bring our cutting-edge AI solutions to market more efficiently.This investment will enable us to expand our research and development efforts, as well as scale our operations globally to better serve our customers.Our dedicated team of developers, engineers, and marketers, is now more committed than ever to pushing the boundaries of artificial intelligence, delivering transformative social media solutions to empower individuals and ambitious businesses.”The Manchester-based company’s personal branding platform, has been working alongside The Manchester Metropolitan University as part of the region’s AI Foundry, and recently attracted a 10% investment from global software developers, CarbonCode.Vulse helps users save time when creating LinkedIn posts by offering content ideas based on industry, trends, and relevance, whilst instantly creating content using its proprietary AI model.Stephen Page, CEO, of SFC Capital, added:“We are delighted to announce our £150,000 pre-seed investment in Vulse. Their innovative approach and dedicated team have showcased tremendous potential in revolutionizing the AI and social media landscape.At SFC Capital, we believe in supporting game-changing startups, and we are confident that this investment will accelerate their growth and help bring their transformative solutions to millions of LinkedIn users.We look forward to working closely with Vulse and witnessing the positive impact they will have on the social media industry.”Vulse is aiming to raise an additional £100,000 of investment to close their current funding round.Sign up for exclusive access to Vulse at https://vulse.co.

As a digital marketer, you know the importance of having a strong online presence. In the world of professional networking, LinkedIn is a platform that can’t be ignored.Having a LinkedIn content strategy is crucial in order to effectively reach and engage with your target audience on the platform.Here are just a few reasons why you should have a LinkedIn content strategy in 2023:Visibility: LinkedIn is a platform where professionals and businesses come to network and connect. By regularly posting high-quality content, you increase your visibility and establish yourself as an industry thought leader. This not only helps you attract new connections, but it can also lead to new opportunities, such as speaking engagements or consulting work.Targeted reach: LinkedIn offers advanced targeting options that allow you to narrow down and reach specific audiences. This means that your content is being seen by the people who are most likely to be interested in it, leading to higher engagement rates and a more successful overall strategy.Thought leadership: Sharing valuable and informative content on LinkedIn helps establish you as a thought leader in your industry. This can lead to increased credibility and trust, as well as opportunities to collaborate with other industry leaders.Lead generation: By providing valuable and useful content, you can use LinkedIn to generate leads for your business. This can be especially effective if you include calls to action in your posts, such as links to sign up for your email list or request a consultation.Having a LinkedIn content strategy is essential for any business or professional looking to succeed on the platform in 2023.By regularly posting high-quality content and utilizing LinkedIn’s targeting options, you can effectively reach and engage with your target audience. Use our LinkedIn Post Analytics tool to monitor your growth, establish thought leadership, and generate relevant professional conversations.