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How to create an effective LinkedIn marketing strategy
LinkedIn is a powerful platform for marketing. It’s got a huge daily active user base, high engagement rates, and diverse content types to play with. It’s renowned for being one of the best business-to-business (B2B) marketing channels, but anybody can get value from LinkedIn marketing by approaching it the right way.We’ve put together a list of our 10 best tips for creating a LinkedIn marketing strategy that works. Whether you’re trying to grow brand awareness or drive leads to your website, following this guide will give you a head-start on achieving results.What is a LinkedIn marketing strategy?A LinkedIn marketing strategy is a well-developed plan to use LinkedIn as a way of reaching specific marketing goals. It can involve diverse activities, from publishing content to running paid ads. But all elements of a LinkedIn marketing strategy will relate back in some way to the main objective.It’s separated from non-strategic LinkedIn marketing by its deliberateness. Instead of posting random content whenever you feel like it, setting out a LinkedIn marketing strategy will guide your efforts and make sure they’re contributing to tangible business goals.Going through this process will involve more up-front work than a casual approach to LinkedIn marketing. But it’s also far more likely to make an impact on your business’s success – driving brand awareness, lead generation, and overall growth.To make sure your efforts are rewarded, follow these 10 simple tips for creating an effective LinkedIn marketing strategy.1. Set marketing goalsThe first and most important step in creating a LinkedIn marketing strategy is to decide what you want to achieve. This step will influence the rest of your planning, so it’s important to put proper thought into your objectives.Thanks to its diverse user base and broad functionality, LinkedIn is a versatile marketing platform. You can use it to achieve various marketing goals, like:Increasing brand visibility: LinkedIn has over 930 million users, which makes it ideal for growing overall brand awareness.Generating leads: LinkedIn is particularly suited to B2B lead generation, with 40% of B2B marketers naming it the most effective channel.Creating a personal brand: People use LinkedIn as a source of industry news and expert guidance, so it’s the perfect platform to grow a personal brand on.Expanding your professional network: Connections are the lifeblood of LinkedIn activity. You can use them to significantly increase your professional network.Driving website traffic: LinkedIn drives up to 46% of social media traffic for some B2B companies, making it ideal for getting users onto your website.You can choose multiple objectives, but make sure they’re compatible with each other and your broader marketing aims.And when you’ve chosen what your general aim is, try to make it specific by creating tangible key performance indicators (KPIs) to work towards. If you want to increase brand visibility, for example, set a realistic target like growing LinkedIn page impressions by 50% in a 12-month period.2. Know your audienceLinkedIn is home to a community of users from hugely diverse backgrounds and sectors. But you don’t need to target all of them – nor should you want to! Honing in on your specific target audience will make sure your LinkedIn marketing strategy is geared to succeed in impacting the right people.You might already have an idea of what demographics your business addresses, sourced from existing analytics or market research. Use this as a jumping-off point to create well-defined audience personas.These personas should outline key facets of your audience that will help you build a strategy suited to their needs. That might include:▫️Basic demographic details like age and gender▫️What sector they work in, their job position, and seniority level▫️Their interests, both personal and commercial▫️Challenges they face in their day-to-day work▫️What kind of content they like, and how they engage with itWith completed audience personas, you have a solid source of information to refer back to as you develop, roll out, and refine your strategy. This will help make sure you’re always focused on addressing the right people to drive marketing success.3. Leverage pages and profilesThere are two ways to market on LinkedIn – through personal profiles or company pages. The best strategies use both approaches, maximising visibility by engaging with an audience on a personal and professional level.Personal profiles are all about an individual. They offer the chance to broadcast your job experience, skills, background, and qualifications. They’re also the main way of engaging with other people on LinkedIn, whether by connecting to grow your network, creating or sharing content, or using the built-in messaging feature.Company pages, on the other hand, are less geared around social functionality and better suited to explaining and marketing your company. They act like a company showcase, giving you the opportunity to really sell what your business does and build a following.To make the most of both opportunities, flesh out your personal profile and company page with useful information. Be comprehensive, because company pages with complete information get 30% more views.And when it comes to developing your content strategy, consider how you can maximise reach by posting on both your profile and page. Some content will be better suited to one or the other, but you can always reshare company content on a personal profile, and vice versa.4. Don’t be shy with connectionsGenerally speaking, the more connections you have on LinkedIn, the more people will see your marketing content. This is obviously a good thing, so focusing on growing your network is an important part of preparing to roll out a LinkedIn marketing strategy.But there are some caveats. The most important is that you should prioritise connecting with people who either fit directly into your target audience or are likely to have connections that do. This will maximise the value of your network. You’ll be marketing to an audience made up of potential leads and people who know potential leads.There are very low barriers to connecting with someone on LinkedIn, and people tend to accept connection requests even from people they don’t know. So don’t be shy! If you come across someone’s profile and they seem interesting or relevant, send a request. If you engage with someone in a comment thread, send a request.To increase the chance your requests are accepted, include a brief message introducing yourself and saying hello. Be proactive and consistent with this process and you’ll have a bigger network in no time.5. Prioritise content qualityIt doesn’t matter how well-laid your strategy plans are if your content falls short. At the end of the day, it’s the content you create that will actually be seen by your audience. Optimise it accordingly – aiming to make the biggest impact on the most important people to your business.There are lots of factors to consider when striving to boost content quality, but the most important ones are:Audience relevance: Whatever content you create has to be relevant to the people you’re sharing it with. Refer back to your audience personas when planning content and prioritise topics that your audience will care about to maximise engagement.Value and actionability: Every piece of content you share should have a clear purpose, even if it’s as simple as sparking conversation. Keep this at the front of your mind in the content creation process, and make sure every post has a tangible takeaway.Originality and credibility: LinkedIn is notoriously full of uninspired, copycat content. Spending more time than your competitors coming up with original ideas is the easiest way to stand out, and reinforcing your thoughts with credible sources or examples can make your content even more compelling.Messaging resonance: The way you deliver your message is just as important as the message itself. Make sure your LinkedIn content aligns with your brand’s tone of voice, and focus on making it resonate with your audience’s needs and values.If you manage to achieve each of those four factors in every piece of LinkedIn content you share, you’ll be rewarded with increased engagement and better results.To help you get there, make use of tools designed to help you create better LinkedIn content, like our AI post generator and optimiser.6. Use a mix of content formatsLinkedIn content comes in many forms, from basic text posts to embedded long-form videos. Each content type has its own strengths and weaknesses – best suited to achieving a specific aim or getting across a particular message. Using the full range helps you make the most of the platform.The main LinkedIn post types that you’ll see on your feed are:Text-only: Simple text-based posts that allow you to share updates, insights, or advice.Image/s: Posts that include a gallery of one or more images alongside a text field.Native videos: Video posts displayed natively on-platform, up to 15 minutes in length.LinkedIn articles: Long-form text content hosted through LinkedIn’s own article platform.Image carousels: Another way of displaying image content or presentation decks.LinkedIn polls: Posts that feature a live-updating poll for users to vote on.Each of these post types has its own unique advantages in a marketing strategy. Some are better at encouraging engagement, while others are suited to generating leads. Video content, for example, is shared 20x more than any other type of post.Consider each one when you’re developing your LinkedIn content strategy and aim to use as many different post types as possible. This’ll help each of your posts do its job a little better, while also making your feed more interesting, varied, and engaging.7. Use a content calendar for consistencyConsistency is a central component in the success of any marketing campaign, and things are no different on LinkedIn. The more regular your posting schedule, the more likely you are to make a long-term impact on your audience.LinkedIn themselves say that companies that post at least two times every week see increased engagement. Other sources say a higher number of weekly posts has even stronger effects, although there’s no real data on the optimum amount.Whatever your posting frequency, what really matters is that you remain consistent. Creating a comprehensive content calendar covering all of the pages and profiles you manage can help you do that. It gives you the chance to plan ahead up to 12 months and make sure you always have relevant and interesting content to post.You can even schedule your posts in advance to make sure that you never miss an opportunity for engagement. Try a LinkedIn content calendar tool like ours and see how consistency can impact your marketing results.8. Encourage employee engagementThe entire LinkedIn platform is designed to encourage content sharing, and you can take full advantage of it by encouraging your entire team to get involved in your marketing strategy.Whether you’re posting content from a company page or your personal profile, encouraging other team members or employees to engage with or share your posts will amplify their reach.You can also benefit from the diversity in each team member’s network to get more impressions from a wider audience.Going a step further, you can even integrate different members’ LinkedIn accounts in the strategy directly by planning to post your content from various profiles.If your head of marketing has a particularly strong network of marketing connections, for example, try using their profile to share marketing-focused content and see if it makes a difference to engagement.Handling the content distribution process across multiple LinkedIn accounts is now easier than ever. Tools like our multiple LinkedIn account manager give you access to a single dashboard that allows you to schedule and monitor content for up to 10 accounts at once.9. Consider LinkedIn adsLinkedIn is a great platform for organic growth, but it’s also got an in-built ads platform that works great to speed up marketing results. LinkedIn ads are especially useful for B2B businesses with clearly-defined audience personas, since you can target specific job roles, seniority levels, and sectors.There are various ad types to consider on LinkedIn, including:Sponsored content: Multimedia ads (with options for carousels, image posts, or videos) that appear natively in your target audience’s feed with a ‘Promoted’ label.Sponsored messaging: Text-based ads with multimedia options that you can send directly into your target audience’s LinkedIn inbox.Text ads: Ads that show up at the top and to the right of the main LinkedIn feed on desktop, offering broad reach and high visibility.Dynamic ads: Dynamically-generated ads that are automatically tailored for engagement, appearing in the right-hand sidebar on desktop.One of the key advantages of LinkedIn ads is that you’re able to engage with a relatively warm and highly relevant audience, unlike on some other social media platforms. You already know that people browsing the platform are in ‘work mode’, and you can target them granularly.That might be why LinkedIn ads audiences are 6x more likely to convert than those on other platforms.10. Track your performanceFinally, make sure you’ve considered how you’ll measure the success of your LinkedIn marketing strategy, so that you can learn from the data and make continual improvements.Keeping a close eye on your LinkedIn analytics can help you pick up on what types of content work, when the best time to post is, what kinds of audiences you’re impacting, and much more. All of this data can prove instrumental in refining your strategy to increase success, guiding adjustments to the content you create and your posting habits.LinkedIn has a rudimentary analytics platform built-in, but to get the best data, use a dedicated third-party tool like our LinkedIn post analytics dashboard.
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Why Barbie And Oppenheimer Should Be A Part Of Your LinkedIn Marketing Strategy
It’s true that the Barbie and Oppenheimer movies are all the rave now, especially with the two movies breaking records as the 4th most successful box office premiere ever recorded.This being said, we are not speaking about them specifically.If you want to show that your brand is current and informed, getting involved in relevant conversations surrounding incoming box office releases is a great way of doing just that. Engage your audience The odds are, your audience may have heard of these movies, whether through their own research, preferences or social media. By sharing your opinion on these films, shedding light on the techniques that the filmmakers used on social media and when marketing the films, you will not only grab your audience’s attention but also show them that you stay in the loop.You may think, ‘Everyone has already been talking about it so why should I?’ As we have seen withLinkedIn’s recent algorithm updates, the platform favours creators that share their perspectives. Share your own findings with your audience. You may be surprised by the way they respond. Drive interactions New releases are guaranteed topics of discussion among your audience. Including them in your marketing strategy taps into the excitement that already exists as people anticipate the premiers. Use this to create relevant content, such as carousels or polls, where you can encourage meaningful conversations with your followers. They might also be encouraged to share it with their own network, which will help you increase your brand visibility. Boost your content relevance and diversify your calendar The latest cinema releases or films that are being ‘hyped’ up on social media platforms will already be a trending topic. By sharing content relating to these releases, you will keep your posts fresh and exciting. Your audience will be able to see that you are invested in relevant trends.Relevancy is something that we encourage Vulse users to maintain with their brand. We help our users with this by equipping them with aLive Trending News tool that helps them stay on top of relevant industry news that they can always speak about.To content creators and marketers alike, use new film releases to your advantage when developing a social media strategy, especially on a platform like LinkedIn. It will show that you stay relevant by speaking on current topics. This in turn will drive engagement, help you reach new followers and ultimately increase your growth. Use ourLinkedIn Post Analytics tool to monitor how your content performs and your brand grows.
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Understanding LinkedIn's Algorithm: Key Updates and Changes For July 2023
You may have heard that LinkedIn recently made some changes to its algorithm and changed the way that people see content.Here is all you need to know about the update:What LinkedIn users want to seeThe majority of LinkedIn users want to feel like they see more relevant and informative posts that help them develop professionally. They also want to see more content from people that they are actually interested in. This prompted the platform to show more content from people and companies that a user follows. This way, users can see more of their preferred content.Another major update to note is that LinkedIn is prioritising posts that it sees as sharing “knowledge and advice”. This will be the best way to reach people who don’t follow you and expand your audience. So how does the platform identify posts that share knowledge and advice? The system will evaluate whether you are helping other users improve their productivity or giving them useful information. You must be seen to be “building a community around content”, said LinkedIn’s Editor in chief, Dan Roth.How LinkedIn identifies posts that share knowledge and adviceYou must be speaking to a specific audience
The main questions to ask yourself are ‘Who am I trying to reach?’ or ‘Who will this benefit?’ The LinkedIn platform asks a similar question when determining who to show your content to. Alice Xiong, the lead of LinkedIn’s Search and Discovery Products, advised creators to “think about what kind of knowledge you have to offer to help people”. This will show that you are focused on a specific area of expertise, which will help in the next stage.Write about your core subject area
As well as the content you post, the platform is also analysing whether you really know what you’re talking about. This means that speaking about developments in marketing today and then sharing expert knowledge about biomedical science tomorrow will have a negative impact on your posts. LinkedIn will look at your content and skill history and determine whether the content you’re sharing is of high quality. It is important to maintain consistency and relevance to your industry.Encourage meaningful comments
You can’treally control the type of comments people leave on your posts. LinkedIn used to push posts that got a lot of comments. This brought about “engagement groups” where people would come together to react and comment on each other’s posts to help boost engagement. A few “this is amazing” and “I love this” comments here and there went a long way- not so much any more. Now, LinkedIn will be looking to see that the comments are in response to the content you have posted or that they are adding value to your post, especially if they are also from your industry of expertise. Also, don’t forget to engage with these comments. Keep the conversations flowing!Share your perspective
Some people may not know, but LinkedIn uses artificial intelligence to separate posts into certain categories, including opinions and advice. Don’t simply share information that a user can see in multiple other places. LinkedIn wants you to speak from your perspective and give insight into what you are posting. This will allow more people to resonate with your content and, naturally, your post will grow. Plus, nobody likes a robot. Show some personality in your content.LinkedIn is a powerful tool for building a brand and even generating leads for your business. It is important to remember that you can’t reach every single user on the platform but it is important, as Roth and Xiong said, that you “focus on reaching the right people”. With these updates and the help of Vulse, you can do just that.Learn more about how Vulse helps you stay ahead of the game with live trending news.
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Vulse Named As AI Tech Trailblazers
Vulse has been named in the first edition of Manchester Startups 2.0 as one of the city's AI Tech Trailblazers.The exclusive list includes 25 founder-led startups that are not backed by venture capital.These are businesses which are bootstrapped, pre-seed or angel-backed, and are “in the early stages of their journey and either building or harnessing a unique technology”.Nominations were made from readers, key figures in Manchester’s tech scene and an array of incubators, accelerators and co-working spaces.These companies are already making waves in the market or building a pre-revenue product with potential, the passion of this next generation of entrepreneurs is clear.Rob Illidge, Vulse CEO commented:"It's an honour to be recognised as AI Tech Trailblazers in the inaugural edition of Manchester Startups 2.0.This recognition further validates our team's commitment to innovation and our pursuit of excellence in leveraging AI for LinkedIn content creation.Manchester has a vibrant tech ecosystem and being highlighted amongst such impressive peers is a testament to the hard work of everyone within the company."TechBlast istaking Startups 2.0 to more UK cities this year and next, you can subscribe to their Wednesday lunchtime newsletter to keep in the loop and for a weekly dose of entrepreneurial stories, startup growth advice and investor news.
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Vulse Celebrates New Post-Investment Hires
We are excited to announce three new additions to our growing team. The hires follow on from securing £150,000 investment from SFC capital earlier this year. Mercy Fulani, Callum Hall and Wilson Wong join the team, securing positions in the marketing and development departments, respectively.Mercy Fulani has been appointed as the new Marketing Content Manager at Vulse. Joining from her role as lead marketing executive of a department in a cyber security company, Mercy will help the team to develop innovative strategies that amplify brand awareness, engage target audiences, and solidify Vulse's position as a market leader in content creation.Callum Hall joins the team as a junior developer having previously worked in technology recruitment and software development training. He will use his expertise to work on front-end projects at Vulse. Also joining the team is junior developer,Wilson Wong, who’s background includes biology, e-commerce, financial management, and coding, Having recently relocated to the UK and completed a coding bootcamp with Manchester based, software development training provider, Northcoders, will work on front and back-end projects at Vulse.Rob Illidge, CEO said: “It is an exciting time for the company and I am happy to be able to welcome a team of such diverse talents. The company is experiencing significant growth as a demand increases for content platforms like Vulse. We are dedicated to bringing ease into the day-to-day life of creators. Whether they are individuals, solopreneurs or managers, our platform will keep them informed on best practices and help them reduce the time spent preparing content by up to 90%, giving them more room to create.” These hires follow on from working alongside The Manchester Metropolitan University as part of the region's AI Foundry, and securing a 10% investment from global software developers, CarbonCode. We are also aiming to raise an additional £200,000 of investment to close our current funding round.
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International Development Agency Invests In Vulse
Cardiff-based developer, CarbonCode, has made a strategic investment to acquire 10 per cent of Vulse.Vulse will be working with CarbonCode on our latest update, with the investment helping to create new features, reducing content creation times from hours to seconds.Capitalising on the meteoric rise of employee advocacy and personal branding, Vulse combines the LinkedIn API, a unique post-scoring system, and algorithm knowledge to produce highly engaging posts.Rob Illidge, CEO of Vulse said:“This partnership will significantly improve our offering to users, providing new features whilst reducing post-creation times.It’s a pleasure to work with the CarbonCode team, who are equally as passionate about developing engaging social media content”.Co-founder at CarbonCode,Williams, added:“We have been following the progress of Vulse for a long time and we’re delighted to officially announce our partnership.Rob and the team have built a market-disrupting product which we’re excited to support and accelerate the growth of.”The investment will help support the integration of revolutionary AI features that will help our platform to significantly disrupt the content creation market, having partnered with Manchester Metropolitan University as part of the Greater Manchester AI Foundry.
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Why LinkedIn Is The Perfect Platform For Employee Advocacy
LinkedIn is a powerful platform that many businesses are using nowadays to their own advantage. Employee advocacy is something you should be encouraging actively across your business not just online but offline too.With 90% of B2B social media marketing strategies incorporating scaled employee advocacy programs, it makes sense to do the same for your business.Employee advocacy is a growth opportunity to help bring together an army of influencers aka your employees to help promote the business. While LinkedIn is a B2B platform, it’s a great way to build brand awareness and drive traffic to any linked social media platforms on your profile.If you’re looking to explore employee advocacy and you’re wondering why LinkedIn is the best platform for it, then read on.What is employee advocacy?Employee advocacy is where employees will expose their own social networks to any brand messaging and marketing campaigns you share. This may be by engaging with the content published or alternatively creating their own content to support the existing messaging you’re trying to communicate.Effective employee advocacy helps promote your business and can also save a lot of money on marketing campaigns. However, it’s important that you’re doing it correctly for it to be successful.Employee advocacy relies on employees who are happy within their roles and are keen to promote shared values that the business has. The more employees who jump aboard as advocates for the business, the better.The benefits of employee advocacyWhat are the advantages of employee advocacy? For growth hacks as a brand, employee advocacy is one of the most productive and there are many benefits to using this method. Here are just a few perks when you use employee advocacy for your brand and business on LinkedIn.Engagement and reach is higher qualityEmployee advocacy influences the quality of engagement and reaches for the post itself. You may even find that the quality of these metrics improves beyond anything that paid-for posts would attract.Employee approval is likely to sway those looking at your business or brand for the first time. They may find themselves compelled to pick your product or service over competitors because it’s backed by those within the company.The connection feature on LinkedIn, adds a certain level of trust and authenticity that helps those businesses that are utilising the impact of employee advocacy on their platform.Scales up your potential reachJust like on any social media platform, when you post on your company-branded profile, you’ll get the organic reach that the LinkedIn algorithm provides. However, when employees are engaging with your post through any of the following, it boosts the potential reach you’ll receive:The reason for this is that LinkedIn now sees the content as being high-value and therefore worthwhile for more people to see. The more employees engage with the post in some way, the more your organic reach is likely to multiply as a result.You’re creating industry experts within the businessWith employees creating content themselves and sharing the company’s own content, you’re helping create an army of industry experts. These experts are all part of the business, which only strengthens your organisation’s reputation as a result.Building credibility as a brand is important and employee advocacy is the perfect way of doing this effectively.Why is LinkedIn the perfect platform for employee advocacy?What makes LinkedIn so special for employee advocacy? With 82% of B2B marketers reporting they find the best success on LinkedIn, it seems to be a great platform for businesses to advertise and promote themselves to other individuals and organisations.LinkedIn differs from a lot of the other social media platforms as a more professional and formalnetworking site. With over 810 million members, it’s considered one of the top platforms for professionalism.With LinkedIn, you’ve got a platform that’s full of influential people and people who can be easily influenced. The platform provides the opportunity for anyone to create content and to share it amongst their professional contacts.Every employee who gets involved with an employee advocacy campaign will have their own set of contacts who’ll engage in their content. With every employee having their own individual reach, it accumulates in a huge reach overall that might not always be so easily achieved with traditional marketing methods as a business.How to implement employee advocacy through LinkedInEmployee advocacy is highly effective if it’s done properly. With that being said, there are a number of ways to implement this method of marketing, one being on LinkedIn. If you’re looking to introduce it within your own organisation, then here are some helpful tips to do so successfully.Consider your company goalsWhat do you want to achieve from employee advocacy? The challenging part of running a marketing strategy such as this one is making sure your employees are all talking about the same topic, at the same time.That’s why it’s important to start setting your company’s goals so that employees who become advocates, talk and share the right content. For example, you may want to acquire new sales for a recently launched product or service.Therefore, the content strategy should be focused on employees sharing relevant information on the new product and how they’d use it to benefit them.Select the right employees to helpTo help ensure your employee advocacy is successful, you want to handpick the right employees. Identifying those employees with an engaged following on the platform is a worthwhile step in the right direction.As you create content for your employees to share and comment on, make your content relevant to them and their experiences within the business. Make sure that the content format is visual and that it showcases your brand in the best way.Optimising the posts with hashtags, internal links and responding to comments, are all ways to help push the content further.Social media scheduling is important when it comes to the performance of the content. Social media posts have a lifespan that is short, especially with the amount of content that goes live every second of the day.Selecting the right employees doesn’t just come down to their engagement and reach via their profiles but who they are within the organisation. For example, if you’re pushing a new product, you may want to choose a handful of salespeople and marketers within the business to be advocates.With that approach, you’re more than likely to have different groups of people sharing content and reaching a larger audience as a result.Onboard your employees for successful employee advocacy programsOnboarding is an important step for any business, particularly regarding a successful employee advocacy program.Educating your employees on how employee advocacy works and how to do it right, is going to hopefully make your program more successful. You may want to create some pre-made templates and structures for employees to follow when they create content as advocates via LinkedIn.Make sure to monitor and analyse programs for optimising future campaignsTo help reward staff for their hard work in their advocacy on LinkedIn, it’s good to monitor and analyse your programs’ performance.That way, you get a detailed understanding of what is working well and what might need improvements for future campaigns. By having this data available, as a business, you can guide your employees with further training on how to best optimise their own efforts as advocates.You can also use this data as a way of rewarding your employees for providing great results. This reward system will only help encourage your employees further in pushing their own content further.Choose LinkedIn for your employee advocacy in 2023If you’ve been considering an employee advocacy program, there’s no better place to do it than on LinkedIn.Use this guide as a starting point to introduce an employee advocacy campaign to your business and see the benefits that can come from it this year and beyond.Sign up for Vulse today and start learning to create content your employees will be happy to promote.
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Vulse Secures £150,000 Pre-Seed Funding From SFC Capital
Vulse has secured a pre-seed round of angel investment worth £150,000, to accelerate growth and implement revolutionary features.The investment was secured from SFC Capital, to help LinkedIn users develop personal brands and promote company pages, providing AI-supported content ideas and posts to small, medium, and enterprise businesses.Rob Illidge, Vulse CEO said:“I am thrilled to announce our pre-seed investment from SFC Capital. This milestone marks a crucial step in our journey towards revolutionising social media content creation using AI.We are incredibly excited by the trust and confidence that SFC Capital has placed in our vision and our team. Their expertise and track record in supporting early-stage technology startups will undoubtedly accelerate our growth and development, helping us bring our cutting-edge AI solutions to market more efficiently.This investment will enable us to expand our research and development efforts, as well as scale our operations globally to better serve our customers.Our dedicated team of developers, engineers, and marketers, is now more committed than ever to pushing the boundaries of artificial intelligence, delivering transformative social media solutions to empower individuals and ambitious businesses.”The Manchester-based company’s personal branding platform, has been working alongside The Manchester Metropolitan University as part of the region’s AI Foundry, and recently attracted a 10% investment from global software developers, CarbonCode.Vulse helps users save time when creating LinkedIn posts by offering content ideas based on industry, trends, and relevance, whilst instantly creating content using its proprietary AI model.Stephen Page, CEO, of SFC Capital, added:“We are delighted to announce our £150,000 pre-seed investment in Vulse. Their innovative approach and dedicated team have showcased tremendous potential in revolutionizing the AI and social media landscape.At SFC Capital, we believe in supporting game-changing startups, and we are confident that this investment will accelerate their growth and help bring their transformative solutions to millions of LinkedIn users.We look forward to working closely with Vulse and witnessing the positive impact they will have on the social media industry.”Vulse is aiming to raise an additional £100,000 of investment to close their current funding round.Sign up for exclusive access to Vulse at https://vulse.co.
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Why Digital Marketers Should Be Developing A LinkedIn Content Strategy
As a digital marketer, you know the importance of having a strong online presence. In the world of professional networking, LinkedIn is a platform that can’t be ignored.Having a LinkedIn content strategy is crucial in order to effectively reach and engage with your target audience on the platform.Here are just a few reasons why you should have a LinkedIn content strategy in 2023:Visibility: LinkedIn is a platform where professionals and businesses come to network and connect. By regularly posting high-quality content, you increase your visibility and establish yourself as an industry thought leader. This not only helps you attract new connections, but it can also lead to new opportunities, such as speaking engagements or consulting work.Targeted reach: LinkedIn offers advanced targeting options that allow you to narrow down and reach specific audiences. This means that your content is being seen by the people who are most likely to be interested in it, leading to higher engagement rates and a more successful overall strategy.Thought leadership: Sharing valuable and informative content on LinkedIn helps establish you as a thought leader in your industry. This can lead to increased credibility and trust, as well as opportunities to collaborate with other industry leaders.Lead generation: By providing valuable and useful content, you can use LinkedIn to generate leads for your business. This can be especially effective if you include calls to action in your posts, such as links to sign up for your email list or request a consultation.Having a LinkedIn content strategy is essential for any business or professional looking to succeed on the platform in 2023.By regularly posting high-quality content and utilizing LinkedIn’s targeting options, you can effectively reach and engage with your target audience. Use our LinkedIn Post Analytics tool to monitor your growth, establish thought leadership, and generate relevant professional conversations.
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6 Of Our Favourite LinkedIn Trend Predictions For 2023
LinkedIn is fast becoming one of the most popular social media platforms, and not just for professional networking.Over the past few years, it has seen a lot of changes thanks to algorithm updates and the introduction of personal branding content (love it or hate it).In this blog post, we take a look at some predictions for LinkedIn in 2023. We explore how the platform may change and what new features may be introduced.Keep in mind that these predictions are just speculation, but they should give you an idea of what to expect from LinkedIn in the future.The rise of AI in the workforceIn recent years, there has been a surge in the development of artificial intelligence (AI) technologies. This has led to fears that AI will replace human workers in a wide range of industries. While it is true that AI can perform many tasks more efficiently than humans, there is no reason to believe that it will completely usurp the workforce. First and foremost, AI requires significant investment in order to be deployed on a large scale. In addition, AI systems are still far from perfect and are often limited by the quality of the data they are given. As a result, they are likely to complement rather than replace human workers for the foreseeable future.Finally, it is worth remembering that even the most advanced AI system is ultimately created and operated by humans. As such, the rise of AI is likely to create new opportunities for skilled workers rather than putting them out of a job.More remote work opportunitiesThe traditional 9-to-5 workday is gradually becoming a thing of the past. As technology has progressed, so too has the ability to work remotely. More and more businesses are realizing the benefits of allowing their employees to work from home, including increased productivity and decreased overhead costs. In addition, employees who are given the opportunity to work remotely often enjoy a better work-life balance and a greater sense of control over their time. As the demand for remote working opportunities continues to grow, so too will the number of businesses offering them. This is good news for workers who are looking for more flexible arrangements. With more companies offering remote work opportunities, workers will have more options to choose from when it comes to finding a job that suits their lifestyle.The importance of online networkingIn today’s digital world, online networking is more important than ever. By creating and maintaining a strong online presence, individuals and businesses can connect with a wider audience, share information and build relationships. One of the key benefits of online networking is that it provides an easy way to connect with people from all over the world. Through social media and other online platforms, users can connect with others who share their interests and build relationships that would be difficult to develop offline. In addition, online networking can help users to develop a more positive self-image and sense of connectedness. For businesses, online networking can help to build brand awareness, generate leads and create new business opportunities. In a globalised economy, online networking is an essential tool for success.The trend towards shorter, more concise contentIn an age of constant distraction, it’s no wonder that more and more people are seeking out shorter, more concise content. Whether it’s a quick news article or a short blog post, we seem to be increasingly drawn to information that can be consumed quickly and without too much effort. There are obvious benefits to this trend: we can save time and energy by consuming content that is bite-sized and easy to digest. However, there are also some potential downside. In our rush to consume ever-shorter content, we may be missing out on the opportunity to engage with longer, more in-depth pieces that offer a richer and more rewarding experience. So while there’s certainly value in keeping things brief, let’s not forget the importance of taking the time to savor the good stuff.The increasing popularity of LinkedIn groupsIn recent years, LinkedIn has become one of the most popular social networking sites for professionals. With its focus on connecting people with similar career interests, LinkedIn has become a valuable resource for networking and job-seeking. However, one of the most underutilized features of LinkedIn is its groups function. LinkedIn groups are essentially online forums where members can post discussion topics, articles, and job openings. These groups provide an invaluable opportunity for professionals to connect with others in their field and discuss relevant industry news. As more and more professionals become aware of the potential of LinkedIn groups, it is likely that they will continue to grow in popularity.The power of LinkedIn endorsementsWhen it comes to job-hunting, LinkedIn has become an indispensable tool. In addition to providing a way to connect with potential employers, LinkedIn also allows users to endorse the skills of their connections. These endorsements can be a powerful way to build credibility and get noticed by recruiters.Most people are familiar with the concept of online reviews, and endorsements work in a similar way. Just as potential customers are more likely to trust a business that has positive reviews, recruiters are more likely to take notice of a candidate who has been endorsed by many others. And because LinkedIn is a professional network, the endorsements carry more weight than they would on other platforms.Of course, endorsements are not just about accumulating numbers. They are most effective when they come from people who are well-connected and respected in their field. For example, an endorsement from a senior executive at a major company will carry more weight than one from a casual acquaintance. Therefore, it’s important to focus on quality over quantity when seeking endorsements.In conclusion, LinkedIn endorsements can be a powerful way to build credibility and get noticed by recruiters. However, it’s important to focus on quality over quantity when seeking endorsements. By carefully choosing who you ask for endorsements, you can maximize the impact of this valuable tool.The future of work is changing, and with it, the way we network and find opportunity. LinkedIn has been on the forefront of these changes, providing a platform where professionals can connect, learn new skills, and share their expertise. We’ve seen in this blog post how LinkedIn groups are becoming an increasingly powerful tool for networking and finding opportunities, as well as how endorsements can help you stand out from the crowd. If you want to stay ahead of the curve in your career, make sure to follow us on LinkedIn so that you don’t miss out on any of the latest trends and insights in professional networking.
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LinkedIn Adds New Tools to 'Creator Mode'
LinkedIn Adds New Tools to ‘Creator Mode’, as well as a new newsletter option for creators.LinkedIn Live was initially only available to Members and Pages. These are pages with more than 150 followers and/or connections who met certain criteria. However, they are now giving creators free rein of the option. This allows for a way to create more engagement for their audience.Users are 20x more likely to interact with a video on LinkedIn than any other type of post making it a great way to increase engagement across the platform. It also creates another way to push users’ presence on LinkedIn.LinkedIn is also allowing Creator Mode users access to newsletters, providing another way for connections and followers to keep up to date with them.LinkedIn said: “Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content.”This creates another great way for creators to keep up with regular posting, whilst posting about topics you love. This then boosts their presence on LinkedIn.What do you think of the new ‘Creator Mode’ tools? Let us know your thoughts in the comments on our posts on Instagram, LinkedIn or Facebook and don’t forget to sign up to Vulse today.Want to read more stories like LinkedIn Adds New Tools to ‘Creator Mode’? Click here to read about our Beginners Guide to LinkedIn.
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Vulse Partners With University To Deliver Groundbreaking AI-Powered Content Creation Features
Vulse has partnered with Manchester Metropolitan University to deliver a revolutionary artificial intelligence (AI) project for LinkedIn content creation, as part of the Greater Manchester AI Foundry.Vulse, a web application created by global agency Social Republic, helps small businesses create engaging LinkedIn content using innovative technologies.Teams from the Department of Computing and Maths will work alongside Vulse.co, to implement AI features that will suggest content ideas to users, reducing post creation from two hours to under three minutes.The Greater Manchester AI Foundry, led by Manchester Metropolitan University, is a £6m project that brings together expertise in AI shared with Greater Manchester businesses in a bid to help them develop new products and services.Dave Webb, Technical RD Analyst at Manchester Metropolitan University commented:“We are proud to be supporting Vulse.co on their journey and look forward to implementing groundbreaking innovation offered by the Greater Manchester AI foundry. The AI features created by our analysts and sector specialists will be world-first in terms of the unique scoring system, and represent a game-changing opportunity for small businesses.”Vulse founder, Rob Illidge, added:“Joining the AI Foundry enables us to work with AI specialists at Manchester Metropolitan University and support growing businesses looking to create engaging social media content.Our mission is to help small business owners compete more effectively in today’s digital economy by providing them with the resources they need to stand out online – without having to hire an expensive agency or rely on overpriced, self-service tools.Following completion of the project, we aim to release a market-ready product, and within 5 years, to be known as the world’s leading, AI-powered social media post-creation platform setting the bar for digital marketing innovation, offering products for all major social networks and serving over 149,000 users.”The project hopes to help local businesses build back better following the disruption caused by the Coronavirus (COVID-19) pandemic.Vulse is a web application that helps small business owners who lack the time, knowledge, or resources to create outstanding social media content, by delivering an easy-to-understand, step-by-step process.Their mission is to reduce content creation time from 2 hours to under 2 minutes, without having to hire an expensive agency or rely on overpriced, self-service tools.Revolutionary AI features have been developed in partnership with Manchester Metropolitan University, with support provided by LinkedIn.The founding team consists of social media experts with experience in developing start-up businesses for global agencies, alongside experienced SaaS and AI developers.Vulse represents a world-first in terms of the unique scoring system, combining tools offered by competitors, and aims to raise a seed round of £220,000 to support projected five-year sales of £61.7m, generating 149,997 users and the creation of 20 new UK jobs.
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