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You have probably heard it said by many expert marketers and content creators before. “Use your analytics to inform your content creation”. Many still wonder, how do you turn this information into engaging posts for your audience? Here are some ways you can you can turn those numbers into compelling, insightful content. The information you are looking at Firstly, it will depend on what type of analytics you are monitoring. For example, with your VulseLinkedIn Analytics tool, you can monitor reactions, connections, followers and comments. Our platform will present your data to you in a clear, visible format. Our platform presents this data in an easily digestible format, allowing you to make meaningful week-on-week or month-on-month comparisons, depending on your preferences. Once you've familiarised yourself with these analytics, you're better equipped to inform your content strategy. Monitor your engagement on particular days Analysing the data will show you when your audience is most active on LinkedIn. For example, you may notice there has been a spike in engagement on Thursdays at around 11am for the past 3 weeks. Take note of this because it tells you that your target audience is active around this time. Use this information to optimise your posting schedule. By posting at times when your audience is online and active, you will increase the visibility of your content and the likelihood of receiving engagement quickly. Try out different types of media It is important to take note of thetype of content that your audience is responding to. Don’t be afraid to experiment with various types of content, such as text-only posts, images, videos, carousels and infographics. If you have one, compare your content plan to the LinkedIn analytics provided. The information provided will give you insight into which content formats perform better with your audience. You may see, for example, that one Wednesday when you posted the informative carousel, you received more reposts. Diversifying your content keeps your audience engaged and curious about your updates. Monitor your analytics over time This process requires patience. One week’s worth of analytics will do little to inform you, especially if you are just getting to know your audience. As well as telling you what works, it will inform you about things that your audience may not like or find particularly interesting. The data you gather from the analytics will allow you to adjust your content accordingly, which is easily done with ourContent Scheduler. This way, you can spend more time creating the content that your audience wants from you.Data-driven content is one of the most powerful tools you can use to create engaging material. Using analytics to create engaging LinkedIn content involves a well-planned approach that evolves over time. Start by closely monitoring your LinkedIn Analytics, paying attention to key metrics like audience engagement, posting times, and content formats. Adapt your content strategy based on these insights, focusing on what resonates with your specific audience.Remember that experimenting is your friend; don't hesitate to try new content types and posting schedules, keeping a close eye on their performance. As you gather more data and refine your approach, you'll be able to craft content that not only captivates your audience but also drives meaningful engagement and helps you build your personal brand or business presence on LinkedIn. You may not see immediate changes but, in the long run, taking time to analyse this information will greatly help your brand, particularly with audience growth and engagement.

You may have heard that X, formerly known as Twitter, is introducing a feature that allows users to find jobs on the platform. From recent concept images that were shared, we can see that users will be able to repost job listings and share them in DMs. This is a big move from a platform that was primarily text-based only a few months ago.X (Twitter) has always been a great platform to share opinions and build a community of like-minded individuals. From a personal branding standpoint, we can see how useful it is. Now that it’s challenging LinkedIn's dominance as a platform for professional networking, let’s explore which platform would work best for your personal brand.Growing your connections and/or followersDepending on what kind of relationships you want to build with your audience and/ or fellow professionals within your industry, you need to determine which platform works best for you. Let’s analyse both so that you can see which platform aligns more with your brand goals.X (Twitter)On X, it is easy to share a wide variety of opinions on news and topics. Generally, you will gain followers because they see value in your content, whether it’s humorous, educational or even controversial. You have the option to follow people back if you would like to develop an online relationship and see more of their content. On X, there is a higher chance that your content may be followed by bot accounts that don’t add value to your audience.On LinkedIn, you can form closer connections with professionals working in your field by sending them connection requests. This will allow you to foster deeper professional connections. When inLinkedIn creator mode, you can also gain followers. Followers are people who share an interest in topics you discuss and may want to learn more about you and your brand. With this system in place, it is easier for LinkedIn users to determine their audience, filter the type of information they want to consume and who they want to get it from.Improving reach and engagementYour brand should be present on a platform where you can create content that is unique to your target audience and engage with more people who are interested in your industry. Two key factors that help you measure this are the types of content you post and the analytics available for you to see how your content is performing.X (Twitter)Your content can be shared when people repost it, with or without their own thoughts, or if they leave a comment under your original post. It has always been a primarily text-based platform, so naturally text-based content performs better. This is followed by posts with images that have a significantly larger number of reposts than videos do.X has been making changes to its analytics page since Elon Musk took over. The external page is more difficult for users to navigate to, but you can use it to see account analytics. Due to changes being made,some metrics are not visible and the beta platform seems to be unresponsive for users. You can still see individual post activity on your posts.Your content can also be shared when people repost, with or without their thoughts, leave a comment or even just react to it. LinkedIn’s tools allow you to upload a wide range of content types so you can show thought leadership in your field.While on LinkedIn’s creator mode, you can easily access your analytics through your profile and get an insight into how your content is performing. This will help you to understand your audience better and know what type of content they respond to the most.You can also use third-party tools to gather analytics for both platforms. For example,Vulse’s analytics tool allows you to see your LinkedIn analytics on your dashboard and easily monitor your progress.Building a personal brandThis is the big one and the truthful answer is that it depends on where your audience is.X (Twitter)X has a massive existing user base, which makes it a great platform to quickly reach a broad and diverse audience. You can engage in real-time conversations about current events, trends, and news that will allow you to show you’re staying relevant.You have the opportunity to be more informal on this platform. By showcasing your personality, sense of humour, and voicing opinions, it will be easier to connect with a wide range of users.When it comes to networking, X enables you to connect with people directly. Engaging with them can help you build valuable connections and gain insights.Originally known as a professional networking and personal branding platform, LinkedIn has seen massive growth over the past couple of years. It is now also a place where people from different industries and communities can come together to share experiences and expertise. While showcasing your professional achievements and expertise, you can also find and connect with people who share similar interests.Due to the reputation the platform has built with over 900 million users, and counting, LinkedIn's professional environment adds credibility to your personal brand. On this platform, you’ll find your audience, recruiters, potential employers (or employees), and even potential business partners. You can connect with fellow professionals in your industry and foster meaningful relationships.We can see that both platforms offer their own unique advantages when it comes to building your personal brand. With a wide reach, opportunities to engage with people in real-time and position yourself as a thought-leader, they do share similarities.With some uncertainty surrounding X’s future and reliability at the moment, LinkedIn wins this round for us. With consistent feature updates and additions to create a more inclusive, accessible platform, the platform is showing commitment to progression. It is the place to be if you are aiming to build a strong personal brand.

LinkedIn has been working to improve features across the platform to make it more accessible for all users. This newest feature update will see all articles created on LinkedIn published through its parent company, Microsoft’s immersive reader system.The immersive reader systemThe immersive reader system provides a wealth of benefits for users. It will allow users to use features such as translations, text-to-speech and even isolate language within the article.For those who are visually impaired, the system provides additional functionalities that help them to understand content in an easier way. Its different communication options allow this tool to appeal to a wide range of users and build connections on the LinkedIn platform.Why is this feature important?On a platform like LinkedIn, it is essential that there is inclusivity and equal access for all users. This helps to break barriers for people with visual or auditory disabilities and allows them to equally make the most of LinkedIn’s potential for network-building and knowledge-sharing.Improved accessibility features also allow LinkedIn content to reach more niche audiences. The platform can also harness the diverse talents and perspectives of its user base. This enhances the overall user experience of the platform, making it more valuable for every user.This new tool will be applied to all LinkedIn publisher posts.

Every creator has asked themselves the same question,‘How do I create content that stands out?’Ann Handley said it best and we couldn’t agree more. “Useful enjoyable inspired = innovative content”. Provide useful information to your audience, deliver it in a way that they (and you) can easily understand and enjoy, and be passionate about what you post. Here are some ways that you can make your content stand out. Switch up the format of your content You may have been posting in a specific way for a while that hasn’t been working. This is your sign that it’s time to shake things up. Try amixture of content, long-form as well as short-form content.Text-based posts are ideal when you want to share insights and show thought leadership. Using images and infographics helps you to catch the eye of your audience and simplify ideas that may otherwise seem complex.Videos engage your audiences as they help you with dynamic storytelling. Your audience will be able to see and hear how you speak about certain topics, as well as putting faces to your tone of voice.Documents, such as PDFs, enable you to share in-depth information as well as your expertise. You can also use articles and polls to inspire new conversations. Using different forms of content will help you maximise your LinkedIn presence, and gain a deeper insight into the type of content your audience likes and is more likely to respond to. Be your authentic self This is what will truly set you apart from other creators and help you to build meaningful connections. Showing your genuine self on LinkedIn and allowing your personality to shine through your content helps you build credibility with your audience as they will be able to relate to you better. You can share personal stories and experiences, and use anecdotes to encourage open and honest conversations. Your authenticity is a key factor that will allow you to stand out in your field. Leave room for people to get involved in the conversation Posting thought-provoking questions or speaking about current, relevant topics will encourage people to get involved in the conversation. You can encourage conversations by commenting on or even resharing posts with your own opinions. When you post your own content, it is important that you also respond to them and engage with your audience. Invite them to share their perspectives, as if you’re speaking directly to them. This will help you gain more traction on your post and also build your network. Use engaging visuals where you can LinkedIn users appreciate good, relevant media when they are reading a post. It is no surprise that text with image posts are the type of content that performs best on the platform. You can also use different types of content, as we discussed earlier. This can be in the form of still images, videos, infographics and carousels. When used right, these visuals will quickly grab your audience’s attention and enhance the readability of your post. Visuals can also give users clearer or new perspectives on the topic you are speaking about and help you increase engagement. Be consistent in delivering high-value content It’s true; consistency is key. Being consistent is the key to capturing and maintaining your audience’s attention. This does not mean you have to post every single day. Find a routine that works for you. This could be three or four times a week at a specific time.It is important that you share valuable content that educates, informs, solves problems, or even just makes your audience laugh. Make it shareable and engaging so that you can increase your exposure on the platform. Let your audience know that you show up consistently and you have knowledge to share with them when they need it. This will help you attract a more targeted and relevant network, and improve your engagement. Break that creative block If you're unsure of what to post or worried about the relevance of your ideas, ourcontent theme planner can help. Generate topic ideas instantly and jumpstart your content creation process. Don't let a lack of inspiration hold you back. Learn more about our content theme planner here and start creating eye-catching content that will elevate your LinkedIn account.Using these six steps can help you on your content creation journey and improve your digital presence on the LinkedIn platform.

LinkedIn is lifting the veil on brand and influencer partnerships with the introduction ofbrand partnership tags. The brand partnership tags will appear on a post where the influencer has been paid by a third party to create or promote something. There is an option to toggle it on and off which is beneficial as a creator because it shows your audience that you are being transparent with them.Brand partnership tags on social media provide several valuable benefits for different individuals. Whether you’re an influencer, business owner, or even the audience. So what are the benefits of having these tags?Enhancement of transparency and credibilityBy indicating when a post is part of a paid partnership, it is providing clarity and transparency. When the followers of the influencer see that they are being open about brand collaborations, it adds to the influencer’s credibility and builds trust with the audience.Extends the reach of businesses and influencersWhen these brand tags are used right, they enable businesses to expand their reach. Choosing the right influencer for collaborations means opening the business up to a new audience. Your business can benefit from the trust that has already been established between the influencer and their audience.For influencers, brand partnership tags can open doors to potential new collaborations, increase their exposure, and give them more monetisation opportunities.These collaborative partnerships work well for both parties because it also makes the process of tracking and reporting easier. Businesses and influencers can clearly measure the success of their campaign and identify areas of improvement for potential future campaigns.In the world of social media marketing today, the introduction of brand partnership tags makes for a win-win situation for influencers as well as business, promoting growth and building the trust of their audiences through the authenticity of their campaigns.This new feature is in line with LinkedIn’s mission to provide more transparency on the platform.This is a great move for creators because LinkedIn also wants to provide them with more tools to improve their digital presence and grow on the platform. This will increase exposure for influencers and encourage more brand partnerships.

LinkedIn Sales Navigator already offers a wide range of benefits for sales professionals and businesses. With its advanced search and lead generation tools, it allows users to identify and connect with potential clients or partners.With real-time insights into the activities of potential contacts, Sales Navigator enables you to engage with them at the best times and personalise your method of contact. This tool also provides access to a vast network of professionals and increases networking opportunities. When it comes to streamlining the sales process, this tool is key for users, so we were excited to hear that they added new generative AI tools to aid the process.The new additions that have been made to LinkedIn Sales Navigator helps users to refine their search for new contacts. There are two new major features:Filter by AINo, LinkedIn is not trying to rival Molly-Mae’s tan brand. This feature helps users to strengthen their searches with more filtering options. You will be able to narrow your search with more prompts and queries, making your workflow much more simple and efficient.This feature will also help you expand your research pool. Using this feature is sure to unlock a new range of opportunities for you and your business objectives.Account IQThis feature is particularly unique as it uses generative AI to give the user a summary about potential contacts. This includes their financial information, key news relating to the contact, strategic priorities of their business and more.This is helpful when developing a pitch. By having this information on hand, you can tailor your communications to the contact and tell them exactly how you can meet their needs.LinkedIn reported that user interest in generative AI is on the rise, with AI being a recurring topic across many industries. Other additions that have been made on the platform include AI prompts, profile summaries and job listings.From the recent feature updates to the platform’s tools, it is evident that LinkedIn is listening to its users and working to integrate AI to improve user experience. This update will strengthen sales teams and help them to continue to identify the right contacts to drive growth and success in their businesses.

LinkedIn recently made updates to its Ad library feature that will help you gain an insight into how businesses are using brand partnerships in their campaigns.What is LinkedIn Ad Library?LinkedIn ad library is a feature that allows users to explore and view ads that are running on the platform. Its aim is to increase transparency in advertising by providing information about advertisers, including their ad content, and the audience they are targeting.Prior to the most recent update, users could search for ads by advertisers' names, view the ad creative, and see a range of demographic information about the ad's audience, such as location, job titles, and industries. Now, LinkedIn has added a branded content library which allows users to find all influencer campaigns using keywords and dates.Benefits of this new updateThis new update is beneficial, especially for those looking to gain a competitive edge. With the vast amount of information available through this update, users can see how brands within their niche are using influencer partnerships.This feature can also help you gain the information needed for a competitor analysis in your marketing efforts. Your business can use the Ad Library to gain insights into your competitor's advertising strategies, compare campaigns and see what type of content is working for a particular audience, as well as what is not working. By studying the ads that competitors were running and the audience they were targeting, you will be able to adjust your own strategies accordingly.It is also a great resource to help you get inspired when planning content. With a wide range of ads to view within your industry, you can get new ideas for content creation and even partnerships that could benefit your brand.Through this update, LinkedIn is showing a new level of transparency with its users, in compliance with the new EUDigital Services Act, and providing a more trustworthy platform. With brand influencer partnerships on the rise, this feature will be essential for those looking to stay informed and ahead of the content being produced in their niche.

After being named as one of the tech trailblazers of 2023 in Manchester, we are excited to share that we are starting an exciting journey of expansion into the Pacific Asia region.We will be joining tech founders from across the United Kingdom and will travel to Hong Kong in November to explore opportunities for expansion. This move is being made as part of our long-term mission to broaden our reach and make an impact in growing tech hubs internationally.Our CEO, Rob Illidge, said “It's an exciting time, especially with the region looking to be a world leader in AI.The city has a thriving tech ecosystem. There's a mix of startups, established tech giants, and supportive government policies, which will help us with growth and innovation.We've also found the quality of developers to be incredibly high, which is a huge plus when building an online platform”.We will be travelling to nurture Vulse's presence in the city. With an office already set up, we are looking forward to building our platform within the thriving tech ecosystem of Hong Kong.As we begin this new adventure into Pacific Asia, we look forward to leveraging the region's global reputation as a hub for innovation and collaboration. It has a dynamic ecosystem and access to a highly skilled talent pool, which provides an exciting opportunity for growth. We can't wait to explore this new region, which provides an ideal environment for the next chapter of our growth story.