Vulse Secures £150,000 Pre-Seed Funding From SFC Capital

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How AiR Is Transforming Tech Recruitment On LinkedIn With Vulse: Founder Interview

Artificial intelligence (AI) is changing how companies connect with top talent. To dive deeper into this transformation, we spoke with the founder of AiR, an AI-powered recruitment company specializing in tech talent.With over 12 years of experience in tech recruitment across England, Spain, and South Africa, AiR's founder shares how his company leverages AI, LinkedIn, and the powerful features of Vulse to enhance brand visibility and streamline hiring for fintech, e-commerce, and emerging industries.Can you tell us a bit about yourself and your journey to founding AiR?I’m the Founder of AiR, with more than 12 years in tech recruitment. My career has spanned multiple countries, including England, Spain, and South Africa. Through these experiences, I developed a strong understanding of AI's transformative potential in recruitment. Today, my role involves strategizing business growth while actively meeting our clients' hiring needs as they scale and incorporate AI into their talent processes.What is AiR, and what makes it unique in the recruitment space?AiR is an AI-powered recruitment company that connects top tech talent with leading companies in sectors like fintech, e-commerce, and other emerging industries. By leveraging AI, we streamline the hiring process, reduce bias, and enhance candidate matching quality. As the Founder, I focus on setting the company’s direction, fostering client relationships, and ensuring that our services evolve with the latest advancements in AI. Our aim is to provide efficient and inclusive recruitment solutions, utilizing AI to improve outcomes both for companies and candidates.How does AiR use LinkedIn for recruitment, both as a company and through individual team members?LinkedIn is essential for our business, both for lead generation and identifying potential candidates. Our company page serves as a platform to share our brand story, AI insights, and engage with tech and recruitment communities. Each of our team members is also active on LinkedIn, engaging directly with our target audience, sharing industry insights, and networking with top tech talent. It’s become a vital tool for building our brand presence and fostering meaningful connections within our industry.Why is LinkedIn such an important tool in recruitment?LinkedIn is invaluable for recruitment because it allows us to build a community within targeted industries and develop relationships with both prospective candidates and clients. It’s also a powerful branding platform, helping us promote our mission and engage people outside our network with warm outreach. With LinkedIn, we can create a meaningful presence, which is crucial in today’s digital hiring landscape.What challenges did AiR face with LinkedIn before using Vulse?Our main challenges were consistency and tracking. When building a business, brand voice alignment is crucial, and we wanted our team to be active brand advocates. Vulse’s features have allowed us to centralize our efforts, helping everyone stay consistent in our messaging. The platform’s dashboard has been especially useful, enabling us to monitor post performance across the team and make adjustments as needed. It has streamlined our approach to LinkedIn, supporting our goals for effective brand advocacy.Which Vulse features have proven most valuable to your team?The scheduling tool and analytics have been game-changers. They’ve made it easy for our team to post confidently and consistently, aligning with AiR’s brand voice. The scheduling feature ensures that we stay active on LinkedIn, while the analytics provide insights that help us optimize our presence. These features have been crucial in building a strong, unified brand on LinkedIn and positioning us effectively within the tech recruitment industry.With the help of Vulse, AiR has created a strong, consistent presence on LinkedIn, amplifying its brand and supporting its AI-driven approach to recruitment.By integrating tools like scheduling and analytics, AiR has effectively transformed LinkedIn into a hub for brand advocacy, attracting top tech talent, and staying at the forefront of AI-powered recruitment.

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Exclusive Webinar: Unlock LinkedIn® Success: How To Get Your Team Engaged And Amplify Your Brand

In 2025, LinkedIn® will be more than just a platform for job seekers—it will be a space where brands build connections, trust, and influence.But here’s the secret: your biggest LinkedIn® asset isn’t your company page—it’s your team.Imagine your brand's reach if every employee shared, engaged, and connected authentically on LinkedIn®.It’s a strategy that can skyrocket your visibility and credibility.But how do you get started?We’re excited to announce our upcoming webinar: "Unlock LinkedIn® Success: Get Your Team Engaged and Amplify Your Brand", where we’ll guide you through the steps to empower your team and create a lasting impact on LinkedIn®.What You’ll Learn:Why LinkedIn® activity matters: Discover why a team-driven approach is essential in 2025.How it benefits everyone: Learn how your employees can build their professional presence while boosting your brand.Simple strategies to get started: Actionable tips to help your team feel confident sharing and engaging on LinkedIn®.What it’s all about: We’ll introduce the concept of employee advocacy and explain why it works so well.Special Guest Speaker: Simone BonnettWe’re thrilled to welcome Simone Bonnett, a renowned expert in employee engagement and LinkedIn® strategy, who will share real-world insights and actionable advice to help you launch your team into LinkedIn® success.Don’t Miss OutThis webinar is perfect for marketers, business leaders, and HR professionals who want to amplify their brand’s reach and create a culture of authentic employee engagement.📅 Date: Thursday 23rd January 2025 | 🕒 Time: 2pm GMTReserve your spot today and take the first step toward transforming your team into LinkedIn® champions.

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Vulse Attends Parliamentary Panel By Lumi.Network and Accenture

Vulse recently attended a Parliamentary Panel discussion titled Bridging the Skills and Innovation Gap, hosted by Lumi.Networkand Accentureand held in the Palace of Westminster, London.The session brought together leading voices from government, education, industry, and the UK tech ecosystem to explore how the UK can bridge its widening digital skills gap through initiatives that equip people with essential skills and build innovative problem-solving to drive economic growth.As a data-driven social content platform with deep roots in the UK tech ecosystem, Vulse contributed to the post-panel discussion that explored the challenges and opportunities shaping AI adoption nationwide.Below is a summary of the key themes from the session, and why they matter for businesses across the UK.1. Behavioural Cultural Change: AI Upskilling Is a TransformationAttendees emphasised that AI skills development is not just training, it’s behaviour change.AI success depends on building confidenceand agency, not fear.Human-AI collaboration is becoming essential in every UK organisation.Soft AI skills such as adaptability, communication, and digital literacy must be prioritised.At Vulse, we see that the UK teams who grow fastest with AI are those who embrace experimentation, curiosity and a culture of continuous learning.2. Confusing Landscape: UK Businesses Need Clearer Access to AI ProgramsDespite many government-backed AI courses, businesses, especially SMEs, shared that:They don’t know where to find trusted, high-quality training.Free programmes are often perceived as lower quality.There is no unified narrative helping SMEs understand their options.The panel highlighted the need for clearer communication from both industry and government. Vulse supports this mission by providing accessible, practical AI tools and education to teams of all sizes.3. Reaching Underrepresented Groups Across the UKA major concern was that SMEs and disadvantaged communities risk falling behind.The discussion highlighted the need to focus on:Underserved UK regionsSocial mobility challengesGender representation in techEnsuring SMEs can access the same AI opportunities as large enterprisesVulse is committed to democratising access to AI tools and insights, regardless of business size or location.4. Public-Private Partnerships Are Essential for UK AI GrowthThe UK’s digital skills strategy faces funding gaps and uncertainty.The panel emphasised:Many successful initiatives now rely heavily on private partners.Businesses need to see a clear ROI to take part in government upskilling efforts.A joined-up national strategy is essential.The panel highlighted the power of collaborative public-private partnerships to drive the UK's AI competitiveness.5. AI Risk Mitigation: Balancing Speed and SafetyPanellists discussed the tension between innovationand compliance:Companies want to move fast with AI adoption to stay competitive.Legal and compliance teams are urging caution.Recruitment is a key battleground - some employers are stepping back due to legal fears, while others push ahead to stay aligned with public use.Vulse supports organisations in adopting AI safely, responsibly and transparently.FAQ: AI Upskilling UK Workforce - What Businesses Need to Know1. What did the Parliamentary Panel involve?Panellists included Minister Lloyd, Minister for Digital Economy, Department for Science, Innovation and Technology, Dame Chi Onwurah MP, Chair of the Science, Innovation and Technology Committee, Freha Arshad, Managing Director at Accenture and Prashant Raizada, Founder and CEO at Lumi. The discussion was centred around the panellists’ experience across government, industry and education, followed by questions from the audience.2. Why did Vulse attend?Vulse attended as a UK-based AI company with expertise in helping teams adopt AI responsibly and effectively through real-world tools, content automation and workforce insights.3. What are the biggest AI skill gaps in the UK right now?Soft skills, AI confidence, data literacy, responsible AI usage, and practical hands-on experience, especially within SMEs and underrepresented regions.4. Are there government-funded AI training programmes for SMEs?Yes, but awareness is low. Many SMEs report confusion around where to start. The panel identified this as a priority area for improvement.5. How can UK businesses adopt AI safely?By balancing innovation with proper risk management, transparency, and clear internal guidance. Tools like Vulse help teams adopt AI confidently and in line with compliance needs.6. How does Vulse support AI upskilling?Vulse provides an AI-powered platform for content creation, employee advocacy, training support, and analytics, helping organisations build confidence and capability in day-to-day workflows.

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