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This month has been one full of wins for the Vulse team. We are proud to say that we have been featured as one of the Tech Climbers in Manchester for 2023 as well as one of the Startups of the Month by Vestbees.Tech Climbers is a platform that recognises businesses that are contributing to the tech ecosystem across the UK. Theirlatest report in Greater Manchester highlights top-performing, product-led startups in the region and further gives a platform for these businesses to raise their profiles.Vulse has also been featured in Vestbee’sStartups of the Month for October. This platform sheds light on startups from all across Europe that are gaining traction. Their articles empower founders and startups, helping them to reach new, wider audiences and connect them with investors.We are grateful to be featured alongside some amazing businesses who, like us, are contributing to the progression of their industry and creating groundbreaking products to change the digital landscape for the better.

LinkedIn is like your professional business card. It is often the first place that potential employers, consumers and fellow professionals will look at when seeking information about you. It is important that your profile is an accurate reflection of your skills and expertise, as well as shows off your personality. This will encourage people to engage with you, particularly if they share similar interests.You can measure the appeal of your profile by monitoring the profile views. Optimising your profile increases your visibility on the platform and opens you up to more opportunities. So how can you get your profile in front of more people?Optimise your profile headline and summaryYour headline and summary are prime real estate on your LinkedIn profile. They should be attention-grabbing and informative. Your headline should display your current role and key skills. In the summary, you will need to craft an engaging story about your professional journey and accomplishments so far. This is your chance to engage visitors immediately and encourage them to explore your profile further.Showcase a suitable profile photoYour profile photo is often the first thing that people notice. Ensure it's a high-quality, professional image that aligns with your industry and, where possible, shows a bit of your personality. A friendly, approachable photo can make a significant difference in how others perceive you.Develop a strong experience sectionYour professional experience is key when people are viewing your profile. Complete this section carefully and be as detailed as possible, highlighting your achievements, responsibilities, and skills. Use action-oriented language to highlight your contributions.Leverage keywordsUse relevant keywords throughout your profile, especially in your headline and summary. These keywords help your profile appear in searches by potential employers or collaborators. They will help your profile stand out.Grow your networkExpanding your network is a sure way to increase profile views. You can connect with colleagues, alumni, professionals in your field, people who share common interests in your industry, and individuals you may meet at networking events. A larger network exposes your profile to more potential views.You can also join and participate in LinkedIn groups related to your industry or interests. Active group engagement not only expands your network but can also lead to more profile views.Share valuable contenConsistently sharing updates, experiences and engaging with your network, through comments and likes, can draw more attention to your profile. As you show your interest and actively participate in discussions, your visibility will improve.Request recommendationsPositive endorsements and recommendations from colleagues, managers and fellow professionals you may have worked with in the past greatly enhance your credibility. These recommendations can encourage more profile views and show your professional strengths.Analyse your insights and make adjustmentsLinkedIn provides insights into who's viewing your profile. Take advantage of this information to understand your audience better. You can also use the information provided to you on the Vulse Analytics Tool. Adjust your profile based on this data, tailoring it to meet the interests and expectations of your visitors.LinkedIn is a large, growing platform, that has a lot of potential. Your profile is your digital presence, and profile views are a reflection of your reach and impact. By optimising your profile and actively engaging on the platform, you can significantly increase your profile views and open doors to new connections and opportunities. Test these strategies for your brand and watch your LinkedIn profile become a magnet for your fellow professionals and target audience.

Identifying your target audience is a crucial part of your social media strategy so you can communicate effectively through your content, whether this is on LinkedIn or other social media platforms. Here are four tips to help you identify your target audience so you can create an effective strategy.Do market researchTo figure out your target audience, you need to determine who your product or service appeals to. This includes finding out their demographics, interests, and behaviours. This can be done by analysing data from consumers you already have. If you don’t have any customers yet, don’t worry. You can still find information by conducting surveys and studying informative social media reports.Create PersonasThese do not have to be real. Take time to develop a range of customer personas to give you a clearer understanding of the people your product is for. The more details you can add about your ideal customers that would benefit from your product or service, the better. You should try to include their demographic information, pain points, what they want to achieve, their interests, and the type of content they respond to, e.g. what makes them most likely to buy things. By creating personas, you can visualise and better understand the people you're targeting.Analyse your competitors' audienceTake some time to study your competitors' customer base. You can gain insight into their user patterns and potential gaps that you can fill with your brand and expand your audience. Find out who your competitors are attracting and serving because they will be almost identical to yours. This will provide valuable information about potential customers who might be interested in your products or services as well.Use analytics toolsUse digital analytics tools such as Google Analytics, for websites, and social media insights, like theVulse Analytics for LinkedIn, to monitor and analyse your social media engagement. Analytic tools can reveal demographic information, user behaviour patterns, and the type of content that people respond to the most within your audience. Use this data to refine your target audience and tailor your content creation accordingly.Identifying your target audience is a process that takes time and may require adjustments as your business grows. The more effort you put into defining your audience, the more effectively you can tailor your messaging and marketing strategies to reach and engage them.

Being in charge of multiple accounts can be a challenging job. It is easy to feel overwhelmed when you are responsible for different individuals and businesses. Especially when it comes to making sure you haven’t posted content to the wrong account. Here are six ways that you can make your social media management duties easier.Differentiate the content for each accountEach LinkedIn account you manage has a unique audience. Tailor your content to suit the audience and objectives accordingly. This means that you will have to customise the messaging, tone of voice, and visual style to align with the specific interests of the intended target audience. Clearly define the purpose and objectives for each LinkedIn account and this will help you create a clear strategy, understand your goals and stay focused.Create a content calendarThis can be related back to our first point. Developing a content calendar will also help you clearly differentiate the type of content you create for each LinkedIn account. This ensures a consistent posting schedule and helps you maintain a balanced mix of different content, including industry news, relevant articles, and engaging visuals.Stay professional and consistentRegardless of the number of accounts you manage, it is important to maintain professionalism and brand consistency across all of them. Each of them will require a different online personality. Ensure that the language in your messaging, visuals, and interactions align with the overall brand image and values for each account.Monitor and engageKeep a close eye on your content. Regularly monitor the activity and engagement on each LinkedIn account to gain insight into how your audience is feeling about your content. Respond to comments, messages, and (on personal accounts) connection requests in a timely manner. Show your target audience that you are actively engaged by getting involved in relevant discussions and sharing valuable insights.Stay up to date with LinkedIn featuresLinkedIn updates features regularly and gives insights into how they can benefit the users on the platform. Stay informed about these features, algorithm changes, and best practices to help you optimise your content performance on your multiple accounts. You can do this by monitoring news on the platform or getting it delivered straight to your inbox with the Vulse newsletter. Sign up here if you haven’t already.Use social media management toolsSocial media management tools, like Vulse, can help you manage multiple accounts and also save you time. Our platform allows you to streamline content creation, schedule posts in advance, and monitor analytics for each account on a unique dashboard. You can learn more about our Multiple Accounts Management tool.By implementing these strategies, you can effectively manage multiple LinkedIn accounts, maximise their impact, and engage with your audience successfully.

LinkedIn previously had a carousel feature it was testing out, which made it easier for users to create carousels within the platform. It even offered users templates that they simply had to add their own written content to and voila! The carousel was ready to go. This feature has since been discontinued, much to the disappointment of many users. The good news is that you can still createcarousels, there is just a different way to do it.What is a LinkedIn carousel?A LinkedIn carousel is a visual form of content that allows you to mix text and images to create engaging content for your audience. It allows you to show off more of your brand’s personality and draw in a wider audience.There are several benefits to postingcarousels on LinkedIn. It is a unique form of storytelling that helps your audience get a better idea of your brand personality. Using this content form can also help you increase your brand visibility and improve engagement as carousels.How to post a carousel on LinkedInPrepare your contentFirstly, determine what you want to speak about and the tone you want to use to speak to your audience. Will it be a fun or strictly informative carousel? This will help you decide how you layout the content. If you’re stuck for ideas when creating your carousel, the VulseContent Theme Planner is a great tool to help you generate quality, relevant content that you can use.It is important to make sure that your content is presented in a format that is easy to digest. Use reasonably sized fonts to ensure they can be read with ease. Try not to have pages that are text-heavy. Simplify the text as much as you can and support your audience’s understanding with relevant imagery. If you would like speak in more depth about the topic of your carousel, you can always repurpose it into a blogNext, choose the platform you wish to create your carousel on. Many people opt forCanva as it already has templates specifically created for LinkedIn that are ready to use. With these templates, you can easily add your written content and you’re ready to go. We recommend further personalising your carousel pages where you can so that your brand can stand out.You can also use Adobe Creative Cloud apps to create content if you’d like to switch up your style or create something bolder. You can then export the files as a PDF within the app or export them as an image file (preferably a PNG) and place them in Canva, then continue the steps we will outline below.Export your contentWhen exporting your content, it is important that you remember to do so in a PDF format. This is currently the only format that LinkedIn allows you to post carousels.On Canva, click on the ‘share’ button, which should be located in the top right of your screen.Navigate to the download button on the dropdown. When you click this, you will be asked to choose a file type for export. Here, you can select the standard PDF which is the best format for electronic sharing. Once you do this, your file is ready and you can download it to your device.Post your carousel on LinkedInTo upload your PDF file correctly, navigate to the ‘start a post’ section on your LinkedIn page. At the bottom of the pop-up, where you see icons such as ‘add media’ and ‘create an event’, you will see an icon with three dots. Click this icon to expand the selection of icons that are visible. You will see the ‘add document’ icon, which is exactly what you want to use to upload your PDF.Here is where the magic happens. LinkedIn will then turn your PDF into a carousel format, showing you a preview of how it looks and how many pages are in the document. You will have to add a document title, which will help people easily find the information you’re providing. Once you create a suitable title and check the quality of your carousel, you’re done.You will then be taken to the original ‘create a post’ page with your carousel attached. You can then create a striking caption to capture your audience’s attention and encourage them to read the carousel.Creating and sharing carousels is a great way to build your brand on LinkedIn. It will also help you build credibility as an expert in your field as you share information in a creative way. Carousels are a good way to boost engagement on your profile. Plus, they’re fun to make!

LinkedIn is integrating generative AI tools to help people better manage the HR process. The project, named ‘Recruiter 2024’ will see the recruitment process ‘reimagined’ on the platform. These tools will help recruiters find qualified talent more efficiently and in a fraction of the time it is known to take. According to a report by LinkedIn, 80% of global HR professionals believe that AI will be a tool to help them with their work over the next five years. With LinkedIn’s commitment to creating a more accessible and efficient platform, we believe this will be true.What can you do in Recruiter?This newLinkedIn Recruiter process has in-app language commands. For example, you can ask it to find you “I want to hire a senior growth marketing leader”, and the Recruiter program will guide you through the process to get relevant information and potential contacts.LinkedIn is using the information its users choose to share wisely, such as the choice to show whether they’re open for work or if they show particular interest in a company. This will allow the platform to expand the search for recruiters. The search can be modified to expand targeted locations or change the working style offered, hybrid, remote or on-site, depending on the potential candidates in the area.The platform is also launching CRM Connect, an exciting new feature that connects LinkedIn Recruiter to CRM systems to allow efficiency when working between both systems.The head of recruiting technology and innovation at Siemens, Markus Kumpf said, “We aim to ensure exceptional recruiting experiences through innovative solutions, and we are excited to partner with LinkedIn on this journey. We look forward to using new Recruiter 2024 features like the AI search experience to make finding the right candidates easier for our recruiters.”Improvements for LinkedIn LearningAs well as helping recruiters, LinkedIn is also lending a helping hand to those looking to improve their skills through LinkedIn Learning. With the increase of interest in AI-related courses, LinkedIn is expanding its educational library. To assist users, the platform has introduced AI-powered coaching. This feature will be similar to a chatbox, where users can get personalised, real-time advice and feedback related to their job, industry and skills they follow.LinkedIn has already begun testing this feature out with two learning skills that are in high demand, leadership and management, by offering real-time advice. The tool will ask you further questions to gain a clearer insight into your experience, then it will offer relevant advice.This new tool will also speed up the process of finding relevant courses for users by giving personalised course and video recommendations so that they know where to begin.These tools are being rolled out and tested within a limited group of users. We are excited to follow their progression and watch as LinkedIn evolves for Recruiters and learners.

As LinkedIn works to further integrate AI into the platform, they have introduced a new AI tool, Accelerate, that makes the process of creating a campaign more efficient.What is Accelerate?This tool automates marketing campaign creation for B2B companies using the power of AI. With the help of Accelerate, users can create targeted campaigns in a fraction of the time it had previously taken with the classic campaign builder.How does it work?When you log in to Campaign Manager on LinkedIn, you will have the option to choose the classic campaign builder or useAccelerate to help the process.Starting the process is simple. Users need to put in the URL of the product they’re advertising and then allow AI to analyse it. The system will also analyse your company page and previous LinkedIn ads before recommending a campaign. With this information collected, AI will then build creatives and an audience. Once this is done, the user can make adjustments to and refine the campaign.The tool also provides an ‘assist’ button that will allow users to receive recommendations to improve their campaign performance. This will give users the ability to ask specific questions such as “What are some best practices for targeting?” and shed a whole new light on the user’s understanding of their campaign.Accelerate is bringing several existing AI tools on LinkedIn together, such as predictive audience, to help users optimise their campaigns and reach a wider, relevant audience.How will you know if the campaign is effective?The Accelerate tool will provide users with an Automated Performance Summary Report, which will show you important performance metrics such as impressions, clicks, cost per key result, campaign results and overall spending. This will help you further understand the success of your campaign and help you develop a strategy in the future.With the way AI is reshaping the workplace, LinkedIn’s steps to integrate it into the platform are being received well by users, particularly by marketers and creators. It is an exciting time to be building your digital presence on LinkedIn.

You have probably heard it said by many expert marketers and content creators before. “Use your analytics to inform your content creation”. Many still wonder, how do you turn this information into engaging posts for your audience? Here are some ways you can you can turn those numbers into compelling, insightful content. The information you are looking at Firstly, it will depend on what type of analytics you are monitoring. For example, with your VulseLinkedIn Analytics tool, you can monitor reactions, connections, followers and comments. Our platform will present your data to you in a clear, visible format. Our platform presents this data in an easily digestible format, allowing you to make meaningful week-on-week or month-on-month comparisons, depending on your preferences. Once you've familiarised yourself with these analytics, you're better equipped to inform your content strategy. Monitor your engagement on particular days Analysing the data will show you when your audience is most active on LinkedIn. For example, you may notice there has been a spike in engagement on Thursdays at around 11am for the past 3 weeks. Take note of this because it tells you that your target audience is active around this time. Use this information to optimise your posting schedule. By posting at times when your audience is online and active, you will increase the visibility of your content and the likelihood of receiving engagement quickly. Try out different types of media It is important to take note of thetype of content that your audience is responding to. Don’t be afraid to experiment with various types of content, such as text-only posts, images, videos, carousels and infographics. If you have one, compare your content plan to the LinkedIn analytics provided. The information provided will give you insight into which content formats perform better with your audience. You may see, for example, that one Wednesday when you posted the informative carousel, you received more reposts. Diversifying your content keeps your audience engaged and curious about your updates. Monitor your analytics over time This process requires patience. One week’s worth of analytics will do little to inform you, especially if you are just getting to know your audience. As well as telling you what works, it will inform you about things that your audience may not like or find particularly interesting. The data you gather from the analytics will allow you to adjust your content accordingly, which is easily done with ourContent Scheduler. This way, you can spend more time creating the content that your audience wants from you.Data-driven content is one of the most powerful tools you can use to create engaging material. Using analytics to create engaging LinkedIn content involves a well-planned approach that evolves over time. Start by closely monitoring your LinkedIn Analytics, paying attention to key metrics like audience engagement, posting times, and content formats. Adapt your content strategy based on these insights, focusing on what resonates with your specific audience.Remember that experimenting is your friend; don't hesitate to try new content types and posting schedules, keeping a close eye on their performance. As you gather more data and refine your approach, you'll be able to craft content that not only captivates your audience but also drives meaningful engagement and helps you build your personal brand or business presence on LinkedIn. You may not see immediate changes but, in the long run, taking time to analyse this information will greatly help your brand, particularly with audience growth and engagement.