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LinkedIn is the perfect platform for sharing content to grow an audience for you or your business. But, with over900 million users, there’s a lot of other content to compete with for attention.These 10 LinkedIn post best practices will help make sure that everything you post on LinkedIn is primed for success. Follow these tips to increase your reach, get more engagement, and build your following on the world’s biggest professional social network platform.Know your audienceTo get the most from your LinkedIn strategy, you first have to figure out who your audience is. This will influence what topics you talk about, the tone you use, how frequently you post, and more.It might be tempting to avoid narrowing down your audience, thinking that you can target everybody at once. But people use LinkedIn for diverse reasons and have completely different interests. The best way to make an impact with your content is to determine who’s important to your business, and what kind of things they want to see.You can use standard research tools like online surveys or focus groups to analyse your audience. But LinkedIn also offers some built-in analytics tools for bothcreator profiles andcompany pages that can give you a head-start. Navigate to the ‘Analytics tools’ section and you’ll be able to see a breakdown of your audience by key demographics, including location, job role, and company.Post diverse contentLinkedIn content has built up a reputation for being unoriginal or uninspired. Posting diverse content – mixing different topics and forms – can help get you more attention, breaking up your followers’ feeds with a hit of originality.There’s a wide range of options to choose from on LinkedIn, including:Text postsImage postsImage carouselsNative videosLongform articlesPollsEach one has strengths and weaknesses that can help make your LinkedIn posts more successful. But what you say is just as important as how you say it.Make sure that you’re not posting about the same few narrow topics over and over again. Instead, focus on starting new conversations about interesting or new developments in your sector.Also, feel free to throw in light-hearted posts or memes every now and then. There are really no rules as long as the content suits your audience.Posting diverse content will help to keep your audience engaged and interested, while also giving you the opportunity to get your point across in the best possible way.Make the most of mediaDiversity in the topics you cover and the content forms you use is important to maximise engagement and reach. Part of that means making the most of the powerful effects of media in your posts.LinkedIn supports both images and videos. Both media types can help grab attention on cluttered feeds, making sure your audience doesn’t scroll right past. They can also amplify engagement, which in turn makes your content more visible to more people. Video content, for example, is shared up to20x more than any other type of post.Think of new ways you can integrate multimedia content in your LinkedIn posts. If you’re discussing marketing results, include screenshots of analytics. If you’re talking about a new product, include a video demonstrating it.Being consistent with your efforts to include media in more posts can have a big impact on your LinkedIn content performance. And the more you do it, the better you’ll get at making the media useful and impactful.Be personableLinkedIn is a professional social network, which might make you think you need to present the perfect professional image in every post. But that would be a mistake! Your audience is made up of people, not clients, so you should aim to be personable, not overly formal.There’s a balance to be struck, of course. LinkedIn isn’t Twitter or Facebook – people aren’t necessarily there to see what you ate for lunch. But they’re also not there to be hard-sold on a new product or service.So strike the middle-ground. Focus on things that are at least partly related to your business or career, and that your audience will also care about. But inject your personality into each post to make them more engaging and, ultimately, human.Aim to scroll-stopLike all social networks, LinkedIn users are presented with a practically never-ending source of content to scroll through. To stand out amongst all the noise, write your posts with an emphasis on ‘scroll-stopping’.In other words, lead with a hook wherever possible. This might be the first line of your text post, which quickly sums up what you’re talking about in emotive, attention-grabbing language. Or it might be an eye-catching image, which breaks up the feed with some interesting imagery.To put it simply, you want the most exciting part of your post to be visible when your audience scrolls past it. You need to give them a reason to stop scrolling and hit the ‘read more’ button. If you manage that, they’re much more likely to read the rest of your post and engage.Focus on ReadabilityWhether it’s on LinkedIn or elsewhere, content is content. And for it to be effective, it needs to be easy to read. So make the most of formatting to ensure your posts are tailored for readability.There are several key methods of using formatting to make your posts easier to read, including:Writing short sentences:Short sentences and paragraphs are easier to digest. Take full advantage of full stops and line breaks to present your content in a simple format, even if it feels unnatural at first.Using bullet points:Bullet points are a great way to list items in an easily-scannable way, making them perfect for simplifying LinkedIn posts. There’s no bullet point option in the LinkedIn content editor, but you can copy and paste them from elsewhere with no issues.Including emojis:In casual online writing, emojis can function a little bit like punctuation. You definitely don’t want to overuse them, but one or two sprinkled through your LinkedIn content can help to reinforce points, give your readers a second to pause, and stand out on feeds.Remember, you’re not writing an essay so you don’t need to abide by academic writing rules. LinkedIn posts are designed for delivering short insights, and they’re at their best when they’re written to reflect that.Use the right hashtagsHashtags are a powerful tool on LinkedIn, allowing you to hop on trends and boost your reach. Use them in your posts to take advantage of this feature, and you’ll be able to expand your audience in no time.There are two ways to choose hashtags. You can think of them yourself, coming up with them on the spot based on what your post is about. Alternatively, you can use a dedicated tool like Vulse toidentify trending LinkedIn topics and discover the hashtags that are driving them.Don’t go overboard –research shows that the sweet spot to maximise engagement is 3-5 hashtags per post. And make sure that you add them to the body of your post, rather than leaving them in a comment below.Pay attention to post timesWhile everybody uses the platform in different ways, LinkedIn does have peak times for user activity. Try to align your posting schedule with these times to maximise your reach and engagement.There’s no absolute consensus on when best time to post is, butresearch seems to show that LinkedIn is at its busiest in the AM on mid-week weekdays. So your best bet is to post content between 9am and 12pm on Tuesday, Wednesday, and Thursday.This might vary depending on the makeup of your network and the sector that you work in. But avoiding posting on Mondays and Fridays remains a good general rule of thumb.To make sure that you’re able to stick to the best posting times, take advantage of a dedicatedLinkedIn post scheduler. This will allow you to queue all of your posts ahead of time, meaning you don’t have to be at your computer ready to post when the time comes.Practice consistencyConsistency can be a massive driver of success on all social media platforms, and things are no different on LinkedIn. To get the most out of the platform and build a significant audience for your content, you have to turn up time and time again with interesting, original, and engaging posts.There’s no best way to achieve this – it really just comes down to putting the effort in week after week. But there are some tips to make keeping consistent easier.Firstly, try out tools that will help you to automate parts of the LinkedIn content creation process so that you can generate more content quicker. Vulse can help with this, with ourContent Ideas Planner and AI-poweredLinkedIn Post Generator both massively simplifying the process of coming up with and producing impactful content.You can also make use of ourLinkedIn post scheduler to make sure your posting schedule remains consistent, and to make your workflows more efficient. Instead of writing your content immediately before you post it, try creating a batch of posts in one go and then scheduling them out over the following weeks.Engage with your audienceFinally, don’t forget that the best LinkedIn posters don’t consider their job done as soon as they’ve posted content. Following up by engaging with your audience in the comments is a great way to boost your post’s reach and have people coming back for more.Stay tuned in to your notifications for the first hour immediately following your post going live, at the least. Reply to as many comments as you can, particularly when they directly address you, and get involved in the conversation.Doing this consistently will help make your audience aware that you’re actually engaged with the content you post, and it might even lead directly to commercial opportunities.

Vulse has been acknowledged as one of the Startups to Watch in UK Tech News’ latest regional report.The report, released in late July, discusses the fast-growing tech hub that is Greater Manchester.The tech centre has attracted top tech companies from around the globe such as Amazon, Booking.com and Roku. This success is largely down to the strategic approach that has been implemented over the past 15 years within the city.There have also been a large number of educational and financial investments made into its development and it is no surprise that Manchester has been named the UK’s most liveable city, appealing to working professionals and students alike.In 2022, a total of £532m of funding was raised by tech companies in Manchester. As it stands, this is the top tech city outside of London, with the digital economy valued at over £5bn.With over 1600 tech startups and scaleups in Manchester, we are thrilled to have been named amongst the top ones to watch. You can read the full reportVulse was named in this report alongside some of the most innovative businesses in the region. One of our biggest strengths is our ability to provide assistance, not only to our intended audience but also to fellow businesses that are looking to build their brand.Our CEO, Rob Illidge, said:“It’s an honour to be featured in UK Tech News’ recent report as a startup to watch.It is a testament to the hard work of our team and the commitment we hold, to reshaping the social media landscape by assisting companies and individuals in building their personal brands on LinkedIn.The support we have received from the professional community in Manchester alone is encouraging. With this recognition, we are more motivated than ever to continue our work and provide a service that will help people elevate their professional brands”.Stay up-to-date with the latest company news, LinkedIn updates and guides by signing up to ournewsletter.

The short answer is yes, you can schedule posts on LinkedIn. There are two methods of doing it. You can either use LinkedIn’s native post-scheduling feature or a dedicated LinkedIn content management tool.LinkedIn released their lightweight native post scheduler inlate 2022, allowing users on both the website and mobile app to schedule LinkedIn posts to go live in the future. It’s relatively simple to use but has some limitations, including not letting you edit posts after they’re scheduled.Tools like Vulse offer a better post-scheduling experience. Using our dedicated LinkedIn post scheduler gives you access to a better set of tools. You can schedule posts across multiple accounts from one dashboard, edit posts once they’re scheduled, and view all of your scheduled posts from a helpful content calendar.Here’s a quick and simple guide to both methods.How to schedule posts on LinkedInTo schedule posts using the LinkedIn website, follow these steps:1. Create your postFirst, make sure you’re signed in to the right LinkedIn account and click ‘Start a post’ to open the post creator window. Type out your post and add any images or videos you want to include, as you would usually.2. Click the schedule iconNext, click on the clock icon instead of the ‘Post’ button. This will open a new window.3. Select a date and time to postClick on the date field and choose a date to schedule your post. You can select any date up to three months away. Do the same for the time field. If you want to post at a time that isn’t on a quarter-hour increment, type it directly into the field instead. Click ‘Next’ and you’ll return to your post draft.4. Hit scheduleFinally, check that the scheduled date is right, give your post a last once-over, and click ‘Schedule’ to finish off.How to see and edit scheduled posts on LinkedInYou can view all of your scheduled LinkedIn posts by opening the post creator window and clicking the clock icon again, before clicking the ‘View all scheduled posts’ button below the date and time fields.This will open a window which lists all of your scheduled posts. There are two buttons to the right of each item, one to delete the post and another to reschedule it for a different time.You’ll notice that there’s no button to edit your scheduled posts, meaning you can’t change the content, images, or videos without deleting it entirely and starting again.How to schedule LinkedIn posts the better wayUsing Vulse to schedule LinkedIn posts is just as quick and easy as doing it directly through LinkedIn.The key differences are that you can see how effective your post content is as you write it, view all of your scheduled posts in an intuitive content calendar, schedule posts for multiple different accounts, and edit your posts after they’ve been scheduled.Follow this guide to try out the better way to schedule LinkedIn posts:1. Connect your LinkedIn account to VulseThe first time you use Vulse, you’ll have to connect your LinkedIn account. Start by clicking ‘Sign Up’ to create a Vulse account. Then click ‘Add Account’ in the Vulse app and use your LinkedIn sign-in details to verify your account.2. Head to the scheduling dashboardWhen your LinkedIn account is connected, head to the Schedule page and you’ll be greeted with a content calendar that you can toggle between a weekly and monthly view. This is where you’ll be able to see all of your scheduled posts, once you’ve set them up.3. Create your postClick ‘Create new post’ to start drafting, and fill out each field in turn. Write a concise and engaging headline, add the main content, choose some relevant hashtags to boost visibility, and add any media you want to upload.As you draft your post, you’ll notice the post score change. This score is based on our unique engagement metrics and gives you an idea of how impactful your content will be with your audience. Aim for as high a post score as possible for the best results.4. Schedule your postFinally, click ‘Schedule’ and choose the perfect date and time for your post to go live. Unlike on LinkedIn, there’s no limit to how far in advance you can schedule, so you can plan entire content calendars in one go.To finish the process, click ‘Schedule Post’ and return to the calendar to see your post queued up.Why you should be scheduling posts on LinkedInYoumanage your LinkedIn content strategy manually by posting instantly through LinkedIn whenever you have something to share. But there are several reasons scheduling LinkedIn posts makes more sense.Maximise engagementPlenty of studies have looked into the best time to post on LinkedIn, and there’s ageneral consensus that some times and days are much better than others for generating reach and engagement.While the specifics might depend on your audience’s particular habits, the best time to post on LinkedIn is generally within office hours from Tuesday to Thursday.Getting more granular, the data seems to show that posting in the morning on those mid-week days, between 10am and noon, gets the best results.Scheduling your LinkedIn content means that you don’t have to be at your computer ready to post at these times. You can plan all of your posts whenever you want, and rest assured that you’ll be maximising their impact.Ensure consistent postingA consistent posting schedule is a key factor in the success of a LinkedIn marketing strategy. Even LinkedIn themselves say companies that post at leasttwo times every week see increased engagement.But remaining consistent is difficult when you post all of your content manually. There’ll be times you’re too busy with other tasks, or simply forget to put a post live.A LinkedIn content scheduler makes it much easier to manage. You can plan your entire content calendar at once and sit back, knowing they’ll all go out on time.Improve time managementFinally, using a LinkedIn content scheduler means that you can optimise your workflow by creating content and planning deployment in one go.This saves you from having to allocate regular time slots each week to focus on LinkedIn. Instead, you can get it all out of the way when you’re feeling motivated to ensure your content is as high-quality as possible.Start scheduling the better way with VulseStart a free trial of Vulse today to get unlimited access to ourLinkedIn post scheduler for one account. You’ll never want to post manually again!

LinkedIn is a powerful platform for marketing. It’s got a huge daily active user base, high engagement rates, and diverse content types to play with. It’s renowned for being one of the best business-to-business (B2B) marketing channels, but anybody can get value from LinkedIn marketing by approaching it the right way.We’ve put together a list of our 10 best tips for creating a LinkedIn marketing strategy that works. Whether you’re trying to grow brand awareness or drive leads to your website, following this guide will give you a head-start on achieving results.What is a LinkedIn marketing strategy?A LinkedIn marketing strategy is a well-developed plan to use LinkedIn as a way of reaching specific marketing goals. It can involve diverse activities, from publishing content to running paid ads. But all elements of a LinkedIn marketing strategy will relate back in some way to the main objective.It’s separated from non-strategic LinkedIn marketing by its deliberateness. Instead of posting random content whenever you feel like it, setting out a LinkedIn marketing strategy will guide your efforts and make sure they’re contributing to tangible business goals.Going through this process will involve more up-front work than a casual approach to LinkedIn marketing. But it’s also far more likely to make an impact on your business’s success – driving brand awareness, lead generation, and overall growth.To make sure your efforts are rewarded, follow these 10 simple tips for creating an effective LinkedIn marketing strategy.1. Set marketing goalsThe first and most important step in creating a LinkedIn marketing strategy is to decide what you want to achieve. This step will influence the rest of your planning, so it’s important to put proper thought into your objectives.Thanks to its diverse user base and broad functionality, LinkedIn is a versatile marketing platform. You can use it to achieve various marketing goals, like:Increasing brand visibility: LinkedIn has over 930 million users, which makes it ideal for growing overall brand awareness.Generating leads: LinkedIn is particularly suited to B2B lead generation, with 40% of B2B marketers naming it the most effective channel.Creating a personal brand: People use LinkedIn as a source of industry news and expert guidance, so it’s the perfect platform to grow a personal brand on.Expanding your professional network: Connections are the lifeblood of LinkedIn activity. You can use them to significantly increase your professional network.Driving website traffic: LinkedIn drives up to 46% of social media traffic for some B2B companies, making it ideal for getting users onto your website.You can choose multiple objectives, but make sure they’re compatible with each other and your broader marketing aims.And when you’ve chosen what your general aim is, try to make it specific by creating tangible key performance indicators (KPIs) to work towards. If you want to increase brand visibility, for example, set a realistic target like growing LinkedIn page impressions by 50% in a 12-month period.2. Know your audienceLinkedIn is home to a community of users from hugely diverse backgrounds and sectors. But you don’t need to target all of them – nor should you want to! Honing in on your specific target audience will make sure your LinkedIn marketing strategy is geared to succeed in impacting the right people.You might already have an idea of what demographics your business addresses, sourced from existing analytics or market research. Use this as a jumping-off point to create well-defined audience personas.These personas should outline key facets of your audience that will help you build a strategy suited to their needs. That might include:▫️Basic demographic details like age and gender▫️What sector they work in, their job position, and seniority level▫️Their interests, both personal and commercial▫️Challenges they face in their day-to-day work▫️What kind of content they like, and how they engage with itWith completed audience personas, you have a solid source of information to refer back to as you develop, roll out, and refine your strategy. This will help make sure you’re always focused on addressing the right people to drive marketing success.3. Leverage pages and profilesThere are two ways to market on LinkedIn – through personal profiles or company pages. The best strategies use both approaches, maximising visibility by engaging with an audience on a personal and professional level.Personal profiles are all about an individual. They offer the chance to broadcast your job experience, skills, background, and qualifications. They’re also the main way of engaging with other people on LinkedIn, whether by connecting to grow your network, creating or sharing content, or using the built-in messaging feature.Company pages, on the other hand, are less geared around social functionality and better suited to explaining and marketing your company. They act like a company showcase, giving you the opportunity to really sell what your business does and build a following.To make the most of both opportunities, flesh out your personal profile and company page with useful information. Be comprehensive, because company pages with complete information get 30% more views.And when it comes to developing your content strategy, consider how you can maximise reach by posting on both your profile and page. Some content will be better suited to one or the other, but you can always reshare company content on a personal profile, and vice versa.4. Don’t be shy with connectionsGenerally speaking, the more connections you have on LinkedIn, the more people will see your marketing content. This is obviously a good thing, so focusing on growing your network is an important part of preparing to roll out a LinkedIn marketing strategy.But there are some caveats. The most important is that you should prioritise connecting with people who either fit directly into your target audience or are likely to have connections that do. This will maximise the value of your network. You’ll be marketing to an audience made up of potential leads and people who know potential leads.There are very low barriers to connecting with someone on LinkedIn, and people tend to accept connection requests even from people they don’t know. So don’t be shy! If you come across someone’s profile and they seem interesting or relevant, send a request. If you engage with someone in a comment thread, send a request.To increase the chance your requests are accepted, include a brief message introducing yourself and saying hello. Be proactive and consistent with this process and you’ll have a bigger network in no time.5. Prioritise content qualityIt doesn’t matter how well-laid your strategy plans are if your content falls short. At the end of the day, it’s the content you create that will actually be seen by your audience. Optimise it accordingly – aiming to make the biggest impact on the most important people to your business.There are lots of factors to consider when striving to boost content quality, but the most important ones are:Audience relevance: Whatever content you create has to be relevant to the people you’re sharing it with. Refer back to your audience personas when planning content and prioritise topics that your audience will care about to maximise engagement.Value and actionability: Every piece of content you share should have a clear purpose, even if it’s as simple as sparking conversation. Keep this at the front of your mind in the content creation process, and make sure every post has a tangible takeaway.Originality and credibility: LinkedIn is notoriously full of uninspired, copycat content. Spending more time than your competitors coming up with original ideas is the easiest way to stand out, and reinforcing your thoughts with credible sources or examples can make your content even more compelling.Messaging resonance: The way you deliver your message is just as important as the message itself. Make sure your LinkedIn content aligns with your brand’s tone of voice, and focus on making it resonate with your audience’s needs and values.If you manage to achieve each of those four factors in every piece of LinkedIn content you share, you’ll be rewarded with increased engagement and better results.To help you get there, make use of tools designed to help you create better LinkedIn content, like our AI post generator and optimiser.6. Use a mix of content formatsLinkedIn content comes in many forms, from basic text posts to embedded long-form videos. Each content type has its own strengths and weaknesses – best suited to achieving a specific aim or getting across a particular message. Using the full range helps you make the most of the platform.The main LinkedIn post types that you’ll see on your feed are:Text-only: Simple text-based posts that allow you to share updates, insights, or advice.Image/s: Posts that include a gallery of one or more images alongside a text field.Native videos: Video posts displayed natively on-platform, up to 15 minutes in length.LinkedIn articles: Long-form text content hosted through LinkedIn’s own article platform.Image carousels: Another way of displaying image content or presentation decks.LinkedIn polls: Posts that feature a live-updating poll for users to vote on.Each of these post types has its own unique advantages in a marketing strategy. Some are better at encouraging engagement, while others are suited to generating leads. Video content, for example, is shared 20x more than any other type of post.Consider each one when you’re developing your LinkedIn content strategy and aim to use as many different post types as possible. This’ll help each of your posts do its job a little better, while also making your feed more interesting, varied, and engaging.7. Use a content calendar for consistencyConsistency is a central component in the success of any marketing campaign, and things are no different on LinkedIn. The more regular your posting schedule, the more likely you are to make a long-term impact on your audience.LinkedIn themselves say that companies that post at least two times every week see increased engagement. Other sources say a higher number of weekly posts has even stronger effects, although there’s no real data on the optimum amount.Whatever your posting frequency, what really matters is that you remain consistent. Creating a comprehensive content calendar covering all of the pages and profiles you manage can help you do that. It gives you the chance to plan ahead up to 12 months and make sure you always have relevant and interesting content to post.You can even schedule your posts in advance to make sure that you never miss an opportunity for engagement. Try a LinkedIn content calendar tool like ours and see how consistency can impact your marketing results.8. Encourage employee engagementThe entire LinkedIn platform is designed to encourage content sharing, and you can take full advantage of it by encouraging your entire team to get involved in your marketing strategy.Whether you’re posting content from a company page or your personal profile, encouraging other team members or employees to engage with or share your posts will amplify their reach.You can also benefit from the diversity in each team member’s network to get more impressions from a wider audience.Going a step further, you can even integrate different members’ LinkedIn accounts in the strategy directly by planning to post your content from various profiles.If your head of marketing has a particularly strong network of marketing connections, for example, try using their profile to share marketing-focused content and see if it makes a difference to engagement.Handling the content distribution process across multiple LinkedIn accounts is now easier than ever. Tools like our multiple LinkedIn account manager give you access to a single dashboard that allows you to schedule and monitor content for up to 10 accounts at once.9. Consider LinkedIn adsLinkedIn is a great platform for organic growth, but it’s also got an in-built ads platform that works great to speed up marketing results. LinkedIn ads are especially useful for B2B businesses with clearly-defined audience personas, since you can target specific job roles, seniority levels, and sectors.There are various ad types to consider on LinkedIn, including:Sponsored content: Multimedia ads (with options for carousels, image posts, or videos) that appear natively in your target audience’s feed with a ‘Promoted’ label.Sponsored messaging: Text-based ads with multimedia options that you can send directly into your target audience’s LinkedIn inbox.Text ads: Ads that show up at the top and to the right of the main LinkedIn feed on desktop, offering broad reach and high visibility.Dynamic ads: Dynamically-generated ads that are automatically tailored for engagement, appearing in the right-hand sidebar on desktop.One of the key advantages of LinkedIn ads is that you’re able to engage with a relatively warm and highly relevant audience, unlike on some other social media platforms. You already know that people browsing the platform are in ‘work mode’, and you can target them granularly.That might be why LinkedIn ads audiences are 6x more likely to convert than those on other platforms.10. Track your performanceFinally, make sure you’ve considered how you’ll measure the success of your LinkedIn marketing strategy, so that you can learn from the data and make continual improvements.Keeping a close eye on your LinkedIn analytics can help you pick up on what types of content work, when the best time to post is, what kinds of audiences you’re impacting, and much more. All of this data can prove instrumental in refining your strategy to increase success, guiding adjustments to the content you create and your posting habits.LinkedIn has a rudimentary analytics platform built-in, but to get the best data, use a dedicated third-party tool like our LinkedIn post analytics dashboard.

It’s true that the Barbie and Oppenheimer movies are all the rave now, especially with the two movies breaking records as the 4th most successful box office premiere ever recorded.This being said, we are not speaking about them specifically.If you want to show that your brand is current and informed, getting involved in relevant conversations surrounding incoming box office releases is a great way of doing just that. Engage your audience The odds are, your audience may have heard of these movies, whether through their own research, preferences or social media. By sharing your opinion on these films, shedding light on the techniques that the filmmakers used on social media and when marketing the films, you will not only grab your audience’s attention but also show them that you stay in the loop.You may think, ‘Everyone has already been talking about it so why should I?’ As we have seen withLinkedIn’s recent algorithm updates, the platform favours creators that share their perspectives. Share your own findings with your audience. You may be surprised by the way they respond. Drive interactions New releases are guaranteed topics of discussion among your audience. Including them in your marketing strategy taps into the excitement that already exists as people anticipate the premiers. Use this to create relevant content, such as carousels or polls, where you can encourage meaningful conversations with your followers. They might also be encouraged to share it with their own network, which will help you increase your brand visibility. Boost your content relevance and diversify your calendar The latest cinema releases or films that are being ‘hyped’ up on social media platforms will already be a trending topic. By sharing content relating to these releases, you will keep your posts fresh and exciting. Your audience will be able to see that you are invested in relevant trends.Relevancy is something that we encourage Vulse users to maintain with their brand. We help our users with this by equipping them with aLive Trending News tool that helps them stay on top of relevant industry news that they can always speak about.To content creators and marketers alike, use new film releases to your advantage when developing a social media strategy, especially on a platform like LinkedIn. It will show that you stay relevant by speaking on current topics. This in turn will drive engagement, help you reach new followers and ultimately increase your growth. Use ourLinkedIn Post Analytics tool to monitor how your content performs and your brand grows.

You may have heard that LinkedIn recently made some changes to its algorithm and changed the way that people see content.Here is all you need to know about the update:What LinkedIn users want to seeThe majority of LinkedIn users want to feel like they see more relevant and informative posts that help them develop professionally. They also want to see more content from people that they are actually interested in. This prompted the platform to show more content from people and companies that a user follows. This way, users can see more of their preferred content.Another major update to note is that LinkedIn is prioritising posts that it sees as sharing “knowledge and advice”. This will be the best way to reach people who don’t follow you and expand your audience. So how does the platform identify posts that share knowledge and advice? The system will evaluate whether you are helping other users improve their productivity or giving them useful information. You must be seen to be “building a community around content”, said LinkedIn’s Editor in chief, Dan Roth.How LinkedIn identifies posts that share knowledge and adviceYou must be speaking to a specific audience The main questions to ask yourself are ‘Who am I trying to reach?’ or ‘Who will this benefit?’ The LinkedIn platform asks a similar question when determining who to show your content to. Alice Xiong, the lead of LinkedIn’s Search and Discovery Products, advised creators to “think about what kind of knowledge you have to offer to help people”. This will show that you are focused on a specific area of expertise, which will help in the next stage.Write about your core subject area As well as the content you post, the platform is also analysing whether you really know what you’re talking about. This means that speaking about developments in marketing today and then sharing expert knowledge about biomedical science tomorrow will have a negative impact on your posts. LinkedIn will look at your content and skill history and determine whether the content you’re sharing is of high quality. It is important to maintain consistency and relevance to your industry.Encourage meaningful comments You can’treally control the type of comments people leave on your posts. LinkedIn used to push posts that got a lot of comments. This brought about “engagement groups” where people would come together to react and comment on each other’s posts to help boost engagement. A few “this is amazing” and “I love this” comments here and there went a long way- not so much any more. Now, LinkedIn will be looking to see that the comments are in response to the content you have posted or that they are adding value to your post, especially if they are also from your industry of expertise. Also, don’t forget to engage with these comments. Keep the conversations flowing!Share your perspective Some people may not know, but LinkedIn uses artificial intelligence to separate posts into certain categories, including opinions and advice. Don’t simply share information that a user can see in multiple other places. LinkedIn wants you to speak from your perspective and give insight into what you are posting. This will allow more people to resonate with your content and, naturally, your post will grow. Plus, nobody likes a robot. Show some personality in your content.LinkedIn is a powerful tool for building a brand and even generating leads for your business. It is important to remember that you can’t reach every single user on the platform but it is important, as Roth and Xiong said, that you “focus on reaching the right people”. With these updates and the help of Vulse, you can do just that.Learn more about how Vulse helps you stay ahead of the game with live trending news.

Vulse has been named in the first edition of Manchester Startups 2.0 as one of the city's AI Tech Trailblazers.The exclusive list includes 25 founder-led startups that are not backed by venture capital.These are businesses which are bootstrapped, pre-seed or angel-backed, and are “in the early stages of their journey and either building or harnessing a unique technology”.Nominations were made from readers, key figures in Manchester’s tech scene and an array of incubators, accelerators and co-working spaces.These companies are already making waves in the market or building a pre-revenue product with potential, the passion of this next generation of entrepreneurs is clear.Rob Illidge, Vulse CEO commented:"It's an honour to be recognised as AI Tech Trailblazers in the inaugural edition of Manchester Startups 2.0.This recognition further validates our team's commitment to innovation and our pursuit of excellence in leveraging AI for LinkedIn content creation.Manchester has a vibrant tech ecosystem and being highlighted amongst such impressive peers is a testament to the hard work of everyone within the company."TechBlast istaking Startups 2.0 to more UK cities this year and next, you can subscribe to their Wednesday lunchtime newsletter to keep in the loop and for a weekly dose of entrepreneurial stories, startup growth advice and investor news.

We are excited to announce three new additions to our growing team. The hires follow on from securing £150,000 investment from SFC capital earlier this year. Mercy Fulani, Callum Hall and Wilson Wong join the team, securing positions in the marketing and development departments, respectively.Mercy Fulani has been appointed as the new Marketing Content Manager at Vulse. Joining from her role as lead marketing executive of a department in a cyber security company, Mercy will help the team to develop innovative strategies that amplify brand awareness, engage target audiences, and solidify Vulse's position as a market leader in content creation.Callum Hall joins the team as a junior developer having previously worked in technology recruitment and software development training. He will use his expertise to work on front-end projects at Vulse. Also joining the team is junior developer,Wilson Wong, who’s background includes biology, e-commerce, financial management, and coding, Having recently relocated to the UK and completed a coding bootcamp with Manchester based, software development training provider, Northcoders, will work on front and back-end projects at Vulse.Rob Illidge, CEO said: “It is an exciting time for the company and I am happy to be able to welcome a team of such diverse talents. The company is experiencing significant growth as a demand increases for content platforms like Vulse. We are dedicated to bringing ease into the day-to-day life of creators. Whether they are individuals, solopreneurs or managers, our platform will keep them informed on best practices and help them reduce the time spent preparing content by up to 90%, giving them more room to create.” These hires follow on from working alongside The Manchester Metropolitan University as part of the region's AI Foundry, and securing a 10% investment from global software developers, CarbonCode. We are also aiming to raise an additional £200,000 of investment to close our current funding round.