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News is out – LinkedIn has announced that it’s developing its very own audio rooms product.Audio rooms have seen a huge rise in popularity over the last several months, especially with the rise of Clubhouse.We think it’s great to see LinkedIn tune into this latest social trend and we feel it will be a great addition to the platform – helping to connect professionals and share industry conversations in a whole new way.So, what do we know so far?On 30th March 2021, app researcher, Alessandro Paluzzi posted a mock-up image on Twitter of what this new update could look like. This means the new live audio room feature will enable users to host and listen in one area. With the addition of a ‘reaction’ feature, people will also be able to share their thoughts and comments during discussions.What will it look like?Further to this, LinkedIn shared on TechCrunch a, more fine-tuned version of what the new feature could look like within the platform.As you can see (below), four speakers are featured with a green circle. This is used to indicate who is speaking at the time.The new update also enables up to 216 people to listen to discussions. This means that a large audience can be in attendance at one time.The mockup also features the topic of discussion with the bottom toolbar featuring the option to leave the chat. There is also the option to send a comment, add an emoji and put their hand up or wave during the talk.Whilst the layout is said to be similar to Clubhouse it’s exciting to see how LinkedIn has incorporated this tool to suit its app.As quoted by LinkedIn:“We’re seeing nearly 50% growth in conversations on LinkedIn reflected in video shares, stories and posts on the platform. We’re doing some early tests to create a unique audio experience connected to your professional identity”. This could be an extremely useful tool for LinkedIn which will strengthen the ability for networking and hosting industry discussions. Whilst LinkedIn’s audio rooms are in early-stage testing, it is exciting to see this platform jump on the latest trends.With Twitter and Facebook also working on their own versions of the same, could LinkedIn be the next social media platform to jump on the audio-chat bandwagon? Will you use this new feature on LinkedIn?Let us know your thoughts in the comments on our post on Instagram or Facebook and don’t forget to sign up to Vulse today.

With an influx of social media content across LinkedIn consistently being shown within your feed, it’s important to understand how you can ensure your experience is customised to what you want to see and interact with. Whilst LinkedIn’s algorithm specialises in showing you content suited to your preferences, it’s important to recognise how you can keep your feed relevant to you.In this blog, we outline five ways you can help control your LinkedIn feed, from taking advantage of LinkedIn’s personalised recommendations to understanding how hashtags can influence the content that is shown to you.Connect With People That Share Content That Will Interest YouAn important step to keeping your feed relevant is to only connect with people whose content you will likely want to engage with.Questions you can ask yourself are:Do they work in a similar job role to you?From briefly looking at the content they share, does this entertain you? Do you want to learn more, or comment on a specific post?Are they sharing valuable content that you may find useful in your daily life or career?If you find yourself nodding your head to our questions, then that person will most likely be a worthwhile connection.Take Advantage Of LinkedIn’s Personalised RecommendationsLinkedIn is always learning what content you will likely want to see. That’s why a great tip is to explore the LinkedIn recommendations page. From suggested pages, you can diversify your feed by taking advantage of this tool by simply clicking on the ‘follow’ button. With your new content recommendations being distributed within your feed, LinkedIn will gradually learn what type of content you want and should see.Provide Feedback Of What You Like And DislikeYou might not necessarily be aware that you can also inform the platform of what posts you don’t like. Tell LinkedIn what you want to see more and less of by clicking the three dots (…) on a post.This will open a toolbox of options, including saving the post to review later, reporting the post, or even hiding the specific post from your feed by clicking “I don’t want to see this.”Image credit: https://blog.linkedin.com/How Hashtags Influence What You SeeOn LinkedIn, you can follow the hashtags that you are interested in.From broad topics such as #socialmedia to specific hashtags like #instagramalgorithm2021.All you need to do is click on any hashtag you like in your feed and then select ‘follow’ under the title.This is a great way to keep your finger on the pulse of the social media industry. It also is a great way which helps you to take part in discussions that revolve around your interests.How LinkedIn Learns From Your BehaviourWhen you like, comment or share a post on LinkedIn you are providing the algorithm with signals. Doing this means that you are letting the platform know these are topics that you are interested in. LinkedIn will learn from this behaviour and show you posts similar to those you interact with within your feed.These are all simple ways to keep your feed relevant and enable you to utilise LinkedIn to its full potential.Do you use any of these tips to control what you see on your LinkedIn feed?Let us know your thoughts in the comments on our post on Instagram or Facebook.

LinkedIn has officially rolled out swipe-up links on its Story tool.Said to be very similar to Instagram’s swipe-up feature, this game changing platform tool will help to:Drive Traffic To Your Profile Or Company PageIncrease Views/Engagement On Your Post/ArticleDrive Traffic To Any Blog ArticleDrive Traffic To Your Landing PagePromote Your Products Or ServicesThis new feature will also enable users to add a ‘see more’ prompt to content, which can then be linked to a relevant website.In order to add links to your story then all you have to do is:Create an amazing story by adding photos or videos.Tap on the link icon from the top right corner of your screen.Add destination URL under ‘add link’Click on ‘done’Let people know to swipe up by adding appropriate CTA sticker or textFinish by clicking on ‘share story’Watch the results.But it’s important to note that stories are available only for 24 hours since uploaded, so be sure to check story insights before it gets to disappear.So, who exactly can use this new feature and how can brands incorporate this tool into their marketing strategy to their advantage?Image credit: Twitter @mattnavarraAccording to LinkedIn, this new feature is only available exclusively to LinkedIn Pages and users who have at the least 5,000 connections or the ‘follow’ button as their primary action on their profile.Image preview:Below shows images of a preview of how this great new tool is displayed on the platform.Image credit: Twitter @mattnavarraImage credit: Twitter @mattnavarraIf you’re an e-commerce business looking to expand your brand awareness, then this new feature will work perfectly with your existing marketing strategy.By sharing links to your external websites means that you can increase traffic to your other existing social platforms, therefore increasing brand engagement.Will you be using swipe-up links?Get free access to Vulse today.Share your thoughts on the swipe-up feature tool in the comments below, or via our social post on Facebook, Instagram or LinkedIn.