Vulse vs Apostle: which is right for you?
Apostle sells flat monthly plans with a compulsory paid implementation and a paid two-month experiment before you commit. Vulse charges per active user, includes setup and training free, and gets you posting today.
Credit where it is due: Apostle publishes its prices, which is rare in this category. Read them closely and the two models look very different. Apostle's plans are flat monthly fees billed yearly, at €368 for Essentials, €678 for Collaborate and €1,198 for Performance Driven, and implementation is required rather than optional: €1,499 for the foundation setup, €2,499 for the advanced setup needed from Performance Driven upwards, and €4,000 if you want the IT and integrations package. Apostle also recommends beginning with a two-month experiment costing €1,450. Vulse charges per active user with no platform minimum, no setup fee and no onboarding fee, includes training and refresher sessions in the price, and is self-serve, so your first posts can go out today. For a small team, that difference runs into thousands in year one before anyone has published anything.
No setup fee, no onboarding fee, no platform minimum
Apostle requires a paid implementation alongside every plan: €1,499 for the foundation setup on Essentials and Collaborate, €2,499 for the advanced setup from Performance Driven upwards, and €4,000 for the optional IT and integrations package. Vulse charges none of these. Setup, onboarding, training and free refresher sessions as your team grows are all included in the per-user price, which starts at £16 per user per month for a small team and falls to £5 at 100 seats or more.
Pay for the people who post, not for a plan
Apostle's plans are flat monthly fees billed yearly, so a team of eight and a team of eighty on the same tier pay the same amount. Vulse charges per active user with no platform minimum, and the rate drops as you scale: £16 at 1-10 seats, £12 at 11-49, £8 at 50-99 and £5 at 100 or more, billed annually. A team of fifteen pays for fifteen. You never pay for seats you do not use.
Live today, not after a two-month experiment
Apostle's recommended starting point is a €1,450 two-month experiment, and its own pricing page states that implementation is required because advocacy succeeds or fails in the setup. Vulse takes the opposite view: the platform should be simple enough to run without a project around it. Connect your LinkedIn, invite your team and publish the same day, with tone-of-voice matching drafting suggestions in each employee's own writing style from the first post.
Frequently asked questions
Vulse charges per active user, includes setup and training at no extra cost and is self-serve, so most teams are live within a day. Apostle sells flat monthly plans billed yearly, requires a paid implementation of €1,499 or €2,499, and recommends starting with a two-month experiment costing €1,450.