Employee Advocacy & LinkedIn Guides
Practical, data-powered guides for planning an employee advocacy programme, choosing the right tools and growing on LinkedIn. Written by the Vulse team and updated through the year.
Getting Executive Buy-In for Employee Advocacy
The business case for leadership: which numbers to lead with, how to pilot before a full rollout, and how to tie the programme to pipeline.
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Rolling Out and Onboarding Employee Advocates
A 90-day plan for launching your programme: who to recruit first, how to onboard them in under an hour, and how to keep momentum building.
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Employee Advocacy Statistics
The key numbers from 700 million LinkedIn impressions, including how posting frequency shapes reach.
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How to Run an Employee Advocacy Programme
Recruit the right advocates, keep them posting well past month three, and grow the programme cohort by cohort.
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Choosing Content Pillars for Employee Advocacy
A simple framework for choosing three to five content pillars that keep every advocate's posts on-brand, relevant and easy to plan around.
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Brand Safety and Compliance for Employee Advocacy
Practical guardrails for regulated and brand-conscious teams: what to pre-approve, how compliance reviews should work, and how to stay consistent.
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How LinkedIn Content Gets Cited in AI Answers
75% of LinkedIn citations in AI answers come from employee profiles. What the research found and how to structure posts that get cited.
How to Schedule LinkedIn Posts
Schedule posts up to three months ahead on desktop, mobile and Company Pages, and plan content for a whole team.
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How to Create a LinkedIn Company Page
Set up your Page in eight steps, with the right image sizes, admin roles and a launch checklist.
How the LinkedIn Algorithm Works in 2026
What LinkedIn's 2026 feed rewards, and how to shape your content strategy around it.
Everything You Need to Run Employee Advocacy on LinkedIn
Step-by-step guides, benchmarks and platform comparisons from the team behind Vulse, built on real LinkedIn performance data.